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Full text of "Canadian Kodak Trade Circular"

I- OR TRADE CIRCULATION ONLY 



Canadian Kodak Co., Limited 



Trade Circular 



-i'OR YOUR INTHRESTS AND OUR OWN' 



Vol. XVII., No. 



TORONTO, CANADA 



January, 1921 



Biasiness Alchemy 



Webster defines alchemy as an 
iniai^inary art which aimed to 
chang-e base metals into gold and 
to find unfailing remedies for dis- 
eased conditions in general. 

Nowadays, we are' running 
acM'Oss people whose talk would 
almost persuade us that present 
conditions recjuire some sort of 
alchemy to keej) things from 
going utterly to the dogs. 

The alchemists of olden times 
made no success of ])roducing 
gold by short cnts, but even then 
some people by hard work and 
common sense so ran things as to 
survive storms of one kind and 
another. During the years when 
demand surpassed supply, we all 
had to hustle to get goods with 
which to fill orders and some of 



us may have become content to 
rest on our reputations as bus- 
iness-getters, so much so that a 
sort of fiabbiness and indirect- 
ness may ha\e crept into our 
methods. 

Customers have been crowding 
US to supply the goods they de- 
manded, but now the}- seem in- 
clined to let us sell them the 
goods we have. Alchemy might 
])rovide a formula of unfailing- 
success, perhai^s a mystic incan- 
tation or two, l)ut no alchemist of 
commerce has yet come into the 
light and we must simply run our 
afi-"airs ourselves. 

The alchemy of business is 
Common Sense coupled with 
Hard Work. 



X^welve Dissatisfied Customers 



In the month of December in 
the year 1920, twelve people went 
to tw^elve stores in twelve dif- 
ferent parts of the country and 
each one bought a Kodak. Wany 
more purchased Kodaks in this 
month but we particularly want 
to tell voii about these twelve, 



for they were not pleased with 
their bargains. 

The twelve, each with one or 
more rolls of film, started in to 
make ])ictures but of all the ex- 
])()sures made no single one w^as 
satisfactory. 

Twelve angry and indignant 



KODAK TRADE CIRCULAR. 



customers returned their Kodaks 
to the factory, where it was dis- 
covered that some were fitted 
with the front combination of a 
Rapid Rectilinear Lens in addi- 
tion to the single Meniscus Lens, 
while others were equipped with 
only the back combination of an 
R.R. Lens. 

Some cameras are equipped and 
listed by the manufacturers with 
single lenses, others with double 
lenses, so called because the lens 
is constructed in two parts. These 
parts are described as front and 
back combinations of the lens. 
The two combinations make one 
photographic lens and the separ- 
ate combinations are not always 
photographic lenses in them- 
selves. 

Rapid Rectilinear and Anastig- 
mat Lenses are of the double type 



and when the front combination 
of one of these lenses is removed 
and placed on a camera already 
fitted with a single lens, the 
camera from which the front 
combination was taken is- left 
without a complete photographic 
lens and the other will have one 
complete lens and part of an- 
other. The result is that neither 
camera will focus and two 
machines are out of commission. 
This transposing of lenses 
creates difficulties between those 
who purchase the Kodaks, you 
and us. These difficulties in the 
majority of cases are extremely 
hard to overcome to the satisfac- 
tion of all concerned. You of 
course understand this but your 
clerks — do they all know that 
photographic lenses should never 
under any circumstances be trans- 
posed ? ** 



Xhie A. B. C. of Btji5rlng Advertising Space 



More opportunities for buying 
advertising space and advertising 
novelties will be presented to you 
in 1921 than ever before. 

Years of ''easy selling" have 
bred a host of advertising schem- 
ers who will be forced to work 
hard for a livelihood — and they 
will be looking to you for support. 

C^ne dealer who prides himself 
on his shrewdness has his own 
way of discriminating between 
good and bad pro])ositions — '*I 
tell 'em all NO, and that settles 
it." That way of settling it 
worked better in 1920 than it will 
in 1921. Advertising — of the 
business-getting kind — is abso- 
lutely indispensable to every mer- 
chant and manufacturer in times 
of lessening demand, 



Indications are that the major- 
ity of advertising manufacturers 
of the country will invest more 
money in advertising in 1921 than 
in 1920. The same will probably 
hold true regarding retail dealers. 

Granted that you will put money 
into advertising, where will you 
put it? The need for intelligent 
buying was never greater. 

If the store is centrally located, 
you can use the local newspaper 
which is the most popular with 
your kind of trade. It may not 
be the one of greatest circulation. 
There are tricks in circulation- 
getting which permit a second 
rate ])aper to secure a first rate 
circulation. If your local papers 
are members of the Audit Bureau 
of Circulations (the A. B. C), 



KODAK TRADE CIRCULAR. 



yoii can base your selection on 
definite facts. You can find out 
how much circulation the dif- 
ferent papers have ; how they got 
it and where they are distributed ; 
how much in the city ; how much 
in the country, all verified from a 
reliable, impartial source — not 
from the advertising- solicitor's 
figures. 

The local newspaper is by all 
odds the best advertising medium 
for the retail dealer. But it must 
be ])roperly used. Usually the 
advertising manager of the news- 
paper is broad-minded enough to 
advise you honestly. He is a man 
whose acquaintance should be cul- 
tivated because he can give you 
favorable positions if you have his 
good will, and because acquaint- 
ance will reveal his character and 
ability and the value to be placed 
upon his opinions and his judg- 
ment. 

Before beginning to advertise, 
a merchant should know what 
size space it will best pay him to 
use, how frequently the insertions 
should appear, and in what sea- 
sons of the year he should adver- 
tise most heavily. 

If he were asked to give nega- 
tive advice, the writer would say : 

Don't advertise unless you have 
faith in advertising. 



Don't use advertising novelties 
which would advertise your com- 
petitor equally well with merely 
a change in the store name. 

Don't use "Special issues" of 
newspapers. 

If you use a "program" or 
"Souvenir" publication, don't 
merely print your name in the 
space, but use it to advertise some 
specialty. You can do it in such a 
way that the members of the 
church or society issuing the pro- 
gram will feel impelled to support 
you because you have supported 
them. But don't charge such 
expenditures to advertising — 3^our 
charity or expense accounts 
should bear such burdens. 

Don't use space in periodicals 
except on a regular basis, unless 
vou are advertising a genuine 
"sale." 

Don't hesitate to command the 
services of the advertising writers 
of the manufacturers whose goods 
you sell. They may not always 
have your point of view, but you 
can always get ideas from the 
copy they write. 

Here is an apt quotation to ap- 
ply in the purchase of advertising. 
A dealer says : "For many months 
I have been buying with enthu- 
siasm and selling in cold blood ; 
now I'm going to sell with en- 
thusiasm and buy in cold blood." 



i 



A SELECTION FROM TWO HUNDRED ENGRAVINGS 

The Cut Sheet contains illustrations of nearly two hundred engravings 
suitable for use in Kodak, Brownie, Premo and Graflex advertisements. 
The Trade Circular each year contains dozens of other illustrations and 
suggestions for copy. Any cut of the goods or of illustrations will be 
supplied to Kodak dealers free on recluest. Users will profit. Use them. 



KODAK TRADE CIRCULAR. 



F^uit the F^resti Stock: at thie Back 



It is, of course, generally known 
that all sensitive photographic 
materials have a definite life dur- 
ing" which they may be used with 
full assurance of correct cpiality. 

The length of this actual life, 
of course, primarily depends upon 
storage conditions. 

It is important also to have 
your consumer receive material 
which will always give the sonic 
average quality. This condition 
may be maintained in a general 
way, of course, by anticipating 



stock reciuirements as far as pos- 
sible and ordering frequently, but 
a further precaution is also advis- 
able. That is, in putting fresh 
stock on the shelves to see thai 
it is so placed that the old stock 
on hand ivill be sold before the 
fresher supply is reached. 

This seems an obvious thing 
to do, yet we too frequently find 
instances where a consumer has 
complained of old stock which 
has reached him through the 
dealer overlooking this. 



Price Ctianges 

vSince the December Trade Circular was issued, the following changes in prices 
have l)een made. Kindly have the entries made in your Condensed Price I<ist. 



REDUCTION 

Effective Jan. 4, 1921 

ELON 

(1920 Condensed Price List, page 43). 

1 oz. bottle $0.68 

'4 lb. bottle 2.40 

K> lb. bottle 4.65 

1 lb. l)ottle 9.00 

Dealers' Discount 33 '/t/' 

REVISION 

Effective Jan 5, 1921 

WRATTEN LIGHT FILTERS 

1 05 ) 

Tri- 
color 

Set 
$0.65 
.85 

1.25 

2.35 
2.80 



(1920 Condensed IVice List, paj 
Celatint- l-'ilm 

Siiij^le 
iMlters 

$0.25 
.30 
.35 

.45 
.55 
.80 
*;5 



Size 

VA" 

m" 

2 " 
2%" 
2V2" 

3 " 
M 



square 
square 
square 
square 
square 
squ.are 
square 
Set of 



or 

or 

or 

or 

or 

or 

or 

nine l'"ilni 
I'ilters for IMiotomi- 
crography 2" square 



less, 
less, 
less, 
less, 
less 
less 
less 



3.15 



FILTERS CEMENTED IN B 
GLASS 



rnnioiinleil 
circles or 
squares 

.. $1.45 
.. 1.60 



Mounted in 

lij;ht inetal 

cell 

$3.00 

3.20 



.Size 

Wa" 
VA" . 

m" 
m" 

2" 

2%" 



I'nnioiinted 

circles or 

squares 

, $1.80 

2.00 

2.20 

2.35 
, 2.60 
, 2.80 

3.50 



mU-d in 
it metal 
cell 

$3.50 

3.95 
4.10 
4.30 

5.25 
5.60 
7.50 



SETS OF FILTERS CEMENTED 
IN B GLASS 



Size 

2" 

2A" 
3" 

3 ' , " 
.V/." 
4" 



s(|uare 
s(|uarc 
s(|uari' 
s(|narc 
s(|narc 
sfinarc 



Set of ,^ 

.$ 9.45 
. 12.25 
. 15.65 
. \').?>S 
. 11.7 S 
. 1().X'^ 



Set of I 

Tri Colo 
;m<l K,; 

$12.00 
15.80 
20.30 
25.31) 
2').Sl) 



K.; ami 
I )iiniiii\ 

$14.70 
19.35 
25.00 
31.25 

43.75 



Case for any Sft. I'xtra $2.50. 

SPECIAL SETS OF FILTERS 

W v^ct of nine l-'iltcrs for Photo- 



inK ro;.;i"a])h V 



)" 



■;(|uare, ce- 



mented in C Class, incliulin.o 

case $17.5i) 

Do., 4" s(|uaro, including case. 50.01) 

ComnuTcial Set of tlir('(> ['"illcrs 
K3. C, and A. ccmrntcd in \] 
C.lass, 3" s(|narc. willi c:i<v . . .. 18.10 



KODAK T1^\I)K CIECULAR. 



Technical Set of eight Filters 3" 
square, cemented in B Glass, 
Kl, K2, K3, G, A, B, C and F, 
per set $33.50 

MONOCHROMATIC VIEWING 
FILTERS 

Size 

2" sciuafe, each $2.50 

Dealers' Discount 2)'ZV\\7o 

Ne^vsT Goods 

We are now in a position to ac- 
cept orders for Developing Mach- 
ines to handle Kl x\ero Film 
Cartridges of either. 25, 50 or 100 
exposures. From three to four 
weeks will be required for the 
execution of orders received. 

PRICE 

I'^astni^an Tank Developing Machine 

for 24 cm Film, 

Outfit complete, consisting of 

1 Closed Developing Tank 

3 Open Tanks 

1 Changing Device (2 reels, 1 holder) 

1 Apron 

1 Stand for Changing Device 

List $1,500.00 

Dealers' Discount 15% 

When sold separately : 

Closed Developing Tank $375.00 

Open Tanks, each 75.00 

Changing Device, (2 reels, 1 

holder) 725.00 

Aprons, each 170.00 

Stand for Changing Device.. 65.00 

Ivxtra reels 82.50 

De^alers' Discount 15% 



To more fully cover the re- 
(|uirements of the Azo trade, the 
Grade F Glossy Azo, single 
weight, will in future be supplied 
in four instead of only three de- 
grees of contrast. 

The new contrast added now to 
those announced in the October 



Trade Circular will be designated 
as Xo. 1 Contrast and the package 
will have a RED sticker. 

This single weight Azo F No. 1 
is intended for printing from ex- 
tremely contrasty negatives. 

Sizes and prices the same as for 
other grades of single weight Azo. 

Correction 

On page 2 of the Extra Trade 
Circular published last month fol- 
lowing the abolition of the Ex- 
cise 1'ax, there are two mistakes. 
In the rush to furnish a new and 
u])-to-date list of camera prices 
these errors escaped our notice. 
Will you please excuse them and 
correct page 2 of this circular and 
your 1920 Condensed Price Eist 
as follows : — 

No. 1 Autographic Kodak 
Junior, fitted with R.R. Lens, 
correct price $19.25 

Do., with Kodak Anastigmat 

Lens, f.1.1, correct price.... 24.25 



The list prices of Solio Backing- 
Paper in all cut sizes and in rolls 
are figured at 55% of the list price 
of Solio Paper, not 45% as quoted 
on page 82 of the 1920 Condensed 
Price List. 

Velox Backing Papers are 50% 
of the list price of Velox Paper, 
not 40% as quoted. 

Please correct your Price List 
accordingly. 

Discontinueci 

The manufacture of the De- 
Luxe Bag of Suede Leather for 
Vest Pocket Autographic Kodak 
has been discontinued. Please 
remove this item from the 1920 
Condensed Price List, page 41. 



KODAK TRADE CIRCULAR. 



Thie Income Value of Cashi Discotants 

We seldom use the Scissors- statement. I wonder why you didn't 

and-Paste method in editing- the '^^'fS?}^"^?" , ,^ ,. 

/rA , ^. 1 n ^ 1 • Oh, 1 don t discount much, re- 

Trade Circular. But here is an ^^^^^^ j^ju .^ ^^^^,^ ^^^^^^ j^^^,^ ^1^^ 

article regarding cash discounts money handy and I wait until 1 turn 

which is of so much value that we my stock before I pay for it. Dis- 

are reprinting it, by permission, ''°V"^,^,1P"'t "^f^l\PlHch " rv. 

r .^^^u T »> 11- .• Well," said Ned, 'this $1,600 you've 

from 1 he Loop, a pilblication j^^^ invested earns you $160 a yqar. 

issued by The Kaynee Company Half of it sent to that creditor a 

of Cleveland. month ago would have earned twenty- 

T3TT T ii\Tcc^\-'' I \-Ar ^ ^'^■^At T^\T'n«< ^^^^ doUars in thirtv days. If vou 

"BILL HALSEV S INVhSlMLNI could duplicate that transaction ev'ery 

Bill llalsey owned , a small store in a month your $800 would earn $288 or 

fair-sized town — a town big enough to 36% a year. That's three and a half 

be on the automobile road map but not times as much as your stock will earn, 

so large that most of the business men You evidently don't get this discount 

didn't see each other and chat often stuff. Do you know that my discounts 

enough to call each other by their last year more than paid my rent? It 

front names. doesn't pay to have money tied up 

Xed Colby, another merchant and a even in 10% stock if you can use it 

neighbor, stepped into Bill's one morn- for discount." 

ingin June. He passed, in the doorway. "I'm sorry I tied up that cash," said 

a well-dressed stranger who smiled Bill. ''I could use it for discount right 

affably. now." 

"Who's that?" said Ned. "Looked "Well, I'll give you another tip," 

at me as though he knew me." Syaid Ned. "You can take that stock 

"You ought to know him," said Bill, down to the bank. Old P. R. Esident 

''come back here." knows the concern and its standing. 

They went back to Bill's desk and He'll lend you $1,000 on it at 6%. The 

lying with some other papers, Ned dividends will pay your carrying 

saw a nicely engraved stock certificate charges and give you a surplus of 4%. 

for twenty shares of 8% preferred Then you can use the $1,000 for dis- 

stock — one hundred dollars par. counting. 

"Just made an investment "said Bill. -Here's an interesting table," he 

Bought that stock for $1,600; pays continued, "that I cut out of a paper 

8% on par; nets 10^ on my invest- ^^ f^^ ^^ys ^^o It ^^^^ j^gt h^^ 

ment. Pretty good, eh? My Govern- money works at various rates of dis- 

ment bonds yield me only 4j^%. count." And he showed him this memo: 

Yes, that s a good investment, 

s.aid Ned. "I know the concern. The pe?7iinum^ 

stock's worth better than par. I At 1%, 10 days, net 30 days 18% 

wonder why he sold it. ^^ 2%, 10 days, net 30 days 36% 

I know the inside, said Bill. That ^^ 30^ j^ ^/ ^^^ 30 ^/ 54^^ 

chap who went out IS quite a spender ^^^ 3./ ^^^^ ^^^^ 30 ^ 35^^ 

le needed cash and the stock is hard ^^ 5^ jg ^ ,^^^ 30 ^ 90% 

to sell m the open market. He didn t ^^ ^^^ ^^ ^^> ,^^^ 30 ^^^^ io8% 

want to uncover to his friends so he ^^ g% jo days, net 30 days 144% 

came to me^ I was glad to get the ^^ 3^; jo days, net 60 days 2L6% 

stock Good investment. j^^ 2%, 10 days, net 60 days. . . . 14.4% 

Just then Ned saw a statement on ^ 50/ 30 ^^^ ^^^ 4 ^lonths. . . .20% 

Bill s desk. It ^yas for an account ^ 30/ 3^ ^ J ,^^^ ^0 days 36% 

past due, on a thirty-day basis. The . ^ . j 

terms of sale were printed at the top: Bill looked it over and then said: 

3% cash; net thirty days. Bill had "Gosh, even that one per cent, means 

taken the thirty days, not the discount. nearly twice ,as much as the dividend 

The amount of the item was $800. on my stock. I'll paste that in my hat 

"Don't think I'm butting in. Bill," and let the figures trickle through into 

said Ned, "but I can't help seeing that my brain." 



KODAK TRADE CIRGULAK. 



A Few Non-Fragile Resolutions 



Here are several New Year's Resolutions that will be hard to shat- 
ter because it is more profitable to keep them than to break them. 

Commencing January ht, 1921 

I will push the sale of Kodak, Brownie, Graflex and 
Premo cameras because a camera sale pulls in its train 
sale after sale of related items. 

I will push the sale of Eastman film — the dependable 
film in the yellow box — because a film customer comes 
in frequently. 

I will make a frequent live Kodak window display be- 
cause it turns the buying public off the street and 
into my store. 

I will make full use of the Kodak booklets, show 
cards, car cards, newspaper advertising, cuts, etc., 
because the man who goes after the business is the 
one who gets it. 

I will have the goods in stock becau.se a complete stock 
looks like business and makes business. 

(Signed) RICHARD ROE. 



January ist, ig2i 



KODAK TRADK CIKCULAR. 




With 



Kodak Film Tank and 
Velox Paper 

you may develop and print without a dark 
room. It's all-by-daylight the Kodak way — 
from loading the camera to mounting the print. 

We have thein in stock. 

RICHARD ROE & COMPANY 

I lo Tripod Avenue 



Fkkk on RKyiMCST— Cut of I'*ilni Tank asahovf, No. 254-A doubU' coluinii 
No. ■254-B single colnmn. 



EXTRA! 

Canadian Kodak Co., Limited 

Trade Circular 



'FOR YOUR INTERESTS AND OUR OWN' 



Vol.. XVI I., No. 9a 



TORONTO, CANADA 



January 24, 1921 



Xakiing ttie Loss, No^v 



We took no advantage of the 
situation when everybody else, at 
least almost everybody else, was 
advancing prices. 

When war prices l)egan to pre- 
vail, we had big stocks of cameras 
and of raw materials at pre-war 
costs. We could easily have 
made a big extra profit by ad- 
vancing prices. The public would 
have taken the goods without a 
murmur. People expected to pay 
more. We sold on a cost basis, 
not a "get-all-you-can" basis. 

Conditions are now reversed. 
We have cameras in stock, built 
at war prices ; we have materials 
purchased at war prices. In 
manufacturing on a big scale, 
where production must be pro- 
vided for months in advance, it is 
impossible to work on a hand-to- 



mouth basis. We have made no 
wage reduction. It will be many 
months before raw materials, 
purchased now, will be in the 
form of the finished product, in 
the consumers' hands. 

We were the last to raise prices 
and we raised prices the least. 
By the same token, we should be 
the last to reduce prices and 
should reduce them the least. 



But the public has a short 
memory. It forgets that while 
Kodaks and Brownies were ad- 
vanced an average of only 51%, 
general commodity prices were 
up 149%. And so in anticipation 
of lower costs later on, we pro- 
pose to take a loss now on the 
Kodaks and Brownies that we 
have in stock and in process of 
manufacture. 



Most manufacturers and practi- is not possible — but we liave gone 
cally all merchants took an extra a long way, especially on those 
profit on the rising market. We business builders, the box Brown- 
did not. Xevertheless, we propose, ies. 
in the interest of promptly stabil- 

izing business, to take our share ^^^ P^^^^^ ^^^^^^^^ ^^^^^^^ ^'^ 

of the loss on the declining mar- effective January 24th, and the 

ket and take it now. ^^^^ prices are exactly as they will 

^^^ , appear in the 1921 Catalogue. 

We have not gone all the wav 

back to the pre-war basis. That Now for business. 



New Kodak and Brownie List 

Prices effective January 24th, 1921 

'-Camera Catalogue 

List 

Ko. Brownie $ 2.00 

No. 2 Brownie 2.50 

No. 2A Brownie 3.50 

No. 3 Brownie 4.50 

No. 2C Brownie 5.00 

Xo. 2 Folding l>rownie, Single Lens 9.00 

Do., with R.R. Lens ILOO 

Xo. 2A P'olding Brownie, Single Lens 10.00 

Do., with R. R. Lens 12.00 

No. 2C Folding Brownie, Single Lens 13.50 

Do., with R. R. Lens 16.00 

No. 3A Folding Brownie, Single Lens 15.00 

Do., with R. R. Lens 17.50 

Vest Pocket Autographic Kodak, Single Lens 9.00 

Do., with R. R. Lens 10.50 

Vest Pocket Autographic Kodak Special, K. A. /. 7.7 Lens 16.50 

Do., with K. A. /. 6.9 Lens. 20.00 

Do., with B. & L. Anastigmat /. 6.9 Lens 35.00 

Xo. 1 .Autographic Kodak Jr., Single Lens 15.00 

Do., with R. R. Lens 17.00 

Do., with K. A. /. 7.7 Lens 22.00 

.\o. l.\ .\utographic Jr., Single Lens 16.00 

Do., with R. R. Lens 18.00 

Do., with K. A. /. 7.7 Lens 23.00 

No, 2C Autographic Kodak Jr., Single Lens li^Of) 

Do., with R. R. Lens -')•"" 

Do., with K. A. /. 7.7. Lens 25.00, 



New Kodak and Brownie List — Continued 

Camera . Catalogue 

List 

Xo. 3A Autographic Kodak Jr., Single Lens $19.00 

Do., with R. R. Lens 22.00 

Do., with K. A. /. 1.1 Lens 27.00 

No. lA Autographic Kodak, R. R. Lens . . 23.00 

Do., with K. A. /. 1.1 Lens 28.00 

No. 3 Autographic Kodak, R. R. Lens . 23.00 

Do., with K. A. /. 1.1 Lens 28.00 

No. 3A Autographic Kodak, R. R. Lens • 27.00 

Do., with K. A. /. 1.1 Lens 32.00 

No. 1 Autographic Kodak Special, K. A. /. 6.3 Lens 43.00 

Do., with B. & L. K. A. /. 6.3 Lens 64.00 

Do., with B. & L. Spec. Anastigmat /. 6.3 50.00 

Do., with B. & L. Tessar Series lib /. 6.3 Lens 80.00 

Do., with B. & L. Tessar Series Ic /. 4.5. Lens 80.00 

No. L\ Autographic Kodak Special, K. A. /. 6.3 Lens 65.00 

Do., with B. & L. Kodak Anastigmat /. 6.3 Lens 78.00 

Do., with B. & L. Tessar Series lib /. 6.3 Lens 90.00 

No. 3 Autographic Kodak Special K. A. /. 6.3 Lens 55.00 

Do., with B. & L. K. A. /. 6.3 Lens 70.00 

Do., with B. & L. Tessar Series lib /. 6.3 Lens 85.00 

No. 3A Autographic Kodak Special, K. A. /. 6.3 Lens 74.00 

Do., with B. & L. K. A. /. 6.3 Lens 93.00; 

Do., with B. & L. Tessar Series lib /. 6.3 Lens .* 110.00 

No. 1 Panoram Kodak 23.50 

No. 4 Panoram Kodak 34.50 

Stereo Kodak, Model 1 55.00 

Kodak Enlarging Outfit 23.00 

Trade Discount Unchanged. 



On the trail of the Kodak — 

Film business, paper business, 
finishing business 

But first of all — the Kodak Sale 

And you jmtst have the goods 




All Otitdoors Invites your 

Kodak 



RICHARD ROE & COMPANY 

loi Tripod Avenue 



Free ou request — Cut as above, No. I91-A double column 



FOR TRADE CIRCULATION ONLY. 



Canadian Kodak Co., Limited 

Trade Circular 



"FOR YOUR INTERESTS AND OUR OWN" 



Vol. XVII., No. lo 



TORONTO, CANADA 



February, 1921 



All Set 



The extra edition of the Trade 
Circular of January 24th, told of 
the new prices on Kodaks and 
Brownies. We are publishing in this 
issue the new Premo list, showing 
substantial reductions all along the 
line. 

You are now wondering about the 
Graflex line. After a most careful 
study of costs, it has been decided 
that no reductions can be made in 
the price of Graflex and Graphic 
cameras. The new catalogue is in 
the process of construction and will 
carry the prices now prevailing. 
With a few of the equipments, this 
means a slight increase over last 
year's catalogue. 

There are no changes in film, or 
paper prices. 

We are ''all set" for the season's 
business. Spring is almost here and 
summer will be close on its heels. 
Uncertainty about the Eastman line 
is behind you. Another big year is 
ahead of you. The advertised line 
is going to sell. 

Through the boom years, when 
the goods really sold themselves, we 
maintained an extensive campaign 
so that the public would not forget 
us. Six months ago, when we fore- 
saw to some extent the present con- 
ditions, we mapped out extensive 



advertising increases for 1921. 
When things went bad in 1903 and 
in 1907, we increased our advertis- 
ing and thereby offset the natural 
slump. Kodak dealers, at least 
those who like ourselves worked for 
increased business and carried a 
representative line in stock, never 
knew there was a slump. It will be 
the same this year. 

We are fully maintaining our 
magazine advertising. 

We have contracted for farm 
paper space that will intensively 
cover the country districts every 
month during 1921. 

We are planning to break all our 
past records in the way of booklets 
and window display helps and elec- 
trotype service for dealers. 

There is big business ahead for 
those of us who make opportunity. 
The way to make opportunity in 
our line is to sell cameras to con- 
sumers through dealers. Then 
comes the film and paper and 
chemical business almost of its own 
free will. 

And the dealers who have the 
goods in stock and push them will 
be the ones to get the business that 
follows the camera sale. 

All set for 1921. 



2 KODAK TKADE CIKCULAE. 

New^ F*remo Prices 

Effective KelDruary 1st, 1921 

Catalogue 
List 

Premo Jr. No. 1 $2.50 

Premo Jr. No. 1 A 3.50 

Premoette Jr. No. 1, Single Lens 9.00 

Do., Planatograph Lens • • 1 1.00 

Do., K. A. f.U Lens 16.00 

Premoette Sr., R. R. Lens 2^^ x 4^ 15.00 

Do., 3^ X 4^ 15.00 

Do., 3^ X 5K 19.00 

Do., with K. A. f.1.1 Lens 23^ x 4^ 20.00 

Do., 314 X 4^... 20.00 

Do., 3^ x 5J^.. 24.00 

Pocket Premo 12..50 

Premo No. 12, R. R. Lens 22.00 

Do., with K. A. i.1.1 Lens 27.00 

Do., with B. & L. K. A. /.6.3 Lens 65.00 

Do., with K. A. /.6.3 Lens 50.00 

Do., with B. & L. Tessar Series lib /.6.3 Lens 85.00 

Do., with B. & L. Tessar Series Ic /.4.5 Lens 85.00 

Premo No. 8. 4 x 5, with plate holder and carrying case 25.00 

Do., 3^ X W2 25.00 

Do., 5x7 35.00 

Do., with K. A. f.1.1 Lens 3^4 x 5^^ 30.00 

Premo No. 9, Planatograph Lens 3^4 x 5^, with plate holder and 

carrying case 45.00 

Do., 4x5.... 45.00 

Do., 5x7 .' 55.00 

Do., with K. A. /. 1.1 Lens 3^ x 5'^ 50.00 

Do., 4x5 50.00 

Do., with K. A. /.6.3 Lens 3^ x 5^ 75.00 

Do., 4x5.. 75.00 

Do., with B. & L. K. A. /.6.3 Lens 3^ x 5^^ 90.00 

Do., 4x5 85.00 

Do., 5x7 120.00 

Premo No. 10, Planatograph Lens, 5x7, with plate holder and carrying 

case 95.00 

Do., with B. & L. K. A. /.6.3 Lens 165.00 

Do., with B. & L. Protar Series VI la^ Lens No. 8 220.(X) 

Cartridge Premo No. 2 2.50 

Cartridge Premo No. 2A 3.50 

Cartridge Premo No. 2C 5.00 

Folding Cartridge Premo No. 2, Single Lens 8.00 

Do., with R. R. Lens 10.00 

Folding Cartridge Premo No. 2A, Single Lens 9.00 

Do., with R. R. Lens 1 1.00 

Folding Cartridge Premo No. 2C, Single Lens 12.50 

Do., with R. R. Lens 15.00 

Folding Cartridge Premo No. 3A, Single Lens 14.00 

Do., with R. R. Lens 16.50 

Withdrawn — No. 12 Premo with 15. & L. Special .Xnastigmat Lens. 

Dealers' Discount Zl'" . 



KODAK TRADE CIRCULAR. 



D.O.F^. and D. K. C. 



D. O. P. referring to Developing 
Out Paper is a familiar abbre- 
viation. 

The process of handling is 
equally familiar. 

You first expose the print, then 
place it in a solution and watch the 
image develop. At the right mo- 
ment you remove it, rinse it in a 
fixing bath, then wash and dry, 
trim and mount. 

Every step is essential and each 
must be performed in its proper 
order. 

D. K. C. is an unfamiliar 
abbreviation. 

It means Developing Kodak 
Clerks. 

And while the methods of hand- 
ling are familiar enough, good re- 
sults are sometimes expected even 
though some of the steps in de- 
velopment are omitted entirely. 

First the Kodak clerk must have 
a pleasing personality and a good 
mind. The materials of which he is 
made must be sound. No amount 
of development will cure defects in 
the raw stock. 

So the most important point is to 
select a well known product — a well 
known young man or young woman. 
That's a matter of investigation and 
knowledge of human nature. 

Then comes the developing out 
process. The first step for him is to 
study the line. As applied to the 
Kodak line, the clerk must know 
photography too. That doesn't 

mean he has to know as much as 
the head of the Kodak Research 
Laboratory. But he must know ( 1 ) 
what items the company sells, and 
(2) what these items are used for. 

The company's catalogues and 
the Condensed Price List are the 



text books. The company maintains 
in Toronto a Service Department 
and at Rochester an Educational 
Department, which is literallv the 
Faculty of the Kodak School. The 
tuition costs nothing. These depart- 
ments are prepared to answer any 
question, any time with cheerful 
eagerness. Don't think their time 
is too valuable to waste over 
answering what might appear to be 
"foolish questions." They don't 
think so. They know the answer 
and they know how to tell it so it 
will be understood. 

And that brings us to the next 
step. 

The next step in develo])ment is 
for the clerk to learn how to tell 
what he knozvs about photography 
so the uninformed, non-technical, 
don't-care public will understand it. 
"Selling Kodaks and Supplies" and 
"How to Make Good Pictures" are 
the text books, and "Kodakery" is 
the once-a-month lecture on the 
subject. No man will be fully in- 
structed in this art unless he posses- 
ses some of the instincts of a 
teacher. 

One of the Kodak writers keeps 
over his desk a small sign reading: 
"The three rules of writing are : 
Simplify, Simplify, SIMPIJFY." 
That, by the way, is the slogan 
which has been follovfed in develop- 
ing the Kodak system of photo- 
graphy. 

And that's as good a rule as any 
for a clerk to have in his mind 
when talking to a customer. Of 
course the experienced salesman 
can soon determine from a cus- 
tomer's conversation what knowl- 
edge he has of photographic terms. 
But unless he knows his customer 



KODAK TRADE CIRCULAR. 



is an experienced photographer, he 
will say ''opening" instead of ''dia- 
phragm stop," and he will avoid 
phrases like "depth of focus" and 
"focal length" unless the customer 
knows the meaning or unless there 
is opportunity to explain it. 

The next step in the development 
of a Kodak clerk is the ability to 
determine what is wrong with pic- 
tures brought in by amateurs, and 
here his development reaches its 
highest point, because knowledge, 
tact and good sense are all needed. 
Knowledge — to determine what is 
wrong; tact — to tell the customer 
inoffensively; and good sense — to 
refer the case to our Service De- 
partment if there is any doubt 
about what caused the defect. 



We have said nothing about the 
development of a knowledge of 
human nature upon which the art 
of selling rests. We have omitted 
all reference to knowledge of the 
stock on hand, of current prices, of 
attractive display of goods. These 
are important, but they apply 
equally to those who sell nearly all 
lines of goods. 

The whole point of the story is 
this; Can we be of any definite 
service in helping you develop your 
Kodak clerks? Do they read The 
Kodak Salesman regularly? To our 
mind, that represents the best regu- 
lar help we can give at long dis- 
tance in the developing of Kodak 
clerks. But we are ready to do 
more than that when called on. 



When a cold spell comes along, 
does the wise merchant say, "John, 
better let the furnace fire die 
down?" Of course, he does not. 
Freezing his customers out of the 
store is no part of his selling plan. 

He burns a little more coal, gets 



Time to Coal Up 

up a little more steam, warms the 
atmosphere and does enough more 
business to pay for the cost of the 
extra coal over and over. The 
advertisements on pages 6, 7 and 8 
will generate steam. The engrav- 
ings are free on request. 



What of the Future? 

For good business — 

Optimism — Industry — Publicity 

For bad business — 

Pessimism — Hesitancy — Obscurity 

You with Us ! We and the millions like us are responsible for 
the future. What we say and do to-day will react upon 
others — will be reflected in the business of to-morrow. 



KODAK TRADE CIRCULAR. 5 

F*rice Clnanges 

The following changes in prices have been put into effect since the 
publication of the Trade Circular for January. Kindly have the entries made 
in vour Condensed Price List. 



REDUCTION 

(Effective Jan. 19, 1921). 

TOZOL 

(1920 Condensed Price List, page 44). 

1 oz. bottle $0.65 

14 lb. bottle 2.35 

y2 lb. bottle 4.55 

1 lb. bottle 8.75 

Dealers' Discount 33M{'?''' 

i 

KODELON 

(1920 Condensed Price List, page 43). 

1 oz. bottle $0.60 

14 lb. bottle 2.15 

y, lb. bottle 4.15 

1 lb. bottle 8.00 

Dealers' Discount 33% '7<' 



REDUCTION 

(Effective Jan. 25, 1921) 

CITRIC ACID 

(1920 Condensed Price List, page 43). 

1 oz. bottle $0.18 

% lb. bottle .. .45 

y2 lb. bottle 80 

1 lb. bottle 1.50 

Dealers' Discount 25'^^" 



EASTMAN'S PERMANENT 
CRYSTAL PYRO 

(1920 Condensed Price List, page 43). 

1 oz. bottle $0.37 

y^ lb. bottle 1.05 

y2 lb. bottle 1.95 

1 lb. bottle 3.75 

Dealers' Discount 33%% 
In lots of 100 ozs. or more as- 
sorted. 40% 



EASTMAN'S RESUBLIMED PYRO 

(1920 Condensed Price List, page 43). 

1 oz. can $0.45 

y^, lb. can 1.25 

y2 lb. can 2.30 

1 lb. can 4.50 

Dealers' Discount 2)V'k''7<^ 
In lots of 100 ozs. or more as- 
sorted, 40% 



TOZOL 

(1920 Condensed Price List, page 44). 

1 oz bottle $0.55 

^ lb. bottle 1.90 

y2 lb. bottle 3.60 

1 lb. bottle 7.00 

Dealers' Discount Z'hVw'^/o 



Preserve tine Nlanuial — ancl Read It" 



This heading is the advice we are 
giving to amateurs through Ko- 
dakery. But like most advice, it 
probably won't be heeded by -every- 
body. Along comes Mr. Trouble 
and he frequently sends the cus- 
tomer to you. 

The manual would have pre- 
vented the trouble if it had been 
given the opportunity. So when 
the customer reports that kind of 
difficulty, you have an opportunity 
to be of service. If you have a 



manual on hand for the customer's 
camera, it is the work of only a 
moment to point out the cure At 
the same time, you make a friend 
and prevent further trouble. 

When your store sells a camera, 
it is the part of wisdom to caution 
the customer: ''Be sure to read and 
then preserve for re-reading the 
manual accompanying this camera. 
If anything is in doubt, let us know 
and we shall be glad to explain it." 



KODAK TRADE CIRCULAR. 



Stolen Cameras 

The store of Mr. X. P. Haist, 
Welland, Ont., was visited by 
thieves on Christmas Eve and 
among other things the following 
Kodaks were stolen: 
1 — 3A Folding Autographic Kodak, 

R. R. Lens No. 56893 

1 — 2C Autographic Kodak Junior. R. 

R. Lens No. 110946 

1 — Vest Pocket Kodak, R. R. Lens, 

No. 1228888 

1 — 2A Folding Autographic Brownie, 

R. R. Lens No. 262541 

Please communicate any inform- 
ation regarding the cameras men- 
tioned to X. P. Haist, P>ox 65. 
Welland, Ont. 

Our 
Shiipplng Address 

Please note that all shipments to 
us, whether hy Express or Frieght, 
should he directed to West Toronto. 
There are in the City several 
stations on each of the Railway lines 
and if consignments are directed 
simply to Toronto, the probahility 
is that delay will follow while the 
goods are transferred and rebilled 
to West Toronto. 

Stone Developing 
Tanks 

We receive a great many inqui- 
ries from the trade regarding the 
stone develo])ing. fixing and wash- 
ing tanks (Icsc lilted in our booklet, 
"Developing and I*rinting for the 
Amateur." It will save everybody's 
time if such communications are 
addressed to Sweet, Wallach & Co., 
133 No. Wabash Ave., Chicago, 
111. The tanks in all sizes are car- 
ried in stock there, and Sweet, 
Wallach & Company can give you 
full information as to sizes, capac- 
ity, price and freight. 



It's a 

Brownie 




And the 
price is 

$2.00 



Everybody knows the Brownie 
camera. It is Eastman-designed 
and Eastman-made. And it uses 
Eastman film. 

The No. o, illustrated, sells for 
|2.oo and it is so simple to oper- 
ate that even young children can 
take good pictures with it. 

Come and see it. 



We have a full slock of 
Kodaks and Brownies 



RICHARD ROE & CO, 
loi Tripod Avenue. 



Free on request — Cut as above, No. 216-D. 



KODAK TRADE CIRCULAR. 



Vest Pocket Kodak 



Price $9.00 



It's a real camera in every 
sense of the word. Its pic- 
tures, if^ X 2/^ inches, can be 
readily enlarged to post card 
size or even larger. The 
Kodak is so small you wear 
it like a watch. The cost 
is equally small and the film 
of most economical size. 



IVe have a full stock of 
KODAKS 



RICHARD ROE & COMPANY 

loi Tripod Avenue 




Free on request — Cut as above, No. 232 II. 



KODAK TRADE CIRCULAR. 



Pictures, 2^4 x 3}4 inches 




Pocket Premo 

Closed — it fits the hand or the pocket. 
Open — it fits the average picture requirement. 
Closed — it has a refined, unobtrusive appearance. 
Open — it makes photographs of good size and 

quality. 
Snaps into focus as the front board drops. 
Loaded instantly with Eastman-made Premo Film 

Packs. 
A companionable camera — and a capable one. 



Price, $12.50 
RICHARD ROE & COMPANY 

loi Tripod Avenue 



Free on request — Cut as above, No. 345-G double column, No.345-H single column. 



FOR TRADE CIRCULATION ONLY. 



t 



L 



Canadian Kodak Co., Limited 

Trade Circular 



•FOR YOUR INTERESTS AND OUR OWN' 



,. Vol. XVIL, No. II 



TORONTO, CANADA 



March, 1921 



Xack:s Again 



A year ago now, the great bulk of 
our advertising in the general maga- 
zines was given over to informing 
the public about our trademark, 
"Kodak." 

For several years our Kodak ad- 
vertising has been general, very 
general. The point was just this : 
We purposed to continue the popu- 
larity of picture making and to keep 
our trade names in the public mind, 
yet we dared not concentrate our 
advertising on any particular 
camera. We never had enough of 
the goods in sight to make it safe. 
So we talked about Kodak pho- 
tography in general and hoped the 
dealer would have something in 
stock he could sell the prospective 
customer when he came in. 

In certain departments, our ca- 
pacity is stiU short of the demand. 
Kodak Anastigmats are the neck 
of the bottle. It takes time to in- 
crease lens production and at the 
same time keep up quality. We 
have been so insistent about the 
quality that the demand has 
grown of itself and kept pace with 
the increases we have been able to 
make in production. 

We feel that with our manufac- 
turing facilities enlarged and busi- 
ness conditions what thev are, the 



time has come to again pick out a 
leader in the line and push that 
leader. 

The camera selected is the No. 2C 
Autographic Kodak Junior with 
Kodak Anastigmat lens f77. Price 
$25.00. 

We have selected this camera and 
equipment because we believe that 
2% X 4% is the coming size in 
amateur pictures ; because the 
camera, though capable, is simple 
to operate ; because the price is a 
moderate one and because, with 
the Kodak Anastigmat- lens, every 
camera sold is an advertisment 
that will sell more cameras of the 
same type. 

Between now and July first, ad- 
vertisements of this camera will 
appear in Canadian Magazines and 
Farm Papers to the extent of more 
than a million copies. In Ameri- 
can Magazines which have a wide 
distribution in Canada, the 2C will 
also be advertised on a scale never 
before attempted. 

The manufacturing departments 
are fully co-operating with us a,nd 
the drive will be kept up both by 
them and by us. 

We are going to put the 2C over 
and put it over ''Big." 



KODAK TRADE CIRCULAR. 



Price, camera, publicity — all are 
right. Your stock, that must be 
right too, if you are to benefit. 
We have laid our plans to make 
the production meet the demand. 
There's small chance of a fall down 



on production — but then, there is a 
chance of even a bigger demand 
than we have figured on. And if 
that comes, the man who ordered 
early will be the one to have the 
goods — ready to make the sales. 



How to Increase Yoiir ]Rrofits 



Every one connected with the 
photographic business knows that 
the public does not always get good 
pictures. A large majority do, but 
the minority must also, if sales are 
to be maintained, at the highest 
point. 

These errors are partly our fault, 
partly your fault, partly the pub- 
lic's fault, and partly just plain 
human nature. 

If a person forgets to turn the 
key after making an exposure, and 
gets two pictures on one negative, 
or if he forgets whether the key has 
been turned or not, turns it to be 
safe, and gets no picture on one 
negative — that's just plain human 
nature. 

But there are other ways of going 
wrong for many of which the pub- 
lic blames somebody other than 
himself. 

If the film is fogged because the 
release was pressed only once, in- 
stead of twice, in making a time ex- 
posure, or if either the subject or 
the camera moved during exposure, 
no great harm is done providing 
the public knows the reason. But 
usually the beginner or the indiffer- 
ent photographer thinks the cam- 
era is at fault or the finishing of 
the negatives badly done. 

We can print the instructions in 
our manuals, but unless you urge 
the customer to read the manual 
and to keep it for reference, many 
will never benefit by the' instruc- 
tions. 



Probably the best time to correct 
mistakes is when the customer 
shows you imperfect pictures. 

For months, our Service Depart- 
ment has kept a record of the 
failures made on negatives sent 
here for development, and giving 
the amateur the benefit of the doubt 
in every case 90% of the failures 
are his fault, rather than a fault in 
film or camera. 

A brief inspection of these flaws 
with the remedy in the order of 
recurrence will help you to recog- 
nize and correct them. 

1 . Negative iin d e r-exposed. 
(''Give it more time." ''Judge light 
conditions more carefully" and 
"Read your manual.") 

2. Camera moved. ("Hold the 
camera steady," and "Read the 
manual.") 

3. Film fogged. ("See that the 
shutter is closed before loading the 
camera and after taking a time 
exposure.") 

4. Negative over-exposed. ("Read 
the manual" and "Observe results 
by keeping records of exposure 
data.") 

5. Double exposure. ("Turn the 
key immediately after making an 
exposure. Make this a habit." 

6. Fihn not exposed. ("Turn the 
key immediately after making an 
exposure. Make this a habit.") 

7. Negative light struck. ("When 
loading, thread the paper into the 
slot in the spool ; turn key just 
enough so that paper binds on 



KODAK TRADE CIRCULAR. 3 

Spool and no more. When unload- ped by another. 

ing, before opening the camera, turn H. pog due to dirt on lens. 

the key until the end of the paper 12. Part of subject cut off. 

is seen through the red window.") ^11 of these faults, separately 

8. Oiit of focus. ("Read the and together, cause disappointment, 

manual.") which lessens your sales of film and 

Besides these there are minor paper, 

errors which suggest their own If the cause of a failure is in 

remedy. doubt, address the Service Depart- 

9. Subject moved. ment, Canadian Kodak Co., Lim- 

10. One negative partly overlap- ited, Toronto. 



What Kodakery Does For You 

Kodakery, the monthly magazine which is sent for a year 
to every purchaser of a Kodak, Brownie or Premo, is not 
only free reading for the camerist, but is also free advertising 
for your Kodak counter. 

Once it reaches a camera owner, Kodakery does this for 
the dealer: 

Sells more film and accessories by stimulating 
the enthusiasm of the amateur. 

Sells more materials and photographic devices 
by describing special fields of photography, such 
as Kodak portraiture, making pictures by flash- 
light, developing-and-printing at home. 

Sells new conveniences and new accessories by 
announcements in the advertising pages and by 
special articles explaining their uses. 

Sells the Kodak service idea to your customer 
when you fill in the coupon (first page in every 
manual) and mail it to us. 

Don't fail to take advantage of the free "Kodakery" propo- 
sition. It pleases the customer and brings more business to 
you. 



KODAK TRADE CIRCULAR. 



A 

Vest Pocket 

Kodak 

$9.00 




— and it's Autographic 

A Vest Pocket Auto- 
graphic Kodak is like a 
pocket note book. It goes 
wherever you go and it 
takes pictures of the most 
economical size — i^ x 2>< 
inches. It loads for 8 ex- 
posures and an extra roll 
of 8 films is as easy to 
carry as a spool of thread. 

And we'd like to show 
you the new V. P. K. 
Focusing Model, equip- 
ped with/. 6.9 Kodak An- 
astigmat Lens. It's a 
dandy — Autographic of 
course — and the price is 
only $21.00. 



( Your Name and Address here) 



Advertising for 
KodaU Self-Ximer 

There was an astonishingly large 
sale of Kodak Self-Timers last 
year. In fact the sale was so large 
that it woke us up to a realization 
of the possibilities. We had ad- 
vertised this useful little accessory 
in Kodakery and the other amateur 
photographic magazines, but had 
never advertised it as we have the 
Kodak Portrait Attachment. And 
yet it sold in enormous quantities. 

We are now going to feature it 
extensively and that fact is sure to 
mean more business. But the 
amateur who comes in and asks 
for a little sundry like this is 
likely not to come again if he fails 
to find it in stock. 

People like to take pictures of 
themselves. It's one of the inno- 
cent human frailties. Kodak Self 
Timers will help them to do it and 
that means not merely the profit 
on this sundry, but the delightful 
old story of more film sales — for 
all of us. 

Besides its use for self-portrait- 
ure there is a wide demand await- 
ing it from those who have prev- 
iously been left out of ''group" 
pictures, because some one had to 
"press the button." Now the Self- 
Timer does it. 

Stock the Kodak Self-Timer; 
display it, explain it. 



Cut as above, No. 200 K. 



There* s a home side, a fun 
side, an educational side and 
a practical side to the Kodak 
on the farm. The booklets 
that will tell your rural 
customers all about it are 
entitled ''The Kodak on the 
Farm/' and they are free in 
reasonable quantities. 



KODAK TRADE CIRCULAR. 



A Kocusing Nlodel V.F^.K.! 



The exclamation point at the end 
of this headline means that the new 
focusing model Vest Pocket Kodak 
is worth exclaiming over. 

It is a Special with a Kodak 
Anastigmat /. 6.9 lens especially 
made for it. 

But its greatest feature is ex- 
tremely special. 

This feature is a most efficient 
focusing device. 

You first pull out the bellows to 
the limit of extension, just as you 
do with the fixed focus models. 

To change the focus for any dis- 
tance from 3 feet to infinity, the 
lens flange is merely turned in its 
socket. All the variations in focus 
for the indicated distances — 3, 31/:, 
4, 5, 6, 8, 10, 15, 25 and 100 feet- 
are accomplished in less than one 
complete revolution of the lens 
flange. 

With this new Vest Pocket Ko- 
dak, head-and-shoulder portraits 
of a person, or large-sized close-ups 
of any object may be taken without 
a Portrait Attach- 
ment, the focusing 
range being even 
greater than that of 
other hand cameras 
that are focused by 
means of moving the 
entire front backward 
and forward. It is 
equally adapted for 
groups, for distant 
landscapes and for all 
the subjects possible 
to amateur photo- 
graphy. 

To the old pocket 
convenience, compe- 
tent design, diminu- 
tive size, light weight 
and refined appear- 
ance of Vest Pocket 



Kodaks, this new model adds the 
advantages of a focusing camera. 
Its latitude will delight the ex- 
perienced photographer, while its 
continued simplicity of operation 
meets the requirements of the be- 
ginner. In design, construction and 
range of usefulness it reaches the 
peak of small camera excellence. 
Here are the specifications : 

Size of pictures: 1% x 2 ^^ inches. Size 
of Kodak: 1 x 2% x 4% inches. Capacity 
without reloading: 8 exposures. Weight: 11 
ounces. Adjustable focus. Lens: Kodak 
Anastigmat, /.6.9, 3 V^ inch focus. Kodak 
Ball bearing Shutter No. with finger re- 
lease only (cable release attachment sold 
separately). Speeds: 1/25, 1/50 second, 
and time and "bulb" actions. Brilliant 
finder; reversible for vertical and horizontal 
pictures. Covered with pin-grain Morocco. 
Metal parts finished in nickel and black 
enamel. Black bellows. Autographic feature. 

The price is low, almost too low 
for the value given, but that means 
a quick turnover for both of us. 

Catalogue Hst $21.00 ^ 

There's a big field for new busi- 
ness in this efficient Vest Pocket. 




6 KODAK TRADE CIRCULAR. 

!Rrlce Chianges 

Since the last Trade Circular was issued, the following changes 

in price have been made. Kindly have the entries made in your 
Condensed Price I^ist. 

REDUCTION. 

Effective March 4, 1921. 
CARRYING CASES. 
(1920 Condensed Price List, pages 39-42). 
Tan Leather Carrying Case, with belt loop, for Vest Pocket Auto- 
graphic Kodak $1.50 

Grain Leather Case, velvet lined, for Vest Pocket Kodak Special.. 1.75 
Leather Hand Carrying Case, w^ith shoulder strap, for No, 1 Auto- 
graphic Kodak Junior 4.00 

Do., for No. lA Autographic Kodak Junior 4.00 

Do., for No. 2C Autographic Kodak Junior 4.50 

Do., for No. 3A Autographic Kodak Junior 4.75 

Do., foe No. 1 A Autographic Kodak 4.00 

Do., for No. 3 Autographic Kodak 4.00 

Do., for No. 3A Autographic Kodak 4.75 

Long Grain Leather, velvet lined. Case v^ith Strap, for No. 1 Auto- 
graphic Kodak Special 4.50 

Grain Leather, velvet lined. Case with Strap, for No. lA Autogra- 
phic Kodak Special 5.00 

Do., for No. 3 Autographic Kodak Special 5.00 

Do., for No. 3A Autographic Kodak Special 6.00 

Leather Hand Carrying Case, v/ith shoulder strap, for No. 1 Pano- 

ram Kodak 6.50 

Do., for No. 4 Panoram Kodak 9.00 

Leatherette Hand Carrying Case for No. Brownie Camera 1.00 

Do., with shoulder strap, for No. 2 Brownie Camera 1.25 

Do., for No. 2A Brownie Camera 1.50 

Do., for No. 2C Brownie Camera 1.60 

Do., for No. 3 Brownie Camera 1.60 

Do., for No. 2 Folding Autographic Brownie 1.50 

Do., for No. 2A Folding Auographic Brownie 1.60 

Do., for No. 2C Folding Autographic Brownie 1.70 

Do., for No. 3A Folding Autographic Brownie 1.80 

Leatherette Carrying Case for Premo Junior No. 1, 1.35 

Do., for Premo Junior No. 1 A 1.60 

Sole Leather Case, with shoulder strap, for Premoette Jr., No. 1 ... 2.4() 

Do., for Premoette Senior, No. lA 3.50 

Do., for Premoette Senior, No. 3 '. 3.50 

Do., for Premoette Senior, No. 3A 4.75 

Leatherette Case, with shoulder strap, for No. 2 Cartridge Premo. 1.35 

Do., tor No. 2A Cartridge Premo 1.70 

Do., for No. 2C Cartridge Premo 1.80 

Do., for No. 2 Folding Cartridge Premo 1.70 

Do., for No. 2A Folding Cartridge Premo 1.80 

Do., for No. 2C Folding Cartridge Premo 1.90 

Do., for No. 3A Folding Cartridge Premo 2.00 

Sole Leather Case, velvet lined, for Premo No. 10, and six plate 

Holders 16.00 

Velvet lined Case for Premo No. 12 4.50 

^-^ Dealers' Discount, 30;/'^. 

'■ Note. — There is no change in prices of Carrying Cases not included in 
above list. 



KODAK TEADE CIECULAB. 



REDUCTION. 

Effective March 7, 1921. 

TOZOL. 

(1920 Condensed Price List, page 44). 

1 oz. Bottle $0.45 

1/4 lb. Bottle 1.55 

V2 lb. Bottle 2.90 

1 lb. Bottle 5.50 

Dealers' Discount 33 1-3%. 



ADVANCE. 

Effective March 8, 1921. 

PREMO FILM PACK. 

(1920 Condensed Price List, page 50). 

1% X 23/^, No. 300 $0.35 

Dealers' Discount Unchanged. 

NEW GOODS. 

On list March 1, 1921. 

CHEMICALS. 

(1920 Condensed Price List, page 44.) 

Zinc, Granulated, per lb. package $0.55 
Dealers' Discount, 33 1-3%. 

Alt)uims 

(1920 Condensed Price List, page 13). 

A handsome new album at popu- 
lar prices — The Adanac — - Solid 
hound, with covers of black cloth, 
Hnen finish, embossed ''Photo- 
graphs" in the upper left-hand cor- 
ner. Made in four sizes with 
twenty-five black leaves. 

Prices 

5 X 8, A $1.00 

7 X 11, B 1.35 

10 X 12, C 2.00 

9 X 14, D 2.15 

Dealers' Discount 40%. 

The same special quantity discounts 
as for Apollo, Balmoral, Forum, Ko- 
dak, Strand, Tiber and Westminster 
Albums. 



Discontinueci 

"An Atlas of Absorption Spec- 
tra," a Wratten and Wainwright 
Publication, listed on page 106 of 
the 1920 Condensed Price List, is 
out of print and will therefore be 
dropped from the list. 

The Cloth Bound or Library Edi- 
tion of the book ''How to Make 
Good Pictures," has been discon- 
tinued, but copies bound with paper 
covers will continue to be supplied 
as heretofore. 



Repairs 

At this time of the year dealers 
should seize every opportunity to 
induce customers to have their 
cameras overhauled. So many 
amateurs leave their repairs until 
a few weeks before they are going 
on their holidays, and then expect 
the work to be rushed through at 
the busiest time of the year. It 
is a good time also to see whether 
all Kodaks in stock are in perfect 
working order, and if any stock 
repairs are required to send them 
in to Repair Department, Canadian 
Kodak Co., Limited, West Toronto. 



Xhat's What We 
Said 

Many years ago a photographic 
editor in an attack upon us said, 
in effect, this : 

''All that is necessary to get the 
business away from the Kodak 
people is for their competitors to 
make better goods or make equally 
good goods and sell them at a 
lower price." 

Our answer was : "That's what 
we have always said." 



KODAK TRADE CIRCULAR. 




No. 2G 
Autographic 
Kodak Jr., 

equipped with 

Kodak 

Anastigmat 

/7.7 lens 

$25.00 



The Pictures — 2^ x 4^^, a little larger than lA — a 
trifle smaller than the full post card size — yet of the 
same pleasing proportions as those favorites. 

The Camera itself is small, light, convenient, finely 
finished in every detail and extremely simple in oper- 
ation. 

The Price of the No. 2C Autographic Kodak Jr. equip- 
ped with single lens is $18.00 — with double (R.R. Lens) 
$20.00 — and the film — 45 cents per roll of 6 exposures. 



( Your Name and Address here) 



Free on reqdest — Cut as above, No. 209 G Double Column, No. 209 H Single Column. 



FOR TRADE CIRCULATION ONLY. 



Canadian Kodak Co., Limited 

Trade Circular 



'FOR YOUR INTERESTS AND OUR OWN' 



Vol. XVII., No. 12 



TORONTO, CANADA 



April, 1921 



The Leader 

for 1921 

(See page 2) 




No. 2C Autographic Kodak Junior with Kodak Auastigniaty^?.- lens 



KODAK TRADE CIRCULAR. 



Why We PicUed the 2C Junior xvithi 
Anastigmat Lens 



The foolish extravagance that 
was a reaction from war conditions 
is over. 

But people are by no means 
''broke." They simply want full 
value fpr their money, and when 
satisfied that they are getting full 
value, are willing to spend. 

In picking out a leader for our 
1921 selling campaign, we took 
this into consideration. We de- 
cided to concentrate heavily on a 
camera of medium price and me- 
dium size that carried at the same 
time unusual value. Such a 
.camera is the No. 2C Autographic 
Kodak Jr., with Kodak Anastigmat 
/. 7.7 lens. It has all the features 
that the average person' wants, it 
gives pictures of a most satisfactory 
size, and the price, $25.00, looks 
small in these days. 

The Work it Does 

There is another important rea- 
son from your standpoint and ours 
for pushing this camera with the /. 
7.7 Anastigmat lens. It is not just 
because there is a little more 
profit on the extra equipment. It's 
because the i)urchasers of cameras 
with the /. 7.7 Kodak Anastigmats 
arc enthusiastic over their results. 
They talk Kodak to other people; 
they talk Anastigmat lenses to 
other ])eople;*they expose a lot of 
film, and they get many negatives 
from which excellent enlargements 
can be made. 

The better results our customers, 
yours and ours, get, the more bus- 
iness we can all do, and this 1921 
leader will give the results. 

Making it Easy 
The advertising behind the 2C 



campaign will be International in 
its scope. The Eastman Kodak Co. 
have already ordered full pages in 
all the leading American Maga- 
zines and Farm Papers, many of 
which have a wide circulation in 
Canada. Canadian Magazines and 
Farm Papers will carry similar 
copy of our own. But comprehen- 
sive as our advertising campaign 
is, we do not flatter ourselves that 
it is going to send people into your 
stores in droves demanding this 
camera. But it is going to make it 
mighty easy to sell. When you ad- 
vertise and display the very article 
that people have had forcefully 
brought to their attention time and 
again in their favorite publications, 
it is going to mean business for 
yoti. 

Everybody Benefits 

All dealers will benefit by the 
magazine advertising. All dealers, 
but particularly the small town 
dealers, will benefit by the farm 
paper advertising. Nobody has been 
overlooked. 

The Tie Up 

For your show windows we are 
])reparing a card, which features 
the 2C with Portrait Attachment. 
Ihere are electrotypes for use in 
your newspaper advertising, which 
it will well pay you to use exten- 
sively just at the time we are ex- 
ploiting this camera so widely. 
There will be mailed to every dealer 
in time to reach him early in May, 
a rotogravure of the same adver- 
tisement that is to appear in the 
Rotogravure Section of the Toronto 
Star Weekly on May 7, an ad- 
vertisement that is full of human 



KODAK' TRADE CIRCULAR 



interest and good selling argument. 
Gummed to your show window, it 
cannot help creating desire for a 
2C, with just the equipment it de- 
scribes. 



All these things will help you tie 
up to the big advertising campaign, 
but best of all : Your own window 
display shozving the cameras them- 
selves. 



What's New for 19 21 



The New Kodak Catalogue 

The new Kodak Catalogue will 
be published the first week of May. 
We expect to send you an advance 
copy then, and afterwards the 
imprinted copies will be rushed out 
in double time. 

An early Spring and an early 
catalogue is a combination for Ko- 
dak sales. 

The New Cameras 

The new catalogue illustrates and 
describes two new cameras, one, 
the Vest Pocket Kodak, Special 
(focusing model), you read about 
in last month's Trade Circular. 
The other is a new model of the 
No. 1 Autographic Kodak Special. 
While it bears the same name and 
number as its predecessor, it is not 
merely an improved model ; it is 
an entirely new camera. The body 
design is new, the size of the 
camera is new and smaller, the 
method of inserting the film is new, 
and most important of all, the shut- 
ter is new. It will be ready for de- 
livery about June- 15th, but orders 
will be booked for shipment ''when 
ready." 

The New Shutters 

As regular equipment for the 
Nos. 1, lA, 3 and 3 A Autographic 
Kodaks, Special, for 1921 there is 
a new shutter — the Kodamatic, 
made by the Eastman Kodak Com- 
pany. 

It would have been impossible, 
prior to the perfecting of speed 



measuring devices in the Kodak 
Research Laboratory, to have 
manufactured a shutter with the 
precision of the new Kodamatic. 
Moreover, it is so constructed as 
to insure a maintenance of ac- 
curacy. 

Its highest speed, one two-hun- 
dredth of a second, is fast enough 
to ''catch" almost any moving ob- 
ject that the hand camera would 
ever be expected to photograph. 
It is a "setting" shutter ; that is, 
it must be set for each exposure, 
the range of automatic timing 
being 1/200 (1/150 on 3A), 1/100, 
1/50, 1/25, 1/10, 1/5 and 1/2 sec- 
cond. It has also, of course, the 
"bulb" and time actions. 

A feature of the utmost value in 
getting correct exposures is a 
sliding scale, attached to the 
"stop" indicator plate, which shows 
what speed to use for each stop 
opening under four different light- 
ing conditions — dull, gray, clear or 
brilliant. 

As alternative equipment on 
the No. 1 Special an Ilex Shutter 
is offered, and on the Nos. lA, 
3 and 3A Specials both the Ilex and 
the Optimo Shutters are optional. 

The New Show Cards 

The new show cards — suggestive 
of Spring and sunshine and Kodak 
days — are being prepared and will 
be ready for forwarding early in 
May. 



KODAK TEADE CIRCULAR. 



A New Car Card 
A new car card — illustrated on 
the next page — is about ready for 
delivery. Sent free on request, im- 
printed with your name and address 
for street car use. 

The New Summer Books 

The new Kodak S u m m e r 
Books won't be published for 
several weeks — but the supply is 
not unlimited — and the first re- 
quests get first attention. As 
usual, they feature the leading 
cameras in the line and are im- 
printed with your name and the 
address of your store. 

New Advertisements for the 
Kodak Dealer 

Within a few weeks we shall 
mail you a new folder, ''Spring and 
Summer Advertisements for the 
Kodak Dealer." It illustrates 
fourteen advertisements for use in 
newspapers, circulars, house or- 
gans, etc. On request we will supply 
free of charge electrotypes of the 



drawings alone or of the complete 
advertisements, including both illus- 
tration and text. 

The New Season 

All outdoors is inviting a host of 
Kodaks with an urgency that can- 
not be denied. The man who has 
the goods will make the sales ; the 
man who hasn't got the goods 
can't make sales. 

Not New But Important 

Kodak advertising in the maga- 
zines, newspapers and farm papers 
will start the public toward a 
Kodak dealer. Your advertising 
in the newspapers, the cars, in your 
windows and elsewhere will turn 
them into your store. 

The merchant who uses Kodak 
advertising material, the dealer 
who advertises, will prove to his 
profit that the fellow was right 
who said : ''There ain't no hard 
times coming; it's only the soft 
times going." 




oK 
as you go 



RICHARD ROE & CO. 

1201 Tripod Avenue 




Car Card No. 8i6 
Imprinted copies sent to dealer on request for street car use 



KODAK TRADE CIRCULAR. 5 

Reduction in Price of Certain B. & L. Lenses 
and Cameras E^quipped ^Tsrith Xhem 

Before we set new prices on the Kodak, Brownie and Prenio lines in 
January and February, we made due inquiry of all those from whom we 
buy any raw stock or camera part. To the best of their knowledge they 
gave us an accurate estimate of prices which would prevail for the next 
few months. We then said, in effect : ''The new prices are fixed definitely, 
not on a basis of what it cost us to produce the stock we have on hand 
but on a basis of what it will cost to produce future stocks." 

Bausch & Lomb have just reduced the price of B. & L. lenses and we 
are accordingly passing the reductions on to you. The new prices affect 
Kodaks, Premos, Graflex and Graphic Cameras equipped with certain 
B. & L. lenses and also the lenses themselves. 



Effective March 18, 1921 



(1920 Condensed Price List, Pages 15 to 25). 

Catalogue 
List 
No. 1 Autographic Kodak Special (Model A) with B. & L. Tessar Series 

lib /. 6.3 lens $75.00 

Do., with B. & L. Tessar Series Ic. /. 4.5 lens 75.00 

No. lA Autographic Kodak Special with B. & L. Tessar Series lib 

/. 6.3 lens 86.00 

No. 3 Autographic Kodak Special with B. & L. Tessar Series lib /. 6.3 

lens 81.00 

No. 3A Autographic Kodak Special with B. & L. Tessar Series lib 

/. 6.3 lens -. . 104.50 

Premo No. 12 with B. & L. Tessar Series lib /. 6.3 lens 80.00 

Do., with B. & L. Tessar Series Ic /. 4.5 lens 80.00 

Premo No. 1,0 with B. & L. Protar Series Vila lens No. 8 and Optimo 

Shutter . . '. 210.00 

No. lA Graflex with B. & L. Tessar lens, Series Ic /. 4.5 No. 14 155.50 

No. 3A Graflex with B. & L. Tessar lens, Series Ic /. 4.5 No. ISA. .... . 193.00 

Auto Graflex with B. & L. Tessar lens. Series Ic f. 4.5 — 

314 X 41/4, No. 14 lens ". 131.50 

4 X 5, No. 15 lens 152.00 

5 X 7, No. 16 lens 206.00 

Auto Graflex Junior with B. & L. Tessar lens, Series Ic /. 4.5 No. 13.. 109.00 
Revolving Back Graflex Junior with B. & L. Tessar lens, Series Ic 

/. No. 15 148.00 

Compact Graflex with B. & L. Tessar lens, Series Ic /. 4.5 — 

SV4 X 51/2, No. 15A lens. 193.00 

5 X 7, No. 16 lens.... 234.00 

Revolving Back Telescopic Graflex with B. & L. Tessar lens, Series Ic 
/. 4.5- 

3% X 4%, No. 15 lens 180.00 

4x5, No. 16 lens 226.00 

Revolving Back Auto Graflex with B. & L. Tessar lens, Series Ic 
/. 4.5- 

3^/4 X 414, No. 15A lens 209.00 

4 X 5, No. 17 lens 297.00 

Do., with B. & L. Protar lens, Series Vila /. 6.3— 

3V4 X 41/4, No. 10 lens 235.00 

4 X 5, No. 13 lens 283.00 



6 KODAK TRADE CIRCULAR. 

Catalogue 
List 

Press Graftex with B. & L. Tessar lens, Series Ic /. 4.5 No. 16 $282.00 

Home Portrait Graflex with B. & L. Tessar lens, Series Ic /. 4.5 No. 17 345.00 

Do., with B. & L. Tessar lens, Series Ic /. 4.5 No. 18 403.00 

Revolving Back Cycle Graphic with B. & L. Protar lens, Series Vila 
and Volute Shutter, including Double Plate Holder and Leather 
Carrying Case — 

4 X 5, No. 7 lens 195.00 

5 X 7, No. 10 lens 230.00 

6V. X 81/2, No. 13 lens 289.00 

8 X 10, No. 17 lens 398.00 

Speed Graphic with B. & L. Tessar lens. Series Ic /. 4.5 — 

314 X 41/4, No. 14 lens 141.50 

4 X 5. No. 15 lens 159.50 

3M X 51/2, No. 15A lens 173.50 

5 X 7, No. 16 lens 209.50 

Stereoscopic Graphic, 5 yi 7, with matched B. & L. Protar lenses, Series 

V, No. 2 200.00 

Trade Discount 32% 

Lenses 

BAUSCH & LOME TESSAR 
Series Ic f. 4.5 

Lens in Barrel 

Catalogue Catalogue 

No. List No. List 

12 $ 47.50 17 $168.75 

13 52.50 18 237.50 

14 60.00 18a 306.25 

15 70.00 19 368.75 

15a 85.00 20 525.00 

16 105.00 

BAUSCH & LOMB TESSAR 
Series lib f. 6.3 ■ 

Lens in. Barrel 

Catalogue Catalogue 

No. List No. List 

2a $ 37.50 5k $ 65.00 

3 47.50 5a 73.75 

4 51.25 6 90.00 

5 53.75 7 121.25 

BAUSCH & LOMB CONVERTIBLE PROTAR 
Series Vila 

Lens in Barrel 

Catalogue Catalogue 

No. List No. List 

1 $72.50 10 $115.00 

2 76.25 11 133.75 

3 83.75 12 165.00 

4 80.00 13 152.50 

5 87.50 14 183.75 

6 98.75 15 216.25 

7 93.75 16 213.75 

8 105.00 17 246.25 



123.75 



KODAK TRADE CIRCULAR. 



BAUSCH & LOME EXTREME WIDE ANGLE LENS 
Series V f. 18 

Catalogue 
No. List No. 

1, Lens in Barrel $35.00 

2, Lens in Barrel 35.00 

Dealers' Discount 33Vs% 



Catalogue 
List 

3, Lens in Barrel $42.50 

4, Lens in Barrel 52.50 



LoA?srer F*rices on All Kodak Albums 

(Effective April 5, 1921) 



THE APOLLO ALBUM 

(1920 Condensed Price List, page 11). 

A 25 leaves, 5 x8 $1.10 

B 25 leaves, 7 x 11 1.45 

C 25 leaves, 10 x 12 2.10 

D 25 leaves, 9 x 14 2.25 

E 50 leaves, 5 x8 1.35 

F 50 leaves, 7 x 11 1.75 

G 50 leaves, 10 x 12 2.45 

H 50 leaves, 9 x 14 .* 2.65 

THE BALMORAL ALBUM 

(1920 Condensed Price List, page 11). 
A 50 leaves, 5^ x 7 $2.50 



B 50 leaves, 7 x 10. 




. . 3.50 


C 50 leaves, 10 x 12. 





. . . 5.00 


THE FORUM 


ALBUM 


(1920 Condensed Price 


List, page 11). 


A 25 black leaves, 5^^ 


X 7 . 


. . $0.90 


B 25 black leaves, 7 


X 10. 


.. 1.10 


C 25 black leaves, 10 


X 7 . 


.. 1.10 


D 25 black leaves, 11 


X 14. 


.. 1.75 


E 50 black leaves, 5^x4 


X 7 . 


.. 1.10 


F 50 black leaves, 7 


X 10. 


. . 1.50 


G 50 black leaves, 10 


X 7 . 


.. 1.50 


H 50 black leaves, 11 


X 14. 


. . 2.40 


N 25 sepia leaves, 5^ 


X 7 . 


.. .90 


O 25 sepia leaves, 7 


X 10. 


.. 1.10 


P 25 sepia leaves, 10 


X 7 . 


.. 1.10 


R 25 sepia leaves, 11 


X 14. 


.. 1.75 



THE GLENDALE ALBUM 

(1920 Condensed Price List, page 12). 

A 50 leaves, SVj x 7 $1.25 

B 50 leaves, 7 x 10 1.75 

C 50 leaves, 10 x 12 2.75 

THE KINGSWAY ALBUM 

(1920 Condensed Price List, page 12). 

A 50 leaves, SVj x 7 $3.10 

B 50 leaves, 7 x 10 4.50 

THE KODAK ALBUM 

(1920 Condensed Price List, page 12). 

A 50 leaves, 4% x 7 $4.00 

B 50 leaves, 7 x 11 6.00 



THE STRAND ALBUM 

(1920 Condensed Price List, page 12). 

B 50 leaves, 7 x 11 $3.50 

D 50 leaves, 11 x 14 6.75 

E 50 leaves, 9 x 14 5.75 

THE TIBER ALBUM 

(1920 Condensed Price List, page 13). 

A 50 leaves, 5 x8 $1.35 

B 50 leaves, 7 x 11 1.85 

C 50 leaves, 10 x 12 2.50 

D 50 leaves, 9 x 14 3.00 

THE WESTMINSTER ALBUM 

(1920 Condensed Price List, page 13). 

A 50 leaves, 5>4 x 7 $1.50 

B 50 leaves, 7 x 10 2.00 

C 50 leaves, 10 x 12 3.25 

THE ADANAC ALBUM 

A 25 leaves, 5 x 8 $0.90 

B 25 leaves, 7 x 11 1.20 

C 25 leaves, 10 x 12 1.75 

D 25 leaves, 9 x 14 1.90 

Dealers' Discount on Apollo, Bal- 
moral, Forum, Glendale, Kingsway, 
Kodak, Strand, Tiber, Westminster 
and Adanac Albums 40%. 

On assorted lots of $50.00 value or 
more, 40 and 10%. 

On assorted lots of $100.00 value or 
more, 40, 10 and 10%. 

THE ARTIST'S ALBUM 
(1920 Condensed Price List, page 11). 

Nos. 1, 2 and 3, each $0.35 

Nos. 4, 5 and 6, each 50 

Dealers' Discount 33V:j% 

THE WEEK-END ALBUM 

(1920 Condensed Price List, page 13). 
No. 1, for 2y2 X 414 prints.... $0.35 

No. 2, for S'A X 5M.' prints 50 

Dealers' Discount 33Va% 

THE SNAP SHOT ALBUM 

(1920 Condensed Price List, page 12). 

No. 18, 7 X 10 $0.20 

No. 19, 5y2 X 7 .. .15 

Dealers' Discount 33Mi%^ 



KODAK TRADE CIRCULAR. 



Reduced Prices on Inslip, Remington, 
Vista and Woodnnere Nlotants 

(Effective April 8, 1921) 



INSLIP 

(1920 Condensed Price List, page 56). 

For prints Per 100 Per doz. 

A, 31/4 ^SVi $6.00 $0.85 

B, 4^ X 61/^ 6.25 .90 

C, 5 X 7 6.25 .90 

D, 6V2 X 8% 8.25 1.15 

E, 6 X 10 ........ 8.25 1.15 

"F, 8 X 10 10.00 1.45 

K, 5 x8M> 6.75 .90 

M, 7 X 11 13.00 1.75 



G, 10 X 12 

H, 8 X 14 

J, 11 X 14 

L, 7 X 12 



Per half 
doz. 
15.50 1.15 

15.50 1.15 

21.00 1.50 

15.00 1.15 



REMINGTON 

(1920 Condensed Price List, page 57). 
No. For photos Per 50 Per doz 

391, 5 X 7 $3.75 



392, 6¥_> X 81/2 



393, 8 

394. 6 



X 10 
X 10 



5.25 
6.50 
6.50 



$1.05 
1.35 
1.70 
1.70 



VISTA 

(1920 Condensed Price List, page 58). 
No. For photos Per 50 Per doz. 

381, 5 X 7 $3.00 $0.80 

382, 6il> X 8V2 3.50 .90 

383, 8 X 10 4.25 1.05 

WOODMERE 

(1920 Condensed Price List, page 59). 
No. For photos Per 50 Per doz. 

401, 5 X 7 $3.75 $1.05 

402, 6V2 X 8V2 5.25 1.35 

403, 8 10 6.50 1.70 

Dealers' Discount 25% 



Additional Rrice Ct^ianges 



Effective April 15, 1921). 
HYDROCHINON 

(1920 Condensed Price List, page 43). 

1 oz. can $0.30 

y^ lb. can 1.00 

V2 lb. can 1.90 

1 lb. can 3.65 

5 lb. can 18.00 

Dealers' Discount 33M{% 
In 25 lb. lots, assorted, 40% 

POTASSIUM BROMIDE 

(1920 Condensed Price List, page 43). 

1 oz. can $0.11 

4 oz. can 25 

8 oz. can 40 

16 oz. can 75 

Dealers' Discount 25% 

PYRO, E.P.C. 

(1920 Condensed Price List, page 43). 

1 oz. bottle $0.33 

4 oz. bottle 95 

8 oz. bottle 1.75 

16 oz. bottle 3.40 

Dealers' Discount Z^MiVo 

In 100 oz.lots or more, assorted, 40% 



PHOTO PASTE 

(1920 Condensed Price List, page 93). 

3 oz. tube $0.20 

5 oz. tube 30 

Dealers' Discount 40V^ 

Effective March 18, 1921 
EASTMAN PORTABLE BACK- 
GROUND 

(1920 Condensed Price List, page 88). 
Plain white, black or grey, size 

4x5 ft., each $5.50 

Dealers' Discount 25% 

Effective March 23, 1921 
X-RAY DEVELOPING POWDERS 

(1920 Condensed Price List, page 46). 

No. 1 package, containing six 
powders, each sufficient to pre- 
pare 60ZS. ready-to-use solu- 
tion $0.55 

No. 2 package, containing six 
powders, each sufficient to pre- 
pare 12 ozs. ready-to-use solu- 
tion 90 

No. 3 package, sufficient to pre- 
pare 1 gal. ready-to-use solu- 
tion, per package 1.25 

Dealers' Discount 33%% 



KODAK TRADE CIRCULAR. 



New Ooods 



No. 75 AERO PANCHROMATIC 
FILM 

(For Model Kl x\utomatic Aero Film 

Camera). 
Cartridge 9Vj in. x 25 ft. for 

37 exposures 18 x 24 cm... $20.00 
Cartridge 9V- in. x 50 ft. for 

70 exposures 18 x 24 cm... 37.50 
Cartridge 9V2 in. x 75 ft. for 

100 exposures 18 x 24 cm. ..55:00 
Dealers' Discount 20% 

BROWNIE ENLARGING CAMERA 

To the list of Brownie Enlarg- 
ing Cameras now on the market, a 
new size has been added, the No. 
3 A for 7 X 11 enlargements from 
314 X 5>^ (3A) negatives or 634 
X 10^ in., enlargements from 2ys 
X 4% (2C) negatives. 

List price $7.00 

Dealers' Discount 25% 



CONTRAST GLOSSY VELOX 
Single Weight 

Glossy Velox, single weight, 
will be supplied in future in Con- 
trast as well as in Regular and Spe- 
cial. This new degree of contrast 
is added to the line because of the 
demand from finishers who find 
Glossy Papers increasingly popular 
with the public. 

Please note that Contrast Glossy 
Velox is supplied only in single 



weight, while Regular and Special 
Glossy are furnished in both single 
and double weight. 

The new Contrast Glossy Velox, 
single weight, will be furnished in 
the same sizes and at the same 
prices as other single weight Velox 
(see page 76 of the 1920 Condensed 
Price List). 

SKY AND COLOR FILTERS 

A new size, No. 8A, for the new 
Vest Pocket Autographic Kodak 
Special (focusing model). 

Sky or Color Filter, each $0.75 

Dealers' Discount 33)Mi% 

EASTMAN DENTAL FILM SAFE 

The Eastman Dental Film Safe 
is a convenient little metal cabinet 
designed to furnish a satisfactory 
means of keeping dental film pack- 
ages from X-Rays without undue 
trouble. 

The protection it affords is equi- 
valent to 1/16 inch of pure lead. 

Size, outside, 2i/s x 1% x 4% 
inches. 

Capacity — two separate compart- 
tiients, each holding two dozen den- 
tal film packets. 

Catalogue List $4.00 

Dealers' Discount 33%% 



Eastman Intensifier (liquid) in 8 
oz. bottles ( 1920 Condensed Price 
List, page 44) is discontinued. 

The Intensifier in powder form, 
listed on page 45 of the 1920 Con- 
densed Price List in tubes, at 15c. 
per tube, will continue to be sup- 
plied. 



Discontiniieci 

Blotting Paper will no longer be 
supplied in rolls 20 in. in width, but 
rolls 24 in. wide and sheets 20 x 24 
will be furnished as heretofore. 

Please correct page 88 of your 
1920 Condensed Price List accord- 
ingly. 



10 



KODAK TRADE CIRCULAR. 



BUSINESS MEN WARNED 

(From the Philadelphia Record of February 
22nd, 1921) 

"The greatest possible mistake a 
business house can make at this cri- 
tical juncture is to cut down an ad- 
vertising appropriation," said Preston 
F. Bryant of the Babson Organiza- 
tion, in speaking at a dinner of the 
Sales Managers' Association in the 
Bellevue-Stratford last night. "For 
the reason that sales now require a 
driving force, and the salesmen need 
all the help they can get, it is ex- 
tremely hazardous to do as some con- 
cerns are inclined to do, curtail ad- 
vertising expenditures at the time 
when intensive advertising is most 
necessary," he continued. 

"Unafraid publicity is the one sav- 
ing grace that will tide the country 
over a period of depression that will 
otherwise surely come." 

Our advertising appropriation for 
1921, is far in excess of our ad- 
vertising expenditure for 1920. 
Those dealers who similarly in- 
crease their advertising of the Ko- 
dak line will be the ones to benefit. 



Stolen Cameras 

The following cameras, with 
other goods, were stolen from the 
store of Mr. Lucien Lefebvre of 
St. Guillaume D'Upton, Que. : 

1 — No. 3A Autographic Kodak, serial- 
ly numbered 67743. 

1 — Vest Pocket Autographic. Kodak, 
serially numbered 1027292. 

1 — No. 2 Folding Autographic 
Brownie, serially numbered 438- 
219. 

It is just possible that these 
cameras may come to you for ex- 
change or repairs. Any inform- 
ation concerning them should be 
communicated to Mr. Lefebvre. 



Be sure that your salesmen see 
and read the Kodak Salesman for 
May. Ovti in a few days. 



REPAIRS 

Send Xhiem in NoA?sr 

In less than a month we will have more repairs than it 
will be possible to turn out in what may seem to you a reason- 
able time. But just now our Repair Department is prepared 
to render prompt service. 

"Rush" repairs are not conducive to efficient workman- 
ship, and as it is characteristic of the average amateur to 
l)ut of¥ the overhauling of his camera until the last moment, 
it will be wi$e to keep this important matter before your 
ciistomers. 

Some of your stock cameras may require overhauling also. 
Send them .in noiv. 



KODAK TRADE CIRCULAR. n 



An Early Spring 

means Early Kodakery 



Your customers will want to load 
their Kodaks with 

EASTMAN FILM 

The dependable film that comes 
in the yellow carton. 



Are you ready for them? 
Is your stock complete? 



12 



KODAK TEADE CIRCULAE. 



A KODAK YOU'VE READ ABOUT 



The No. 2? Autographic 

KODAK Junior 



equipped with 

Kodak Anastigmat 
f.j.j Lens 

and 

Kodak Ball Bear- 
ing Shutter ■ 




$25.00 



This Camera fits into a niche, all its own. The picture it makes, 
2% X 4% inches, is almost up to full post card size — and 
yet the camera is small, light, convenient. 
7'he Kodak Anastigmat lenses are made to exactly fit Kodak 
requirements. They are, in each case, designed with partic- 
ular reference to the size and type of Kodak and shutter that 
they are to be used with. The f.7.7 lens on the 2C Kodak has 
more speed than the best rectilinear lenses and at least equals 
the best anastigmats in depth and sharpness. 
The Kodak Ball Bearing shutter has speeds of ^, ^jj and yJtt 
of a second for "snap-shots," has the usual time and "bulb" 
actions for prolonged exposures. 

The No. 2C Junior is covered with grain leather, is finely 
finished, is simple in operation and, with the Kodak Anastig- 
mat lens, produces negatives having that cris])ness and sharp- 
ness that are characteristic of the true anastigmat. 

Let us shozv you the big value this Kodak offers 

RICHARD ROE & COMPANY 

loi Tripod Avenue 



The above suggestion for a 2C advertisement may seem premature, but you should liave 
somethiug like this ready to run when the big publicity starts in May. The cut is No. 209-G, 



FOR TRADE CIRCULATION ONLY 



Canadian Kodak Co., Limited 

Trade Circular 



'FOR YOUR INTERESTS AND OUR OWN" 



Vol. XVIII., No. I 



TORONTO, CANADA 



May, 1921 



At It Again 



The Kodak .Leader for 1921, 
what is it? Why it's the 2C Auto- 
o-raphic Kodak Jr. with Kodak 
Anastigmat /.7.7 lens. You've read 
about how it came to be the leader 
for this year from the April Trade 
(^ircular, page 2, and in the May 
Kodak Salesman, page 3, some- 
thing' about the advertising that is 
beliind it. 

Never before has so mucJi ad- 
vertising been concentrated o?i oue 
specific camera. 

Never before have your oppor- 
tunities to make your local adver- 
tising score and score big been so 
great. 

Perhaps you have not yet re- 
sponded to our enthusiastic argu- 



ments as to Avhy you should join 
us in this present intensive cam- 
paign which opened in May and 
continues through June. In a few 
weeks the great opportunity will 
have passed as opportunities do. 
So, if you are not already in the 
game, get a telegraph blank, order 
2C Jrs. /. 7.7, ask to be supplied 
with electrotype 75 A or 209Gr (see 
page 8) and send it to your local 
paper with instructionstoshoot. Get 
the 2C Jr. window poster, the 2C 
Jr. display card and the 20 Jr. 
Kodaks in your window as soon 
as they arrive. 

You will then l)e in the game, and 
it 's going to be a winning game for 
those who play it with us. 



Where aod. When 



We give below a list of Publica- 
tions in which our 20 Jr. advertis- 
ing appears, also publication dates. 

About the time that the ]\Iaga- 
zine or Farm Paper in this list, 

Puhlication 
Saturdaj^ Night, 
Farmer's Weekly La Presse, 
Family Herald and Weekly Star, 
Oanadian Oountryman, 
Oanadian Farmer, 
Farmer's Advocate (Winnipeg), 
Farm and Dairy, 
Nor 'West Farmer, 
Grain Growler's Guide, 
Farmer's Advocate (London) 



which has the widest circulation 
in your territory, is distributed 
will be the logical time for your 
own advertising in the local paper. 

Publication Date 
Mav 7th. 
May 19th. 
IMay 11th. 
June. 
June. 
June 1. 
June 9th. 
June 5th. 
June 8th. 
June 16th, 



KODAK TRADE CIRCULAR. 



Kodak: Stammer 
Booklets 

They're ready now and if your 
requisition has not been sent in re- 
sponse to the notice in last month 's 
Trade Circular, do not delay 
longer. The edition is limited, 
but while they last the booklets 
will be supplied in reasonable 
quantities gratis. 

With your imprint? 

Yes, of course. 

The large catalogues, a supply 
of which you have recently re- 
ceived, are much too costly for 
promiscuous distribution, but the 
Summer Books — miniature cata- 
logues, that's what they are — will 
be just the thing for mailing pur- 
poses and for distribution over the 
counter to customers who are Ko- 
dak prospects. 

How many please? 

Cards for Street Car 
Advertising 

This new street car advertising- 
sign, the second announced this 
year, will be ready in a few days. 

The cards are of standard size 



^i 
C 



v^ !«?■'- V 



!ir 




Reproduction in miniature 
of the new Kodak Summer Booklet Cover 

and printed in colors with text and 
imprint in good bold type so as 
to be of genuine usefulness. 



Koda 



of the Children 

RICHARD ROE & CO. 

1201 Tripod Avenue 




This Car Card is No. 9I8. Copies will be sent free imprinted with name and address to dealers-'who will run 
them in the cars. How many will you re(juire? 



KODAK TRADE CIRCULAR. 



A F*rojection F*rinter for the Amateur 

Finishier 



The Kodak Projection Printer 
was desig-ned to do for the amate^ur 
finisher just what the Eastman 
Projection Printer is doing so 
satisfactorily for the portrait 
photographer. 

The only radical difference be- 
tween the two printers is that 
Ihe "Eastman" provides for en- 
largements from 5x7 negatives, 
while the limit of the "' Kodak" 
is 314 X 5I/2, or 4 X 5 negatives. 
The larger machine will make en- 
largements up to 40 X 56 inches, 
the new machine is limited to 
24 X 32 inches, which, however, 
is ample size for amateur work. 

The new principle 
which the projection prin- 
ters bring out, is the 
automatic focusing. They 
are always in focus 
without adjustment of 
any kind. ^Mounted on a 
counter-balanced hanger, 
the camera proper (also 
containing lamp) moves 
easily up and down for 
enlargements of different 
sizes, a cam and gear keep- 
ing the lens in automatic 
focus at all times. 

Because the amateur 
finisher is called upon to 
make enlargements from 
negatives of many sizes 
and frequently to enlarge 
from only a part of the 
negative, special attention 
has been paid to the nega- 
tive holder and the mask- 
ing slides are quickly ad- 
justable. 

The Kodak Projection 
Printer provides for great- 



ly increasing the rapidly growing 
business in enlargements from 
amateur negatives and at increased 
profits. The automatic focusing, 
the convenient negative holder, the 
simple masking device, the hori- 
zontal table on which the paper is 
placed, are all time savers. 

The 100-watt light in combina- 
tion with /.6.3 lens also means 
speed in making the exposure, 
but the lens may be easily stopped 
down when desired, as is sometimes 
the case when ''dodging" is to be 
done. 

The Kodak Projection Anastig- 
mat Lens /. 6.3 is of 514" focus 
and is made to exactly fit the re- 




KODAK TRADE CIRCULAR. 



quirements of this camera. Its use 
insures the utmost sharpness that 
can be obtained from the negative 
used for making the enlargement. 

The entire apparatus occupies 
a floor space of only 20 x .33 inches, 
and the legs are tipped with fiber 
knobs so that the instrument maj^ 
l)e moved about. 

Every finishing department 
needs a Kodak Projection Printer 
for tlie economical production of 
enlargements from amateur nega- 
tives. Booklets describing the 
apparatus in detail will be fur- 



nished upon request. 

Kodak Projection Printer com- 
plete for making projection prints 
up to lli/o X 141/0 (prints up to 
24 X 32 inches may be made by 
providing a one-inch board of 
proper dimensions) from 314 x 51/^, 
4x5 and smaller negatives, with 
Kodak Projection AnastigmatLeus 
/. 6.3, 5y8-inch focus, IV/o x 141/0 
paper holder and 100-watt Stere- 
opticon G.25 JMazda G-Lamp of 
115 volts. 

Catalogue List $225.00 

Dealers' Discount 25% 



It's Autograplilc 



All Kodaks are Eastman-made. 

This fact is sufficient reason 
for an experienced amateur pho- 
tographer to prefer a Kodak to 
any other make of folding camera. 

But people unfamiliar with pho- 
tography often judge a camera 
only by appearances — knowing 
little about such important values 
as optical efficiency and those 
unseen factors which give Kodaks 
consistent performance year-in and 
year-out without adjustment or 
repairs. 

It's the visible features that are 
most convincing to the novice. 
Because it can be seen, the Auto- 
grapliic feature is one of your most 
powerful sales arguments. 

Thougli not always used, it is 
always availahlf for use. And in 



every person's photographic ex- 
perience, there come times when 
not to have it will be a source of 
permanent regret — and loss. 

For recording the title of an 
unfamiliar scene, the names of 
casual acquaintances, the date of 
a child's picture, it is frequently 
indispensable. 

The amateur's name signed au- 
tographically at the end of the 
roll of film is a positive aid to 
identification in the finisliing 
process — insuring against loss and 
misunderstanding. 

Since your customers get this 
added value free of all cost, you 
confer a favor when you em])]uisiz(» 
the Autographic feature: 

'Mf it isn't Eastman, it isn't 
Autographic." 



A DEBT OF HONOUR 

When a customer hands you his exposed films to be finished he puts you on 
your honour to see that he gets the best out of every negative. 

And you owe it to yourself too; for clean, "clear" pictures create enthusiasm 
and build business. 

"The eye of the master fatteneth the horse" and the eye of the dealer, set on 
good results from his customers' negatives, fatteneth his sales. 



KODAK TRADE CIRCULAR. 



I 



Following' are the recent price 
changes. 

The reduction in ^price of Citric 
Acid, which became effective on 
March 17th, was omitted from the 
April Trade Circular owing to lack 
of space. 

Effective March 17, 1921 
CITRIC ACID 

(1920 Condensed Price List, page 43). 

1 oz. bottle $0.15 

4 oz. bottle 38 

8 oz. bottle 65 

16 oz. bottle 1.20 

Dealers' Discount 25% 

Effective April 29, 1921 
RUBBER FOCUSING CLOTH 

(1920 Condensed Price List, page 91). 

Per yard, 36-in. wide $1.25 

Dealers' Discount 25% 

Effective May 4, 1921 

EASTMAN HARD RUBBER PRINT 

PADDLES 

(1920 Condensed Price List, page 97). 

Per dozen $6.00 

Dealers' Discount 33i/j% 



in F^rice 

The other changes have been 
made since the April Trade Cir- 
cMlar was prepared for publication. 

Please make the necessary cor- 
rections in your 1920 Condensed 
Price List. 

Effective May 5, 1921 

PYRO, EASTMAN'S RESUBLIMED 

(1920 Condensed Price List, page 43). 

1 oz. can $,).40 

14 lb. can L05 

i/l> lb. can 1.95 

1 lb. can 3.75 

Dealers' Discount 33i/{% 
In lots of 100 ozs,, assorted, 40% 

Note. — Orders for Resnblimed 
and Crystal Pyro may be consoli- 
dated to make up 100 oz. lots to 
obtain the maximum discount. 



Nevsr Goods 



KODAK FILM CLIPS 

These clips, which will replace 
the iNo. 2 Kodak Jr. Film Clip that 
is listed on page 91 of the 1920 
Condensed Price List, are of en- 
tirely new construction and de- 
sign, which is such as to secure 
the maximum amount of grip. The 
width of the jaws is 2-in., and the 
material a non-corrosive metal. In 
appearance they are not superior 
to some of the nickel plated brass 
clips now on the market and the 
first cost of the new clips is con- 
siderably more than that of film 
clips of other metals. But a non- 
corrosive clip is the cheapest in the 
end and these are non-corrosive 



clips, which, with proper care, may 
be relied upon to last indefinitely 
in any finishing department. 

Price, each $,).40 

Dealers' Discount 25% 

ALBUMS 

To those- three popular lines of 
Kodak Albums, Balmoral, Glendale 
and Westminster, a new size, 8 x 
10, has been added. This is in ad- 
dition to all other sizes iii which 
the Albums were previously sup- 
plied. 

The 8 X 10 page is of such ideal 
proportions for two 2C or 3A, four 
No. 1 or lA, or nine V.P.K. or 
No. Brownie prints, tliat there 



6 



KODAK TRADE CIRCULAR. 



has been a persistent demand 
amono' amateur photographers for 
8 X 10 Albums. With a few of the 
new Albums in stock you will be 
able to meet the requirements of 
these customers. 

Prices 

Balmoral D, 8 x 10, 50 black 

leaves $4.00 

Glendale D, 8 x 10, 50 black 

leaves 2.25 

Westminster D, 8 x 10, 50 black 

leaves 2.50 

Dealers' Discounts are the same 
in small and large quantities as 
on the Balmoral, Glendale and 
Westminster Albums of other 
sizes. 

WRATTEN & WAINWRIGHT 
PLATES 

For some time there has been a 
certain demand by the photogra- 
phic trade for Wratten and Wain- 
wright Panchromatic, Process Pan- 
chromatic and M Plates. 

Like all sensitized goods, these 
plates are of a perishable nature 
and the present demand by the 
Canadian trade is not sufficiently 
large or regular to permit carrying 
a stock here. However, double 
coated plates of the three brands 
above named are manufactured by 
the Eastman Kodak Co., and im- 
portations will be made for any 
orders received. From May 12th 
the following Canadian list will be 
in effect on these goods. 



W. & W. PANCHROMATIC, PROCESS 
PANCHROMATIC AND M PLATES 





(Double coated) 






Price, 




Price, 


Size 


per doz. 


Size 


per doz. 


314 X 41/4 


. $1.15 


10 X 12. 


. $ 9.80 


314 X -51/2 


. 1.55 


11 X 14. 


. 14.10 


4 X 5 


. 1.55 


14 X 17. 


. 24.15 


5 X 7 


. 2.55 


12 X 20. 


. 57.40 


6M> X 81/, 


. 3.85 


16 X 20. 


. 64.75 


8 X 10 


. 5.60 ' 


18 X 22. 


. 89.60 


7 X 11 


. 5.60 


20 X 24. 


. 112.00 



Dealers' Discount 10% 

A NEW P.M.C. BROMIDE 

We are now prepared to furnish 
a new Glossy Bromide Paper on 
pure white stock to be known as 
P.M.C. Bromide, single weight. 
Grade No. 1 Glossy. 

This new Bromide Paper will be 
furnished in the same sizes and at 
the same prices as other grades of 
P.M.C. Bromide, single weight. 
Dealers' Discount 30% 

DISCONTINUED 

Eastman Duplex Print Squares 
can no longer be supplied, their 
manufacture having been discon- 
tinued. 

Please make this correction to 
page 98 of your Condensed Price 
List for 1920. 



During the month the following 
losses by theft have been reported: 

By H. G. Hunter, Ltd., 950 SI. Clair 
Ave., Toronto, one 2C Autographic 
Kodak Jr., /.7.7 model, No. 147644. 

By Mr. F. T. McMaster, 347 Roncjs- 
valles Ave., Toronto, one 2C Autogra- 



phic Kodak Jr, /.7.7 model. No. 150607. 

By the Byers' Drug Co., Oakville, 
Ont., Vest Pocket Autographic Kodak 
Special, /.7.7, No. 79005. 

Information concerning the above 
should be communicated to the dealers 
who have suffere<l the loss. 



KODAK TliADE CIRCULAR. 



The Original 

Gaslight Paper 

VELOX 



Has the most desirable printing 
speed and yields prints of a 
pleasing tone. 

The two most popular surfaces, 
Glossy and Velvet, are furnished 
in a range of contrasts to match 
negatives of every class. 

Velox Prints Build Business 



K(.)DAK THADE CtECULAK. 




No. 2- Autographic 

KODAK Junior 



equipped with 

Kodak 

Anastigmat 

/7.7 Lens 

$25.00 



It's here! 



It's the camera of the season — the one you've read about. 
It's a Kodak and it's Autog-raphic, of course. 

It takes pictures of almost post-card size, 2% x 4% indies. 
So compact' that you carry it without the slightest inconven- 
ience, yet i\x\\y e({uipped f()r taking distinctive pictures. Its 
/. 7.7 lens gives that sharpness of detail up to the edge of the 
I)icture which distinguishes a Kodak Anastigmat. And it has, 
without extra charge, the Aut()grai)hic feature without which 
a camera is incomplete. 

COME IN AND SEE IT 

RICHARD ROE & COMPANY 

loi Tripod Avenue 



Free on request— Electrotype as above, iucludiug text No. 75A ; cut of camera ouly : double 
column No. 209-G ; single column No. 209-H. 



FOR TRADE CIRCULATION ONLY. 



Canadian Kodak Co., Limited 

Trade Circular 



'FOR YOUR INTERESTS AND OUR OWN" 



Vol. XVIII., No. 2 



TORONTO, CANADA 



June, 1921 



Another Drive 



The last guns of the 2C Kodak 
Jr. campaign have not yet been 
heard, but business has responded 
to this campaign in such a big way 
that we are already compelled to 
ask your consideration for short de- 
lays in filling orders for the/. 7.7. 
lens model. Our factories have ex- 
ceeded the production promised, 
but on the other hand orders have 
exceeded our most optimistic ex- 
pectations. For a short time, there- 
fore, slight delays will be unavoid- 
able, but the output from our fac- 
tory has attained such proportions 
that delays are not likely to be un- 
duly prolonged. 

In the meantime another b i g 
drive is under way. This time it 
is the Vest Pocket Autographic 
Kodak Special with Kodak Anas- 
tigmat/. 7. 7; lens. 

The remarkable results obtained 
with the Kodak Anastigmat Lenses 
make it w^orth while for the dealer 
to push their sale to every prospect 
who can afford to pay the small ex- 
tra price. This means more profit 
for the dealer at the time and more 
future profit, because the superior 
work of this lens means added en- 
thusiasm on the part of the amateur. 

The V.P.K. Special/. 7. 7. cam- 
paign will begin with a full page in 



the Rotogravure Section of t h e 
Toronto Star Weekly on July 9th. 
A few days in advance of the pub- 
lication a duplicate of this adver- 
tisement for window posting pur- 
poses will be mailed to every dealer 
in the Dominion. This opening gun 
will be followed quickly by the use 
of full pages or dominating space 
in the Family Herald and Weekly 
Star, Saturday Night, Le Samedi 
and Farmer's Weekly La Presse. 

Then in August Issues of six of 
the largest Canadian Farm Publica- 
tions, fourth covers will be em- 
ployed to tell the story and there 
will be full pages in such magazines 
as the Ladies' Home Journal, Sat- 
urday Evening Post, Country 
Gentleman and Good Housekeep- 
ing. 

This is the first announcement 
of a big new campaign. We have 
the cameras in stock and the output 
of our factory to a point where a 
shortage seems impossible, but 
then it is only a short time since 
we felt the same way about the 2C 
Jr., so to be on the safe side', get 
your orders in early. 

As the newspaper men say ' The 
Story will be released on Saturday, 
July 9th." Have the goods in 
stock. 



KODAK TRADE CIRCUIyAR 



Every Page a Complete Short Story 



The new book "Spring and Sum- 
mer Advertisements for the Kodak 
Dealer" is, in one sense, as inter- 
esting as the latest novel. Each 
page is a record of adventure re- 
vealing the real fascination of 
photography — *'the record of our 
own adventures." 

Each separate page is a complete 
advertisement 112 lines deep (8 
inches) and single or double column 
(2 or 4 inches) wide. We will 
supply free cuts of the illustration 
alone (if you wish to change the 
size or the "copy"), or cuts of the 
complete advertisement already to 
run. 

Here are the chapter headings in 
the book: 

"On the beach." 
"Under the old apple tree." 
"On your way." 
"in the daisy field." 



"After the circus." 

"All aboard!" 

"A good crop." 

"The king of the herd." 

' 'When the farm is sold. ' ' 

"The fish story." 

"Big brother's pumpkin." 

"The old homestead." 

"You and your son and a No. O 
Brownie." 

"Take along plenty of film." 

* 'Bring us. your film to develop. ' ' 

"v. P. K. Special (Focusing 
model) . ' ' 

"No. 2C Autographic Kodak 
Junior,/?. 7." 

No. lA Autographic Kodak 
Special." 

"Folding Autographic Brow- 
nies." 

If your copy has ?iot arrived, a 
postal request will bring it. 



Twenty-Five per Month 



How many copies of Kodakery 
can you sell over the counter each 
month, at 5c per copy ? 

One of our dealers put in an or- 
der for 25 copies per month, later 
raised it to 75 and last month sold 
100. 

Dozens of stores are selling 25 
and 50 copies each month, and they 
find the business profitable too. 

On 25 copies of Kodakery your 
profit is 62^c on a cost of 62/^c. 
There's no profiteering in this be- 
cause the magazine is well worth 
the price. In fact it costs us much 
more than your customer pays for 
it, but we are willing to take a loss 
in order to improve the practice of 



photography. Kodakery helps the 
public to get better pictures and 
every issue contains articles and 
advertisements that sell goods, so 
it's good business for you and for 
us to boost Kodakery. 

We will accept standing orders 
for 10 or more copies per month, 
but please don't order any more 
than you can sell and don't give 
the magazine away, as this will 
only cheapen it in the eyes of the 
public. 

One more " don't." 

Don't fail to have every camera 
purchaser sign the coupon which 
entitles him to the magazine free 
for the first year. 



KODAK TRADK CIRCUIvAR 



The Improved Majestic Print Dryer 



The days that will test to the ut- 
most the capacity of your Finishing 
Department are close a t hand 
and if you have not already done 
so, very little time remains for a 
thorough examination of the equip- 
ment that has been installed for 
this work to be sure that it is com- 
plete and in sufficiently good condi- 
tion to withstand the strain that the 
business of the next few months is 
sure to place upon it. 

Amateur finishers, whether large 
or small, who have not installed a 
practical apparatus for the drying of 
prints, can increase the output of 
their finishing departments with 
the Majestic Print Dryer. 

Improved models of the Majestic 
Dryer, of which there are two, have 
been designed to thoroughly dry 
and properly shape photographic 
prints of both single and double 
weight in from fifteen to twenty 
minutes. Taking into considera- 
tion the time required to load and 
unload, the capacity of the No 1 
Dryer, under all average conditions, 
will be about 1600 prints, ranging 
from 2/i X 3% to 5 x 7, per day, 
and the No. 5, about 3000 a day. 

The principle o n which these 
Dryers operate is simple in the 
extreme. After removing the sur- 
plus water from the wet prints, they 
are placed face down on the muslin 
faced blotter, covered with a plain 
blotter and rolled between the sheet, 
or sheets as the case may be, of 
corrugated board. The rolls are 
then placed in the Dryer. Heat 
from the gas plate, which is placed 
directly beneath an opening under 
the fan, is forced through the 
Dryer rolls by means of the electric 
fan. 

The No. 1 Dryer will fulfil the 



requirements of the small or average 
amateur finisher. It is a one-hole 
Dryer, but has a capacity of two 
rolls, one inside the other. The 
outer, or 11 inch roll, is wound 
upon a metal core and should be 
used for the larger prints. The 
smaller (7 inch roll) may be used 
independently of the outer roll by 
simply withdrawing it from the 
tube. It is advisable to use this 
roll for small prints as they are 
more evenly shaped in a roll of 
lesser circumference. When fully 
loaded the No. 1 will accommodate 
approximately 250 prints of average 
size and the No. 5 — 600. 

One 11 inch and four six inch 
rolls is the capacity of the No. 5 
Dryer. 

A Universal Motor, suitable for 
either direct or alternating current, 
is supplied with the No. 1 Model, 
but in ordering a No. 5 Dryer it is 
necessary to specify whether the 
Dryer is to be used with direct 
o r alternating current, and the 




No. 5 Majestic Print Dryer 



KODAK TRADE CIRCUIvAR 



voltag-e. If alternating the number 
of cycles. In the case of either the 
No. 1 or No. 5 specify also whether 
natural or artificial gas will be used 
for heating the gas plate. 

Both Dryers are supplied with 
electric motors, fans, gas heaters 
and one set of blotter rolls. 

Decreased cost of raw materials 
make possible a ten per cent reduc- 
tion in the list price of No. 1 Model, 
which we announce now while there 
is still time for you to install equip- 
ment for the more efficient and 
prompt handling of finishing work 
at a time when it is most necessary. 

Price 

Improved Majestic Print Dryer, 

No. 1, complete with electric fan, 

motor, gas plate and two drying 

rolls $45.00 

Do., No. 5 with drying rolls, 

complete $85.00 

Dealers' Discount 25% 

Catalogues and Summer Books 

Since June 1st there has been in 
Toronto a strike in the printing 
trade. This is not the only place 
so affected, in fact the strike is 
practically nation wide. 

The printers, at whose vshops our 
work is done, have been handicap- 
I)ed in turning out the Premo and 
Graflex Catalogues, the Kodak 
Summer Booklets and the 1921 
Condensed Price List. From present 
indications we shall be able to ship 
Premo Catalogues in two or three 
weeks. The Graflex Catalogues 
and Condensed Price List will be 
later. Just when these will be 
complete it is impossible, under the 
circumstances, to state. The Kod- 
ak Summer Books, though they 
were not finished when the strike 
began, have since been completed 
and shipments of the advance or- 
ders are now being made. 

Will you please be considerate 



over slight delays? We are exert- 
ing every effort to supply this am- 
munition to you at the earliest 
possible date. 

How to Order Azo 

In the October 1920 Trade Cir- 
cular we called attention to the new 
way of marking Azo Paper to indi- 
cate degree of contrast. 

We are using the numerals 2, 3 
and 4 in place of the old designations 
Soft, Hard and Hard X. 

In ordering, some dealers are 
merely listing these numbers 
which indicate only the degree of 
contrast. We must also know what 
grade is wanted. 

The diffierent grades — A, AA, B, 
C, E, F, H and K — represent the 
surface of the paper. For instance 
A — Carbon, B — Rough, and so on 
throughout the list. 

In ordering Azo, please note that 
both the number(degree of contrast) 
and letter (grade) must be shown. 

And one more note — there has 
been no grade "C" double weight 
Azo and Post Cards since August 
1920. Single weight paper only is 
supplied in this grade. "F" is the 
letter used to designate Glossy sur- 
face double weight Azo Paper and 
Post Cards. 

Real Service 

Probably no class of people re- 
sponds more readily to suggestions 
than amateur photographers. 

If your salesmen read such books 
as "How to Make Good Pictures," 
"Fundamentals of Photography," 
"About Lenses," "lilementary 
Photographic Chemistry," etc., 
they will be able to render real ser- 
vice. 

Our Service Department is al- 
ways available and extends a cor- 
dial invitation to write to them for 
any information you or your custo- 
mers may need. 



KODAK TRADE CIRCUIvAR 5 

Flash Sheets 

Regulations approved by the Board of Railway Commissioners of Can- 
ada, effective May 21, 1921, governing the transportation by express of 
Flash Sheets are as follows: — 

"Photographic Flash Sheets. Each inside envelope may 
contain not more than one dozen sheets, maximum quantity 
for each shipment to be limited to thirty-two ounces. 

Inside containers must be packed with dry sawdust, or 
equivalent cushioning material, in a strong wooden box of 
at least H inch lumber. Outside container must bear the 
yellow label for inflammable solids, and be marked "Photo- 
graphic Flash Powders," or "Photographic Flash Sheets." 
Not more than one shipment to be accepted for one con- 
signee at a time." 
The net weight of twelve (12) half dozen packages is as follows: — 

NO. 1— 4 OZS. 
" 2— 6 " 

" S—IVA " 
Thirty-two ounces (2 lbs.) is the maximum weight allowed by ex- 
press; please make your orders accordingly. 

Flash Sheets cannot be forwarded by mail, but by freight the quantity 
allowed shipped is not restricted. 

Azo Paper in 500 Sheet Packages 

For the use of amateur finishers, Azo Paper will hereafter be fur- 
nished in 500 sheet packages, in grades C, E, F and K, single weight; 
E, F and K, double weight, and in contrasts as regularly listed. 

Following are the prices — 



SINGI.E WEIGHT 


' DOUBIvK WEIGHT 


(500 Sheet Package) 


^500 { 


Sheet Package) 


VA X 2K 


- 


- 


$2.50 


VA X 2A 




$3.15 


1% X 2'A 


. 




2.50 


1% X 23/ 




3.15 


2Kx3^ 


- 




2.50 


. 2Jix3K 




3.-15 


2Kx3K 


- 




3.30 


2^ xiA 




4.15 


Z'A x4^ 


- 




3.80 


2Ax4A 




4.80 


2'A X 4K 


_ 




4.15 


23/i X 4A 




5.30 


3K X 4^/4 


- 




4.15 


3K X 4y4 




5.30 


yA x4A 


. 




4.50 


3A X AA 




5.65 


2% X m 






4.50- 


2% X 4% 




5.65 


AK^rA 


_ 




4.50 


4Ayi4A 




5.65 


3^x5^ 


- 




4.50 


3A X 5A 




5.65 


SAxS'A 


- 




4.50 


3A X 5A 




5.65 


yA X SV, 


- 




4.50 


2>A X 5K 




5.65 


4x5 






4.50 


4 X 5 




5.65 


AA X SA 


. 




5.00 


4^x5^ 




6.30 


AAyiSA 


_ 




5.00 


4^x5^ 




6.30 


4^ x5^ 


- 




6.00 


4A X 5A 




7.30 


4Kx6^ 


- 




6.30 


4Ax6A 




7.80 


5 x7 


- 


- 


8.00 


5x7 


- 


10.00 



Not furnished in sizes larger than 5x7 

Dealers' Discount Unchanged. 



KODAK TRADK CIRCULAR 



Two New Albums 

For the Returned Vacationist — for Every Kodaker 



By steamboat or yacht, launch or 
canoe, b y train, automobile, o r 
perhaps on foot, the vacationist de- 
parts all excitement and enthusiasm 
in anticipation of the pleasures that 
two short weeks will hold. 

The loaded Kodak and extra 
Films in pocket or hand-bag, speak 
of the intention to bring back a 
picture story that will ' tell more 
graphically than mere words could 
ever convey of new places, new 
friends, good times. 

The vacationist returns, burned 
brown by the summer sun of the 
seashore or the farm — his Kodak 
empty, but with pockets full of 
films for development or with a 
hundred precious negatives and 
prints. 

And what of these prints ? Will 
they be simply a few days wonder 
for intimate friends? Will they, 
for a short time, come out of the 
pocket or hand-bag at the first 
mention of vacation, until worn and 
soiled by frequent handling, they 
are discarded, useless, and the 
negatives, long since forgotten, 
what of them ? Perhaps lost. 

Or will these precious prints find 
their way to the pages of an Album 
which has an honored place on the 
living room table or in the book- 
case, there to be a source of pleasure 
for months and years and an incen- 
tive to make the Kodak a com- 
panion on other holidays — at every 
outing — whenever friends are 
gathered together. 

Immediate profits, though these 
are good, are not the only incentive 
for Album sales, for the well-filled 
Album is a constant source of en- 
joyment to the owner and prompts 



the use of the Kodak whenever its 
leaves are turned. 

Vacationists are departing now. 
They will soon return with nega- 
tives and prints. It is not too soon 
to bring forward and display pro- 
minently your complete and attrac- 
tive line of Kodak Albums, and for 
the returning vacationist this year 
there will be two new lines to add 
to the collection from which h e 
may choose . Both have the appear- 
ance and actuality of high quality 
and the prices are moderate. 
Thb: Damascus Ai^bum 




L/Oose-leaf, open back style, with 50 
black leaves held in place by a cord 
which passes through the leaves and cov- 
ers in hollow metal posts, De L/Uxe arti- 
ficial leather covers, embossed and tinted 
in artcraft shades. Made in one size only. 

Style B, 7x11, - each, $3.50 

The ToIvKdo Ai.bum 




Loose-leaf, solid back style, without 
exposed metal parts, fifty jet black 
leaves held in place by a cord and holder 
attached to the inside of the cover. Cover 
is made of De lyuxe artificial leather, 
embossed and beautifully tinted in muM- 
shades. Made in two sizes. 

Style A, 5 X 8, - each $2.90 

Style B, 7x11, - " 4.00 

Dealers' Discount 40% 

Special quantity discounts for $50 and 
$100 lots assorted. 



KODAK TRADK CIRCUI^AR 



Price Changes 



Since the May Trade Circular was 
published the following price 
changes have come into effect. 

Please make the necessary cor- 
rections in your 1920 Condensed 
Price List. 

Reduction 

Effective May 31, 1921 

Glacial Acetic Acid 

(1920 Co.ndensed Price List page 43) 

1 lb. Bottle - $ .55 

5 " " - 2.00 

Dealers' Discount 33 1^3% 

Potassium Bromide 

(1920 Condensed Price List page43) 

1 Oz. Can $ .11 

4 " " - .24 

8 " " - .38 

16 " " - .65 

Dealers' Discount 25% 

Potassium Iodide 

(1920 Condensed Price List page43) 

1 Oz. Bottle - $ .50 

4 " " - 1.65 

8 " " - 3.20 

16 " " - 6.25 

Dealers' Discount 25% 

Reduction 

Effective June 9, 1921 

Eastman Photo Blotter Book 

(1920 Condensed Price List page88) 

Each, - - $ .25 

Dealers' Discount 33y3% 
Here is a sundry that will appeal 
to every Amateur who does his own 
finishing. The Eastman Photo 
Blotter Book is designed to dry 
prints so that they will lie flat with 
out curl. It is composed o f 12 
sheets of specially prepared chemi- 
cally pure, lintless blotting paper, 
interleaved with waxed paper for 



the protection of the surface of the 
prints. 

At 25c each, the books are back 
to the pre-war selling price, so stock 
up and give one a prominent place 
on your counter. 

It is a sundry that knows no 
season and one which your custom- 
ers will appreciate having called to 
their attention. 

Reduction 

Effective June 14th, 1921. 

Kodak Metal Tripods 

(1920 Condensed Price List page 

103) 

No. O - - $3.75 

No. IC - - 5.50 

No. 1 - - 6.25 

Dealers' Discount 33y3% 

Reduction 

Effective June 14, 1921 

Hydrochinon 

(1920 Condensed Price List page43) 

1 Oz, Can - $ .25 

y Lb. *' - .85 

'A '' " - 1.55 

1 '' '' - 3.00 

5 " " ^ 14.75 

Dealers' Discount 33y3% 

In 25 lb. Lots assorted 40% 

Elon 

(l920Condensed Price List page43) 

1 Oz. Bottle - $ .56 

/i Lb. " - 1.90 

>^ " " - 3.65 

1 " " - 7.00 

Dealers' Discount 33^/3% 

New Goods 

Eastman Post Office Paper 

For Dark-Room Use 

19x24, per doz. sheets, $ .25 

19x24, " ream, 7.00 

Dealers' Discount 335^% 



What you can do with a 

Vest Pocket 
Kodak Special 

A/^OU can make prized pic- 
-■- tures — the enlargements of 
whicli retain all the sharpness of 
the original Ifs x 2J/2 inch nega- 
tives. 

You can take it everywhere be- 
cause it slips into a man's vest 
pocket or a woman's hand bag — 
out of the way till wanted. 

There are three models: One fixed 
focus with f.7.7 lens at $16.50, 
another with f.6.9 lens at $20.00 
and the focusing model with f.6.9 
lens at $21.00. 

All are autographic and all use the 
most economical size film — 8 ex- 
posures for 25c. 




(exact size) 



Richard Roe & Company 

101 Tripod Avknuk 

Be Sure It's Autographic 

Every folding Kodak from the V. P. K. 
to the 3A is equipped with the auto- 
graphic feature . For place names and 
dates it is often invaluable, and there 
is no extra charge for it. 




Free on request: Cut of V.P.K.— No. 233-A of AutoRraphic hand— No. 299-D 



FOR TRADE CIRCULATION ONLY. 



Canadian Kodak Co., Limited 

Trade Circular 



'FOR YOUR INTERESTS AND OUR OWN" 



Vol. xvni., No. 3 



TORONTO, CANADA 



July, 1921 



The Reasons Why 



The Vest Pocket Kodak is popu- 
lar. 

The thousands and thousands of 
these cameras that have been sold 
since the Vest Pocket Kodak was 
first placed on the market are evid- 
ence of this. 

It's a model that is popular be- 
cause of its size, not the size of the 
picture, but the size of the Kodak. 
So easily carried in a man's vest 
pocket or a lady's hand bag, that 
it need never be left behind. It's 
always there, ready for whatever 
picture opportunity is presented. 
This feature is strong in its appeal, 
not only to many attempting photo- 
graphy for the first time, but to en- 
thusiasts who have other and larger 
cameras. 

It's popular because of the sim- 
plicity with which it is operated. 
The front pulls out — snap — into 
position for picture making without 
further focusing. The unexpected 



picture is but the work of a mom- 
ent and it's all so easy that good 
results are obtained even by the 
veritable novice. 

It's popular too because excell- 
ent workmanship and complete 
equipment even to the autographic 
feature, make it especially good 
value for the money. And it's an 
economical camera t o operate — a 
film cartridge for eight exposures 
costs but 25 cents. 

The Special model, equipped 
with /.'7. 7 Kodak Anastigmat 
Lens is particularly popular because 
of the remarkable results that are 
obtained with the Anastigmat 
equipment. This lens is the pro- 
duct of the Kodak Lens Factory, 
where it was designed and made 
for this specific camera. The re- 
sult is that the lens exactly fits the 
requirements of the camera and the 
negatives made are of such unusual 
sharpness that enlargements equal 



KODAK TRADE CIRCUIyAR 



in quality to contact prints are 
easily made. 

These are just some of the fea- 
tures that go to make the Vest 
Pocket Kodak popular. 

We've always been enthusiastic 
about this splendid little camera 
and about the Kodak Anastigmat 
equipment for it. 

We've always wanted to get be- 
hind it with our advertising in the 
way that it merits, but just the 
moment we started to advertise we 
were always oversold. The Lens 
Factory could not turn out lenses 
in sufficient numbers. • 

But now, the production of len- 
ses has been greatly increased. 
The facilities for turning out the 
cameras in our Camera Works have 
been improved and for the first 
time we are able to advertise the 



Vest Pocket Autographic Kodak 
Special equipped with /. 7. 7 Ko- 
dak Anastigmat Lens, in a large 
way. 

Because we know that the cam- 
era is right — 

Because we know that it is al- 
ready popular — 

Because we have the goods. 

These are the reasons why, dur- 
ing July and August, in Magazines 
and Farm Papers we are conduct- 
. ing a campaign on the Vest Pocket 
Autographic Kodak Special with 
/. 7. 7 Kodak Anastigmat Lens, on 
a scale never before attempted. 

For the same reasons it will pay 
you to stock up and back up our 
advertising by means of your win- 
dow displays, with advertising in 
your local paper and in your talks 
with prospective purchasers who 
come into your store. 



You Can Get Them Now 



We can fill orders for special Ko- 
daks with Ilex shutters on sight. 

Of course we would prefer to sell 
you Kodamatic shutters because 
they are produced in Kodak fac- 
tories and because they are higher 
priced shutters. But, with the 
possible exception of the ,3 A size, 
we cannot hope to keep up with 
our orders for Kodamatic equip- 
ments this summer. 

The Ilex shutter is reliable and 
efficient and you will, we believe, 
find Special Kodaks fitted with the 
Ilex readily saleable. 

Orders for Special Kodaks with 
Kodamatic shutters will have to 
take their turn. To protect your- 
self, you should now place orders 
both ways — with the Ilex shutters 
for immediate delivery and for the 
Kodamatic **when ready." 



The greatest shortage in Koda- 
matics is on the new No. 1 Special. 
There is sure to be some shortage 
on the No. lA and No. v3. We be- 
lieve that we will be able to fully 
meet the demand for a No. 3 A 
Special with Kodamatic shutters. 

Of course we want to ship you 
what you want when you want it, 
but in the making of fine shutters, 
production cannot b e increased 
with a jump. It's too much like 
watch making. The factory will 
produce all the perfect Kodamatics 
that it is possible to turn out, but 
we are not going to take any 
chances on pushing production so 
hard as to interfere with quality. 

In the meantime — the Ilex is a 
reliable and efficient shutter. And 
we can ship th^ni on sight. 



KODAK TRADE CIRCULAR 



Vest Pocket 
ylutographic 

KODAK, Special 

with Kodak Anastigmat/^?.? lens 

$16.i2 

The Little Vest Pocket Kodak is to other cameras what a 
watch is to a clock. It has all the accuracy but avoids 
the bulk. And the Special Vest Pocket Kodak, with its 
fine Anastigmat lens, is comparable 
to the watch that is "full jeweled." 

The Putuies, in their original size, are 18x2* inches, 
but the Kodak Anastigmat f.7.7 lens produces 
negatives of such sharpness that enlargements can 
be made to almost any size. Thus with a camera 
so small that it can be carried in a lady's hand-bag, 
you may have large pictures from your Kodak 
finisher 






The Simplicity of operation gives this Vest Pocket 

a special appeal. The front pulls out— snap— into position for picture-making without further focus- 
ing. And by the use of a Kodak Portrait Attachment, " close-ups" are easily made. This attachment 
is merely a supplementary lens which you slip over the regular lens as easily as you slip a thimble on 
your finger. 

The Shutter has snap-shot speeds of 1 25 and 1 50 of a second and, of course the tirne-exposure features. 

It is quiet, reliable, efficient. 

The Kodak Anauigmat j.l.l lens with which this camera is equipped is made in our own lens factory. 

Designed for use on this particular camera, it exactly fiti the requirements, and because it makes negatives 

of such unusual sharpness is due the fact that perfect enlargements, equal in quality to contact prints, 

can be made from V. P K. Special negatives. 

A Complete Kodak, is this little Special, even to the 

autographic feature, whereby you can date and title 

every negative — and every child picture should have 

a date — at the time of exposure. It is rich in finish 

and well made to the last detail. 

The Price of the Vest Pocket Autographic 
Kodak Special, equipped with the Kodak 
Anastigmat/.?. 7. lens, is J16.50, Film cart- 
ridges of eight exposures are but 25 cents. 
It is, therefore, a very economical camera 
to operate, especially as one may have en- 
largements from f.-ivorite negatives, up to 
post card size at small cost. 

At All Kodak Dealers' 

Canadian Kodak Co. Limited 

TORONTO . , CANADA 




A miniature reproduction of the Vest Pocket advertisment that will appear in 

Magazines and Farm Papers during July and August. 

(see opposite page) 



KODAK TRADE CIRCUIvAR 



An Exclusive Feature 



Kodak advertising creates a de- 
sire to own and use a camera. 

Recently we have been advertis- 
ing certain cameras — such as the 2 
C Autographic Kodak Jr. with Ko- 
dak Anastigmat/. 7. 7 lens, the 
Vest Pocket Kodak Special with 
Kodak Anastigmat/. 7. 7 lens, the 
No. O and 2A Brownie and the 2A 
Folding Autographic Brownie. 

This kind of advertising creates 
a demand for the cameras we make 
and brings the customer into a Ko- 
dak store — (usually into the store 
that is best known through local 
advertising and real Kodak service) 
ready to buy a particular camera. 

There is one feature exclusively 
associated with a Kodak, aGrailex, 
a Brownie or a Premo Camera, 
that is sometimes overlooked in 
making the sale. 

That feature is ' ' Kodakery .' ' 

Every purchaser of an Eastman 
Camera is entitled to this monthly 
magazine for a year without ad- 
ditional charge. -It is not a feature 
you can talk about in advance of 
the sale. Eastman Cameras have 
merits that can be demonstrated. 
And they possess a reputation bas- 
ed on superior service. Properly 
presented these facts will clinch 
the sale of your goods as against 
any other goods. 

But after the sale — don't over- 
look doing a favor for your custo- 
mer that costs you nothing. Fill 
out the Kodakery coupon from the 
manual before he leaves the store. 
If this is done, twelve times during 
the year, the customer will be re- 
minded of your courtesy. 

It's a slight service that you 
owe not only to your customer, but 

IF n 



to yourself, for Kodakery will help 
your customer with his photo- 
graphic work, will assist him in 
obtaining the kind of pictures that 
make for enthusiasm in amateur 




photography, and it's the enthus- 
iastic customer that comes back for 
more and more film, for a Kodak 
Portrait Attachment, a Kodak Self 
Timer and numerous other accessor- 
ies that will help him to make the 
novel and interesting pictures that 
are seen and talked about in every 
Number of Kodakery. 

If the signature is not obtained 
on the dotted line of the Kodakery 
coupon, at the time a Kodak, 
Brownie, Premo or Graflex is sold, 
little is lost i f t h e customer is 
already intensely interested in 
photography, but if he is just an 
average customer, the chances favor 
his remaining an average customer, 
instead of becoming an exception- 
ally active purchaser of photo- 



graphic goods. 
IS'Nl' AN EASTMAN- 



IT IS' NT AUTOGRAPHIC 



KODAK TRADR CIRCULAR 



^*^How Large a Stock Shall I Carry'' 



The answer to the question, 
"How large a stock shall I carry?" 
often determines the degree of suc- 
cess a merchant enjoys. 

Too small a stock affords too 
little variety for the customer to 
choose from. He goes elsewhere to 
bu}^ Too large a stock takes all 
the profit by slowing up the turn- 
over. 

The principle of a sufficient stock 
— complete but not too large — is 
one we have always favored. The 
job of the Kodak company's sales- 
men is to see that the merchant 
who handles the Kodak line has the 
kind of stock his trade requires. To 
recommend wisely, these men must 
have the confidence of the retailer 
and know the class of trade ,h e 



For the Attention of 
Your Card Writer 

In preparing display cards, the 
following table (from "Paper and 
Ink") will show w^hat combinations 
of color to use for securing the 
greatest legibility. 

In the order in w^hich they carry 
the message farthest, these com- 
binations are: 
LETTERS 
Black on 
on 
on 
on 
on 
on 
on 
on 
on 



Green 

Blue 

White 

Black 

Yellow 

White 

White 

White 

Red 



on 



PAPER 

Yellow 
White 
White 
Blue 
White 
Black 
Red 
Green 
Black 
Yellow 
that commonly 



caters to and the possibilities for 
selling every item in the line. We 
know^ of no concern whose repre- 
sentatives occupy a closer, mere 
confidential relationship to the 
trade than Kodak men. 

When a new salesman is put on, 
the first and last instruction he gets 
is this: "Never, under any cir- 
cumstances, try to oversell a cus- 
tomer. ' ' 

We do not conduct sales con- 
tests. We have no "Hundred 
Thousand Dollar" club, no medals 
for star salesmen, no "baseball" 
games to stimulate rivalry between 
salesmen. 

We hope you will feel free to use 
the services of these men. They 
are primarily service men, not mere 
sales-men. 



avoided. Even the old reliable 
black-on-white is fifth in value for 
legibility. 

Of course there are other factors 
to be considered such as the colors 
and the form of letters most suit- 
able to the subject displayed — but 
for mere visibility this table may 
be useful. 



This indicates 
used ' 'reversed cuts' ' — white letters 
on a black background — should be 




''It's Autographic'' 

No hand camera is complete 
without this feature — and its 
found only on Eastman 
Cameras. 

Emphasize It 



KODAK TRADE CIRCUIvAR 



Additions to Line of 
P. M. C. Bromide 

To meet the increasing demand, 
particularly from amateur finishers, 
we are adding to our already ex- 
tensive line of P. M. C. Bromide 
Papers, No. 9 Regular and No. 9 
Contrast. These Papers are coated 
on a semi -gloss, double weight 
white stock and will undoubtedly 
be welcomed by those who wish to 
make enlargements on double 
weight white stock paper. 

The prices are the same as all 
double weight P. M. C. Bromide 
listed on pages 72 and 73 of the 
1920 Condensed Price List. 

An Omission 

I n announcing the 500 Sheet 
Packages of Azo Paper for amateur 
finishers last month, we omitted to 
mention the "Over-size" size for 
printing 2C negatives. Please add 
the following to sizes listed on page 
5 of the June Trade Circular: — 
3}i X SYs, 500 sheet package. 
Single Weight . $4.50 

Double Weight 5.65 

When Ordering Sodas 

Kodak Tested Sodium Carbonate 
and Sodium Sulphite are furnished 
in 1 and 5 Lb. Bottles, and in 1, 5 
and 25 Lb. Cans. To avoid ship- 
l)ing delays, will you please, when 
ordering, specify whether the 
bottles or cans are required and 
word the orders so that we will 
know the size of the bottles or cans 
that you expect to receive. 

Frequently orders are received 
that read "Please send 5 Lbs. of 
Sodium Carbonate." We do not 
know whether to enter the order as 

5—1 Lb. Bottles— 

5—1 Lb. Cans— 

1—5 Lb. Bottle or— 

1—5 Lb. C^n 



In a case of this kind orders are 
delayed while files are examined to 
see if recent ordes included Sodas 
and what was supplied. 

Where no recent orders that in- 
clude Carbonate or Sulphite are 
found, it is necessary to ship with- 
out the Sodas or to delay shipment 
to write for specific details. 

A Big Help 

The manipulation of Velox Paper 
is quite simple, but in spite of this 
and in spite of the fact that com- 
plete instructions are contained in 
each package of paper, difiiculties 
will crop up especially during the 
hot months of the year. 

And this is just the time that 
very few cameras are idle. Ex- 
posures are being made by the 
thousands, and notwithstanding the 
the volume of amateur finishing 
that is undertaken commerciall^^ 
a vast amount of Velox is being- 
used by amateur photographers. 

As a means of putting the amateur 
who uses Velox Paper on the right 
road, the little Velox Booklet is 
hard to beat. It has gone through 
many editions, each better and more 
complete than the last, until now 
it contains a wealth of valuable in- 
formation for the amateur who does 
his own printing. 

They are furnished gratis in 
reasonable quantities and may be 
had in either English or French. 

A Stolen Camera 

Mr. P. P. Sabourin, Proprietor 
of the Pharmacie Canadienne, St. 
Jean, P.Q., reports the loss by theft 
of No. 3 Autographic Kodak 
Special, serially numbered 16128, 
equipped with Kodak Anastigmat 
f. 6. 3 lens. 

Please communicate any informa- 
tion concerning the above to Mr. 
Sabourin. 



KODAK TRADE CIRCUIvAR 



Transparent Kodaloid 

Kodaloid is a thin transparent 
flexible substance, similar to film 
base for which commercial finishers 
and amateur photographers, who 
do their own finishing, have found 
various uses 

Attached to the emulsion side of 
a valuable negative, from which a 
large number of prints are to be 
made, it gives sufficient protection 
from wear. 

We are now prepared to furnish 
Kodaloid in two thicknesses: — 
No. 2, Medium, approximate thick- 
ness .003/4^ in., per square foot 

35c. 
No. 6, extra heavy, approximate 

thickness .008 in., per square 

foot, 45c. 

Dealers' Discount 25%' 

Catalogue Correction 

Some time in the future we hope 
to get out a catalogue that is free 
from errors. Until a few days ago 
when our attention was called to 
the fact that Contrast Carbon Velox 
had been included in the list of 
Velox Papers on page 48, we 
thought we had succeeded in this 
with the Kodak Catalogue for 1921. 

Carbon Velox Paper is furnished 
only in Special and Regular Con- 
trasts. Will you please excuse 
this one, and we trust only error, 
in our latest catalogue ? 

Eastman Printing Frames 

Please note that Eastman Print- 
ing Frames are supplied without 
glass. The glass is sold separately 
and if required should be included 
as a separate item in your orders. 



When you print on 



VELOX 



You do the best for 
your customer's negative 
— because Velox is fur- 
nished in a range of con- 
trasts to match all classes 
of negatives. 

You do the best for 
your customer's picture — 
because Velox is made in 
a variety of surfaces to 
suit all subjects and to 
satisfy all tastes. 

You do the best for 
y o u r s e 1 f — because b y 
giving the best you retain 
the customer's good will 
and future orders. 



m 

Velox Prints 
Build Business 



TWO DOLLARS 

buys 

The No. BROWNIE 



BUT don't think it's inefficient because it's low 
priced. It's Eastman-made. And it's so 
simple to operate that anybody — your boy or girl 
— can get good pictures right from the start. No 
focus to set. No bellows to draw. No complica- 
tions at all. Loads in daylight with Vest Pocket 
Kodak film — a roll of 8 for 25 cents. 

Our stock of Kodaks and Brownies is complete. 

Richard Roe & Company 

101 Tripod Avknuk 




Makes Pictures \Vhx214 Inches 



Free on request: Cut of camera only— No. 216-C (Double Column)— No. 216 1) (Single Columuh 



FOR TRADE CIRCULATION ONLY. 



Canadian Kodak Co., Limited 

Trade Circular 



'FOR YOUR INTERESTS AND OUR OWN" 



Vol. XVIIL, No. 4 



TORONTO, CANADA 



August, 1921 



Pushing Box Brownies 



{ 



It is only a few motiths ago that 
we got right down to brass tacks 
with our advertising and began to 
tell the story of specific models in a 
big way. 

First it was the No. 2C Kodak 
Junior with Kodak Anastigmat 
lens, and our campaign in that 
model succeeded in putting the 2H 
X 4H size on the map in a manner 
quite beyond our most optimistic 
expectations. 

Before the last big guns of the 
No. 2C campaign had been fired, 
the opening salvo in a new drive 
had been heard throughout the Dom- 
inion from coast to coast. This time 
it was the Vest Pocket Kodak Spec- 
ial with Kodak Anastigmat lens. 
That advertising is working for you 
now and people are coming more and 
more to know about the goodness of 
the Kodak Anastigmat lenses. 

But we are not through yet, — no, 
not by any manner of means, and 
right now it is the Box Brownies, 
and particularly the No. 2 A Box 
Brownie that holds the boards. 

Although the No. 2 A Brownie is 
featured, the advertising is going to 
help the entire line of Box Brown- 
ies, — yes, the entire photographic 



line for it emphasizes the simplicity 
of picture making. 
- So now it is all together behind 
the No. 2A Brownie and to help you 
with the good work we have sent 
along a rotogravure poster, the rep- 
lica of a full page advertisement 
appearing in the Toronto StarWeek- 
ly on August 13th. 

Is it in the window now, connect- 
ing up your store with our current 
advertising? 

But do not depend on your wind- 
ow and our advertising to do it all. 
In your local paper you can advert- 
ise both the camera and your store. 
We will gladly send the cuts on re- 
quest, double column 219C, hiingle 
column 219F, and there's copy 
already prepared on page 8 -c^f this 
issue. j 

Here is a campaign that no dealer 
can afford to stay out of. No matter 
how poor or how good your neigh- 
borhood; no matter how big your 
city or how small your village, you 
can sell Brownies, and you will get 
the business by asking for it through 
your show windows and newspapers. 

And, yes, — if you have the goods 
in stock. 



KODAK TRADE CIRCUI^AR 




John G. Palmer 



KODAK TRADE CIRCUIvAR 



John G. Palmer 



Mr. JohnG. Palmer, President and 
General Manager of our Company, 
died in his 68th year, at his home 
in Toronto in the early evening of 
August 4th. 

He had been ailing for about a 
year, but it was only a short time 
before his death that we came to 
realize that he might not be with us 
much longer. Mr. Palmer had been 
at the plant as recently as June 24th. 

Mr. Eastman and other officers 
and directors of the Eastman Kod- 
ak Co. attended the funeral on 
Monday, August 8th, as did scores 
of friends and employees. 

When the time came — back in 
1899 — to establish the Kodak busi- 
ness in Canada, Mr. Palmer was 
chosen to manage the new under- 
taking and in the spring of 1900 the 
Company opened up in small prem- 
ises on Colborne St., Toronto, the 
total staff numbering ten. 

He had had ample experience in 
all departments of business, starting 
to work while a mere lad and he nev- 
er was willing to quit. In the photo- 
graphic business he was on familiar 
ground, for, prior to joining the 
Eastman Company, he had been for 
many years manufacturing a line of 
sensitized papers. 

Business grew apace for the young 
Company and the Colborne St. prem- 
ises becoming unequal to the 
demand, a large factory was erect- 
ed. By 1910, the original factory had 
been extended twice, practically 
quadrupling the floor area. 

To him it was sheer joy to see 



those large buildings quickly prove 
insufficient and in 1914 the con- 
struction of the present Kodak 
Heights plant was begun. In Febru- 
ary, 1917, we moved here, but 
leaving the original factory was not 
unalloyed pleasure to the man who 
started it. It is given to few of us to 
see our work bear such fruit, for he 
had seen his staff increase within 
20 years from the original ten to 
over a thousand. 

Deliberate, conservative, yet ever 
alert, Mr. Palmer had a natural 
mildness of manner that soon put 
strangers at ease. He made firm 
friends wherever he went and 
many of our customers recall his 
visits in the early days when he 
was free to travel a good deal. 

Unassuming to a degree, yet firm 
and keen, he was always accessible 
to visitors and employees, and 
spared himself not at all in the in- 
terests of his customers and his 
Company. 

No one ever had stronger faith in 
the future of Canada and he omit- 
ted no opportunity of familiarizing 
himself with the possibilities of the 
Dominion. 

All who knew him appreciated 
the fairness and the unselfishness of 
his nature, as well as his innate 
courtesy. 

Surviving are his wife, three 
daughters, four sisters and two bro- 
thers. We, his friends and associat- 
es, realize the loss his family have 
sustained, because we appreciate 
our own. 



KODAK TRADE CIRCUIvAR 



The Late Frank S. INoble 



Mr. Frank S. Noble, a director of 
Canadian Kodak Co., Limited and 
Vice President of the Eastman 
Kodak Company, died suddenly at 
his home in Rochester on July 5th. 
- Mr. Noble was known to many of 
our customers, especially in Western 
Canada, through which he some 
years ago made an extended trip 
with an officer of this Company. 



It Means More Business 
For Your Store 

Kodak service is being rec- 
ognized as a fact by the users of 
Eastman goods and much of the 
credit is due to those stores which 
have made themselves a source of 
reliable information in photograph- 
ic matters. 

There should be a Service man 
in every store that sells Kodak 
goods. By this we mean a man, 
who, by careful and systematic 
reading of such text books as 
How To Make Good Pictures, 
Elementary Photographic Chem- 
istry, Fundamentals of Photog- 
raphy, About Lenses, and others 
that we publish and by making 
pictures himself, can answer most 
of the inquiries that are asked 
across the counter. There will 
always be questions that are stick- 
ers. And these stickers our Service 
Department is prepared to answer 
for you or for your customers 
direct, which ever seems preferable 
to you. This department has, 
upon call, the knowledge and the 
advice of the Eastman Research 
Laboratory, and of experts in 
every branch of photographic 
work. Above all, this service is 
given with a free and willing 
hand. It is yours for the asking. 



Mr. Noble was oneof Mr. Palmer's 
closest friends and their going, a 
month apart, is no light blow. 

In countless w^ays Mr. Palmer and 
Mr. Noble had worked together for 
the advancement of the photograph- 
ic interests of the Dominion. Canada 
always held a high place with Mr. 
Noble. All with whom he came in 
contact will miss his cheerful visits. 



Price Changes 

Since the last Trade Circular was 
issued the following changes in 
prices have been made. Kindly 
have the entries made in your Con- 
densed Price List: 

Reduction 

Effective July 29, 1921 

AZO PAPER 

500 Sheet Packages 

S.W. D.AV. 

2>^x3^ . . . $2.50 $3.15 

iV^ x4^ . . . 3.50 4.40 

2^x4>^ . . . 3.50 4.40 

Dealers' Discount Unchanged 

Reduction 

-Effective Aug. 4, 1921 

KODELON 
(1920 Condensed Price List, page 43) 

1 oz. Bottle $0.47 

4 oz. Bottle . . . . •. 1.65 

8 oz. Bottle 3.15 

16 oz. Bottle 6.00 

Dealers' Discount, ^7iyz% 

POTASSIUM IODIDE ' 
(1920 Condensed Price Ust, page 43) 

1 oz. Bottle $0.42 

4 oz. Bottle 1.35 

8 oz. Bottle 2.60 

16 oz. Bottle 5.10 

Dealers' Discount, 25% 



KODAK TRADE CIRCULAR 



Eastman Portrait Film Washing Tank 



A very desirable i)iece of equip- 
ment for studio finishing is the new 
Eastman Portrait Fihn Washing 
Tank. The water flows into the 
tank at the bottom and rises evenly 
through small perforations cut in a 
false bottom placed slightly above 
the bottom of the tank. The over- 
flow escapes through holes provided 
at the top. The tank is made of 
heavy sheet metal. Inside measure- 
ments: length 16/^ inches; width 



10^ inches; depth, to false bottom 
10>^ inches; over all 11}^ inches. 

It accommodates eighteen No. 2 
Portrait Film Hangers in t h e 8 
X 10 size, and twenty-four No. 2 
Cabinet hangers. A cross piece, 
supplied, provides for hanging 
both sizes of film in the tank at the 
same time if desired. 



Price 



Each 



$10.00 



Amateur Delivery Envelopes 



For a number of years we have 
supplied containers for the delivery 
of amateur finishing. 

Good stout envelopes they are 
too, made of heavy Brown Manilla 
Kraft and with two pockets-one for 
the negatives and one for the prints. 

These Amateur Delivery Envel- 
opes are supplied in three sizes, 
No. 1, for prints up to 3/i x 4-/i , 
No. 2, for prints up to 4 x 6, No. 
3, for prints up to 5 x 7, and either 
plain (without printing) or printed. 

Standard plates are used for the 
printing but provision is made to 
include the dealer's name and add- 
ress. 

We have frequently been asked 
to specially print these envelopes 
following copy submitted with the 
order and in the past have done so 
only on orders for 5000 or more. 



But more and more dealers are 
coming to realize the importance of 
undertaking finishing work at their 
stores. So much so that there has 
lately developed a large demand for 
smaller quantities of specially print- 
ed envelopes 

To meet this demand we have 
established prices in printing for 
individual requirements, quantities 
of one, two and three thousand. 

These prices are forprinting only. 

For the prices of plain Amateur 

Delivery Envelopes and those with 

standard printing, see page 88 of 

the 1920 Dealers' Condensed Price 

I,ist:- 

Printing Amateur DeHvery Envelopes 

For 1000 net ^3.50 

For 2000 net per M. 2.75 

For 3000 • net per M. 2.25 

For 5000 net per M. 1.75 

For 10000 net per M. 1.50 



// it is^nt an Eastman — 

it is'nt Autographic 



KODAK TRADK CIRCUIvAR 



Amateur Calendars for 1922 



"Parkview" is the name of the 
new Amateur Calendars for this 
year's holiday season. They will 
be ready for shipment September 
1st. 

In design the "Parkview" is 
quite up to the high standard set by 
the Amateur Calendars of previous 
years. The backboard or base of the 
Calendar supports a flap which 
forms a mask for the print. This 
base is olive grey in color, and made 
of a good heavy marble finish cover 
stock. 

A Swiss morocco finish cover 
stock of a neutral tone that blends 
well with either black and white or 
sepia prints has been used for the 
top flap. This flap is embossed and 
printed in good taste to make an 
attractive frame for the print. 

The smair Calendar Pad with a 
separate sheet for each month is only 
seen after lifting a cover cut out of 
the top flap. This Pad is securely 
attached to the baseboard of the 
Calendar, 

Base and top flap are held together 
by means of a silk braid tied at the 
front in a bow knot. 

A new feature of this year's 
Calendar is an individual envelope 
container. Each Calendar is en- 
closed in a stout envelope for mail- 
ing. This is going to find favor 



with both dealer and amateur photo- 
grapher, as it will tend to assure 
the cleanliness of the dealer's stock 
and avoid, on the customer's part, 
awearying and often fruitless search 
for envelopes to fit. 

The custom of remembering a list 
of friends at Christmas time is a 
vexing problem that many of your 
customers will be delighted to solve 
in this personal and inexpensive 
way. And there undoubtedly is a 
distinctive personal touch to the gift 
of an intimate picture placed in an 
attractive mounting. 

For sending New Year's greet- 
ings nothing could be more ap- 
propriate. 

The prices that have been estab- 
lished are low — very low — but in 
spite of this there is a liberal margin 
of profit for the dealer, and remem- 
ber that every sale is a boost for your 
Kodak line — an advertisement for 
amateur photography and a direct 
trade stimulator. 

The Calendars will be furnished 
in four sizes and for either vertical 
or horizontal pictures. They will be 
put up in packages of twenty-five of 
one size and style, but orders will be 
accepted in any quantity. 

Ready September 1st and the 
supply is not unlimited, so get 3^our 
order in early. 





1922 AMATEUR CALENDARS 






• 


"PARKVIEW" 




SIZE 


FOR PRINTS 




PER 100. 


V.P.K. 


15/8 X 2% 


Horizontal and Vertical 


$14.00 


No. 1 


2% X-3X 


> » > » » > 


15.00 


No. lA 


2% X VA 


> > M > » 


16.00 


No. 3A 


VA X 5% 


M M ) ) 


18.00 



Dealers' discount 40% 




The "Parkview" Amateur Calendar 




$3.50 



What you can do with a 

No. 2^ BROWNIE 

You can get good pictures right from the start. 
You can make large pictures — 2% x 4%; in. in size. 
You can load in daylight with Kodak film, 6 or 12 

exposures. 
You can take snapshots or time exposures. 
You can take vertical or horizontal views. 
You can take close-ups, by adding a Kodak Portrait 

Attachment. 
You can use it year after year. 
You can get it here. 

A complete line of Kodaks, Brownies 
and photographic supplies. 

RICHARD ROE & COMPANY 

101 TRIPOD AVENUE 



Kree on re<iue.st: 
Cut of camera only: Double column, 219C: .Single column, No. 219F. 



FOR TRADE CIRCULATION ONLY.- 



Canadian Kodak Co., Limited 

Trade Circular 



"FOR YOUR INTERESTS AND OUR OWN" 



Vol. XVIII., No. 5 



TORONTO, CANADA 



September, 1921 



Selling Kodaks by Mail 



Direct-mail advertising, covering: 
lists of selected, classified names, is 
a profitable method for retail sales- 
promotion. We do not suggest the 
direct-mail method as a substitute 
for newspaper advertising, but we 
do recommend it as an important 
and profitable auxiliary thereto. 

Sales letters or circulars may be 
sent out alone, or accompanying 
descriptive booklets. In either case 
their value lies in the fact that 
through them, specific appeals can 
be presented to certain people. A 
sales letter to farmers, for example, 
can give special reasons why the 
Kodak should be on every farm. 

Newspaper advertising, on the 
other hand, is read by people of all 
classes and occupations, and must, 
therefore be general in its nature. 

The effectiveness of a direct-mail 
campaign depends primarily on the 
organization of the mailing list. 
The retailer should not rely on a 
single catalogue of names — he 
should have several lists, each con- 
taining only the names of persons 
who have the same occupation or 
the same hobby. Then suit the 
letter to the list. 

We are glad to prepare copy for 
your special sales letters. 



We also wash to suggest the fol- 
lowing sources of names for your 
mailing list. 

FARMERS have special uses for the 
Autographic Kodak. Rural mail car- 
riers and secretaries of agricultural 
societies can give you names. 
SPORTSMEN aren't properly armed 
without Kodaks. Your deputy game 
warden or the proper county officer 
will let you copy the names of hunting 
and fishing license-holders. 
MOTORISTS are among the best 
Kodak prospects. Get the names of 
people in your community who have 
automobile licenses. If there is a 
motor club in your town, ask for its 
membership list. 

PARENTS are always proud of their 
children. The Autographic Kodak is 
unexcelled as a biographer. Go 
through the birth records once a month. 
CI^UBS, Societies — their lists are easily 
available for use in advertising Kodaks. 
BOY SCOUTS are always eager to take 
up a hobby that is interesting and edu- 
cational. They'll be glad to have 
Kodak letters addressed directly to 
them. 

Once your mailing list is organ- 
ized, you will see plenty of oppor- 
tunities for its use, in selhng 
Kodaks and other merchandise as 
well. But because of the many 
special uses for amateur photo- 
graphy, direct-mail advertising is 
particularly effective in promoting 
the sale of Kodaks. 



KODAK TRADE CIRCUIyAR 



Eastman Projection Printer 



No. 2— 8 X 10 



In May 1920, the Eastman 
Projection Printer No. 1, 5x7, was 
announced as an epoch-making 
device of the highest mechanical 
perfection, and a producer of larger 
profits for the studio photographer 
and the commercial man. 

In May of this year the Kodak 
Projection Printer of similar con- 
struction but smaller capacity was 
announced "to do for the amateur 
finisher what the Eastman Projec- 
tion Printer is doing so satisfactorily 
for the portrait photographer. ' ' 

Both have made good. 

Both have justified our expect- 
ations — and our expectations were 
high. 

Now we are announcing a new 
size of the Eastman Projection 
Printer, the No. 2 — differing from 
the No. 1 chiefly in capacity. It is 
not merely from 5x7 and smaller 



^:Mmam.^ 



negatives that the professional 
photographer sells enlargements. 
There is much work on 8 x 10 plates 
and films for which there i s a 
demand for enlargements and the 
Eastman No. 2 Projection Printer 
provides the means of making such 
enlargement most economically. 
It accomodates all sizes of negatives 
up to and including 8 x 10 and pro- 
duces prints up to 40 x 50, enlarging 
from the maximum size negatives 
up to 1/^ to 5 diameters. 

This outfit incorporates all the 
features of the original Eastman 
Projection Printer which have 
placed projection printing above 
all other printing and enlarging 
methods in economy, efficiency and 
photographic results. It differs 
from the No.l only in a few details.* 

Like the No. 1, the self-focusing 
camera is fitted with a specially 
made lens — the Eastman Projection 
Anastigmat — but the speed is f.4.5 
instead of f.8. and the focus 10-in- 
ches instead of 7/^. 

The adjustable paper holder may 
be set for prints from 3x3 to 17x20 
inches while the holder of the No.l 
is for prints from 13^x2 to 15x21. 
Each size occupies the same floor 
area — 3 feet x 4 feet 8 inches, but 
the No. 2 has a maximum height 
with arms completely extended 
two inches less than No. 1 or 10 
feet 4 inches. 

It has two, instead of three, dif- 
fusing disks and it carries a 400-\vatt 
Ma/.(ia instead of a 250-watt lamp. 
Eastman Projection Printer, No. 2, com- 
plete includinji self-focusing 8 x 10 camera 
with Eastman Projection Anastigmat 
Lens f.4.5, set of two diffusing disks, 
paper holder, sliding table, pilot light 
and one 400-watt Mazda lamp. 
PRICK $775.00 



KODAK TRADE CIRCUIvAR 



The Eastman Print Washer 



This new washer is simple, 
practical and efficient and designed 
especially for amateur finishers. Its 
size has been determined by the 
experience of practical finishers who 
agree that a batch of 200 or less 
prints is most convenient to handle. 
It will thoroughly wash 200 assort- 
ed prints in sizes up to and includ- 
ing 3% X 5/^ and 4x5. 

The driving mechanism is entirely 
outside of the tank so there are no 




the gate opens up or down as pre- 
ferred. For unloading, a lever 
raises the cage, but the lower part 
remains under water so that the 
prints may be readily removed. The 
tank is easily cleaned — there are no 
gears to wear — the mechanism is 
simplicity itself. The framework 
of the washer is cast iron, the tank 
and cage are heavily galvanized. 




vSHOWING CAGE SUBMERGED 
FOR WAvSHING 



SHOWING CAGE ELEVATED 
FOR LOADING 



leaky stuffing boxes to contend 
with.. An electric motor is attached 
to the frame and is connected to a 
shaft above and back of the tank. 
A movable arm in turn connects 
this shaft with a fricton pulley, 
which rests on the rim of the wash- 
ing cage and causes it to revolve. 

This 16 X 16 inch washing cage 
which revolves in ball bearings is 
made of metal mesh with a solid 
band of metal at each end on which 
the driving pulley rests. The cage 
may be placed in the tank so that 



Floor space required 22 x 26 ^ 
inches; height 31% inches. In 
ordering, please specify voltage 
and whether direct or alternating 
current motor is desired. Regular 
equipment is of 110 volts but 220 
volt motor A. C. or D. C. may be 
obtained at a slighly additional 
cost. We can begin deliveries 
at once. 

Eastman Print Washer with 110 
volt motor $125.00 

Dealers' Discount 25% 



KODAK TRADK CIRCUIvAR 



Kodak Anastigmats f.7.7 on Old Cameras 



Here's an opportunity for new 
business — at a profit to yourself 
and great satisfaction to your 
customers. 

We are now in a position to 
supply Kodak Anastigmats f.7.7 
for certain cameras not originally 
fitted with them, giving your cust- 
omers the benefit of K. A. f.7.7 
sharpness on cameras now equipped 
wnth lenses of less efficiency. 

The exchange will be made on 
all models of the following Kodaks 
and Premos that are now fitted 
with Kodak Ball Bearing Shutters 
and Meniscus Achromatic or Rapid 
Rectilinear Lenses:- 

Vest Pocket Autographic Kodak 
No. 1 Autographic Kodak Jr. 
No. lA Autographic Kodak Jr. 
No. 2C Autographic Kodak Jr. 
No. 3 A Autographic Kodak Jr. 
No. lA Autographic Kodak 
No. 3 Autographic Kodak 
No. 3 A Autographic Kodak 
Premoette Jr., No. 1 , 
Preinoette Sr,, No. lA, 
Premoette Sr.. No. 3, 
Premoette Sr., No. 3A, 
Premo No. 8, 3U x 51/2 
Premo No. 9, 3M x 51/2 



Premo No. 9, 4 x 5 
Premo No. 12. 

The charges for making the 
exchange for single lens wall be 
$12.00 list, for Rapid Rectilinear 
I^ens $10.00 list. 

Dealers' Discount 33 >^%. 

We retain the old lens. 

In cases where the camera re- 
turned is fitted with T. B. I. 
Shutter there will be an additional 
charge of $6.00 list — the extra cost 
being due to the fact that a Kodak 
Ball Bearing Shutter must replace 
the T. B. I. Shutter. 

If fitted with any other shutter 
than Kodak Ball Bearing, or T.B.I. 
Shutter, mentioned above, please 
do not send the camera for ex- 
change of lenses before communi- 
cating with us. 

All cameras to which a new lens 
is to be fiitted are to be sent to us 
at Toronto, transportation charges 
prepaid. A letter of instructions, 
bearing first class postage should 
be attached to the outside of the 
parcel post package. 



Don't Shift Lenses 



We are offering to install Kodak 
Anastigmats f. 7. 7 on certain cam- 
eras originally fitted with other 
lenses. But the cameras must be 
sent to us. 

It is as dangerous for an amateur 
to tamper with lens shifting as for 
an amateur surgeon to perform a 
major operation. The result is 
likely to be serious — and probably 
fatal to photographic accomplish- 
ment. 

We fit Kodaks and other cameras 
with Single, Rapid Rectilinear and 
Anastigmat lenses, but we receive 
cameras returned by the public 
with combinations like this — a 



Kodak Anastigmat f.7.7 in front 
and a Rapid Rectilinear in the 
back or the front com])ination of 
an R. R. lens instead of the Single 
lens with which the camera was 
fitted at the factory. 

Naturally these customers think 
the camera is defective. They 
sometimes blame us and they 
frequently blame the dealer from 
whom they bought it. 

Please don't let anyone play with 
the lenses on the Cameras in your 
stock. They are carefully adjusted 
and focused before the cameras are 
shipi)ed and if tampered with 
trouble is sure to follow. 



KODAK TRADE CIRCUI^AR 



I 



With Cable Release 

A Popular Addition to the 2 and 2A Folding Brownies 



All Folding- Autographic Brownie 
Cameras are now equipped with 
a Cable vShutter Release. Heretofore 
.this feature, that is common to all 
Kodaks, has only been incorporated 
in the larger of the Folding Brown- 
ies, 2C and 3A. 

The fitting of shutters with 
Cable Release Attachment to the 
Nos. 2 and 2 A Folding Autograph- 



ic Brownies is a move that will be 
popular with both dealers and 
amateur photographers, as it ex- 
tends the scope of the little Folding 
Brownies to the field of self por- 
traiture with the Kodak Self 
Timer. 

The 2 and 2 A models have been 
changed in no other way and 
prices remain the same. 



Sales Possibilities of the Panoram 



The man with the country place, 
the farmer, the motorist, the golfer 
the motor-boat owner, the yachts- 
man, anyone who gets out into big 
open spaces wants a camera that 
wall take in all he can see from any 
point. The Panoram Kodaks are 
made for this purpose. The wide 
sweep of the lens takes in the whole 
countryside, an arc of 112 degrees 
in the No. 1 Panoram, and 142 
degrees in the No. 4. The former 



makes six negatives without re- 
loading, each 2% inches wide by 
7 inches long, the latter four 
negatives 3>^ x 12 inches. There 
is no bellows to draw, no focus to 
set, no diaphragm stops. As simple 
to operate as a Box Brownie. The 
list prices are $23.50 and $34.50 
respectively. Show them to your 
Kodak customers. There's money 
in it for you. 



Oh ! For a Name Like Kodak 



Makers of a new food product 
are advertising for a trade mark 
for their commodity. They offer 
a prize for the best. "Something 
like Kodak," they suggest. 

Just what does Kodak mean ? 

''Kodak," to begin with, was a 
new trade-mark word, short, easy 
to pronounce in any language, hard 
to mispronounce or misspell — noth- 
ing more. It had no history, no 
meaning. Nor was it a word of 
magic power. When Mr. Eastman 
coined it he didn't expect it to 
create instantaneously a world-, 
wide demand for his photographic 
inventions. He knew that its value 



would come later, after he had 
proved the quality of his product 
and given publicity to the name. 

But now the word Kodak is 
comprehensive and significant. The 
products which it identifies rep- 
resent a record of scientific, manu- 
facturing and marketing achieve- 
ments. Over thirty years of publicity 
have given it universal currency. 
It is an identification mark, a 
guarantee — a powerful, vital, sell- 
ing force and probably the most 
valuable trade-mark in the world. 
The manufacturing world knows 
it and says, "Oh, for a name like 
Kodak." 



KODAK TRADE CIRCUIyAR 



New Aero Camera Prices 

The following prices for Aero 

Cameras and accessories supersede 

all price lists published prior to 

August 16th, 1921. Please correct 

your Price lyist accordingly. 

F. &S. Aero Camera, Model A-1, 

for 4 X 5 plates, fitted with f.4.5 

Hawk Eye Aerial Lens, focal 

length 10 in. and including one 

Graflex Magazine Plate Holder.. 

$ 440.00 

Eastman Topographic Camera, 
Model K-1, for pictures 18 x 24 
cm., fitted with f.4.5 Hawk Eye 
Aerial Lens, focal length 12 
in., price, without Wind Motor 

$ 1125.00 

Do., fitted with f.4.5 Hawk Eye 
Aerial Lens, focal length 20 in., 

price $1400.00 

Eastman Aero Camera, Model K-2, 
for pictures 18 x 24 cm., fitted 
with f.4.5 Hawk P^ye Aerial 
Lens, focal length 20 in., price in- 
cluding Direct View Finder 
and Venturi Tube $1550.00 

Dealers' Discount 32% 

Anti-vibration Gimbal Suspension 
Mount for use with Model K-1 
Topographic Camera. . . $ 175.00 

Dealers' Discount 25% 

Anti-vibration Suspension Mount 
for use with model K-2 Aero 
Camera $175.00 

Dealers' Discount 25% 

Discontinued 
Model K-1 Aero Film Camera, 
with 20 in. F.6 Aerial Hawk Eye 
Lens and Suspension Mount for 
Model K-1 Aero Camera with 12 
inch lens. 

Kodak Dry Mounting Tissue 
Following new prices on Kodak 
Dry Mounting Tissue became 
effective August 30th, 1921, super- 
seding prices published on page 90 
of the 1920 Dealers' Condensed 
Price List. 



PRICE PRICE 
SIZE PKG. per.pkgr. per gross 

1^/8 X 2K 3 doz $ .15 $ .35 

2Kx3J4: " .15 .35 

2^x4K " .15 .50 

2% X 4% " .15 .50 

S'AxS'A " .15 .50 

3^x4K " .15 .50 

3^x5^ 2 doz. .15 .85 

3% X 55< " .15 .85 

4x5 " .15 .85 

4x6 1 doz .15 .95 

45^x6^2 " .15 1.20 

5x7 " .15 1.60 

5x8 " .15 1.60 

3M X 12 " .15 1.60 

SV^xir^ " .15 1.60 

6x8 " .22 2.40 

6^x85^ " .22 2.40 

7x9 " .22 2.40 

7Kx9^ " .30 3.25 

8 X 10 " .30 3.25 

10 X 12 " .45 4.80 

11 X 14 " .60 6.40 

12 X 15 " .65 7.45 
14 X 17 " .85 9 60 

16 X 20 " 1 15 13 00 

17 X 20 " 1.20 13.50 

18 X 22 " 1.45 16.20 
5 Yards, 20 inches wide, per roll, $1.35 

Dealers' Discount 25% 

Discontinued 

Artura Carbon Black Glossy and 
Artura Carbon Black Buff have been 
withdrawn from the market. Your 
customers who have been using 
these grades of Artura will un- 
doubtedly find other grades in our 
line of papers suitable for their 
requirements. 

New Goods 

Cable Releases 
No. 23, 7 in. for use with Nos. 
lA, 3 and 3 A Autogra/>hic Kodaks 
Special with Ilex Shutter, $0.40 

No. 24, 7 in. for use with Nos. 
1, lA, 3 and 3 A Autographic 
Kodaks Special, fitted with Kod- 
amatic Shutter, also for use with 
No. 1 Autographic Kodak Special, 
Model B, fitted with Ilex Shutter, 
Price $0.40 

Dealers' Di-scount 259^ 



KODAK TRADE CIRCULAR 



Cold Weather Shipments of 
Freezable Goods 

It is opportune at this time to re- 
mind our customers that articles 
like Paste, Developing Solutions, 
etc., which are ruined by freezing, 
should not be shipped by freight 
during the cold weather. Many 
times in the past we have given the 
same warning and our customers 
can hardly expect credit for such 
goods wdien ruined by frost in 
freight shipments. In other words, 
freezable goods when shipped by 
freight in winter are so forwarded 
at the customer's risk. 



Not the Same 

The Carrying Case that is sup- 
plied for the new model No. 1 
Autographic Kodak Special is not 
of the same dimensions as the 
Carrying Case that is furnished for 
the older model. 

To be sure that you will receive 
what you want, please specify 
when ordering a Carrying Case for 
the No. 1 Autographic Kodak 
Special "Old Model" or "New 
Model" as the case may be. 



Stolen Cameras 

The losses by theft of the fol- 
lowing cameras have been reported 
since our last Issue. 

By Sanderson's Drug Store, 2860 
Dundas St., Toronto: Vest Pocket 
Autographic Kodak (R.R. I^ens) 
No. 1409055. 

By W. H. Davis, 1338 Danforth 
Ave., Toronto: No. 2C Autograph-, 
ic Kodak Jr., f.7.7 model, No. 
172276. 




It Tells 

what you want to know about 
photography, shows you many 
pictures of prize winning qual- 
ity and helps you improve your 
own. 

It is a monthly magazine sell- 
ing regularly for 5 cents a copy 
or 60 cents a } ear — but we will 
have it sent for one year r\'itli- 
out charge to every purchaser 
of a Kodak, Brownie, Premo or 
Graflex at our store. 

This is a part of our Kodak 
service — a sign of the interest 
we take in your photographic 
sncctss, 

A full Ibie of Kodaks and 
Brozvnies always in stock. 

RICHARD ROE & CO. 

101 Tripod Avenue 



If it isn't an Eastman— ^^^^ ^^ ^^^^^^^. ^^^ ^^ Kodakery omy-slngle 

ff fcn'f Aiitr^cfYnt^hir column as above— No.I71-B: double 

It isni /\uiograpnic column no i7i a. 




School Days — 

Kodak Days 

1ET the children Kodak and Kodak them. We have 
-d Kodaks and Brownies for every member of the 
family, for every purse and every purpose. A Box 
Brownie at $2.00 for the youngest — a diminutive but 
competent Vest Pocket Kodak at $9.00 for anyone, — a 
Folding Autographic Brownie at $15.00 for making 
pictures of full postcard size — the 2C Junioi" Kodak 
with Kodak Anastigmat/.7.7 lens at $25.00 and Specials 
with high-speed shutters. Select your camera here 
from our complete line. 

Kodak Film i?i the yellow box — mid all 
photograph ic supplies . 

RICHARD ROE & COMPANY 

101 TRIPOD AVENUE 



Write It on the Film— 
at the Time 

The easily forgotten date, 
the unfamihar place; the 
new acquaintance. You 
can make the record com- 
plete with the Autograph- 
ic feature. 




Free on request: Cut of camera and three rolls of film— No. 283A, Autographic hand— No. 229D 



rOR TRADE CIRCULATION ONLY. 



Canadian Kodak Co., Limited 



Trade Circular 



'FOR YOUR INTHRESTS AND OUR OWN" 



Vol. XVIII., No. 6 



TORONTO, CANADA 



October, 1921 



Kodak Advertising Time Table 



I 



When will Kodak advertising 
appear? 

Where will Kodak advertising- 
appear? 

What will it feature? 

If you know these things, you 
can increase the sales and the net 
profits of your Kodak department 
without increasing your expendi- 
ture for advertising. 

For example knowing that in 
the October 5th Issue of Saturday 
Night we shall feature the 2A Box 
Brownie, you can display the cam- 
eras in your window and invite 
passers-by inside. 

If you know the subject of any 
current advertising, you can plan a 
window display in keeping with it 
— you can handle the same subject 
in the same way in your newspaper 
advertising — you can circularize a 
selected list, referring to the sub- 
jects of certain advertisements. 



Furthermore, when you time your 
advertising with ours, it conveys 
the impression of an alert, well 
managed, successful store. That 
this practice pays, many dealers 
know by experience. 

Consequently, we are printing on 
pages 3 and 4 miniature reproduc- 
tions of certain advertisements run- 
ning in the October, November and 
December magazines and farm 
publications. On page 2 there is a 
statement showing the approxi- 
mate dates on which the maga- 
zines are published. 

Refer to the table on page 2. 
The first column indicates that in 
the first two weeks in October, 
twelve magazines have appeared in 
subscribers' homes a n d on the 
News Stands, containing Kodak 
Advertisements — Nos. 1, 2 and 3. 
Run your eye down the column and 
you see that No. 2 appeared in five 
magazines. Four of these appeal 



KODAK TRADE CIRCULAR 



chiefly to women, while the fifth 
interests men and women alike. 

Turn to the next page and you 
will see that No. 2 advertises Kod- 
ak pictures of the children in the 
home. Obviously this is copy that 
will appeal to women. 

That's your cue. 

A window designed to appeal to 
women will get across. 

This schedule shows similar op- 
portunities for associating your lo- 
cal advertising with Kodak maga- 
zine advertising week by week. 

On request the advertising de- 
partment will supply engravings 
(shown in the Dealer's Advertising 
Book or in the Cut Sheet) or the 
department will aid you in prepar- 
ing special advertising copy. There 



is no charge for the service or for 
the engravings. 

s m 

Over nine hundred thousand 
copies of advertisement No. 6 will 
be circulated through magazines 
and farm papers Upwards of five 
hundred and fifty thousand of these 
Ads will be in colors on back cov- 
ers. Advertisement No. 4 goes in- 
to three hundred and twenty thou- 
sand magazines, No. 5 into three 
hundred and seventy thousand of 
the best Farm magazines. 

Whatever the subject, they carry 
the suggestion "Kodak as You 
Go." And each one advertises 
your store if — and it's a big "If" 
— you advertise the fact that you 
are the Kodak dealer. 



ADVERTISING SCHEDULE 



Magazine 



Copy Number and Magazine Pub 
lishing Date 



Everywoman's World 

MacLean's Magazine 

Canadian Home Journal , 

Western Home Monthly 

Saturday Night 

*La Canadienne 

Family Herald and Weekly Star 

Canadian Countryman 

Canadian Farmer 

Farmer's Advocate (London) . . 

Farmer's Advocate (Winnipeg) 

Farm and Dairy 

Farm and Ranch Review 

Farmer's Magazine 

Grain Growers' Guide ........ 

Nor' West Farmer 

*Farmer's Weekly La Presse. . . . 
*Le Samedi 



October 



1-14115-31 



November 



1-14 15-30 



*Copy in French 

X Illustrations of Ads for these inser- 
tions not available. 



X 
X 



4 
4 
4 
4 
5 
4 
X 
5 
5 
5 

5 

5 



X 
X. 



December 



1-14115-20 




You can make good pictures 
with a 



No. 2A 

Brownie 




$3J2 



It 13 a very simple little camera, yet is fully 
equipped for snap-shots out-of-doors, for time ex- 
posures indoors or out, for flashlights and home 
portraiture. It can, with the aid of a seventy-five 
cent Kodak Portrait Attachment, make delightful 
"close-ups," head and shoulder portraits that fill the 
picture area. And it is all very easy. 

The 2A Brownie make^picturcs 2>2 x 4!4 inches, has 
a meniscus achromatic lens, a rotary seK-setiing shut- 
ter, has three stops (diaphragms) and two finders — 
one for vertical and one for horizontal exposures. It 
requires no focusing and loads in daylight with Kodak 
Film Cartridges of six or twelve exposures. It is covered 
with a fine imitation grain leather with metal parts 
finished in nickel and black enamel. Made in Canada. 

All Kodak Dealers' 

CANADIAN KODAK Co.. Limited. TORONTO. CANADA 



,.. ■: W- 




Kodak on the Farm 

Apart from the pleasure in snapshots around the 
home there is, as well, practical value in picture 
making on the farm. Pictures of live stock help in 
making sales; pictures of the orchard and of growing 
crops help in keeping worth-while records; pictures 
of the line fence and the "party ditch" prevent or 
settle arguments. 

To the up-to-date farmer a camera is no longer a 
luxury. It's a necessity. And picture-taking by the 
Kodak system is simpler and less expensive than 
you think. 

A sk your (UaUr or v/rtu us Jot (.atalottu of KMtaki 



Canadian Kodak Co., Limited, Toronto, Canada 



. ^^ 1 Telling the public what they can do with a 
* ^ ^^ • * 2A Brownie. What they can do they will do 
--if you do your part: Try an all-Box-Brownie window 
and watch what follows. 



■^^ '5 IllustratinR the practical side of the Kodak 
^^"* *^ nn th*i Fnrm Do vniir pii«tnm#*r« kniiw that 



From a 
Kodak 

Ncgatii 




You can make pictures like this of your 
children with your 



KODAK 



Picture making with a Kodak is simple from the 
start and less expensive than you think. 

Brownie Cameras from $2.00 up. A utographic Kodaks $9.00 up 

Canadian Kodak Co., Limited, Toronto, Canada 




Keep a Kodak story 
of the children 

CANADIAN KODAK CO., Umitkd, Toronto, Canada 



Nn 2 '■'eaturing the simplicity of the Kodak for making those 
^^"' *" intimate pictures that are .so strong in their appeal. 



IVrt 4 'Keep a Kodak story of the children' What 
^ ^ " • T^ better way to keep the story than in pictures . 



KODAK TRADE CIRCULAR 




KOD^K 



Pictures like the one reproduced above— and every home 

abounds in such opportunities — that's pleasure. 

An authentic, complete photographic record of livestock, 

farm equipment, crops — that's business. 

Kodak does double duty on the farm. 



CltaUH cl K«Mt and BrownUl ct ^»r i^U^'i 

CANADIAN KODAK CO., Liiiited. Toronto, Canada 



^n E Tells the farm folks of the practical and 
1^U> iJ nersonal use.s of the Kodak on the Farm. 



^^^— ^ III -im 



Let your Kodak 

keep the Christmas Story 



Nr» f\ ^ Christmas Advertisement that will be seen 
l^Ua U whenever Christmas srifts are thouffht of . 



wherever and 



Kodak Winter Booklets 



Kodak Catalogues are expensive 
pieces of literature. By the time 
they get into your hands they rep- 
resent an investment of from twelve 
t o fifteen cents a piece. They 
ought to be used with discretion, 
but no hard and fast rules can be 
drawn about distributing them. 
No one can say "Don't let boys 
and girls have them," or "give 
them only to people who wear fine 
clothes." An intelligent boy may 
read it with more interest than a 
grown person, and a hard handed 
laboring man may buy a more ex- 
pensive outfit than a millionaire. 
In a general way they ought to be 
reserved for those who are actively 
interested in purchasing photo- 



graphic equipment. 

But there is another catalogue 
that can profitably be distributed 
more generously; in fact its enve- 
lope size permits you to mail it to 
a selected list 

This catalogue is the Kodak 
Winter Booklet. With outside di- 
mensions of only 2)% x 5^ inches, 
it incorporates within 32 pages a 
description of all Autographic Kod- 
aks, all Brownies and a few access- 
ories. 

We supply them on reciuest, im- 
printed with dealer's name and ad- 
dress. Requisitions should be ad- 
dressed to the Advertising Depart- 
ment now. Ready for delivery in 
November . 



KODAK TRADK CIRCUI^AR 



Concealed Loss and Damage Claims 



You have probably read in your 
local newspaper that during the 
past year the railroads have paid 
millions of dollars in settlement of 
claims and of their plans to reduce 
this loss. The result is that they 
are declining claims which are not 
substantiated to prove their liabil- 
ity. 

Sometimes shipments are so clev- 
erly pilfered that it is almost im- 
possible for the draymen to note 
the pilferage at the time of delivery 
or to discover concealed damage. 
This behooves you to unpack your 
shipments promptly upon their re- 
ceipt, and in case of loss or damage 
to notify the transportation com- 
pany immediately, have inspection 
made and notation added to freight 
bill or express receipt. This should 
be done whether or not you believe 
the goods to have been omitted by 
us. If you will do this you will 
fully protect yourself, and in case 
shortage is not with us, you can 
obtain indemnity from the trans- 
portation company. 

As an example of what some- 
times happens in matters of this 
kind, we will relate an experience. 
A dealer wrote us that he had re- 
ceived a shipment short a No. 2A 
Folding Autographic Brownie Cam- 
era. In response we explained 
that the camera was included in 
the shipment and suggested that 
he prepare the necessary documents 
to support a claim against the trans- 



portation company. In reply we 
received a letter to the effect that 
he was absolutely positive we had 
not included the camera and that 
he would not be a party to a con- 
spiracy to prosecute an unjust 
claim against a transportation com- 
pany. While we were reading his 
letter, a railroad detective brought 
in a camera for identification, and 
explained that he had recovered it 
with thousands of dollars worth of 
other merchandise from the home 
of a freight handler. The camera 
was the same one which the dealer 
had reported short and was sure we 
had not included. Investigation 
developed that the freight handler, 
from whom the camera was recov- 
ered, w^as employed in the freight 
house at shipping point on the day 
the shipment was forwarded, and 
afterwards he admitted he had ab- 
stracted the camera from the ship- 
ment. 

It should be remembered that 
both express and freight shipments 
become your property as soon as 
we receive a receipt from the carr- 
ier, and while we are glad to assist 
in placing any claims for shortage 
or damage, we cannot do our part 
in the adjustment unless you prop- 
erly handle the receiving end. 

We are not only willing, but 
glad, to do all we can to help in the 
collection of claims, but it is neces- 
sary for you to co-operate with us 
in this matter. 



FOR THE RETURNED VACATIONISTS— 



Velox Paper 

Kodak Amateur Printers 

Albums 

Mounting Tissue 



Enlarging Cameras 
Bromide Paper 
Kodak Tested Chemicals 
Water Color Outfits 



KODAK TRADE CIRCUIvAR 



Where the Business Is 



Wherever children are — t here 
Kodak opportunities are always 
lurking, ready to make business for 
you. 

Seashore and mountains, Europe 
and the Thousand Islands, fishing, 
hunting, golfing, motoring — a 1 1 
of these mean Kodak pictures. But 
as real business builders, the 
youngsters haye all counter attrac- 
tions beat at the start. If people 
only knew how easy it is to make 
pictures in and about the home and 
how much those pictures wnll be to 
them just a little later — if they 
only knew! 

We've been telling them — and 
telling them. And now we are go- 
ing to tell them again in a new 
edition of "At Home with the 
Kodak." There's nothing old 
about the book except the name. 
It has a new cover, new pictures, 
new text. It is intended to make 
people want to take home pictures 



and then tell them how to do it. 
It is promotion and instruction all 
under one cover. Ic has chapters 
on how to make: 

Indoor Portraits by Daylight, 

Portraits by Flashlight, 

hidoor Story Telliyig Pictures, 

Self Portraits, 

Intel iors by Daylight, 

Interiors by Flashlight, 

In the Home Grounds. 

There are fifteen diagrams show- 
ing fifteen different ways of making 
the pictures and seventeen half- 
tones showing the delightful re- 
sults. 



The book contains 32 pages the 
same size as the Kodak Catalogue 
page. 

It is now almost ready for distri- 
bution and is yours for the asking, 
with your imprint, in such quanti- 
ties as you can really use to advant- 
age. 



K^ep a 



of the CMdren 

RICHARD ROE & CO 

1201 Tripod Avenue 




Street Car Card No. 818 

These cards displayed in your Street Cars will pull trade to your store. To dealers who 
will run them in the cars they are supplied free of chargre, completely printed with the 
dealer's name and address. How many will you use? The supply is limited. 



KODAK TRADE ClRCUIvAR 



Plan for Keeping Stock Fresh 
Increases Profits 

Place new shipments of film at 
the back of your stock; place stock 
from previous shipments at the 
front. Sell the older stock first. 
Consistent practice of this plan will 
prevent losses which some dealers 
now have on expired film. 

No dealer need ever have exi)ired 
film on hand if his instructions re- 
garding the handling of it are prop- 
erly given — and followed. 

If the dealer does have such film 
on hand and the circumstances 
justify it, we will share the loss 
with him — providing the quantity 
is not excessive. Before returning 
such film please write us giving all 
the facts. 

Under n o circumstayices sJwnld 
expired film be sold to customers. 
Your trade icill resent it — a7id then 
go elseivhere to buy their photo- 
graphic supplies. 

Price Changes 

Please note the following price 
reductions on page 83 of the Deal- 
ers' Condensed Price List. 

Effective Sept. 21, 1921 

ROYAIv LANTERN SLIDE PLATES 

Size Perdoz. With Backing 

3Xx3M $0.55 $0.65 

3^x4 0.55 0.65 

Dealers' Discount 30% 

HYDROCHINON 

1 oz. Can $0.24 

M lb. " 0.80 

V'zXh. " 1.45 

1 lb. " 2.75 

5 lb. tin 13.50 

Dealers' Discount 33^3% 
In 25 lb. lots assorted 40% 

PYRO E. P. C. 
1 oz. bottle $0.30 



Xlb, " 0.80 

^Ib. " . 1.50 

1 lb. " 2.90 

Dealers' Discount 33^3% 
In 100 oz. lots or more assorted 40% 

Discontinued 

The manufacture of the No. 5 
Majestic Print Dryer has been dis- 
continued. 

Models No. 1 and No. 4 will be 
supplied as before. 



Artura Carbon Black Matte has 
been withdrawn from the market. 

Your customers who have used 
this grade of Artura will undoubt- 
edly find other grades in our line of 
papers suitable for their require- 
ments. 

New Goods 

EASTMAN HARD RUBBER 
DEVELOPING andFlXING BOX 

No. 2, for developing and 

fixing eight 4% x 6% 

films or plates $5.00 

No. 3, for developing and 

fixing twenty 4-% x 6/^ 

or twelve 8 x 10 films 

or plates : . . . 8.00 

Prices Net 

Cameras Lost by Theft 

4x5 Auto Graflex Camera No. 
91523, equipped with B. & L. Tes- 
sar Lens No. 3150218, by Canadian 
Mead-Morrison Co., Ltd., Sarnia, 
Ont., about the middle of August 
last. 

lA Autographic Kodak Jr., R.R. 
Lens, No. 495871, by G. S. Tat- 
ham, New Liskeard, Ont. 

3A Autograhpic Kodak No. 
67138, by R. D. Devlin, Cobalt, 
Ont. 



Take Along a Vest Pocket 
Autographic Kodak 

Walking — hunting — golfing — on the way to 
work, or at play — this little Kodak goes every- 
where without the slight- 
est inconvenience to its 
owner. 



Contact prints are in- 
expensive; enlargments 
from Vest Pocket negatives 
are easily made up to post 
card size, or even larger. 




Pictures: 1/i x 2% inches. 
Prices: $9.00 to $21.00 



We should like to show you the three models. 
You will find here a complete line of Eastman 
photographic goods — Kodaks Brownies, films, 
everything for picture making. 

RICHARD ROE & COMPANY 

101 TRIPOD AVENUE 




Look for the Autographic feature. 

A panel opening in the back provides for 
making written records on the film of Who, 
When, What and Where. There is no extra 
charge for this feature which is always useful 
and occasionally invaluable. 



Free on request: Cut of V. P. K. No. 200H. of camera (back view) No. 210K. 



I 



FOR TRADE CIRCULATION ONLY. 



Canadian Kodak Co., Limited 

Trade Circular 



'FOR YOUR INTERESTS AND OUR OWN" 



Vol. xvni., No. 7 



TORONTO, CANADA 



November, 1921 



'^A Gold Mine Waiting to be Worked" 



In the words of this headline 
someone describes the enlarging of 
amateur pictures — a business that 
is growing tremendously under the 
stimulus furnished by the Kodak 
Projection Printer. 

This equipment permits the 
making of enlargements from ama- 
teur negatives of all sizes from V. 
P. K. to 3A or 4 X 5 with all the 
speed and facility of contact print- 
ing. 

What this means in reducing 
labor and overhead costs by speed- 
ing up production can only be 
appreciated by those who have 
abandoned the old-style slow mov- 
ing outfits in favor of the auto- 
matic-focusing Kodak Projection 
Printer. 

This revolutionary invention — 
the self-focusing device — does away 
with many unprofitable, time-tak- 
ing, pushing and pulling adjust- 
ments required for the focusing of 
enlarging cameras. 

But there are several other 
features that promote speed of 
operation, increase efficiency and 
reduce production costs. The nega- 
tive holder permits of adjusting the 
masks ivhile the holder is hi the 



camera. By means of this device 
any portion of the negative may be 
isolated and the effect of enlarging 
the selected portion maybe instantly 
observed — obviously a feature that 
means better composition as well 
as increased speed. 

The use of a horizontal table and 
paper holder also aids fast opera- 
tion. 

Setting and loading the paper 
holder, like loading the negative 
holder, is a matter of seconds. 

The Kodak Projection Anastig- 
mat Lens /.6.3 with a 100-watt 
Mazda lamp for illumination is 
another factor for speed. 

"A gold-mine waiting to be 
worked" accurately describes the 
possibilities in the enlarging end of 
a finishing business. More en- 
largements means more sales of 
mounts, more frames sold, more 
pictures taken, more film used, 
more business for everyone con- 
cerned. 

We have a booklet on the 
machinery required to work 
this mine. It is called "Printing 
with the Kodak Projection Printer." 
Copies will be sent on request. 



KODAK TRADE CIRCUIvAR 



The Christmastide Campaign 



Reproduced in miniature on page 
opposite is the Kodak Christmas 
Advertisement, that will have a 
circulation of nearly a million in 



Canadian magazines and farm pub- 
lications. 

The schedule below will show 
when, where and in what size and 
style the Ads. will appear. 



Publication 



PuBiviCATioN Date 



Copy 



Everywoman's World 


December 1st 


4th Cover (4 colors) 


L/E Canadienne - - - 


1st 


4th Cover (4 colors) 


Maclvean's Magazine 


15th 


4th Cover (4 colors) 


Canadian Home Journal - 


1st 


6V2xl0in. (B.&W.) 


Western Home Monthly 


1st 


6V2xl0in. (B.&W.) 


Canadian Countryman 


10th 


3rd Cover (3 colors) 


Canadian Farmer 


9th 


6^/2x10 in. (B.&W.) 


Farmer's Advocate (Winnipeg) 


14th 


3rd Cover (3 colors) 


Farm and Dairy 


8th 


4th Cover (3 colors) 


Nor' West Farmer 


5th 


4th Cover (4 colors) 


Farm and Ranch Review 


5th 


4tli Cover (2 colors) 


Farmer's Magazine 


1st 


4th Cover (3 colors) 


Grain Grower's Guide 


14th 


4th Cover (4 colors) 


Farmer's Advocate (London) 


12th 


6V2xl0in. (B.&W.) 


Family Herald and Weekly Star 


7th 


8V2xl2in. (B.&W.) 


Saturday Night - 


8th 


6V^2xl0in. (B.&W.) 


Farmer's Weekly La Presse 


8th 


81/2x12 in. (B.&W.' 


Le Samedi _ _ - 


10th 


4th Cover (4 colors) 



The Kodak is a logical gift and 
the idea behind this publicity is 
to place before holiday shoppers 
wherever and whenever Christmas 
gifts are thought of, the suggestion 
"A Kodak for Christmas." 

Our advertising will do this. It 
will help you to make sales too, but 
it is not going to send Christmas 
shoppers into your store unless 
you have the goods y advertise them 
and display them ivelL 

The new display cards that you 
will receive about December 1st 
will make a good holiday display. 
One of these cards affords a direct 
tie-up with our Christmas advertis- 
ing. It is an attractive card print- 
ed in colors and featuring the same 
picture that will appear on the 



covers of so many December maga- 
zines. 

For your mailing list there are 
Kodak Winter Booklets. They'll 
tell all about the various models 
and the prices. 

And for your own advertising in 
the local paper — of course you're 
too busy even now with the holiday 
trade to write copy. But in the 
pamphlet of "Christmas Advertise- 
ments for the Kodak Dealer, ' ' out 
November 23rd, there are twelve 
Ads. illustrated with drawings 
which show how appropriate the 
Kodaks and Brownies are for 
Christmas gifts. Just order the cuts 
— they are gratis — send them with 
the copy, torn from this pamphlet, 
to your local paper. Then watch 
the holiday shoppers line up at 
your Kodak counter. 



KODAK TRADE CIRCULAR 




Let your Kodak 

Keep the Christmas Story 

Canadian Kodak Co., Limited, Toronto, Ont. 



Above is a mitiature reproduction of the Kodak Advertisement that will appear in nearly a 
lillion Canadian Magazines and Farm Publications. 

How to make this advertising work for you is explained on the opposite page. 



KODAK TRADE CIRCUIvAR 



In Twenty-four Hours or Less 



Quick service — that's the demand 
that is placed on your finishing 
department these days. The cust- 
omer has "pressed the button." 
He wants you to "do the rest, ' ' and 
to do it in record time, for he's 
interested in those pictures. 

Before this demand, old methods 
must give way to new. Modern 
equipment for the rapid handling of 
negatives and prints must supplant 
the older and slower methods, if 
the finishing department is to 
retain the customer's good-will and 
future orders. 

A practical machine for the quick 
drying of prints will do as much as 
any other one piece of apparatus to 
speed up production and at the 
same time lower operating costs. 

For the average amateur finishing 
department, the Improved Model 
No. 1 Majestic Print Dryer is 
sufficiently large for all require- 
ments. The capacity of this Dryer 
is approximately two hundred and 
fifty prints of various sizes, ranging 
from Vest Pocket Kodak to 5x7. 



The prints are dried in from fifteen 
to twenty minutes. The principle 
on which the Dryer operates is 
simple in the extreme. Wet prints 
are placed face down on specially 
prepared muslin faced blotters. 
These blotters are rolled between 
sheets of corrugated board and the 
rolls are then placed in the Dryer. 
Heat from a gas plate, supplied for 
use with either natural or artifical 
gas, is driven through the Dryer by 
an electric fan, which is part of the 
equipment. 

The Majestic Print Dryer is not 
so new that it is an experiment. 
It has been on the market since 
1915. The present model incorp- 
orates many improvements that 
have been brought about in six 
years. But that even the earlier 
models are thoroughly practicable, 
the hundreds of these machines in 
use today, by amateur finishers, 
offer mute testimony. 

The price— $45.00, includes the 
Dryer, complete with electric fan, 
motor, gas plate and two drying 
rolls. Dealers' discount 25%. 










Let your Kodak 

keep the Christmas Story 



RICHARD ROE & CO. 

1201 Tripod Avenue 



Christmas Car Cards as illustrated above will pull the holiday trade to yourstore. Supplietl freeof 
charge, completely printed with dealer's name and address. Please order by number Car Card No.823. 



KODAK TRADE CIRCUIvAR 



Making the Best 
Advertisin 

A dealer in a western city, 
assigned a clerk to spend an entire 
day investigating the value of his 
window displays. He found that 
2,732 people walked past his store 
during his business hours. Of this 
number. 881 stopped and looked in 
his windows and, as a direct result 
of what they saw there, about 100 
came into the store. Not satisfied 
with this result he made the display 
more striking, stopped twice as 
many people, and drew fifty per 
cent more into the store. 

Someone has said — ' 'A good win- 
dow dresser possesses the att of a 
dramatist, the news sense of a 
journalist, the imagination of a 
poet, and the merchandising in- 
stinct of a great merchant." 

In other words, a successful 



Use of your Best 
g Medium 

"window" must be dramatic, 
timely, stimulating and crammed 
with selling power. 

Check up your Kodak windows. 

Do they stop the passer-by? 

Do they hold his interest? 

Do they excite his desire to pos- 
sess what is shown? 

Do they pull him irresistibly into 
the store? 

Last month's Trade Circular 
illustrated six of the Kodak 
Company's advertisements now 
appearing in the magazines. Each 
can be made the basis of a window 
display that will answer the four 
test questions with an emphatic 
"Yes." 

"They get the business who go 
after it." And a good window 
display is the shortest route. 



When the Public Wants Fihn Prices 



Occasionally a customer wants 
to see for himself the current prices 
of film — especially if he operates a 
camera of a discontinued model. 
The Film Schedule, printed on 
cardboard, is supplied for this pur- 
pose and for general reference when 
the customer is in doubt about the 
number of the film required for his 
camera. On it are listed all of the 
cameras ever made by this com- 
pany which take daylight loading 
film, including the discontinued 
Bull's Eye Kodaks, Folding Pocket 
Kodaks, Weno Hawk-Eye Cameras, 
etc. The number of the film is 
given and the price per roll of 3, 4, 
6, 8, 10 or 12 exposures as the case 
may be. 

Recentl3'' there have been com- 
plaints from the public that dealers 
have charged 70 cents for a 6-ex- 



posure roll of No. 101 film. When 
told that the price had been only 
35 cents, the dealer pointed to the 
price listed on page 24 of the Kodak 
Catalogue under the Stereo Kodak 
heading. As listed on that page 
the price is 35 cents for 3 exposures 
and 70 cents for 6 exposures. This 
applies however only to the film 
when used in a Stereo Kodak which 
takes two pictures at one exposure. 
For the regular 3/4x3% Kodaks 
or Bull's Eye Cameras, the 35-cent 
roll of No.lOl film makes 6 exposures 
and the 70 cent roll 12 exposures. 

Reference to the Film Schedule 
would have prevented overcharging. 

The moral is clear — when in 
doubt consult the Film Schedule. 
If you require a new schedule 
please address the Advertising 
Department. 



KODAK TRADE CIRCUIvAR 



How Many Please? 




Kodak.. : 



The new edition 
of * 'At Home 
with the Kodak" 
which was an- 
nounced in last 
month's Kodak 
Trade Circular, 
is now ready. 
The delivery of 
advance orders 
will begin at 
once. 
Have you ordered your supply ? 
You're going to be asked for 
copies. There's nothing surer than 
that. Lately a good deal of Kodak 
advertising has been aimed to get 
the Kodak into the home. All of 
these Ads. are illustrated with 
pictures made in the home with a 
Kodak. Many of these urge readers 
to go to their dealers for free copies 
of "At Home with the Kodak." 
And there's more advertising of 
this new booklet to come. 

It is the most valuable book you 
could send out at this time because 
it tells how to use a Kodak at 
home. Home is where the people 
live in Fall and Winter. Many go 
out — weather permitting — and they 
Kodak as they go. But there are 



just as many picture opportunities 
at home as anywhere — and this 
new book proves it. 

It tells how to take pictures in 
and about the home. 

These chapter headings give you 
a glimpse of its contents. 

The Story of Us, 

Making the Pictures, 

Indoor Portraits by Daylight, 

Portraits by Flashlight, 

hi door Story -Tel ling Pictures, 

Self Portraiture, 

hiteriors by Daylight, 

Interiors by Flashlight, 

hi the Home Grounds. 

There is nothing technical about 
the book and nothing complicated 
about taking the pictures it sug- 
gests. 

And it opens up new possibilities 
of picture-taking that many of your 
customers never thought of. That 
means more sales of supplies to old 
Kodak customers and the making 
of new customers as well. 

It is much too valuable to be sent 
out except by the request of dealers 
actually interested. 

We will supply on request a rea- 
sonable quantity imprinted with 
your name and address. 



Just Remember 

That when a customer buys a sled or a brush or a book, that's all 
there is to it — the transaction is closed. On the other hand, the sale of 
a Kodak is but the beginning of a series of sales which, iii the aggregate 
will dwarf the purchase price of the instrument itself. 

First the Kodak — then, film and finishiyig, film and finishing. 
And there are many photographic sundries for 7vhich any Kodak 
owner is a prospective buyer. 

The Kodak is a logical gift, and with Christmas time close at hand 
extra effort both in advertising a7id selling Kodaks will be tvell 7vorth 
while. 



KODAK TRADE CIRCUIvAR 



New Items in the X-Ray 
Line 

The Eastman X-Ray Illuminator 
is designed for use in viewing 
X-Ray negatives. It consists of a 
metal light-box equipped with a 14 
X 17 inch plate of flashed opal glass 
and is provided with clips for hold- 
'ing films of any size up to capacity. 
Lamp socket and cord with plug are 
supplied. List price $19.00. 
Dealers' discount 33^3% 



The Eastman X-Ray Tank is 
made of Monel-Metal which is un- 
affected by either developer or 
fixer, is light in weight and un- 
breakable. It measures 4>^ x 15>^ 
X 20 inches and has a fluid capacity 
of 5/^ gallons. List price $17.25. 
Dealers' discount 33^3% 

Eastman Portrait Diffusion 
Disks 

For use by professional photo- 
graphers we have just brought out 
the Eastman Portrait Diffusion Disk 
which permits the making of dif- 
fused, soft focus pictures with sharp 
focus lenses. It is placed in front 
of the lens and the negative exposed 
in the usual way, without change 
in length of exposure, focusing or 
any other feature. 

The disks are supplied for two 
degrees of diffusion. The A disk 
gives ample sharpness yet the 
harshness of lines is slightly soft- 
ened. The B disk gives consider- 
ably more diffusion, but the effect 
of softness is brilliant; not flat. 

Furnished in two sizes. No. 1, 
3% inches in diameter, and No. 2, 
4j4 inches in diameter. 

Eastman Portrait Diffusion Disks 

Net 

Nos. 1 A or IB $7.00 

Nos. 2A or 2B 8.50 



Adjustable Disk Holders are 
made in three sizes. The No. 1 
Holder is adjustable to lens barrels 
of from 3 to 4/4 inches in diameter 
and the No. 2 to barrels of 4-}i to 
5^ inches in diameter. 

Eastman Adjustable Diffusion 
Disk Holder 

Net 

No. 1 $4.75 

No. 2 5.75 

Special Eastman Portrait 
Diffusion Disk Holder, for 
lens barrels 4>^ to 6>^ in- 
ches in diameter $7.00 

Terms of Sale 

Copies of the 15th Edition of the 
Kodak Terms of Sale have been 
sent out by first class mail to all 
dealers. 

In the main these terms are the 
same as have been in effect during 
recent years. The changes that 
have been been made since the 14th 
Edition was published are such as 
have been necessitated by the add- 
ition of new goods or changes in 
certain lines of our manufactured 
products. 

Please read carefully and make 
your assistants familiar with the 
application and working of the 
Terms of Sale. 

The "Parkview" Calendar 

One of your customer's pictures 
in a Parkview Calendar makes a 
Christmas remembrance that is 
personal and attractive. It means 
much and costs but little. 

They will solve many a Christ- 
mas problem if prominently dis- 
played. 



Slip this Kodak in 
your coat pocket 

TT'S a cold weather Kodak — the No. 1 Junior — 
it is so conveniently carried. And it is 
equipped for taking fast or slow snap-shots, and 
^^bulb" or time exposures of any length. Except 
for the Vest Pockets, it's the smallest of the 
Kodaks. But the pictures are pleasing in size 
and shape — 2% x 3^ inches. It is autographic, 
handsome, Eastman-made of course — and mod- 
erate in price. 

RICHARD ROE & CO. 

1101 Tripod Avenue 




The place where you can buy all 
yojir photographic supplies ivith the 
greatest satisfaction. 



Free on request: Cut of illustration only, No. 204-G. 



rOK IRADB CIRCULATION ONLY . 

Canadian Kodak Co., Limited 

Trade Circular 



'FOR YOUR INTHRESTS AND OUR OWN" 



Vol. XVni., No. 8 TORONTO, CANADA December, 1921 



REDUCTION IN PRICE OF B.&L. LENSES AND CAMERAS 
EQUIPPED WITH THEM 

Owing' to a reduction made by the Bausch «& I<omb Optical Company 
in the selling price of certain types of their lenses, the following price 
changes in lenses are announced and we are also able to make corre- 
sponding reductions in cameras equipped with these lenses. 

Effective December 10th, 1921 

AUTOGRAPHIC KODAKS, SPECIAL 

(condensed PKici'; i.isr, I'Atiirs 15-16) 

Catalogue I^ist 
No. 1 Autographic Kodak Special (Model B) 
B.&Iv. Tessar Series lib f. 6.3 lens No. 3— 

With Kodamatic Shutter $ 74.00 

With Ilex SliuUer • 69.00 

Do. , with B.&Iv. Tessar Series Ic f. 4.5 lens No. 12— 

With Kodamatic Shutter 71 .00 

With Ilex Shutter 66.00 

No. lA Autographic Kodak Special B.&L. Tessar 
Series lib t 6.3 lens No. 4 — 

With Kodamatic Shutter 85 .00 

With Ilex or Optimo Shutter 80.00 

No. 3 Autographic Kodak Special B.&L. Tessar 
Series lib. f. 6.3 lens No. 4— 

With Kodamatic Shutter 80.00 

With Ilex or Optimo Shutter 75 . 00 

No. 3A Autographic Kodak Special B.&L. Tessar 
Series lib f. 6. 3 lens No. 5k — 

With Kodamatic vShutter 102 . 50 

With Ilex or Optimo Shutter 97 .50 

Dealers' Discount 32% 



2 KODAK TRADE CIRCULAR 

PREMO CAMERAS 

(CUiN'DENSED PRICli LIST. PACKS 24-25) 

Catalogue List 
Preiiio No. 10 including Plate Holder and plush lined 
Sole Leather Carrying Case with B. & L. Protar 

Series Vila lens No. 8 $201.00 

Premo No. 12, with B. & L. Tessar Series lib f. 6.3 

lens No. 3 75.00 

Do., with B. &L. Tessar Series Ic f. 4.5 lens No. 12 72.00 

Dealers' Discount 32 '^c 

GRAFLEX CAMERAS 

(COMDKNSHD PRICE LIST, PAGES 18-21) 

Catalogue Li.st 

lA Graflex with B. & L. Tessar Series Ic f. 4.5 lens No. 14 $147.00 

3A Graflex with B. & L. Tessar Series Ic f. 4.5 lens No. 15a 179.00 

Auto Graflex with B. & L. Tessar Series Ic f. 4.5 lens 

3^4 x4iriNo. 14 1ens 123.00 

4 x5 No. 15 lens 140.00 

5 x7 No. 16 lens 188.50 

Auto Graflex Jr. , with B. & L. Tessar Series Ic f . 4.5 lens No. 13 101 .50 

Revolving Back Graflex Junior, with B. & L. Tessar Series Ic f . 4.5 

lens No. 15 136.00 

Compact Graflex with B. & L. Tessar Series Ic f . 4.5 lens — 

3\i X 51/2 No. 15a lens 179.00 

•5 x7 No. 16 lens 21650 

Revolving Back Telescopic Graflex with B. & L. Tessar Series Ic 
f.4.5 lens— 

3^4x4i/iNo. 15 lens 168.00 

4 x5 No. 16 lens 208.50 

Revolving Back Auto Graflex with B. & L. Tessar Series Ic f. 4.5 
lens — 

3M x 4V4 No. 15a lens 195.00 

4 x5 No. 17 lens 269.50 

Do., with B. & L. Protar Series Vllaf. 6.3 lens— 

3V4 X 4M No. 10 lens 223.50 

4 x5 No. 13 lens 265.00 

Press Graflex 5x7, with B. & L. Tessar Series Ic f . 4.5 lens No. 16 264.50 

Home Portrait Graflex with B.&L. Tessar Series Icf. 4.5 lens No. 17 317.50 

Do. , with B. & L. Tessar Series Ic f . 4.5 lens No. 18 360.00 

Dealers' Discount 32% 

GRAPHIC CAMERAS 

(CO.N- DENSE!) PRICE LIST, I'AGKS 21-22) 

Revolving Back Cycle Graphic including Double Plate Holder and 

Leather Carrying Case, with B.&L. Protar Series Vila lens — Catalogue List 

4 x5 No.71ens $187.00 

5 x7 No. 10 lens 220.00 

6V2X 8»/iNo. 13 lens 273.00 

8 xlO No. 17 lens 372.00 

Speed Graphic with B. & L. Tessar Series Ic f. 4.5 lens — 

3^ x 4K No. 14 lens 133 00 

4 x5 No. 15 lens 147.50 

SV* x S'A No. 15a lens 159.50 

5 x7 No. 16 lens 192.00 

Stereocopic Graphic matched pair of B. & L. Protar Series V 

lenses No. 2 191 . 50 

Dealers' Discount 32% 



KODAK TRADE CIRCUIvAR 

LENSES 

(CONOKNSKD PRICE LIST, PAGES 53-54) 

BAUSCH & LOMB TESSAR LENSES 
Series lib /.6.3 



No. 2A . . . . 
No. 3 


Size 

2% x33<.. 

2Vi X ZVi . 

2.% x43<. 

4 x5 . 

3^ x5^. 

5 X 7 . 

5 X 8 . 

6>^ X ^Vi. 

Dealers' 
>tereo Work $4.00 

BAUSCH & L 

Se 

Size 

2% x3X. 

2% x3>^. 

3^< x4^. 

4 X 5 . 

5 X 7 . 




Equivalent 
Focus 
Inches 

..3 11^2 

. aV?> 


In Barrel 

$ 32.50 

41.25- 


No. 4 . . . . 
No 5 




. ..5f'8 

...65/8 


43.75 
45.00 


No 5k 


Discon 
extra. 

0MB T 
ries Ic / 


6^V46 . . . 


56 25 


No. 5a 


...7^6 


63.75 


No 6 


. ..8X 


77.50 


No. 7 


. . .10 


105.00 


Matching- for J 
No. 12 


int 33K^% 

ESSAR LENSES 
.4.5 

Equivalent 

Focus 

Inches 

...3>^ 


Lens and Barrel 
with Iris Diaphragm 

$ 37 . 50 


No. 13 

No 14 


..A'A 

...hVi 


43.75 
50.00 


No. 15 

No. 15a 


...6K> 

...7>^ 

...8>^ 

. . .9^ 

..ll3/< 


56.25 

68.75 


No. 16 

No. 17 

No. 18 


5 x8 . 

6K' X 8K'. 

8 X 10 . 

10 X 12 . 

11 X 14 . 

14 X 17 . 


85.00 

137.50 

187.50 


No. 18a 

No. 19 


..\^V^ 

..155/8 


250.00 
312.50 


No. 20 


. .19^ 


. ... - 437.50 



Dealers' Discount 33/^% 

BAUSCH & LOMB EXTREME WIDE ANGLE LENSES 
Series V /.IS 



Size of Plate 

covered with 

Stop f.18 

No. 1 4 X 5. . 

No. 2 5 X 7.. 

No. 3 6/> X 83^ 

No. 4 8 X 10 . 

Dealers' 



Equivalent 
Focus 
Inches 



3%6 . . 

47/16.. 

59/16.. 

73/16.. 

Discount 33^% 



Lens only 

$ 30.00 

30.00 

37 . 50 

45.00 



KODAK TRADE CIRCUI^AR 



BAUSCH & LOMB CONVERTIBLE PROTAR LENSES 



No. 

1 

2 

3 

4 

5 

6 

7 

8 

9 
10 
11 
12 
13 
14 
15 
16 
17 
18 
19 
20 
22 
25 
28 
30 



Size of Plate 

Covered 

with full 

Aperture 

Inches 

.3^ X 3)4 

.3^ 



/4 

4 
4 

4)i 

4% 

5 
5 
5 
6% 

6/2 

6/ 

7 
7 
7 



.8 
.8 
10 
10 
10 
11 
12 



4)4 

5 

5 

6/ 

6/ 

7X 

7 

8 

8 

8/ 

8^ 

8/ 

9 

9 

9 
10 
10 
10 
12 
12 
12 
14 
16 



Series Vila 



Comb. 
Kquiv. 
Focus 
Inches 

..4/. 
..5 . 
..5116 

..55/8. 

..6/. 

..6/8. 

..7 . 

..7/. 

..7^8. 

..8/. 
..9%. 
..9%. 
.10 . 

.10^8. 

. 1013/16 

.11^. 

.123/. 
.13/. 

.145/16 , 

.15H. 
.18/. 
.20/. 

.233/. 



Speed 

./.6.3. 

./■.7.0, 

./7.7. 

.A6.3. 

./;7.o, 

.A7.7 
./".6.3 
./.7.0, 

.y.7.7, 

./".6.3 

./;7.o 

./.7.7, 
./".6.3, 
.f.1.0. 
.f.1.1. 
./.6.3, 
./".7.O. 
./.7.7. 
./.6.3. 

./;7.o. 

./■.6.3. 
./.6.3, 
./-.6.3, 
./.6.3, 



Lens only 

$ 63.75 

67.50 

73.75 

71.25 

77.50 

87.50 

83.75 

93.75 

108.75 

102.50 

117.50 

145.00 

132.50 

160.00 

187.50 

186.25 

213.75 

251.25 

236.25 

273.75 

307 . 50 

430.00 

562.50 

746.25 



Dealers' Disccunt ?>?>y?,% 



OTHER PRICE CHANGES 



Effective November 21, 1921 



(Condensed Price List Page 43) 
Hydrochinon 

1 oz. can $ .20 

/ lb. can .65 

/ lb. can 1.20 

1 lb. can 2.30 

5 lb. can 11.25 

Dealers' Discount 33 >://r 
In 25 lbs. lots assorted 40% 



E0ective November 24, 1921 



(Condensed Price List, ])age 43) 
Potassium Bromide 

1 o/.. Can . . $ .10 

/ lb. Can 22 

/ lb. Can 33 

1 11). Can .55 

Dealers' Discount 25% 



/// f/if Christmas fush do7i' t forj^et KODAKER)\ It keeps the en sto- 
nier enthused, (iet the name on the dotted tine. 



KODAK TRADK CIRCUIvAR 



5 



A New Type of Film 

The Kastmaii Film Developing 
Haiif^er No. 4 is of an entirely new 
type, following" very closely the 
general lines of the Core Plate De- 
veloping Rack. There are no clips 




to hold the film in place as clips are 
unnecessary with this new hanger. 
The film slides easily into the side 
and end channels. The top channel 
is hinged. When the film is in 
position the top channel is closed 
and a spring holds it in place. 

The bottom and two side chan- 
nels are perforated on their edges 
and one side so that the developer 
drains away from the film as soon 
as it is removed from the solution. 
As the film is held on its four 
sides and there is room enough for 
the slight expansion that occurs 
when the film is wet, there is no 
bulging whatever and the hangers 
can be placed as closely together in 
a tank as glass plates. 

The cross bars of the No. 4 
Hangers are approximately the 
same length as other film hangers, 
are made of a flat strip of metal and 
have deep notches near either end 
which permit of their being hung 
on a wire while the negatives are 
drying. 

The parts of the hanger that go 
into the developer are made of a 
non-corrosive, rust-proof metal. It 



Developing Hanger 

is strong and durable and very 
convenient for holding the film 
while it is developed, fixed, washed 
and dried. 

-The new Eastman Film Loading 
Fixture No. 4 is for use in loading 
Kastman Professional Film in this 
hanger. 

Eastman Film Developing 
Hangers 

No. 4, For Eastman Professional Films 

5 X 7 $ .90 

6K X 8^ 1 . 10 

8 X 10 1.10 

Prices Net 

Eastman Film Loading 
Fixture No. 4 

For loading Kastman Professional Film 
in Film Developing Hangers, No. 4. 

5 X 7 $3.00 

6^ X 8K 3 00 

8 X 10 3.00 

Prices Net 




6i 



It's Autographic 

No hand camera is 
complete without 
this feature — and 
it's found only on 
Eastman Cameras. 

Emphasize It 



99 



KODAK TRADP: CIRCULAR 



When You send us a Parcel 
Post Package 

Paste, or tie securely, your letter 
of instructions to the outside of the 
Parcel Post package. In addition 
to the postage you place on the 
package, place a three cent stamp 
on the envelope containing your 
instructions. Address both to the 
Canadian Kodak Co., Limited, 
West Toronto, Ont. Return request 
and address should be placed on 
both the envelope and the package. 

This will bring your package and 
instructions to us at the same time, 
enabling us to give you prompt 
service. 

Eastman Dental Film 
Developing Cabinet 

This new cabinet is for use by 
dentists in developing X-Ray film. 
The operator stands outside of the 
cabinet itself which is in reality a 
miniature portable dark room mea- 
suring 12 X 22f^ X 20 inches. It 
is equipped with light-excluding 
sleeves for the operator's arms, a 
safelight with an eye-shield hood 
for observation and a safelight 
lamp for illumination. Inside the 
cabinet is a shelf and a removable 
tank (105^ X 9 X 6/?. inches) within 
which are two smaller tanks with 
si)ace between for washing. Inlet 
and outlet i)ipes provide for circu- 
lation of water. The outfit includes 
four developing hangers sufficient 
for handling forty films. The 
cabinet and three tanks are made 
of Monel Metal. 

I^astman Dental Film Developing 

Cabinet, complete: 
Catalogue List $82.50 

Tanks, without cabinet but includ- 
ing hangers: 

Catalogue List $27.50 

Dealers' Discount 25% 



Stolen Camera 

Loss by theft of 3A Autographic 
Kodak Special, Serial No. 34262, 
fitted with B. & L. Tessar Series 
lib f.6.3 Anastigmat Lens No. 
2688156. has been reported by the 
Ross Drug Co., Limited, 100 King 
Street, St. John, N.B' 

Please communicate any informa- 
tion concerning the above to the 
Ross Drug Co., Limited, Mr. Geo. 
M. Ross, Manager. 

An Index 

On page 7 of this Issue we pub- 
lish an Index that will give ready 
access to any item in an^^ of the 
1921 Numbers of the Kodak Trade 
Circular. 

Kach Issue of the Trade Circular 
contains notices that are of the ut- 
most importance to Kodak dealers, 
for these notices have to do with 
price changes, new goods and 
matters of policy. 

The careful reading of each num- 
ber received and filing of all copies, 
so that they will be handy for ready 
reference, may mean dollars and 
cents to you. 

We supply free of charge on re- 
(luest, ])inders which hold twelve 
copies and extras. If you have the 
1921 volume intact, but no binder 
for it, let us know your require- 
ments. And order one now for 
the 1922 Numbers. 

Advance in Price 



EfTective November 2S, 1921 



(Condensed Price Ivist, page 89) 

Clips for Film Pack Developing 
Hangers 

Per Dozen $1.00 

Dealers' Discount 25 Vc 



KOIJAK rRAl)l<: CIRCUI^AR 



Index— January-December 1921 



Advertistiuents for Dealers— Jan. p. 8: Jan. Extra 

p. 4; Feb. p. 6,7. 8; March p. 4. 8; April p. 4. 12; 

May p. 8: June p. 2,8; July p 8; Aug. p. 8; Sept. 

p. 7. 8: Oct. p. 8; Nov. p 8: Dec. p. 8. 
.\dverti.sing in Magazines— May p. 1; July p. 3; 

Aug. p. l;Oct. p. 1,2, 3, 4; Nov. p. 2. 
Advertising Plans and Schedules— Feb. p. 1; Mar. 

p.l; Apr. p. 2. 4; May p. 1; June p. 1; July p. 1, 2; 

Oct. p. 1, 2. 3, 4; Nov. p. 2, 3. 
Advertising Appropriation, 1921— April p. 10. 
.\dvice for arrangement of stock — Jan. p. 4. 
Aero Camera Film— April p. 9. 
Albums— 

Adanac. March p. 7 

Balmoral, Glendale. Westminster, May p. 5, 6. 

Damascus and Toledo, June p. 6. 
"At Home with the Kodak"— Oct. p. 6: Nov. p 6. 
Autographic Feature — May p. 4; Julv p. 5; Dec. 

p. 5. 
Azo: 

How to order — June p. 4. 

In 500 Sheet Packages— June p. 5: July p. 6. 
15ox Brownies, Pushing— Aug p. 1. 
Bromide. P.M.Cadditions— May p. 6; July p 6. 
Brownie Enlarging Camera, 3A— April p. 9. 
Buying Advertising Space— Jan. p. 2, 3. 
Cable Release with Folding Biownies— .Sept.p. 5. 
Cable Release, New— Sept. p. 6 
Calendars, 1922 Amateur— Aug p. 6, 7; Nov. p. 7. 
Cameras, New — Mar. p. 5: April p. 3. 
Car Cards— Apr. p. 4; May p 2; Oct p. 6; Nov. p. 4. 
Carrying Cases No. 1 .Special Kodak— Sept. p. 7. 
Cash Di.scounls, Income Value of— Jan. p. 6. 
Catalogues— April p. 4; June p. 4. 
Color Combinations for Card Writers— July p. 5. 
Corrections: 

Trade Circular, Jan. p. 5. 

Catalogue, July p. 7. 
Cut .Sheet— Jan. p. 3. 
Clip, New Kodak Film— May p. 5. 
Dental Film Safe— April p. 9. 
Developingand Printing — May p. 4. 
Developing Cabinet, Eastman Dental Film— Dec. 

p. 6. 
Developing the Kodak Clerk— Feb. p. 3, 4. 
Developingand Fixing Box, Eastman Hard Rub- 
ber, Oct. p. 7. 
Diffusion Disks, Eastman Portrait— Nov. p. 7. 
Diffusion Disk Holder — Nov. p. 7. 
Direct Mail Advertising — Sept. p. 1. 
Discontinued:— 

.\rtura. Carbon Black, Glossy and Buff-Sept. p. 6. 

Artura. Carbon Black, Matte— Oct. p. 7. 

Blotting Paper, rolls 20 in. wide— April, p. 9. 

Book, "An Atlas of Absorption vSpectra "— Mar. 
p. 7. 

Book. lyibrary Edition of "How to Make Good 
Pictures,"— Mar. p. 7. 

Carrying Case. Suede I.,eather for V.P.K.— Jan. 
p. 5. 

lutensifier, Eastman's 8 oz. Bottle— .^pril, p. 9. 

Majestic Print Dryer, No. 5— Oct. p. 7. 

Print Squares, Eastman Duplex— May, p. 6. 
Don't.Shift I.,en.ses— Jan. p. 1, 2; Sept. p. 4. 
Envelopes, Amateur Delivery — Aug. p. 5. 
Film I^oading Fixture, Eastman No. 4— Dec. p. 5. 
Film Schedule— Nov. p. 5. 
Flash Sheets, Transportation of— June. p. 5. 
Focusing Model, V.P.K.— Mar. p. 5. 
Glass for Printing Frames— July, p. 7. 
Hangers, Eastman Film Developing— Dec. p. 5. 
"How I,arge a Stock Should I Carry "—July, p. 5. 



Keeping Stock Fresh— Jan. p. 4; Oct. p. 7. 
Kodak:— 

SelfTimers— Mar. p. 4. 

Projection Printer— May, p. 3, 4; Nov. p. 1. 

Film Clip. New— May, p. 5. 

Anasti.srmat I.,ens, f. 7.7 on old Cameras— .Sept. 4. 

The Name— Sept. p. 5. 

Sky and Color Filters— April, p. 9. 
Kodaks, >Special, with Ilex Shutters— July, p. 2. 
Kodakery: 

What it does for you — Mar. p. 3. 

Sale of— June, p. 2. 

"An Exclusive F'eature " — July. p. 4. 
Kodaloid, Transparent— July, p. 7. 
l<o.ss and Damage Claim.s — Oct. p. 5. 
Manual, The— Feb. p. 5. 
Noble, Franks., Death of— Aug. p. 4. 

Palmer, John G.. Death of— Aug. p. 2, 3. 
Price Changes: 

Chemicals— Jan. p. 4; Feb. p. .S; March p. 7; 

April p. 8; May p. 5; June p. 7; Aug. p. 4; Oct. 

p. 7; Dec. p. 4, 6. 
Miscellaneous— Jan. p. 4. 5; Mar. p. 6, 7; April 

p. 8; May p. 5; June p. 7; Aug. p. 4; Sept. p. 

6; Oct. p. 7; Dec. p. 4. 
Kodaks and Brownies— Jan. Extra p. 2, 3: Dec. 

p. 1. 
Premo— Feb. p. 2; Dec. p. 2. 
Cameras with B. & h. I^en-ses— Apr. p. 5, 6; Dec. 

p. 1,2. 
Bausch & lyomb I,enses— April p. 6. 7; Dec. p. 

3,4. 
Film Pack, Premo— Mar. p. 7. 
Albums— April p. 7. 
Orders for Sodas— July p. 6. 

Post Office Paper— June p. 7. 
Print Dryers, Majestic — June p. 3, 4; Nov. p. 4. 
Print Washers, Eastman— Sept. p. 3. 
PanoraniKodak, "Sales Possibilities'— .Sept p. 5. 
Projection Printer, Kodak— May p. 3. 4; Nov. p. 1. 
Projection Printer, Eastman No. 2— .Sept. p. 2. 

Return Shipments— Feb. p. 6. 

Repairs, Camera— March p. 7; April p. 10. 

Service— March p. 2; June p. 4; Aug. p. 4. 

.Shipments, Cold Weather — Sept. p. 7. 

Shutters, New— April p. 3. 

Show Cards— April, p. 3. 

Stolen Cameras— Feb. p. 6; April p. 10; May p. 6; 

July p 6; Sept. p. 7; Oct. p. 7; Dec. p. 6. 
Summer Books— April p. 4; May p. 2; June p. 4. 
Selling Kodaks by Mail— Sept. p.l. 
Tanks: 

Stone Developing— Feb p. 6. 

Eastman Portrait Film Washing— Aug. p. 5. 

Eastman Tank Developing Machine — Jan. p. 5. 

X-Ray, Eastman— Nov. p. 7. 
Terms of Sale— Nov. p. 7. 

Velox Booklet— July p. 6. 

Velox, Contrast Glo.ssy, S. W.,— April p. 9. 

Winter Books— Oct. p. 4. 

Window Display, "Best Advertising Medium"-- 

Nov. p. 5. 
Wratten Dry Plates— May p. 6. 
X-Ray Illuminator, Eastman— Nov. p. 7. 
X-Ray Tank, Eastman— Nov. p. 7. 

Zinc, Granulated — March p. 7. 



The No. 3A Kodak 

with 

Kodak Anastigmat Lens 




$32-00 



A quality Camera — 3A Autographic Kodak with Kodak 
Anastigmat Lens /. 7.7 and Kodak Ball Bearing- 
Shutter with speeds up to 1-100 second. It is auto- 
graphic, and far and above most hand cameras in 
its capabilities — but so simple the novice can operate 
it easily. 

A beautiful and highly efficient instrument — and the 
price is only $32.00. 
Come and see it at our Kodak department. 

Broivnie cameras frovi $2.00 up. 
A Vest Pocket Autographic Kodak. $9.00 



RICHARD ROE & CO. 

1101 Tripod Avenue 



"ree on reciiicst: Cut of illustration only, No. 206-G. 



FOR TRADE CIRCULATION ONLY. 



EXTRA! 

Canadian Kodak Co., Limited 

Trade Circular 



'FOR YOUR INTERESTS AND OUR OWN' 



Vol. XVIII., No. 8A TORONTO, CANADA December, 1921 



New Prices 



Effective after December 31, 1921 



NOTE: — There is no change in the price of any item in the Condensed Price List 
that is not included in the following list. 



BROWNIE CAMERAS 



lyist 



No. 2C Folding Autographic Brownie — 

With Meniscus Achromatic L,ens .. $13.00 

With R. R. Lens ! .' . . 15.00 

No. 3 A Folding Autographic Brownie — 

With Meniscus Achromatic L,ens 14.50 

With R. R. Lens 17.00 

COMMERCIAL CAMERAS AND OUTFITS 

List 
F. & S. Finger Print Camera, complete with lens, shutter, two batteries, ten 

lamps and one double Plate Holder 45.00 

Carrying Case for Finger Print Camera 12.25 

ENLARGING AND REDUCING CAMERAS 

List 
Eastman X Ray Reducing Camera, includes Century Lantern Slide Camera, 
with Kodak Anastigmat f.1.1 lens Illuminator fitted with 100 watt, 
110 volts. Tungsten lamp and kits for 14 x 17, 11 x 14, 10 x 12, 8 x 10, 

6y2 x 85^ and 5 X 7 plates $145.00 

Graflex Enlarging Camera, 8x10 including one Bromide Paper Holder 36.00 

Graflex Enlarging Camera, 8 x 10, including one Bromide Paper Holder with 

B. & L. Kodak Anastigmat lens, f. 6.3. No 3 . . , 55.00 

Graflex Illuminator, complete less lamp 7.50 

GR.A.FLEX CAMERAS 

lA Graflex, without lens, 2V2 x 4^^ $96.50 

With B. & L. Kodak Anastigmat /.6.3 lens. No. 2 107.00 

With Kodak Anastigmat f. 4.5 lens, No. 31 121.00 

With B. & L. Tessar Series Ic. f. 4.5 lens, No. 14 126.50 

3A Graflex, without lens, iVx x SVg 115.00 

With B. & L. Kodak Anastigmat /.6.3 lens. No. 4 129.00 

With Kodak Anastigmat f. 4.5 lens. No. 33 153.00 

With B. & L. Tessar Series Ic, f. 4.5 lens, No. 15a 158.50 

Auto Graflex without lens, including one double Plate Holder — 3iA x 4*^.; 73.50 

4 X 5 83.00 

5 x 7 119.50 

Auto Graxflex with B. & L. Kodak Anastigmat /.6.3 lens— 3i/4 x 4^/4 No 

2 lens 87.00 

4x5 No. 3 lens 95.50 

5x7 No. 5 lens HS.OO 



2 KODAK TRADE CIRCULAR. 

Auto Graflex, with Kodak Anastigmat f. 4.5 lens — 

314 X 434. No. 31 lens 101.00 

4 X 5 No. 32 lens 115.00 

5 X 7 No. 34 lens 1 70.00 

Auto Graflex withB. & L. Tessar Series Ic, /.4.5 lens — 

3^ X 414. No. 14 lens 106.50 

4 X 5 No. 15 lens 120.00 

5 X 7 No. 16 lens . 176.50 

Auto Graflex Junior, 2% x 314 without including one double Plate Holder .. 61.00 

With B. & L. Kodak Anastigmat f. 6.3 lens No. 1 73.00 

With Kodak Anastigmat /.4.5 lens No. 30 85.00 

With B. & h. Tessar Series Ic, f. 4.5 lens, No. 13 89.00 

Revolving Back Graflex Junior, 2^4 x 3^/4 without lens; including one double 

Plate Holder 78(.00 

With B. & I^. Kodak Anastigmat f. 6.3 lens No. 3 91.50 

With Kodak Anastgmat /.4.5 lens. No. 32 ." 111.00 

With B. & L. Tessar Tessar Series Ic, f. 4.5 lens. No. 15 1I6.OO 

Compact Graflex, without lens; including one double Plate Holder — 

314 X Syi 106.00 

5 X 7 147.00 

Compact Graflex, with B. '& L. Kodak Anastigmat /.6.3 lens — 

3J4 X Syi No. 4 lens 121.00 

5x7 No. 5 lens 169.00 

Compact Graflex with Kodak Anastigmat f. 4.5 lens — , 

3J4 X 5^ "No. 33 lens 145.00 

5 X 7 No. 34 lens 194.00 

Compact Graflex, with B. & h- Tessar Series Ic, f.4.5 lens — 

3J4 X 5y2 No. 15a lens 150.50 

-■i X 7 No. 16 lens 200.50 

Revolving Back Telescopic Graflex, without lens; including one double plate Holder — 

3Vi X 4% 110.50 

4 X 5 124.00 

Revolving Back Telescopic Graflex, with B. & L. Kodak Anastigmat /.6.3 lens — 

3l^ X 414 No. 3 lens 119.50 

4 X 5 No. 5 lens 149.00 

Revolving Back Telescopic Graflex, with Kodak Anastigmat /.4.5 lens — 

3% X 4l^ No. 32 lens 139.00 

4 X 5 No. 33 lens 161.00 

Revolving Back Telescopic Graflex with B. & L. Tessar Series Ic /.4.5 lens — 

31/4 X 41/4 No. 15 lens ". 144.00 

4 X 5 No. 16 lens 180.50 

Revolving Back Auto Graflex without lens, including one double Plate Holder — 

3K X 414 124.00 

4 X 5 .....142.50 

Revolving Back Auto Graflex with B. & L,. Kodak Anastigmat f. 6.3 lens — 

3% X 41/4 No. 5 lens 149.00 

4 X 5 No. 6 lens 179.50 

Revolving Back Auto Graflex with Kodak Anastigmat /.4.5 lens — 

314 X 414 No. 33 lens 161.00 

4 X 5 No. 34 lens 190.00 

Revolving Back Auto Graflex, with B. & L. Tessar Series Ic, f. 4.5 lens — 

3^ X 414 No. 15a lens 166.50 

4 X 5 No. 17 lens 241.00 

Revolving Back Auto Graflex, with B. & L. Protar Series Vila, f. 6.3 lens — 

3J4 X 41/4 No. 10 lens 195.50 

4 X 5 No. 13 lens 237.00 

Press Graflex 5x7. without lens; including one double Plate Holder 198.00 

With B. & L. Kodak Anastigmat f. 6.3 lens No. 5 213.00 

With Kodak Anastigmat f. 4.5 lens No. 34 238.00 

With B. & L. Tessar Series Ic. f. 4.5 lens, No. 16 244.50 

Home Portrait Graflex, 5x7. without lens; including one double Plate Holder 211.50 

With B. & L. Tessar Series Ic, f. 4.5 lens No. 17 301.00 

With B. & L. Tessar Series Ic, f. 4.5 lens No. 18 344.00 

Stereo Auto Graflex, 5x7 without lenses; including one double Plate Holder 230.00 

With matched pair B. & h. Kodak Anastigmat lenses, f. 6.3 No. 3 252.00 

Naturalists' Graflex 4x5. without lens; including one double Plate HoUIlt .. 220.00 

With B. & L. Telestigmatic lens 298.50 



KODAK TEADE CIRCULAR. 3 

GRAPHIC CAMERAS 

List 

No. O Graphic Camera, 1% x 2^ $ 55.00 

Revolving Back Cycle Graphic including double Plate Holder and Leather Carry- 
ing Case. With Graphic Rectilinear lens and Automatic Shutter — 

5 X 7 111.00 

6^ X 8^ 127.00 

Revolving Back Cycle Graphic, including double Plate Holder and Leather Carry- 
ing Case. With B. & L. Kodak Anastigmat f.6.3 lens and Volute Shutter — 

5x7 No. 5 lens 171.00 

6y2 X 8V2 No. 6 lens 193.50 

Revolving Back Cycle Graphic including double Plate Holder and Leather Carry- 
ing Case. With B. '& L. Protar Series Vila lens and Volute shutter — 

5x7 No. 10 lens 214.00 

6Mi X 8^ No. 13 lens 251.00 

Speed Graphic, without lens including one double Plate Holder — 

3]4 X 41^ * 73.50 

4 X 5 83.00 

3J4 X SVz 83.00 

5 X 7 101.00 

Speed Graphic with B. & L- Kodak Anastigmat /. 6.3 lens — 

3%. X 4yi No. 2 lens 87.00 

4 X 5 No. 3 lens 95.50 

3J4 X 514 No. 4 lens 101.00 

5 X 7 No. 5 lens 129.00 

Speed Graphic, with Kodak Anastigmat /. 4.5 lens — 

314 X 414 No. 31 lens 101.00 

4 X 5 No. 32 lens 115.00 

3}i X 51/2 No. 33 lens 125.00 

5 X 7 No. 34 lens 154.00 

Speed Graphic, with B. & L. Tessar Series Ic, /. 4.5 lens — 

3% X 4% No. 14 lens 116.50 

4 X 5 No. 15 lens 132.00 

314 X 51/2 No. 15a lens 143.00 

5 X 7 No. 16 lens 176.00 

Stereoscopic Graphic, 5x7, including double Plate Holder. Without lenses ... 142.50 

With matched pair of B. & L. Kodak Anastigmat /.6.3 lenses No. 3 176.00 

With matched pair of B. & L. Protar Series V lenses No. 2 179.50 



KODAKS 

List 
Vest Pocket Autographic Kodak — 

Regular with Meniscus Achromatic lens $ 7.50 

Regular with R. R. lens 9.00 

Special, Focusing Model, with Kodak Anastigmat /. 6.9 lens 18.00 

Special, Fixed Focus Model, with Kodak Anastigmat f.7.7 lens 13.25 

Special, Fixed Focus Model, with Kodak Anastigmat /. 6.9 lens 17.00 

Special, Fixed Focus Model, with B. & L. Kodak Anastigmat /. 6.9 lens .. 30.00 

No. 1 Autographic Kodak Jr. — 

Fixed Focus Model, with Meniscus Achromatic lens 12.00 

Focusing Model, with Meniscus Achromatic lens 12.00 

Focusing Model, with R. R. lens 14.00 

Focusing Model, with Kodak Anastigmat /. 7.7 lens 19.00 

No. lA Autographic Kodak Jr. — 

Fixed Focus Model, with Meniscus Achromatic lens 13.00 

Focusing Model with Meniscus Achromatic lens 13.00 

Focusing Model with R. R. lens 15.00 

Focusing Model with Kodak Anastigmat f. 7.7 lens 20.00. 

No. 2C Autographic Kodak Jr. — 

With Meniscus Achromatic lens 16.00 

With R. R. lens 1800 

With Kodak Anastigmat /. 7.7 lens 23.00 

No. 3A Autographic Kodak Jr. — 

With Meniscus Achromatic lens • 17.50 

With R. R. lens 20.00 

With Kodak Anastigmat /. 7.7 lens .......' 25.00 

No. lA Autographic Kodak — 

With R. R. lens • • 1-9-00 

With Kodak Anastigmat /. 7.7 lens 24.00 



4 KODAK TEADE CIECULAB. 

No. 3 Autographic Kodak — 

With R. R. lens 19.00 

With Kodak Anastigmat /. 1.1 lens 24.00 

No. 3A Autographic Kodak 

With R. R. lens 22.50 

With Kodak Anastigmat /. 7.1 lens 27.50 

No. 1 Autographic Kodak Special (Model B — 

With Kodak Anastigmat /.6.3 lens— With Kodamatic Shutter ; 50.00 

With Ilex Shutter 40.00 

With B. & Iv. Kodak Anastigmat lens /. 6.3— 

With Kodamatic Shutter 62.00 

With Ilex Shutter 52.00 

With B. & L. Tissar Series lib. /.6.3 lens— 

With Kodamatic Shutter 74.00 

With Ilex Shutter , 64.00 

With B. & Iv. Tessar Series Ic, /. 4.5 lens — 

With Kodamatic Shutter ' 71.00 

With Ilex Shutter 61.00 

No. lA Autographic Kodak Special — 

With Kodak Anastigmat /. 6.3 lens — 

Wlith Kodamatic Shutter 60.00 

With Ilex or Optimo Shutter 50.00 

With B. & L. Kodak Anastigmat /. 6.3 lens — 

With Kodaimatic Shutter 73.00 

With Ilex or Optimo Shutter 63.00 

With B. & L. Tessar Series lib /.6.3 lens— 

With Kodamatic Shutter 81.00 

With Ilex or Optimo Shutter 71.00 

No. 3 Autographic Kodak Special — 

With Kodak Anastigmat /. 6.3 lens — 

With Kodamatic Shutter 55.00 

With Ilex or Optimo Shutter 45.00 

With B. & Iv. Kodak Anastigmat /. 6.3 lens— 

With Kodamatic Shutter 70.00 

With Ilex or Optimo Shutter 60.00 

With B. & L. Tessar Series lib, /.6.3 lens— 

Wlith Kodamatic Shutter 80.00 

With Ilex or Optimo Shutter 70.00 

No. 3A Autographic Kodak Special — 

With Kodak Anastigmat /. 6.3 lens — 

With Kodamatic Shutter 70.00 

With Ilex or Optimo Shutter 60.00 

With B. & L. Kodak Anastigmat /. 6.3 lens — 

WJith Kodamatic Shutter 90.00 

With Ilex or Optimo Shutter 80.00 

With B. & L. Tessar Series lib, /. 6.3 lens— 

With Kodamatic Shutter , 100.00 

Wfith Ilex or Optimo Shutter 90.00 

Stereo Kodak Model No. 1. with Kodak Anastigmat f.1.1 lens 50.00 



PREMO CAMERAS 

Ivist 

Premoette Jr. No. 1, 2*^ x 3%, Meniscus Achromatic lens $ 8.00 

Premoette Jr. No. 1, 2l^ x 3^4, R. R. lens 10.00 

Premoette Jr. No. 1, 2*4 x 3l^, Kodak Anastigmat lens j.1.1 15.00 

Premoette Sr, with R. R. lens — 

No. lA for 2Vi x ^V^ Premo Film Pack negatives 13.00 

No. 3, for 3*4 X AVx negatives 13.00 

No. 3A. for 3l^ x SVz negatives 17.00 

Premoette Sr. with Kodak Anastigmat j.l.l lens — 

No, lA for 2% X 4iA Premo Film Pack negatives 18.00 

No. 3 for 3% X AVa. negatives 18.00 

No. 3A for Sy* x 5% negatives 22.00 

Pocket Premo, 2*^ x 3*A. Meniscus Achromatic lens 11.00 

Folding Cartridge Premo No. 2C, 2% x 4%. Meniscus Achromatic lens 12.00 

Folding Cartridge Premo No. 2C, 2?^ x 4%, with R. R. lens 14.00 



KODAK TRADE CIRCULAR. 



Folding Cartridge Premo No. 3 A 3V4 x 5%, Meniscus Achromatic lens 
Folding Catridge Premo No. 3A. 3% x 5^4, with R. R. lens 

Premo No. 8, 4 x 5, with Planatograph lens 

Premo No. 8, sii x 5^, with Planatograph lens , 

Premo No. 8, 5 x 7, with Planatograph lens 

Premo No. 8 with Kodak Anastigmat f.7.7 lens 3l^ x 5^ 



Premo No. 9, 3^4 x 5^, with Planatograph lens 

Premo No. 9, 4 x 5, with Planatograph lens 

Premo No. 9', 5x7, with Planatograph lens 

Premo No. 9, with Kodak Anastigmat f.7.7 lens, SVi x 5>4 

Premo No. 9, 4 x 5. with Kodak Anastigmat f.7.7 lens . . . . 

Premo No. 9, with Kodak Anastigmat lens f.6.3 and Optimo Shutter, 3% x 5^ 
Premo No. 9, 4 x 5 with Kodak Anastigmat lens f.6.3 and Optimo Shutter 
Premo No. 9, with B. & L,. Kodak Anastigmat lens f.6.3 and Optimo Shutter, 

3% X 5y2 

4 X 5 

5 X 7, 



Premo No. 10, 
Premo No. 10, 

Shutter 

Premo No. 10, 5x7, with B. & L,. Protar Series VIIa_ No. 8 lens and Optimo 

Shutter 
Premo No. 12, 
Premo No. 12, 
Premo No. 12, 

lens f.6.3 
Premo No. 12, 
Premo No. 12 
Premo No. 12,' 



5x7, with Planatograph lens 

5x7, with B. & L. Kodak Anastigmat lens f.6.3 and Optimo 



21/4 X 31^, with R. R. lens 

2l^ X 3%. with Kodak Anastigmat lens f.7.7 

21^ X 31/4", with Optimo Shutter and B. & L. Kodak Anastigmat 



21/4 X 3%, with Kodak Anastigmat lens f.6.3 

2Vi X 31A, with B. & ly. Tessar Series lib f.6.3 lens 
21/4 X 314, with B. & L. Tessar Series Ic, /.4.5 lens.. 



13.50 
16.00 

20.00 
20.00 
30.00 
25.00 

40.00 
40.00 
50.00 
45.00 
45.00 
65.00 
65.00 

80.00 

75.00 

105.00 

85.00 

145.00 

190.00 
20.00 
25.00 

53.00 
43.00 
68.00 
65.00 



VIEW CAMERAS 

Dmpire State View Improved Camera, 11 x 14 

Eastman View Camera No.l, 5 x 7 

Eastman View Camera 1. 6^ x 8^^ 

Eastman View Camera No. 1, 8 x 10 

Eastman View Camera No. 2, 5 x 7 

Eastman View Camera No. 2. 6i/^ x 

Eastman View Camera No. 2, 8 x 10 

Eastman View Camera No. 2, 7 x 11 

ADAPTERS AND BACKS 



8/2 



List 
$ 77.00 

36.00 
39.0c 
42.00 

50.00 
52.00 
55.00 
60.00 



Graf lex Film Pack Adapters— Model A 

List 



21/4 

31/4 

4 

31/4 

5 



3% 
41/4 
5 . 

7 



$5.25 
5.50 
6.25 
6.25 



w/No. 

4% 

5 

8 



Eastman Film Sheaths- 

6I/2 

7 

81/2 ........; 

10 



HOLDERS 

Portrait Film Holders — 



/ Premo 

y 21/4 X 

31/4 X 

3 x 
31/4 x 

4 X 

5 X 



Banquet 
8.75 v^ 

7 X 17 

12 X 20 15.60 

1.25 

J "50 / Graf lex Portrait Film Holder — 

l".75 i ^ i 

1.75 5 X / 

1 75 

7 9' CA ySterling Portrait Holders — ■ 

^ "^-^^ "^ S X 10 

11 X 14 



Film Pack Adapters- 

31A -. 

41/4 

51/4 

5/2 

5 



List 
10.50 



3.00 
4.50 



4.40 
9.00 



FILM SHEATHS 



/ 



No. 1 Eastman Film Sheaths- 



41/4 


X 61/4 


4^ 


X 6y2 


5 


X 7 


6y2 


X 8 1/2 


8 


X 10 



List 
.30 
.30 
.30 
.50 
.60 



Cxraflex Roll Holders- 
No. 

50 31/4 X 21/4 11.25 

51 41/4 X 31/4 11.75 

52 51/2 X 31/4 13.00 

53 5 X 4 13.00 

54 7 X 5 16.00 



Premo Roll Holder — 

For No. 12 Premo 



13.00 



KODAK TRADE CIECULAB. 



i Graflex Plate Holder 



/ 



LENS BOARDS 



2% 

ay* 

4 
5 

Graflex 

31/4 
31/4 



3y4 

5/2 

5 
7 



Color Plate Holders- 



4 
3% 

5 



X zy^. 

X 4 (Lantern Slide) 

X 4y4 

X 5 

X 5% 

X 7 



y 



Graflex Magazine 

ay* 

4y4 

5 

5/2 

7 



Plate Holder- 



2y4 

3% 
4 

3y4 
5 



KITS 



R. O, Holder Kits 



5 
7 

8^ 
11 
10 
14 
17 



2.25 
3.00 
3.00 
3.00 
4.00 



5.00 
5.00 
5.50 
6.00 
6.00 
7.25 



13.75 
16.00 
17.50 
17.50 
19.50 



List 
.30 
.45 
.50 
.65 
.65 
.85 

1.25 



For Graflex Cameras — 

lA Graflex Camera 

3A Graflex Camera 

3^/4 X 4% Auto Graflex Camera .. 

4 X 5 Auto Graflex Camera . . 

5 X 7 Auto Graflex Camera . . 
3l^ X 5J/2 Compact Graflex Camera 
5 X 7 Compact Graflex Camera 

314 X 414 R. B. Telescopic Graflex 

4 X 5 R. B. Telescopic Graflex 

314 X 41^ R. B. Auto Graflex 

4 x 5 R. B. Auto Graflex 

5 X 7 Press Graflex 

5 X 7 Home Portrait Graflex. 

5 X 7 Stereo Auto Graflex . . . 

/For Graphic Cameras — 

3^/4 X 4^/4 Speed Graphic Camera. 

4 X 5 Speed Graphic Camera. 
3^^ X 5% Speed Graphic Camera. 

5 X 7 Speed Graphic Camera. 
5 X 7 Stereoscopic Graphic 

Camera 



List 

$ .75 

.85 

.85 

.85 

1.00 

.85 

1.00 

.85 

1.00 

.85 

1.00 

1.00 

1.20 

3.00 



$ .70 
.85 
.85 
1.00 

1.10 



BAUSCH & LOMB KODAK 
ANASTIGMAT LENS 

Series /.6.3. List 

2^2 $22.50 

25.00 

27.50 

;.... 28.00 

35.50 

48.00 



No. 


1% 


X 2V, 


No. 


1 2K2 


X 4y4 


No. 


2 314 


X 4y4 


No. 


3 4 


X 5 


No. 


4 3y4 


X 5/2 


No. 


5 5 


X 7 


No. 


6 6% 


X 8^ 



MISCELLANEOUS 

/ Supplementary Wide Angle Beds for Cycle 
Graphic Cameras — 

4 X 5 $11.25 

5 X 7 13.50 

6^ X 8y2 15.25 

8 X 10 17.00 

• Graphic Sight Finders — 

3% X 4y4 

3y4 X 5y2 

4 X 5 

5 X 7 

/Fine Ground Glass — 

4 X 5 

5 X 7 

5 X 8 

ey2 X 8y2 

8 X 10 



4.00 
4.00 
4.00 
4.00 



y2 65.00 • Eastman Dental Film Safe, Each . . 

/ CARRYING CASES 

Leather Hand Carrying Case with shoulder strap for No. 1 Kodak Jr, $ 

Leather Hand Carrying with shoulder strap for No. lA Kodak Jr. No. lA 

Kodak ^. ..; 

Leather Hand Carrying Case with shoulder strap for No. 2C Kodak Jr. . . 

Leather Hand Carrying Case with shoulder strap for No. 3A Kodak Jr 

Leather Hand Carrying Case with shoulder strap for No. 3 Kodak 

Leather Hand Carrying Case with shoulder strap for No. 3A Kodak 

Leather Hand Carrying Case with shoulder strap for Stereo Kodak Model No. 1 

Long Grain Leather, Velvet-lined case, with strap, for No. 1 Kodak Special . . 

Grain Leather Case, Velvet-lined, with strap, for No. lA' Kodak 

Special 

Grain Leather Case, Velvet-lined, with strap, for No. 3 Kodak Special .... 
Grain Leather Case. Velvet-lined, with strap, for No. 3 A Kodak Special... 



.15 
.20 
.20 

.25 

.30 

3.50 



3.50 

3.50 
4.00 
4.25 
3.75 
4.50 
6.00 

4.00 



Sole Leather Case and shoulder strap for Premoette Jr. No. 1, 2% x 3% 

Sole Leather Carrying Case with strap for Premoette Sr. No. lA 2]^ x 4^^ .. 
Sole Leather Carrying Case with strap for Premoette Sr. No. 3 A, 3l^ x 5% .. 

Sole Leather Case, Velvet-lined, for Premo No. 10 



Leather Carrying Case for No. lA Graflex 

For 3A Graflex 

For 3»/4 x 4Vi Auto Graflex 

For 3*^ X AVa Auto Graflex and Magazine Holder 
For 4 X 5 Auto Graflex 



4.75 
4.75 
5.50 

2.15 

3.15 
4.25 

14.50 

7.50 

10.00 

9.25 

9.75 

10.25 



KODAK TRADE CIRCULAR. 



For 4 X S Auto Graflex and Magazine Holder . , 

For 5 X 7 Auto Graflex . . .■ 

For 5 x 7 Auto Graflex and Magazine Holder 

For Auto Graflex Jr 

For Auto Graflex Jr. and Magazine Holder 

For R. B. Graflex Jr 

For R. B. Graflex Jr. and Magazine Holder 



For 314 
For 31^ 
For 5 
For 5 
For 314 
For 31/4 
For 4 
For 4 
For 3% 
For 314 
For 4 
For 4 



X 5^ 
X 5/2 
X 7 
X 7 

41/4 



Compact Graflex 

Compact Graflex and Magazine Holder 

Compact Graflex 

Compact Graflex and Magazine Holder 
R. B. Tele. Graflex 



4% R. B. Tele. Graflex and Magazine Holder 

k: 5 R. B. Graflex 

5 R. B. Tele. Graflex and Magazine Holder 

4^/4 Revolving Back Auto Graflex 

4% Revolving Back Auto Graflex and Magazine Holder 

5 Revolving Back Auto Graflex , 

5 Revolving Back Auto Graflex and Magazine Holdet 



12.25 

17.00 

17.75 

7.25 

8.50 

8.75 

9.75 

9.75 

11.25 

15.50 

17.50 

10.00 

11.00 

12.75 

14.50 

12.00 

12.75 

14.25 

16.25 



For Press Graflex 21.00 



For Press Graflex and Magazine Holder 

For Home Portrait Graflex 

For Home Portrait Graflex and Magazine Holder 
For Finger Print Camera 

Sole Leather Carrying Case for No. Graphic 

For 3^/4 X 4^ Speed Graphic 

For 4 X 5 Speed Graphic 

For 314 X 51^ Speed Graphic 

For 5 X 7 Speed Graphic 

For Stereo Graphic 

Sole lycather Case for No. 

For No. 2 

For No. 3 

For No. 4 



1 Crown Tripod 



22.00 
21.75 
24.00 
12.75 

5.00*/ 
10.00 
10.50 
10.50 
13.50 
13.50 

5.50 
6.00 
7.00 
8.00 



MISCELLANEOUS 



y Eastman Portable Background Carriers, each 
TRIPODS, ETC. 

Crown Tripods — 

t/ No. 1 $ 9.00 

No. 2 9.50 

No. 3 11.00 

No. 4 12.50 

^ Fastman Tripod Brace. Complete.. 1.35 
Crown Tilting Tripod Top — 

No. 1 2.75 

No. 2 3.25 

No. 4 4.00 

Professional 8.50 



4.00 

^Eastman X-Ray Film Viewing Clips — 
Per dozen 2.25 



^ GRADUATES, ETC. 

Graduates — Moulded — 

4 ounces , 

8 ounces 

16 ounces 



•' 



HANGERS, ETC. 

For Developing Tanks — 



/ 



BOXES 

Brownie Developng Box No. 2 . . 
Eastman Developing and Fixing 
Hard Rubber — 

No. 2 

No. 3 



BLOTTERS, ETC. 



Roll 24 inches x 
Sheets, 20 x 24, 



10 feet 
per doz. 

CLIPS 



$1.75 
Boxes 

4.00 
6.00 



.60 
.90 



Wire Hangers 

7V2 inch for 8 X 8 Cypress tank each 
91/2 inch for 10 X 20 Stone tank each 
liy2 inch for 12 x 20 Cypress tank 

each 

Dental Film Developing Hangers, 

each 



.40 
.40 



.40 
1.25 



• 



v^AMPS, ETC. 



Kodak Candle Lamp each 45 

Brownie Safelight Lamp with Series 

I Safelight 1.60 

Kodak Safelight Lamp, with 5x7 

Series I Safelight 3.75 

Wratten Safelight Lamp No. 1 12.50 

Wrattsn Safelight Lamp No. 2 9.75 



MISCELLANEOUS 



Clips- 



Eastman Film Developing 

''' 3 % inch, per pair 

•^5 inch per pair 

Eastman Dental Film Clip (Model 
No. 2) — 



.40 

.50 



•'Silk 

No. 
No. 
No. 



Bolting Cloth — 
Net Per Yard 

1 

2 

3 



Price, per dozen 1.35 •Eastman Etching Knife 



Sheets 

$8.50 

7.50 

. 7.00 



18 X 20 in. 

$2.65 

2.50 

2.35 

. ... 1.75 



KODAK TEADE CIRCULAR. 



/ Flashed Opal Glass- 



7 


X 


7 


8 


X 


10 


10 


X 


10 


10 


X 


12 


11 


X 


14 


14 


X 


14 


14 


X 


17 



.35 

.50 
.65 



$ .75 10 X 12 

.85 11 X 14 

.95 , 

95 /Lantern Slide Binders — 

...... '. '. '. '. '. 1.50 P^'^ Pkg., 50 strips 

^ * 1.90 

,7 2.20 v^I^astman Post Office Paper — 

19 X 24, per dozen sheets 

/ Ruby and Orange Glass — 19 x 24, per ream 

31^ X 4% $ .15 

4 X 5 15 Squeegees— 

5 X 7 20 «r Velvet Rubber, 8 inch (Special) . . 

5 X 8 20 • I^astman Thermometers, each .... 

61^ X 8^ 30 V Thermometer Stirring Rod (Glass) 

7 X 9 • .30 each 

i/ MOUNTING PRESSES 

Kodak Dry Mounting Pres: 5 x 7. gas heated $ 22.50 

11 X 14, gas heated 57.00 

11 X 14, electric heated, including Electric Tacking Iron, voltage 110 to 

125. also 220 100.00 

Eastmari EJlectric Tacking Iron, each 14.00 



.20 



.20 
5.50 



.95 

.75 



1.00 



PRINT DRYERS 



y Majestic Print Dryers- 
"^ No. 1 



.$35.00 



PRINTING FRAMES 

/ Solid Back swivel, 8 x 8 8.50 

•^ Solid Back swivel, 10 x 10 ... 



9.. 50 



^ TANKS 



Eastman Plate Tank, 4x5, includ- 
ing Solution Cup, Plate Cage, 
Loading Fixture, and Adjust- 
able Kit 4.00 

F:astman Plate Tank, 5x7 includ- 
ing Solution Cup, Plate Cage, 
Loading Fixture, without kit . . 6.50 

Eastman Plate Tank, 8 x 10, includ- 
ing Solution Cup, Plate Cage, 
Loading Fixtue, with kit 12.00 

Kodak Film Tanks — 

"Brownie." ^-50 

Vest Pocket 3.00 

2% inch 4.50 

i^A inch 5.50 



5 inch 6.50 

7 inch 8.00 

Duplicating Outfit for above — 

For Brownie Tank 1.50 

Vest Pocket 1.50 



For 
For 
For 
For 

For 



21/2 
3/2 
5 
7 



inch 

inch 

inch . 

inch 

Brownie Commercial 

Outfit with Tank 
Commercial Film Tank 

Outfit 

Premo Film Pack Tanks 

No. 2 

No. 3 



Duplicatiag 
Cover .... 
Developing 



y TRAYS 

Maple Leaf Enamel Trays- 



4 

5 

8 
11 
14 
16 
20 X 24 



6 
7 

10 

14 
17 
20 



2.25 
2.75 
3.25 
4.00 

2.25 

36.00 

3.50 
4.00 



5 1.10 
1.35 
2.00 
3.80 
6.00 
8.00 

16.50 



LETS DO 

Prices are down — down all the 
way. 

On the basis of decreased costs, 
such reductions as those announced 
here, could never be justified. 
Manufacturing costs are coming 
down very, very slowly. 

Nevertheless sharp reductions 
now will clear the air. Here they 
are. 

We have determined to make the 
reductions so pronounced that the 
effect on sales shall be decisive. We 
believe that the volume of business 



BUSINESS 

which results from this announce- 
ment — backed by energetic adver- 
tising and selling effort, of which 
we shall do our share — will more 
than offset the reduction. 

More sales at your counters will 
make your net profits greater than 
they could be with a wider cash 
margin and fewer sales . 

Your percentage of profit re- 
mains the same. Your opportunities 
for profits are immeasurably 
increased. LeV s do busmess. 



FOR TRADE CIRCULATION ONLY. 



Canadian Kodak Co., Limited 



Trade Circular 



'FOR YOUR INTERESTS AND OUR OWN" 



Vol. XVIII., No. 9 



TORONTO, CANADA 



January, 1922 



RETROSPECT AND PROSPECT 



The trend is upward. 

From Babson to the prophet on 
the cracker barrel, optimism pre- 
vails — not the kind of optimism 
that is looking for an inflation 
boom — no more booms, thank you 
— but the saner optimism that is 
content with normal business. 

And '21 wasn't such a bad year 
either — in the photographic busi- 
ness. Mr. and Mrs. Public fussed 
about in their purses a bit before 
buying new cameras but the shut- 
ters kept clicking on the old ones 
to the ultimate consumption of 
great quantities of film and paper 
and the like. 

But that's yesterday! 

To-day and to-morrow? If s 
more thati anything else a question of 
haviyig and shozving the goods . Your 
stocks are all shot. Our rush of 
last-minute small orders just before 
Christmas proved that. Intuition, 
or somebody, told you that a price 
reduction was coming and in most 
cases you rather overdid the "buy 
light on a falling market" rule. 



Thud! 

The prices are down. There isn't 
any falling market. Cameras are 
lower, much lower than you ex- 
pected, hoped, to see them. 

Now then for your shelves. You 
can 't do a w^orth while business from 
catalogues. The public expects you, 
as Kodak dealers, to have the 
goods. 

There's no falling off in interest 
in pictures. There never can be. 
Pictures have become a human 
instinct. Kodaks and Brownies 
and films are as staple as groceries. 
It must be reckoned with that there 
is a craving for other things besides 
food. And your display can whet 
the photographic appetite. 

And there's a big desire for better 
cameras, better lenses. The new 
list on Special Kodaks, on Graflex 
cameras, on all cameras,with Anas- 
tigmat equipments means that a 
host of people are now going to be 
able to gratify their desires. And 
that's business for you. 

But you must have the goods. 



KODAK TRADE CIRCULAR 



ERRORS IN EXTRA TRADE 
CIRCULAR 

The following printers' errors in 
the extra Trade Circular No. 8A 
should be corrected. 

Page 7: — 

Carrying Case for Finger Print 
Camera, listed at $12.75, should be 
struck out. This article is included 
under the heading "Commercial 
Cameras and Outfits" on page 1, 
at $12.25, the correct list price. 

Page 7: — 

Miscellaneous — Prices for Silk 
Bolting Cloth are listed as "Net" 
in error. The prices quoted are 
list prices, subject to the usual 
trade discount of 25% . 

NEW FEATURES IN DENTAL 
X-RAY FILMS 

The Kodak Company's effort to 
achieve perfection is again indicated 
in the new base and new packet of 
Kastman Dental X-Ray Films, 

The film is now coated on a 
light-diffusing base. In viewing 
the developed negatives before any 
light, the same detail is shown as 
has been evident heretofore only 
when held before opal glass or 
similar diffusing medium. 

The new packet is thin, com- 
fortable, water-proof, easily packed, 
readily opened and well protected 
from scattered radiation. 

Kastman Dental X-Ray Films: 
Regular and Extra Fast — Translu- 
cent Base 

Ivist 
Price 

No. 1 Pkg., containing 2 
• Doz. pairs iX x 1^,.. $1.40 
Dealers' Discount 25 and 10% 

Note — When ordering- please spec- 
ify ' ' Translucent Base' ' as otherwise 
the non Translucent Base will be 
supplied. 



A NEW EDITION OF THE KODAK 
WINTER BOOKLET 

To meet the demand for catal- 
ogues containing the new^ prices on 
Kodaks and Brownies, we are hav- 
ing a new edition of the Kodak 
Winter Booklet prepared. 

Although the text except for the 
prices, will be the. same as in the 
booklet published on December 1st, 
for the holiday trade, it will have 
a new cover and will be the only up- 
to-date catalogue available until 
the regular catalogue for 1922 is 
published sometime in May. 

Every dealer will want some of 
these booklets with the new prices, 
so we will make a general and not 
a request distribution. The supply 
will be limited, of course, but suf- 
ficient we hope until the regular 
catalogue comes along later. 

Shipments will be made to points 
farthest from Toronto first, com- 
mencing on or about February 1st. 

DISCONTINUED 

Graphic R. R. Lens and Auto- 
matic Shutter — This equipment 
for the 8x10 Revolving Back Cycle 
Graphic Camera has been discon- 
tinued, but we will continue to 
supply the camera equipped with 
B. & L. Protar Lens Series Vila 
and Volute Shutter. 

Solio Paper, Double Weight — 
Only the double weight Solio is 
discontinued. Single weight Solio 
and Solio Post Cards will continue 
as before. 

Solio Hardener Powder — The 
package of powder for 16 ozs. of 
Solution, listed on page 45 of the 
Dealers' Condensed Price List, has 
been dropped. Your customers 
who have used this preparation 
will no doubt find the Liquid Hard- 
ener equally acceptable. 



I 



KODAK TRADE CIRCULAR 



PRICE CHANGES 



In addition to the price changes noted in the Extra Trade Circular, 
No. 8 A., the following have been made since the last regular Trade Circu- 
lar was published. Please make the necessary corrections in your 
Condensed Price List. 



Effective December 14, 1921 



HYDROCHINON 

(Dealers' Condensed Price L/ist page 43) 



1 oz. 


Can 


% lb. 


Can 


K' lb. 


Can 


1 lb. 


Can 


5 lb. 


Can 



$ 



.23 

.78 

1.45 

2.80 

13.75 



Dealers' Discount 33^% 
In 25 lb. lots assorted, 40% 



Effective December 28, 1921 



CROWN FLASH LAMP 

(Dealers' Condensed Price L/ist page 91) 

Price, each $ 2.40 

Dealers' Discount 25% 



Effective January 6, 1922 



EASTMAN X-RAY DEVELOPING 
POWDERS 

(Dealers' Condensed Price List page 46) 

No. 1, per pkg. of 6 $ .50 

No. 2, per pkg. of 6 .80 

No. 3, single powder for 1 

Gal. of solution 1.10 

Dealers' Discount 33^% 



Effective January 12, 1922 



LEATHER CARRYING CASES FOR SIX 
GRAFLEX PLATE HOLDERS 

(Dealers' Condensed Price List page 40) 



2'A 
3K 



x33i 



3X X 5% 

4 

5 



X 5 

x7 



$4.75 
5.50 
6.25 
6.25 
7.25 



Dealers' Discount 25% 



Effective January 12, 1922 



GRAFLEX CUT FILM HOLDER 

(Dealers' Condensed Price List page 35) 

3^ x4X $3.00 

3X X 5>^ 3.00 

4 x5 3.00 

5 x7 4.50 

Dealers' Discount 30% 



Effective January 12, 1922 



EASTMAN MASKING BLANKS 

(Dealers' Condensed Price List page 95) 
4 X 5 per doz. sheets. ... $ .60 

1.00 



8 
11 



x7 
x8^ 
xlO " 
xl4 " 
Dealers' D 



iscount 33 Vi % 



1.50 
2.00 
4.00 



I 



NEW GOODS 

Kodak Anastigmat f.6.3 Lens and 

Kodamatic Shutter 
2^x3^ $35.25 

2^ x4X, 3>< x4^ 37.50 

3X X 5^-^, 4x5 40.00 

Dealers' Discount 33,'/^% 



' 'Keep a Kodak Story of 
the Children y 

Advertise the home ap- 
peal of the Kodak by distri- 
buting copies 0/ the new 
booklet ''At Home with the 
Kodak.'' It's an effective 
mediumfor developing Kodak 
prospects by mail. 



KODAK TRADE CIRCULAR 



Roger W. Babson 



SAYS: 



Push Standard Goods 



'In the effort to reduce prices retailers are con- 
stantly tempted to take on unbranded and 
unknown lines. We urgently caution retail 
clients against this mistake. Our advice is to 
push well established trade-marked nationally 
advertised goods. When prices are established 
on such goods the public has confidence in the 
fact. On unknown, untried and generally 
uncertain goods the claim of price readjustment 
means practically nothing." 



FOR TRADE CIRCULATION ONLY. 



Canadian Kodak Co., Limited 

Trade Circular 



'FOR YOUR INTIiRESTS AND OUR OWN" 



Vol. XVIII. , No. 10 



TORONTO, CANADA 



February, 1922 



KODAK AUTO-FOCUS ENLARGER 



The new Kodak Auto-Focus En- 
larger makes enlarging at home a 
diverting in-door sport and a quick, 
simple, easy means of producing 
large pictures from small negatives. 

The price— $35. 00 brings it with- 
in range of a host of amateurs. 

As shown in the adjoining illus- 
tration, the Kodak Auto-Focus En- 
larger consists of a camera mounted 
on a metal standard upon which it 
slides vertically. This standard 
clamps to an3^ table top upon which 
the unattached paper holder rests. 

The camera includes lamphouse, 
negative holder, auto-focusing de- 
vice and lens. The apparatus 
stands 36 inches high above the 
table when fully extended, and 
camera and standard combined 
weigh but 12 pounds. Its lens is 
the clean-cutting Kodak Anastig- 
mat, which insures the, sharpest 
enlargements that any negative 
will yield. 

The Kodak Auto-Focus Enlarger 
is intended for use with bromide 
papers. With Eastman Bromide 
paper, iising an average negative, 
an exposure of 50 seconds will be 
required in enlarging to two di- 
ameters, i. e., making a 6/^ x 11 en- 
largement from a3Kx5/^ negative. 

Soft-focus prints may be ob- 
tained by the use of a diffusion 
disk sold separately. 



The apparatus takes plate or 
film negatives 4x6 inches, or 
smaller, from which it makes prints 
from 1^ to 3}^ times the diameter 
of the negative used, that is, from 
2 X to 12^ times its area. The 
largest print from the largest nega- 
tive (4 X 6) is 14 X 21 inches, and 
the largest print from a Vest 
Pocket negative is SVs x 8% inches. 

The full significance of the sales 
possibilities can be grasped in an 
instant by comparing this process 
with ordinary methods of enlarging. 




Kodak Auto- Focus Enlarger, with paper 
in position ready to print 



KODAK TRADE CIRCUIvAR 



With ordinary enlarging cameras, 
it is necessary to move the camera 
back and forth to secure the size 
print desired. Then it is necessary 
to rack the lens to make the print 
sharp at that size. With the Kodak 
Auto-Focus Hnlarger, when the 
right size image is obtained by 
sliding the camera up or down, it 
is automatical!}^ in exact focus — hair 
sharp all the time. 

A safelight cap over the lens, for 
use when locating the image on the 
paper, is readily moved aside, and 
the exposure made. 

We are telling the public about 
it through advertisements in the 
amateur photographic magazines 
and an article in Kodakery. They 
will be looking for it. The dealer 
who has it will ring up some profit- 



able sales — sales which will stimul- 
ate the sale of papers, chemicals, 
mounts and the whole photographic 
line. 

KODAK AUTO-FOCUS EN- 
LARGER, complete, with Kodak 
Anastigmat Lens, negative holder, 
set of flexible metal masks in six 
sizes, paper holder, and electric 
light cord and plug but without 
the 60 Watt Mazda Lamp required. 

List Price $ 35.00 

Dealers' Discount 25% 
DIFFUSION DISK FOR KODAK 

AUTO-FOCUS ENLARGER: 

List Price $ 1.00 

Dealers' Discount 25% 

KODAK AUTO-FOCUS EN- 
LARGER MASKS: 

Set of six masks $ .75 

Dealers' Discount 25% 



MAGAZINE ADVERTISEMENTS FOR THREE MONTHS 




JVinter days invite your KODAK 

Autographic Kodaki at ypur DtaUr't 

Canadian Kodak Co., Limited, Toronto, Canada 



You want to arrange your 
Kodak window displays 
and other Kodak advert- 
ising so that the public 
thinks of you when they 
think of Kodak. If you use 
subjects similar to those we 
are using in the current 
magazines, the tie-up is 
complete. Every bit of 
sales energy which the Ads 
contain is then utilized to 
your advantage. 

Study the advertisements 
on these pages, see how 
you can localize them. 
Have your windows ex- 
press the same thoughts at 
the same time. To enable 
you to make your plans m 
advance, we print on 
the opposite page a 



No.l 



KODAK TRADE CIRCUIvAR 



I 



table showing- exactly when 
and where these advertise- 
ments will appear during" 
the late winter and early 
spring months. 

The list, you will notice 
is a long one. It includes 
six well-known Canadian 
magazines and eight of the 
leading Canadian farm pub- 
lications. Then, in themonth 
of April, to this list is added 
three Sunday papers print- 
ing Rotogravure supple- 
ments. Full page Kodak 
Ads in Rotogravure will ap- 
pear in these papers once a 
month for six months, be- 
ginning with the Issues of 
April 9th. It's a big list. 
With your help it will do a 
big job in 1922. 






Let your KODAK catch the picture 



Autographic Kodaks $6.50 up 



Canadian Kodak Co., Limited, Toronto, Canada 



No.3 


-;.f 


^V -"2^ 


z 'WmxL 


kii^^ih 


Keep the story with a KODAK 


Today it's a picture of Grandmother reading to the children. To- 
morrow it may be Bobbie playing traffic policeman or Aunt Edna at the 
wheel of her new car or Brother Bill back from college for the week -end or— 


There's always another story waiting for your Kodak. 


Free .1 your dealer's or troD, u»-"Al Home with the Koddc." . wdl 
illustrated little book that «ill help in picfure-mdting at your hollae. 


Autographic Kodaks $6 JO up 


Canadian Kodak Co., Limited, Toronto 



No.2 



ADVERTISING SCHEDULE 

To ascertain what advertise- 
ment appears in each maga- 
zine, refer to illustrations 
with corresponding numbers.. 



Fe 


b. Mar. 


Apr. 


Every womati's World 


L 2 


3 


Maclyean's Magazine • 


I 2 


3 


Canadian Home Journal 


L 2 


3 


Western Home Monthly 


I 2 


3 


vSaturday Night 


2 


3 


I^a Canadientie 


L 2 


3 


FamilyHerald &W'kly Star 


2 


3 


Canadian Countryman 


L 2 


3 


Farmer's Advocate 


L 2 


3 


Farm and Dairy 


2 


3 


Farm & Ranch Review^ 


1 2 


3 


Grain Growers' Guide 


L 2 


3 


Nor' West Farmer 


L 2 


3 


Farmer's W'kly I,a Presse 




3 


Toronto Star Weekly 




3 


Montreal Standard 




3 


Halifax I.eader 




3 



KODAK TRADE CIRCUI^AR 



KODAMATIC SHUTTERS NOW 
SOLD SEPARATELY 

You can now buy Kodamatic 
shutters alone or Kodamatic shut- 
ters equipped with Kodak Anastig- 
mat f.6.3 lenses, or other lenses. 

This means that your customers 
who own Autographic Kodak 
Specials equipped with other shut- 
ters can bring their cameras com- 
pletely up to date. 

This shutter delights the critical 
expert because of its consistent 
accuracy at all speeds, in all 
weathers and in any position. 

Equally important, it enables the 
veriest novice to bring the high 
speed lens under sure control. 
The sliding scale, an exposed plaie 
on the face of the shutter, shows 
exactly which speed to use for each 
stop opening whatever the light — 
dull, grey, clear or brilliant. Noth- 
ing could be easier to understand or 
simpler to manipulate. 

Now you can get Kodamatics at 
the prices listed below. The entire 
camera should be sent to us for fit- 
ting. We will return the old shutter. 

Kodamatic Shutters: 

No 1 Kodamatic vShutter as I/st 

supplied with the No. 1, lAand Price 

3 Autographic Kodak .Specials $18 00 

No 2 Kodani.'itic Shutter as 
supplied with the No. 8A Auto- 
graphic Kodak Special, 19.00 

Extra charge for fitting to 
Kodak Anastigniat or Bnusch 
& I/)mb lenses as regularly 
listed with cameras referred to 

above 3 00 

Dealers' Discount 33>^% 

Kodak Anastij^mat f.6.3 Lenses 
Fitted to Kodamatic Shutter: 

I.ist 
Price 

2^x31/4 $35.25 

2f.^2 X 41/4 (3Vi X 4V4) 37.50 

3Mx SVi (4x5) 40.00 

Dealers' Discount 3}}^% 

Other lenses fitted to Kodamatic 
shutter, prices on application. 



AFTER INVENTORY 

You probably have a number of 
Kodaks in your stock which were 
taken in exchange for new cameras. 
Some of these may be in need of 
adjustment and repair to place them 
in salable condition, Now is the 
time to send these to Toronto. The 
Repair Department is not as busy 
as it will be later in the year and 
you will have the Kodaks ready for 
sale when the photographic early 
birds are looking for bargains in 
the Spring. 

When you send us a package by 
parcel post, attach your letter of 
instructions to the package. The 
letter, of course, must carry a 3c. 
stamp and the package the postage 
necessary for the parcel. And mark 
both the letter and the parcel for 
the Repair Department. 

EASTMAN DUPLI-TIZED X-RAY 
FILM 

Since January 28th, all orders for 
Dupli-tized X-Ray Film have been 
filled from Toronto. This practice 
will continue until further notice. 

Following are the prices, f.o.b. 
Toronto :- 

Size Price Size Price 

5 x 7 $1.45 10x12 $5.20 

6%x8%. . 2.30 11x14 6.60 

8x10 3.30 14x17 10.05 

Dealers' Discount 25% & 10% 

NEW MOUNT FOR DENTAL 
X-RAX FILM 

The new Eastman Dental Film 
Mount is designed especially for 
effectively mounting the new East- 
man Translucent Dental Films for 
filing and for viewing. It offers a 
most effective and satisfactory 
method of holding any type of our 
dental X-Ray films. 

It is furnished in single mounts 
only for holding one film. 
Eastman Dental Film Mount, 

In packages of 100, $4.00 

Dealers' Discount 33 V^% 



KODAK TRADE CIRCUI^AR 



EASTMAN COMMERCIAL PANCHROMATIC FILM 



The introduction of Eastman 
Commercial Panchromatic film 
makes it possible for a commercial 
photographer to do the whole of 
his work on film and to equip 
himself specially to take advantage 
of the ease of handling and rapidity 
of operation characteristic of film 
materials. 

In commercial photography the 
use of film in place of plates has 
become general owing to the great 
advantages inherent in the film, 
among which may be mentioned its 
quality of non-halation and its 
lightness and freedom from break- 
age, factors especially valuable to a 
commercial photographer, who 
often has to do his work at a con- 
siderable distance from the studio. 
But while the only panchromatic 
materials available were coated on 
glass, it was not possible for a^ com- 
mercial photographer who desired 
the best results to restrict himself 
to the use of film. For many 
purposes, it was essential that he 
should use for his negative making 
materials which were sensitive not 
only to blue and green colors but 
also to red, which is so important 
in much commercial work. 

The new panchromatic film is 
similar in its photographic proper- 
ties to the panchromatic plates 
which have been available for so 
many years. It is sensitive to all 
the colors that the eye can see, and 
like the plates must be developed 
only in absolute darkness or by the 
light of a Series 3 green safelight, 
since it will be instantly fogged by 
the red light generally used in dark 
rooms. The films are adapted to 
be used with the Wratten color 
filters, and there is enclosed in each 
box of the films a card giving the 



increases of exposure necessary for 
the various filters and the time of 
development to be employed, so 
that their use both in exposure and 
in development is as convenient as 
that of the plates for which this in- 
formation has been supplied in the 
past. The sizes and prices follow:- 



Size Price per 


Size 


Price per 




dozen 




dozen 


3^x43< 


$ .90 


18x22 


$30.15 


33<x5% 


1.20 


20x24 


36.50 


4x5 


1.20 


20x26 


39.50 


4Kx6>^ 


1.75 


22x24 


. 40.15 


4^x6>^ 


1.80 


20x28 


42.55 


5x7 


1.95 


22x27 


45.15 


5x8 


2.30 


22x28 


46.80 


6^Ax8y2 


2.95 


20x30 


45.55 


7 X 10 


3.65 


22x30 


50.10 


7 X 11 


4.25 


24x30 


54.65 


8 X 10 


4.25 


25x30 


57.00 


10 X 12 


7.45 


24x36 


65.65 


7 X 17 


7.45 


24x40 


72.90 


11 X 14 


10.70 


28x36 


76.55 


8 X 20 


11.05 


30x34 


77.45 


12 X 20 


16.75 


26x40 


78 95 


14 X 17 


18.15 


30x40 


91.10 


16 X 20 


24.30 


30x60 


136.65 


17 X 20 


25.85 







Prices net. In lots of $25 00 net 
list value — discount 7%%. 

EASTMAN FILM DEVELOPING 
HANGER NO. 4 

For Eastman Professional Films 

4^ X 6>^ $ .90 

Price net 

CHANGE IN DISCOUNT 

The quantity discount of 40% 
which applied on orders for one 
dozen or more Eastman Studio 
Scales was withdrawn on February 
3. 1922. 



KODAK TRADE CIRCUIyAR 



NEW 

DIFFUSION DISKS 

Set of two diffusion disks for 
use with Eastman Project- 
ion Anastigmat lens, f.4.5, 
10 inch focus, as supplied 
with Eastman Projection 

Printer 8 x 10, $23.00 

Price net. 

Set of three diffusion disks for 
use with Eastman Project- 
ion Anastigmat lens f.8, 
1% inch focus, as supplied 
with Eastman Projection 
Printer 5 X 7, 21.00 

Set of two diffusion disks for 
use with Kodak Project- 
ion Printer, 11.50 

Dealers' Discount 25% 



GOODS 

PROJECTION ANASTIGMAT LENS 

Eastman Projection Anastig- 
mat lens, f.4.5, 10 inch 
focus, as furnished with the 
Eastman Projection Print- 
er 8 x 10, $107.50 

Price net. 

Eastman Projection Anastig- 
mat lens, f.8, 7/^ in. focus, 
as furnished witi East- 
man Projection Printer 
5x7, 54.50 

Kodak Projection Anastig- 
mat lens, f.6.v3, 5/4 inch 
focus, as furnished with 
the Kodak Projection 

Printer,.. 37.50 

Dealers' Discount 25% 
X-RAY DEVELOPING POWDER 

No. 4, sufficient for 5 Gals, 
of ready-to-use solution, 

each, $4.75 

Dealers' Discount 33 >^ % 



NEW AERO CAMERA PRICES 

The following prices on Aero Cameras and Aero Camera accessories 
became effective on February 3, 1922, superseding all prices published 
prior to that date: 



HAND HELD AERO CAMERA 

Model A-T 4x5, fitted with 
10 in. f.4 5 Hawk Eye 
-Aerial lens, including one 
Graflex magazine holder. .$265.00 

Dealers' Discount 15% 
MAGAZINE PLATE HOLDER 
Model A -I, for 4 X 5 plates 

or cut film, capacity 12, .. $17.50 
Dealers' Discount 30% 
AUTOMATIC AERO FILM CAMERA 
Model K-I. 18 x 24 cm., fit- 
ted with 20 inch f. 4. 5 
Hawk Eye Aerial lens, not 
including Wind Motor,.. $981. 00 
Do., fitted with No. 18 B. & 
L. Tessar vSeries Ic, f.4.5 
lens, not including Wind 

Motor, 764.00 

Dealers' Discount 15% 



WIND MOTOR 

For Model K-I Automatic 
Aero Film Camera, includ- 
ing Venturi Tube, flexible 
cable and suction tube. . $175.00 
Dealers' Discount 15% 

ANTI VIBRATION GIMBAL 
SUSPENSION MOUNT 

For Model K-I Automatic 

Aero Film Camera $160.00 

Price net 
MODEL K-2 AUTOMATIC AERO 
FILM CAMERA 
18 X 24 cm., fitted with 20 
in. f.4.5 B. & L. Tessar 
lens, includingVenturi Tube 

and Direct Finder $1289.00 

Do. , fitted with No.18 B.&E. 

lens, vSeries Ic, f.4.5 1072.00 

Dealers' Discount 15% 



KODAK TRADE CIRCUIvAR 



SUSPENSION MOUNT 

For Model K-2 Automatic 

Aero Film Camera $150.00 

Dealers' Discount 25% 
AERO FILM DEVELOPING 
MACHINES 
For K-1 and K-2 Aero Film 

Cartridges $950.00 

Dealers' Discount 15% 



"A" GLASS FILTERS 

Mounted in screw-on cells for 
K-1 or K-2 Automatic Aero Cam- 
eras, 



For 12 in. lens $66.00 

For 20 in. lens 90.00 

Dealers' Discount 15% 



OTHER PRICE CHANGES 

Since the publication of the January Trade Circular, the following 
price changes have been made. Please correct your Condensed Price 
List accordingly. 



Effective Janaury 17, 1922 



Effective January 18, 1922 



PHOTOGRAPHIC PLATES 

(Dealers' Condensed Price List, 

pages 83, 84) 

Royal Plates (Special Extra Rapid, 
Polychrome and Process,) Seed 
Plates (R), Stanley Plates, 

Size Price Size Price 

per doz. per doz. 

8 X 20 $13.65 18 x 22 $34.25 

16x20 24.75 20x24 42.75 

Dealers' Discount unchanged 

Wratten and Wainwright Panchro- 
matic, Process Panchromatic and 
"M" Plates, 



HYDROCHINON 

(Dealers' Condensed Price 
page 43) 

1 oz. Can 

X lb. Can 

% lb. Can 

1 lb. Can 



List, 



.25 

.87 

1.58 

3.00 



lb. Tin 14.75 

Dealers' Discount 33^% 
In 25 lb. lots assorted, 40% 



Effective Febriiarv 9, 1922 



Size 



Size 



Price 
per doz. 
12x20 $38.15 
16 X 20 43.05 

Dealers' Discount unchanged 



18 
20 



X 22 
x 24 



Price 
per doz. 

$59.85 
74.55 



VEST POCKET AUTOG. KODAK 

(Dealers' Condensed Price List, 

page 14) 

Regular, wnth meniscus achromatic 

lens $6.50 

Regular, with R.Pv. lens 8.00 

Special, fixed focus model, with 

KodakAnastigmatf.7.71ens,$12.00 

Dealers' Discount 32% 



150 SALES A MONTH ON ONE ITEM 

One Kodak dealer in a moderate sized city sells 150 copies of 
Kodakery each month over the counter — at 5 cents a copy. He 
was so sure they would sell that he bought 100 copies the first 
month. 

Thousands of copies are being sold in this way now. But 
many dealers are overlooking this sure bet. 

Each copy costs you 2/^ cents and you make 2/^ cents profit 
per copy. 

Please order in lots of ten or more. 







Take a KODAK with you 



A complete stock of Kodaks and Brownies awaits 
your inspection here. We have them for the 
pictures you want to make ami at the price you 
have in mind. 

Autographic Kodaks $6.50 up 
Brownies $2.00 up 

Richard Roe & Co. 

1101 Tripod Avenue 



Free on request: Cut of illustrntion only. Double Column 131 A. vSingle Column 131 B. 



Pott TkADE ClkCVLAf]pN OhiLf. 



Canadian Kodak Co., Limited 

Trade Circular 



"FOR YOUR INTERESTS AND OUR OWN' 



Vol. XVIII., No. 11 



TORONTO, CANADA 



Marfeh. 1922 



AS OTHERS SEE US 



Catlada's econoftiic situation as 
compared with other countries of 
the world at the present time, is 
briefly summed up by Barro7i' s 
Natiojial Financial Weekly/ in an 
editorial which again becomes the 
subject of an article in the Wall 
Street Jo iiYnal 2X a little later date. 
To see ourselves as others see us, 
particularly through the columns 
of such influential U.S. publica- 
tions, at this time of general re- 
construction, is both interesting 
and encouraging. The editorial 
says: — 

Canada has her troubles. They are the 
lesser problems of resumed growth, not 
of reconstruction. She has no war cur- 
rency to deflate. Her budget practically 
balances. In foreign trade her cash 
position is stronger than a year ago. Her 
production increases. No other country 
in the world can point to the combination 
of all these factors at the beginning of 
1922. 

If the course of exchange be true 
augury of 1922 eventualities, the Canadian 
outlook is 100% better than a year ago. 
The new year opened with Montreal 
dollars at a 5% discount. The old year 
began business with Montreal dollars 
worth 85 cents apiece in New York. 

In the particulars which receive first 
consideration when methods of actual re- 
construction are authoritatively discussed, 
currency, budget and foreign trade, the 



Dominion saitisfies tlie re(5[uirements of 
international credit. 

But for railway investments, public* 
revenue for two-thirds of the current 
fiscal year would exceed expenditure by 
a surplus almost again as large as the 
deficit of $26,000,000 disclosed. Revenue 
is larger than in 1920. 

Originating a generation ago, the Can-" 
adian Railway problem outranks all oth- 
ers in fundamental importance. But it 
has always been and remains a detail of 
growth, huge as it bulks today. 

Actual gain in cash position of Can- 
adian foreign trade is stronger by $150,- 
000,000 than 12 months ago. Both ex- 
ports and bank clearings have declined 
less than our own. 

Land values have happily escaped most 
of the inflation which carried wheat on 
the ground from 70 and 80 cents a bushel 
to $2 and $3. Pessimism, faithfully por- 
trayed by commercial reviews, in their 
New Year's greetings, has, as was hum- 
an , run riot in western mercantile cen- 
tres. The fundamentals, calling for 
more industry in compilation, have been 
neglected. 

Grain production is of record size. 
At the lowest prices since 1915 the farm- 
er receives more real value of all kinds 
out of those prices than wheat boards, 
could ever bring to him, I^and values at 
least have not to i^indergo the sharpeif 
wrenches of deflation. 

Immigration sets in. Building revives 
and building costs decline. Production 
increases. Where is the outlook better 
or as good?— -Kxph^nge. 



KODAK TRADE CIRCUI^AR 



SEND THEM IN NOW 

Every Kodak and Brownie Cam- 
era in your community should be 
active — a consumer of film and as 
such a profit maker for you and 
for us. 

But not all of them are. Why? 

In many cases because of the 
need for repair or some trifling 
little adjustment. 

It is the nature of the large ma- 
jority to move along ihe lines of 
least resistance. It is easier to let 
the Kodak that is in need of re- 
pairs remain on the shelf or in the 
bureau drawer than it is to take it 
to John Doe's store and have him 
send it to Toronto. 

But it is not good for Mr. Doe's 
cash register. 

A little time and trouble taken 
to induce your customers to have 
their cameras overhauled will pay 
big dividends in film sales. 

And now is the time to look to 
repairs. You are not too busy at 
your Kodak counter to invite your 
customers to bring in their cameras 
for inspection. We are not too 
busy in our repair department to 
look after any that are in need of 
repairs and to render prompt ser- 
vice. 

In a few more weeks it will be 
different. Pressure of work will 
then make it impossible for us to 
return the cameras to you with the 
same dispatch. 

Send them in now. 

A letter to your customers, tell- 
ing telling them that camera in- 
spection is a part of your regular, 
free Kodak Service, will pave the 
way to increased film sales a little 
later on. Our advertising depart- 
ment will gladly furnish copy -for 
such a letter if you wish it. 



SPECIAL LAMPS FOR 

EASTMAN PROJECTION 

PRINTERS 

The Lamps we are now supply- 
ing with the Eastman Projection 
Printers, Nos.l and 2, are especially 
made for us and duplicates can be 
obtained only through us. In fu- 
ture two lamps will be regularly 
supplied with each printer, at no 
extra charge. In order that the 
customer may have one always in 
reserve, a duplicate should be or- 
dered as soon as a lamp burns out. 
In ordering lamp for the No. 1 
Printer, please specify whether you 
desire the pear-shaped lamp now 
being supplied with this apparatus 
or the round lamp as supplied here- 
tofore. 

STOLEN CAMERAS 

On the night of February 14th, 
a robbery occurred in the store of 
Walter Galloway, 135 Hastings St. 
E., Vancouver, B.C. 

On taking inventory afterwards 
the following cameras were miss- 
ing:— 

Serial Nc. Description of Camera 

67196 No. 3 A Autog. Kodak, R. R. 

Lens. 
58068 No 3 A Autog. Kodak Junior, 

R.R. Lens. 
68629 No. 3A Autog. Kodak, f .7.7 lens. 
50537 No. 3A Autog. Kodak Junior, 

R R. Lens. 

146953 No. 2C Autog. Kodak Junior, 

R.R. Lens. 

146954 No. 2C Autog. Kodak Junior, 

R.R. Lens. 

301718 No. 1 Autog. Kodak Junior, 
Single Lens. 

301791 No. lA Autog. Kodak Junior, 
R.R. Lens. 

365573 No. lA Autog. Kodak Junior, 
R.R. Lens. 

99649 No. 2C Folding Autog. Brownie. 

240699 No.2A Folding Autog. Brownie. 

265680 No. 2A Folding Autog Brow- 
nie, Single Lens. 

87055 No. 3 A Folding Autog. Brow- 
nie, R.R. Lens. 

1 229505 Vest Pocket Kodak , R . R . Lens . 

856425 Vest Pocket Kodak, SingleLens. 



KODAK TRADE CIRCUIvAR 



PRICE CHANGES 

The 1922 Dealers' Condensed Price List, corrected to March 1st, 
1922, has gone to press. Copies will be mailed to all dealers early in 
April. When your Price List comes, please see that those of the 
following changes which have become effective since March 1st are made. 



Effective February 22, 1922 



Bausch & Ivomb Extreme Wide 
Angle Series V, f.l8 



No. 75 AERO PANCHROMATIC 
FILM 

For Model K-1 Eastman Topographic 

Camera 

Rolls 9>^in. X 25 ft. (for 37 exposures) 

each, $16.40 

Rolls 9^ in. X 50 ft. (for 70 exposures) 

each, 30.65 

Rolls 9^ in. x 75 ft. (for 100 exposures) 

each, 45.00 

Dealers' Discount 20% 



Effective March 14, 1922 



BAUSCH AND LOME LENSES 

(1922 Condensed Price Ivist, pages, 35,36) 



Bausch & Ivomb Tessar 
Series IIB, f.6.3. 



2A 

3 

4 

5 



No. 



lycns in 
barrel 

$26.00 
33.00 
35.00 
36.00 



No. 

5K 

5A 
6 

7 



I,ens in 
barrel 

$45.00 
51.00 
62.00 
84.00 



No. 

1 

2 

3 

4 

5 

6 

7 

8 

9 
10 
11 
12 



lyCns & Barrel 
with Iris Diaph. 

$24.00 
24.00 



No. 

3 
4 



I,ens & Barrel 
with Iris Diaph. 

$30.00 
36.00 



Bausch & Ivomb Convertible 
Protar L/enses, Series Vila. 



I,ens & Barrel 
with Iris Diaph. 

$51.00 

54.00 

59.00 

57.00 

62.00 

70 00 

67.00 

75.00 

87.00 

82 00 

94.00 
116.00 



No. 

13 
14 
15 
16 
17 
18 
19 
20 
22 
25 
28 
30 



lyCns & Barrel 
with Iris Diaph. 

$ 106.00 
128.00 
150.00 
149.00 
171.00 
201.00 
189.00 
219.00 
246.00 
344.00 
450.00 
597.00 



Dealers' Discount 33^^; 



Bausch & L/omb Tessar 
Series Ic. , f .4.5. 



12 

13 

14 

15 

15A 

16 



I^ens & Barrel 
with Iris Diaph. 

$30.00 
35.00 
40.00 
45.00 
55.00 
68.00 



No. 

17 
18 
18A 
19 

20 



I^ens & Barrel 
with Iris Diaph. 

$110.00 
150.00 
200.00 
250 00 
350.00 



X-RAY DEVELOPING POWDERS 

(1922 Condensed Price I^ist, page 69) 
No. 2 package of 6 powders, $0.60 

No . 3 package for 1 Gal . ready- 
to-use solution, ,85 
No . 4 package for 5 Gals . ready- 
to-use solution, 3.50 
Dealers' Discount 33>i % 

Note:- No. 1 Package of 6 powders has 
been discontinued. 



NEW GOODS 



NEW SIZES OF FILM HANGERS 

In addition to the sizes of Eastman 
Film Developing Hanger No. 4 for East- 
man Professional Films, announced in 
the December 1922 Trade Circular, we 
will also supply :- 

AV^ X 6'A, each $0.90 

Price net 

Two new sizes of the No . 2 Hanger are 
also available . These are: - 

10x12, each, $1.15 

11 X 14, each, 1 .50 

Prices net. 



KODAK B.B. SHUTTER AND KODAK 
ANASTIGMATf.7.7 LENS 
This lens and shutter equipment as 
regularly listed for the Kodak Juniors 
and Autographic Kodaks will now be sold 
separately as follows:- 

Ivist Price $14.25 

Dealers' Discount 33>^% 

NEW KODAK ANASTIGMAT f.4.5 
LENSES 

size of plate Equivalent I,ens in barrel 

No. covertd with Focus with Iris 

stop f.4.5, In. Inches Diaphragm 

35 6^x8%, 10 inch $108.00 

36 8 X 10, 12 inch 150.00 

Dealers' Discount 33>i% 




Keep the story 

with a KODAK 

There is always a story waiting for your 
Kodak, and at our store a complete stock 
of Kodaks and Eastman accessories awaits 
your inspection. See them here. 

Autographic Kodaks now $6.50 up 
Brownies $2.00 up 

RICHARD ROE & CO. 

1101 Tripod Avenue 



Free on request: Cut of illu.strntioti only. 197-A. 



FOR TRADE CIRCULATION ONLY. 



Canadian Kodak Co., Limited 

Trade Circular 



'FOR YOUR INTERESTS AND OUR OIVN' 



Vol. XVIII , No. 12 



TORONTO, CANADA 



April, 1922 



MAY AND JUNE ADVERTISING 



In the advertising world there 
has been a tendency to define the 
value of magazine circulation in 
terms of so many millions. 

We say that Everywoman's 
World has 105,000, the Family 
Herald and Weekly Star has 150,- 
000, MacLean's 100,000, Canadian 
Home Journal and Western Home 
Monthly about 45,000 each, and so 
on. Our total circulation for May 
and June advertising is upwards of 
two and a half millions. 

To count a million would be a 
day's work for a strong man and a 
bad day's work in every way. We 
may know that the presses of one 
magazine turn out a Kodak adver- 
tisement every second and that they 
must be run all day every day for 
a week to turn out enough Kodak 
advertisements for a single issue. 
This is interesting but meaningless 
information. 

"Circulation" has little meaning 
when applied to so many copies of 
such and such magazines. But it 
means something when you think 



of it as so many Tony De Veccios 
and so many John D. Vanderbilts 
and their wives and daughters and 
sons and relatives and friends and 
business acquaintances — having as 
many interests as there are persons 
concerned, but all having one in- 
terest in common — taking pictures 
the Kodak way. 

We are printing in the Trade 
Circular from month to month a 
schedule of magazine insertion dat- 
es with miniature reproductions of 
the advertisements. On the back 
page is the principal subject ar- 
ranged for newspaper use. 

This advertising is a current of 
high voltage and you get the full 
benefit of its power when you turn 
the switch which controls your win- 
dow displays and your other local 
advertising. That "switch" is sim- 
ilarity of copy and simultaneous ap- 
pearance. 

For greatest results, use copy in 
your own local advertising similar 
to that which we are using nation- 
ally — and use it at the same time. 



KODAK TRADE CIRCULAR 



THE SCHEDULE FOR 
MAY AND JUNE 





May 


June 




No. 


No. 


Everywoman's World 


4 


7 


MacLean's Magazine 


4 


6 


Canadian Home Journal 


4 


6 


Western Home Monthly 


4 


6 


Saturday Night 


4 


7 


La Canadienne 


4 


6 


La Revue Moderne 


4 


6 


Family Herald & Weekly Star 


4 


6 


Canadian Countryman 


X 


5 


Farmer's Advocate 


X 


5 


Farm and Dairy 


X 


5 


Farm '& Ranch Review 


X 


5 


Grain Growers' Guide 


X 


5 


Nor' West Farmer 


X 


5 


Farmer's Weekly La Presse 


4 


6 


Le Samedi 


4 


6 


Toronto Star Weekly, 






Rotogravure 


4 


6 


Montreal Standard, Rotogravu 


re 4 


6 


Halifax Leader, Rotogravure 


4 


6 




71^^^ (^ ^(9^a^ with you 



It's all so easy the Kodak way, and the 
will be priceless to you later. You can spend y< 
in pictures. 



Autographic Kodaks $6.^0 uf 

Canadian Kodak Co., Limited Toronto, Canada 




All out-doors invites your 
KODAK 

yiutographic Kodaks $6.50 up 
Canadian Kodak Co., Limited, Toronto, Canada 



No. 6 

Note :— The May Ad- 
vertisement for Farm 
publications is not repro- 
duced, as a suitable en- 
graving for publication 
could not be procured in 
time. 

This Ad features a 
Kodak picture of a typi- 
cal farm scene and the 
text points the personal 
human touch in Kodak 
pictures that are made in 
and around the farm 
home — pictures of broad 
meadows, of fine cattle, 
of the children, their 
camping parties and pic- 
nics. "They're your Pic- 
tures" is the story that 
this advertisement driv- 
es home. 



r c. 4 



KODAK I'RADE CIRCULAR 











i 




1 m^B^^^^^iH 




\ 




GRAFLEX 

The basic Craflcx features arc as vali.able when making injoor portraits or siow snap-shot! as when 
catching swift action scenes. The reflecting mirror shows a big, brilliant image of the subject, right side up 
Vou hioa when the focus is sharp. Voii in what the view includes. High speed lens and efficient shutter 
facilitate proper exposurc-especially if the lens is the Kodak Anast,gmat/4.5. ^^^ 

(% 

Canadian Kodak Co., Limited, Toronto, Canada \^ 






Take a KODAK with you 

Dad showing Billie and Bess a trick of the trade 
makes a picture you want of the fishing excursion. 

There will be plenty of such trips this summer 
■ — even if you only get away a day at a time — and 
chances for pictures are endless. The fann itself is 
full of them. 

It's all easy the Kodak way. 



Autographic Kodaks $6.^0 up 
At your dealer's 



Canadian Kodak Co. Limited, Toronto, Canada 



No. 7 



No. 5 



ANOTHER ROTOGRAVURE POSTER 



The full page Kodak Ads that ap- 
pear monthly from April to August 
in the Rotogravure Section of the 
Toronto Star Weekly, Montreal 
Standard and Halifax Leader, 
make excellent window posters. 
They are large — 18 x 22 inches. 
Mounted on a card or placed in a 
frame or just stuck on the display 
window with adhesive tape, they 
furnish the link to connect your 
store with our advertising. 

Whether these papers are cir- 
culated in your locality or not, the 
posters will help you to connect 
your store with Kodaks in the 
minds of your public, for the same 
advertisement usually appears at 
the same time in national maga- 



zines and farm papers, some of 
which find their way into every 
city, town, village, hamlet or rural 
route in the whole Dominion. 

We are sending one of these 
posters to you in the mail each 
month and will continue to do so 
until August. They are mailed to 
arrive on or about the day that the 
advertisement appears in the news- 
papers, magazines and farm papers. 
The next will come about the end 
of the second week in May. It will 
be the same advertisement as No. 
4, reproduced in miniature on the 
opposite page. 

See that it has a prominent place 
in your display window for a week 
preceding the holiday, May 24th. 



KODAK TRADE CIRCULAR 



A NEW ALBUM AND REDUCED PRICES ON THE 
KINGSWAY ALBUM 



Now is the time to push Albums. 
The Kodak Album has replaced the 
diary as an aid to recollection. Your 
customers who keep a systematic 
picture record will take the deepest 
and most consistent interest in 
photography. 

We are announcing a new addi- 
tion to the ajready attractive line of 
Kodak Albums. "The Oriental" is 
the name of this newcomer, which 
merits a "Top of the counter" posi- 
tion in your store, and a prominent 
place in the display window. 

It is a handsome Album, conser- 
vative in design and though moder- 




ate in price, has Kodak quality and 
Kodak dignity. 

The Oriental Album is of the 
loose-leaf open-back style. The 



Cover is made of fine quality gen- 
uine leather and finished in a new 
etched, brocade pattern of floral 
design. The word "Photographs" 
die sunk in gold appears on the up- 
per left corner of the cover. Fifty 
black leaves are held in place by 
means of a silk cord which passes 
through the cover and metal tubes. 
Furnished with black or olive 
brown covers 
es: — 

The Oriental Album 

Style Size 

A 5x8 

B 7x11 

Extra leaves, per package of 12 

A 5x8 .18 

B 7 X 11 .25 

Dealers' Discount 40% 

Note: — Special quantity discounts 
which apply on Balmoral, Damascus, 
Glendale, Kingsway, Kodak, Strand, 
Toledo and Westminster Albums 
in lots of $50.00 and $100.00 list 
value, will apply also to the 
Oriental Album. 



in the following siz- 



Price 

$2.90 

4.00 



The Kingsway Album 



J 11& fviiigsTTay .f-viuuiii 

New reduced prices on the Kingsway Album l)ecame effective on April 
I2th. Please note the corrections on page 88 of your new Condensed Price- 
IJ.st. 



vStyh 

A 
B 



Size 

5/2 X 7 
7 X 10 
Dealers" Discount unchanged. 

ON THE BACK COVER 



Price 

$2.75 
3.75 



Every month on the back cover 
of the Trade Circular will be found 
a seasonable advertisement espec- 
ially prei)ared by the Kodak adver- 
tising department for your use in 
your newspaper. This advertising 
is supplied in two forms, either cut 
of iliu.stration alone or complete 



electrotype of both illustration and 
text. 

This month's ad contains a line 
drawing of the photograph that is 
being used extensively in our May 
national advertising, and offers a 
direct tie-up between Kodak pub- 
licity and your store. 



KODAK TRADE CIRCULAR 



A NEW ENLARGEMENT iMOUNT; 
NEW PRICES ON SOME OTHER MOUNTS 



r 



There is big business to 
be done in enlargement 
mounts, properly displayed. 
The new De Luxe is worth 
featuring in your best win- 
dow. Alone, they are at- 
tractive with their deckled 
edges, their pressed marg- 
ins and tinted print "Fram- 
es." With suitable enlarge- 
ments mounted on them, 
they will attract even more 
attention and create a de- 
mand for both mounts and 
enlargements. 

The De Luxe Enlarge- 
ment Mounts are made of 
a fine quality of bristol 
stock with centres plate 
sunk and tinted to give the 
effect of double mounting. ■ 

They are furnished in j 

two colors — White and '• — — — — — 

India Buff, with sizes and prices as quoted below. 

The new reduced prices on Remington, Woodmere and Vista Mounts 
became effective on March 27th. These new prices should be inserted on 
pages 91 and 92 of the 1922 Condensed Price List. 

The De Luxe Enlargement Mount 




No. 
C 
I) 
P 


For 

5 

61/2 

8 


Prints 
X 7 

X 81/2 

X 10 


Size Outside 
91/8 X llVs 
10% X 12% 
12 X 14 

The Remmgton Mount 


Per Dozen 

$1.25 
1.50 
1.85 


Per 100 

$ 9.00 

11.00 

13 50 


No. 
391 
392 
393 
394 


For 
5 

6V2 
8 
6 


Prints 
X 7 
X 8% 
X 10 
X 10 


Size Outside 

8 X 10 

10 X 12 

12 X 14 

10 X 14 

The Woodmere Mount 


Per Dozen 

$ .90 
1.25 
1.50 
1.50 


Per 50 

$3.50 
5.00 
6.00 
6.00 


No. 
401 
402 
403 


For 

5 

6V2 

8 


Prints 
X 7 

X 81/2 

X 10 


Size Outside 

8 X 10 

10 X 12 

12 X 14 

The Vista Mount 


Per Dozen 

$ .90 
1.25 
1.50 


Per 50 

$3.50 

5.00 

6.00 


No. 
381 
382 
383 


For 

5 

6y2 

8 


Prints 
X 7 
X 8% 
X 10 


Size Outside 

8 X 10 

10 X 12 

12 X 14 


PL-r Dozen 

$ .70 
.85 
.95 


Per 50 

.$2.75 
3.25 
3.75 



KODAK TRADE CIRCULAR 



A NEW KODAK ADVERTISING POST CARD 



Kodak advertising Post Cards 
have been used by Kodak dealers 
very successfully. The idea is 
sufficiently novel to attract many 
times the attention given to a cir- 
cular, and the advertising is per- 
sonal without being impertinent. 

The cards are Velox Post Cards. 
On the back, as illustrated belovs/, 
are printed a photograph and a note, 
apparently handwritten, addressed 
to Jane and signed by Mary. On 
the address side in similar script, 
Mary advises her friend to buy of 
the Kodak dealer who mails the 
cards. Here is what she says: "A 
store that always carries a com- 
plete line of Kodaks, Brownies, 
film and sundries, is a great help 



in picture making. That's why I go 
to—." 

At the bottom in "Mary's" 
handwriting the dealer's name and 
address is so cleverly inserted that 
it appears to be individually written 
as an integral part of the note. 

Half of the face side is reserved 
for the name and address of the 
customer or prospect to whom you 
mail the card. 

The price of these cards printed 
as described is $10.00 per thousand, 
net. Fractional lots above 1,000, 
such as 1,250, 2,300, etc, will be 
figured at the thousand price. Lots 
of less than a thousand will be 
figured at the thousand price, plus 
$1.00. The smallest order accepted 
is for 400 cards ($5.00 net). 














LE DOMAINE DU KODAK 

Distribute these books by mail or suggestion now. Drop a postcard to 

over the counter to the French ^he Advertising department re- 

speakmg Kodakers m your locality. . , r , , , 

Your name, printed on the back, Q^estrng your share of these books, 

will bring customers for more film, They're nearly ready. Free in rea- 

paper and accessories. Act on this sonal)lc quantities. 



KODAK TRADE CIRCULAR 



THE NEW CONDENSED PRICE LIST 

Owing to conditions that existed It is a difficult matter to publish 

in the printing trade locally in the a Price List of so many items with- 

summer of 192 1, we were unable to out mistakes. It seems that a few 

pubhsh as usual a Dealers' Con- will occur in the preparation of the 

densed Price List for the year. ^^p^ ^^ ^^ ^^^^^-^^ -^ ^pi^^ ^f ^11 

You have had no such list since precautions. Please excuse the fol- 
1920. In the interval price changes lowing and make the necessary 
have been numerous and if all the corrections in your copy of the 
corrections have been made in your Price List : — 
old Price List, it must look some- 
thing like the school boy's text P^ge 38, under the heading 'Xens 
book at the end of the term, and Boards for Graphic Cameras," the prices 
like the same text book, will be '^^^^"^ ^^ ^' follows :- 

iimt nhniit rpprlv for tVip cmr» lif^ir* '^^'^ ^ '^^'^' ^°^' Speed Graphic Camera, $0.70 

just aoout reaay tor tne scrap neap. 4^5 f^^. gp^^^ Qj.^pi^i^ Camera, .85 

You will be able to relegate it 31^ x 51/2, for Speed Graphic Camera, .85 

where it rightly belongs in a few 5 "^ ^ ' I"'' S^^^^ Graphic Camera, i.oo 

1 <^ J o 5x7, for Stereoscopic Graphic Camera 1.10 

^, T^ 1- • r 1 T^ 1 > Page 58, under the heading "Kodak 
I he 1922 Edition of the Dealers Dry Mounting Tissue," the size listed 
Price List, corrected to March ist, 3>4 x 2^ should be 3^^ x 3^^, and the 
1922, is off the press and will be size 4y2 x 6^ should be 4^ x 6^. 
distributed by mail about the time p,g, 7^^ ^ode Letter for the Dealers' 
that this Trade Circular is in your Discount on Ground Glass Substitute 
hands. should be "K" and not "X'' and on 
^ ... Acid Hardener, the Discount Code 
Ihe new List is an improvement should read "KX" and not "K". 
in many respects on all its predec- 
essors. We have torn the whole Page 81, P.M.C. Bromide, size 11 x 11 
book to pieces and put it together on should be 11 x 14. 
a systematic basis, placing related p^^^ 93, Kodak Snapshot Frames 
Items together in such a way that ^^re omitted from- the Price List in 
you can easily find them. The new error. These should be listed in the fol- 
classification may seem a little lowing sizes on page 92. 
strange at first, but once familiar por Prints Each 
with the plan, it will be a simple 2V4 x 31/4 $0.11 

matter to locate any item without 1% x 4% .".'.'.'.'.'.'.'.'.".".".".".'.'.'.'.'.' '.11 

a reference to the index. 3%x4% ...!....... u 

314 X 51/2 15 

And yet the index is more com- ^^2 x 51/2 (Post Card) 16 

plete than ever. It contains many ^^s'' ."^f '■^'":";'. .21 

more references and additional 6V^ x 8V2 28 

cross indexings than the 1920 edi- 8 x 1-0 35 

tion. P""^^ ^^' 

A ,1 1 ^1 ^ -11 Further corrections on account of 

Another change that you will ap- ^^-^^ ^j^^^^^^ ^-^^^^ March 1st, should 

preciate is the addition of bond ^^ ^.^^e from the announcements ap- 

paper interleaving, which furnishes pearing elsewhere in this Issue and in 

blank pages for corrections in ink. the March Trade Circular. 



KODAK TRADE CIRCULAR 



Keep the story 

with a KODAK 

Autographic Kodaks S6^up 
RICHARD ROE & CO. 1201 Tripod Avenue 




TWO NEW KODAK 
ANASTIGMATS /.4.5. 

Kodak Anastigmats /.4,5 in 
service have demonstrated that 
they are in every sense the product 
of exact science. The public will 
therefore welcome the announce- 
ment of two new numbers, 35 and 
36, with a greater covering power 
and longer focal lengths than any 
hitherto supplied, making these 
lenses available for use on 6^ x 8K> 
and 8 X 10 cameras. 

These lenses will be fitted to 
certain Graflex Cameras as listed 
below, but they will also be sold 
separately. 

The details and [)rices are as 
follows ; 

Kodak Anastigmat f.4.5 Lenses: 



THE NEW CAR CARD 

This new Card, No. 826, though 
not yet ready, will be available 
early in May and should be ordered 
now to assure receiving some of the 
available supply, which will be 
limited. 

Please do not ask for these signs 
unless they are intended for use in 
the cars. They are free in quantit- 
ies for bona fide street car adver- 
tising with dealer's name and ad^ 
dress in the space indicated by the 
name "Richard Roe, etc." 

For obvious reasons we will not 
supply the same design to more 
than one dealer in one town. Hence 
the rule must be — first come, first 
served. When ordering please spec- 
ify the exact number that you will 
need. 



Size of Plate 
covered with Stop 
/.4.5 
No. Inches 

35 6J^ X 8^ 

36 8 X 10 



K(|uivalent Focus 
Inches 

10 
12 

Dealers' Discount 33V:i% 



Lens in Barrel with 

Iris Diaphragm 

Price 

$108.00 
150.00 



Graflex Cameras Fitted with Kodak 

Anastigmat f.4 5. Lenses Prjc^. 

4 X 5 R. B. Auto Graflex with Kodak Anastigmat lens /.4.5 No. 35 $239.00 

Home Portrait Graflex with Kodak Anastigmat lens /.4.5 No. 36 344.00 

Dealers' Discount 32% 



KODAK TRADE CIRCULAR 



NEW PRICES CARDS 



Price may not 1)e the most talked 
of attribute of the goods you sell, 
but it is something that people want 
to know. Now that lower prices are 
in effect, it is doubly important that 
the Kodaks you display in your 
windows and cases should tell how 
much they cost. 

New Price Cards were recently 
prepared for all models of Kodaks 
and f3rownies. These you received 
by mail a few weeks ago, but we 
must apologize for a mistake in 
printing one of the cards. 

The price on the card for the 
\^est Pocket Autographic Kodak 
v^pecial with Kodak Anastigmat /. 



6.9 lens, is $8.00. This obviously is 
a mistake, $8.00 being the price of 
the Vest Pocket Autographic 
Kodak, Regular Model, with Rapid 
Rectilinear lens. Another card for 
the Special Kodak with f.6.g lens 
will be found herewith. Will you 
please use this to replace the one 
that was included with the set ori- 
ginally made. 

When your price cards become 
too soiled for further use, a card 
addressed to the Advertising de- 
partment, requesting another set, 
will bring new price cards by re- 
turn mail. 



PHOTO MAILERS 



For mailing photo- 
graphs mounted or 
unmounted, t.hese 
Photo Mailers will 
find a ready sale. They 
are made of a firm 
corrugated board and 
brown kraft wrapper, 
in twelve sizes, par- 
celled twenty-five to a 
package, and orders 
accepted for twenty- 
five or multiples 
thereof. 




No. 


Size Outside 


Per 100 


No. 




Size Outside 


Per 100 


1 
2 
3 
4 
5 
6 


4/x7 
5/x 73/ 
6/x9/ 
7^8 X 10/ 
7/x9/ 
8/ X 10/ 


$2.80 

3.25 
4.10 
4.75 
4.75 
5.20 

Dealers' 


7 

8 

9 

10 

11 

12 

Discount 


33Vs% 


8/xll/ 
9/xll/ 
10/ X 12/ 
12/xl5/ 
7/xll/ 
5/x 8/ 


$6.00 

6.20 
7.50 
11.00 
5.50 
3.60 



10 



KODAK TRADE CIRCULAR 



PRICE CHANGES 

The following price revisions, which have been made since the last 
Trade Circular was published, should be noted in your copy of the new 
Dealers' Condensed Price List. 



I Effective March 14th, 1922 [ I 

Amateur Delivery Envelopes 

(1922 Condensed Price List, page 56) 

Per 100 Per 1000 

No. 1 $0.90 $8.00 

No. 2 1.00 9.00 

No. 3 1.20 11.00 

Prices net 

] Effective March 27th, 1922 j 

Hydrochinon 

(1922 Condensed Price List, page 68) 

1 oz. can $ 0.24 

'4 lb. can 78 

Yz lb. can 1.45 

1 lb. can 2.75 

5 lb. Tin 13.60 

Dealers' Discount, 2)V'k% 
In 25 lb. lots assorted, 40% 

I Effective April 5th, 1922 j 

Kodak Safelight Lamp 

(1922 Condensed Price List, page 53) 

Kodak Safelight Lamp, with 5x7 

Scries 1 Safelight, $4.00 

Dealers' Discount 33V:i% 

I Ivffective, April 6tli, 1922 | 

Carrying Case 

(1922 Condensed Price List, page 40) 

Grain Leather Carrying Case for 
Vest Pocket Autographic Kodak 

Special, $1.50 

Dealers' Discount, 30% 



Effective April 6th, 1922 [ 

Graflex Cut Film Holder 

(1922 Condensed Price List, page 32) 

For Films Price 

5x7, each $4.00 

Dealers' Discount 30% 

I Effective, April 17th, 1922 | 

Kodak Auto-Focus Enlarger 

(1922 Condensed Price List, page 32) 

List Price $40.00 

Dealers' Discount 25% 



Effective, April 17th, 1922 



Potassium Iodide 

(1922 Condensed Price List, page 67) 

1 oz. Bottle $0.48 

Bottle 1.60 

Botde 3.10 

1 lb Bottle 6.10 

Dealers' Discount 25% 



li lb 

yi lb 



Sodium Bisulphite 

(1922 Condensed Price List, page 67) 

1 oz. Bottle $0.15 

34 lb. Bottle 20 

1/2 lb. Bottle 30 

1 lb Bottle 50 

Dealers' Discount 33V.i% 



If it is'nt 

an Eastman — it is'nt 

Autographic 



KODAK TRADE CIRCULAR 



11 



DISCONTINUED 

The following have been discon- 
tinued and will not be supplied in 
future. 

( 1922 Condensed Price List, 
page 83.) 

Brownie Post Cards, size 2^4 
X 434 » of Velox and Solio. 

Velox Lantern Slide Mats (not 
included in the 1922 Condensed 
Price List.) 

( 1922 Condensed Price List, 
page 79.) 

The manufacture of the Stan- 
dard A Grade of Eastman Bromide 
Paper has been discontinued. 

( 1922 Condensed Price List, pag- 
es 20-21.) 

The Revolving Back Cycle Gra- 
phic Camera is discontinued in sizes 
4 X 5 and 8 x 10. 

(1922 Condensed Price List, 
page 20.) 

The No. 17 B. & L. Tessar, Ser- 
ies Ic, fA-S Lens is discontinued as 
equipment for the Home Portrait 
Graflex Camera 5x7. 

(1922 Condensed Price List, 
pages 19-21.) 

B. & L. Kodak Anastigmat /.6.3 
lenses have been discontinued as 
equipment for the following Gra- 
flex and Graphic Cameras : — 

lA Autographic Graflex 
3A Autographic Graflex 
3.^ X 4>^ Auto Graflex 

4 X 5 Auto Graflex 

5 x 7 Auto Graflex 
Auto Graflex Jr., 
Revolving Back Graflex Jr., 
3A Compact Graflex 

5 X 7 Compact Graflex 
ZYa X 414 R. B. Telescopic Graflex 
4 X 5 R. B. Telescopic Graflex 
2>y^ X 5^ R. B. Auto Graflex 
4 X 5 R. B. Auto Graflex 



5 X 7 Press Graflex 

5 X 7 R. B. Cycle Graphic 

65^ X 8^ R. B. Cycle Graphic 

3^ X 4^ Speed Graphic 

4 X 5 Speed Graphic 
3^ X 5^ Speed Graphic 

5 X 7 Speed Graphic 



A NEW GRAFLEX GUT 
FILM HOLDER 

In addition to the four sizes of 
Ciraflex Cut Film Holders, Hsted on 
page 32 of the 1922 Condensed 
Price List, we are now able to 
offer for use with Auto Graflex Jr. 
and R. B. Graflex Jr., a 2^4 ^zVa- 
Graflex Cut Film Holder. 

List Price $2.25 

Dealers' Discount 30% 



ORDER BLANKS 

With his first shipment of Kodak 
goods, every dealer receives a pad 
of order blanks for his use 
when sending for more goods. 
These blanks are supplied for con- 
venience in ordering at your end 
and for swiftness in handling the 
order at our end. 

They are printed on a light 
weight bond paper so that the ord- 
er may be written in ink, copying 
ink if you wish to make a letter- 
press copy, or so that if two sheets 
are used with carbon paper between, 
a carbon copy is obtained for your 
files. 

li you are out of these blanks 
and would like some, include a re- 
quest for a pad in your next order. 
It will come with the goods. 




Take a KODAK with you 

The lake is just the place to go for pictures — 
our store is just the place to come to for film. 

Autographic Kodak $6.50 up 

Richard Roe & Company 

1201 Tripod Avenue 



Free on request: Ciit complete, illustration and text, double column, 97 A; Single Column, 97 B, 
Cut of illustration only, double column, 19H-A; single column, 19S-B. 



POR TRADE CIRCULATION ONLY, 



Canadian Kodak Co., Limited 

Trade Circular 



'FOR YOUR INTERESTS AND OUR OWN' 



Vol. XIX., No. 



TORONTO, CANADA 



May, 192: 



KODAK CUT FILM 



The old plate cameras are des- 
tined to come down out of the 
attic. 

Kodak Cut Film is going to put 
them at work again. 

Many au amateur of the "en- 
thusiast" type is going to get busy, 
because now he can pursue his 
photographic "work" without the 
bother of heavy glass plates. He 
can use his ground glass focusing 
device, his double swing back and 
his rising front and his various 
lenses and the various combina- 
tions of his lenses to his heart's 
content without tiring his muscles 
with the dead weight of glass 
plates. 

In placing the Kodak Cut Film 
on the market, we are not overlook- 
ing the oflfering at the same time of 
the equipment to make its use 
convenient. For a long time there 
have been numbers of amateurs 
who have been getting cut film on 
special orders and using it with 
makeshift equipment. Now that 
it is to be easy for them, we have 
no doubt that the demand will be 
large and immediate. 



The Kodak Cut Film will be 
furnished in 2^4 x 3>4, ^Ya x 4>4, 
3/4 X 5>^, 4x5 and 5x7 sizes. 
There will be new sheaths for all 
of these sizes except the 5 x 7> 
w^hich has already been provided 
for — 5 X 7 being a size used by both 
amateurs and professionals. The 
new Kodak Developing Box No. l, 
together with the Kodak Film 
Hangers, likewise provide for all 
the sizes smaller than 5x7. 

The market for these goods is 
ready made — and easy to reach. 
Every owner of a plate camera, the 
owners of many styles of Graflex 
cameras and all those owning 
Kodaks with combination backs 
are more than possible customers; 
they are probable customers. 

We shall go about reaching this 
market promptly through the 
Graflex and Kodak Catalogues and 
through extensive advertising in 
the amateur photographic maga- 
zines. The Graflex demand alone 
will be large, for this film is 
to be furnished in the Super 
Speed as well as in the regular 
speed. 

There's business for you in the 



KODAK TRADE CIRCULAR 



new Kodak Cut Film. The prices 
follow. 

KODAK CUT FILM 

Regular Super 

Speed Speed 

Catalogue Catalogue 

List List 

2^4 X 3% per doz. $ .45 $ .50 

VA X 4^ per doz, ,65 .75 

3H x5V2 per doz. .90 1.00 

4x5 per doz. .90 1.00 

5 k7 per doz. 1.45 1.60 

Dealers' Discount 25% & 10% 

Note — Kodak Cut Film Super Speed 
has, as its name implies, an extra 
fast emulsion, yet its latitude, grad- 
ation and fineness of grain are equal 
to those of the regular speed. It can 
be depended on to give the best possi- 
ble negatives under difficult light con- 
ditions or when an exposure must 
necessarily be short. This super speed 
feature proves its worth especially 
when making indoor portraits or snap- 
shots in the shade. And all this added 
speed is attained without sacrificing 
any of those qualities on which film 
superiority is founded. 

KODAK GUT FILM 
DEVELOPING HANGER 

For use with the Kodak Devel- 
oping Box No. I. It is nine inches 
long-, so that it lies securely across 
the top of the six-inch tank. The 
clips, which grip the edges of the 
film securely, are of Monel metal. 

Catalogue List .•••••• $-25 

Dealers' Discount 2'5% 

KODAK DEVELOPING 
BOX NO. 1 

This tank provides a swift and 
ea.sy means of obtaining imiform 
development of Kodak Cut Film. 
It takes twelve 234 x 3^4, 3^4 x 
4%, 334 X 53^2 or 4 X 5 films, each 
su.spended in the solution from a 
Kodak Cut Film Developing Hang- 
er. Development proceeds by the 
time and temperature method. 

The tank is made of Monel 



metal and measures 4 x 55^ x 6 
inches. 

Catalogue List $2.50 

Dealers' Discount 25% 

KODAK GUT FILM SHEATH 

Adapts a plate holder to the use 
of Kodak Cut Film. It is made of 
aluminum ribbed for rigidity. 
Instantly inserted or removed. 

Catalogue 
List 

2yii^3y4 $ .12 

3^x4^ 12 

3^4 x5v^ 18 

4 x5 18 

Dealers' Discount 25% 

A NEW SIZE OF FILM 
DEVELOPING HANGER 

Another new size has been added 
ij the line of Eastman Film Devel- 
oping Hangers, as follows : 

, No. 4, for Eastman Professional 

Film 7 X 11 inches, List Price. 

each $1.10 

Price Net. 

Please add this item to your Con- 
densed Price List, page 53. 

GRAFLEX GUT FILM 
MAGAZINE 

This new magazine holds twelve 
films, each in a separate metal 
septum. It is made in five sizes, 
to fit 2J4 X 3>i, 3>4x4H, 3,Mx5>4, 
4x5 and 5x7 Graflex Cameras. 
Graflex owners will welcome this 
film holder. It permits easy load- 
ing, rapid operation and the re- 
moval of one film separately for 
developing. There may be a slight 
delay in delivering the 2}i x 3^ 
and 3J4 X 5^ sizes. 

List 

2^x354 $13.75 

3y4x4% 16.00 

3}4xSy2 17.50 

4 xS 17.50 

5 x7 19.50 

Dealers' Discount 50% 



KODAK TRADE CIRCULAR 

NEW OPPORTUNITY 



Here it is again. And this time 
it's Right. 

There is no claim that the Kodak 
organization is infallible — but when 
we do make a mistake we set about 
setting things right again — and 
in a very thorough manner. 

The No. I Special Kodak that 
we put out last year wasn't what 
it should have been. Fortunately 
only a few had been shipped before 



by with the model. Slight changes 
in new lots as they came through 
would have made it a highly satis- 
factory camera. 

But we are jealous of the repu- 
tation of Kodak. We decided 
upon taking a loss, a big loss by 
the way, and delay shipments 
until we could re-issue with a 
camera that we were definitely 
sure was better than anything we 




the weaknesses, which did not had done before and, we don't 

show in our tests, began to appear think we are claiming too much, 

as it got into the hands of ama- better than anything anybody else 

teurs. We stopped deliveries. The has done. 

faults were not so serious that we The new No. i Autographic 

could not have continued to get Kodak, Special, justifies our judg- 



KODAK TRADE CIRCULAR 



ment. In size, weight, appearance 
and performance it gives evidence 
of the painstaking care that has 
been given to every step in its 
production. 

Ordinarily we do not believe in 
the use of superlatives, but here 
is a camera that typifies the best 
thought in design and the greatest 
skill and care in making every part 
perfect. 

The camera makers have made 
good. The next thing is to let 
the world know. And this the 
Advertising Department is plan- 
ning to do most efficiently. There 
is to be a campaign on this particu- 
lar camera and when Kodak starts 
such a drive, it means something 
every time. 

These new cameras give us a 
new opportunity. There's some- 



No. 1 Autographic Kodak Special 

A New Model Kodak 




Equipment: 

Kodak Anastigmat Lens/.6.3 

and Kodamatic Shutter 

Price $50.00 



THE No. I Sptdal won't fit the ve»t pocket— it will fit any other. 
And yet it» complete jippointmentt and high-grade lent and ahutter 
give it a practical photographic Kope hitherto asaodated with larger 
cameras, only. 

The lent it the famout Kodak Anastigmat /.6.3—Eattman-made 
to make good pictures. The resulting iXxjK negatives are clean-cut, 



The scientifically accurate, Eastman-made Kodamatic shutter which 
splendidly supports this high-grade, high-speed lent, has seven adjustable 
speeds from '/. second to '/«, second as well as time and bulb action. 
This range includes virtually every picture in the hand camera field. 

lu convenient size and smart appearance make the No. i Spttial 
an ideal Kodak to take with you ; its equipment gives you pictures you 
will be proud to bring back. 

Sn lUt Sjxeijl 1 fur ittln't __ 



Canadian Kodak Co., Umited 
Toronto, Canada 



THE FIRST GUN IN THE CAMPAIGN TO 
ADVERTISE THE NEW NO. I SPECIAL. 



thing new to talk about and the 
advertising pages of the magazines 
will do the talking. The immediate 
benefit will come to those dealers 
who have the goods. 

The 1922 Catalogue will give you 
the full details of the Kodak itself. 

Catalogue 
List 

No. 1 Autographic Kodak, 
Special, Model B. 

With Kodak Anastigmat /.6.3 

lens and Kodamatic Shutter. $50.00 

With B&L Kodak Anastigmat 
/.6.3 lens and Kodamatic 
Shutter 62.00 

With B&L Tessar Series lib 
/.6.3 lens and Kodamatic 
Shutter 74.00 

With B&L Tessar Serf^s IC 
/.4.5 lens and Koddmatic 

Shutter 71.00 

Dealers' Discount 32% 

KODAK ANASTIGMAT/. 7. 7 
LENS FITTED TO NO. 2 
KODAMATIC SHUTTER 

This lens and shutter equipment 
is now available and should be ad- 
ded to the list appearing on page 
36 of the Dealers' Condensed Price 
List for 1922. 

The lens is of 8 inch focus and 
has a covering capacity of 5 x 7 
inches. 

List Price $40.00 

Dealers' Discount 335^% 

DISCONTINUED 

The manufacture of Remington 
Mounts has been discontinued. 
Please correct page 91 of your Con- 
densed Price List accordingly. 

lA STOLEN CAMERA 

The loss by theft of 2C Autogra- 
phic Kodak Jr., R. R. Lens, serial 
number 149476, has been reported 
by the Stokes Drug Co., Limited, 
3i4-5th St. S., Lethbridge, Alta. 



KODAK TRADE CIRCULAR 

SEVEN-SPEED SHUTTERS ON CERTAIN KODAKS 



Your customers have asked for a 
moderate priced camera with a 
shutter having slow automatic ex- 
posures less than 1/25 second. Now 
you can offer it. 

The nevv^ Kodak catalogue breaks 
the news. 

The Ilex Universal Shutter is 
now fitted to the 2C Junior, the 3A 
Junior and the 3A Kodak with 
kodak Anastigmat f.y.y lens equip- 
ment. The Kodak Ball Bearing 
Shutter is available on these cam- 
eras as heretofore for those who 
prefer it. 

The Ilex Universal is an auto- 
matic shutter. No setting is neces- 
sary. Select the speed desired and 
press the cable release — that is the 
whole operation. There are seven 
speeds — a full second and 1/2, 1/5, 
i/io, 1/25, 1/50, and i/ioo as well 
as time and bulb actions. Think 



what this means. Frequently the 
light will not justify a 1/25 second 
exposure. Using the "bulb" there 
is uncertainty but with this new 
shutter exact timing is under strict 
control. 

The list price is only $4.00 more 
than for the same lens with the 
Kodak B. B. Shutter. 
(Enter in 1922 Condensed Price List, 
page 22) 

Catalogue 
List 
Xo. 2C Autographic Kodak Jr. 
with Kodak Anastigmat j.l.l 
lens and Ilex-Universal 

Shutter $27.00 

No. 3A Autographic Kodak 
Jr. with Kodak Anastigmat 
f.1.1 lens and Ilex-Universal 
Shutter 29.00 

Xo. 3A Autographic Kodakwith 
Kodak Anastigmat j.l .1 lens 
and Ilex-Universal Shutter. . . 31.50 
Dealers' Discount 32% 



ANOTHER NEW GAR CARD 



This new car card, No. 827, (see 
illustration below) is nearly ready. 
A few of these cards displayed in 
your local street cars will pull trade 
to your store. 

To Kodak dealers who will run 



them in the cars, they are supplied 
free of charge, completely printed 
with the dealer's name, and street 
address if this is required. 

How many will you use? Order 
by number please. 



[ko dak ^^ 



Autographic Kod 





RICHARD ROE & CO. 1201 Tripod Avenue 



KODAK TRADE CIRCULAR 



NEW SHOW CARDS 



Eight new show cards and still 
another big framed Kodak enlarge- 
ment — this comprises the assort- 
ment of display advertising material 
that we are sending to you now. 

The distribution is being made as 
fast as possible — to the most distant 
points first of course, so that all 
dealers will receive the new display 
material about the same time. 

The new cards are well designed 
and attractively printed in colors. 
In your display window they will 
help you to sell a variety of photo- 
graphic goods. 

NEW KODAK 

The 1922 edition of the large 
Kodak Catalogue has gone to press. 
An advance copy will be mailed to 
you in a few days and then the 
distribution of quantities, imprinted 
with the dealer's name and address, 
will be made as quickly as so large 
an edition can be handled by our 
shippers. 

The 1922 Kodak Catalogue con- 
tains several new items announced 



There are cards advertising the 
Kodak Portrait Attachment and 
Kodak Self Timer, Kodak Anastig- 
mat Lenses, Kodak Albums, the 
Vest Pocket Autographic Kodak 
and the new Kodak Auto-Focus 
Enlarger. Still others feature the 
Kodak in camp, or as a companion 
of enjoyable days at the seashore. 

We are also sending a new Film 
Schedule and a new Portrait At- 
tachment and Sky and Color Filter 
Schedule. For your convenience 
these schedules have been combined 
on one card. 

CATALOGUES 

elsewhere in this issue. Read it 
carefully. Have your salesmen rend 
it for inspiration and knowledge. 
Then see that the amateur photo- 
graphers in your locality, who are 
likely to be interested in the new 
goods, receive a copy. And there 
will be copies, too, for those of your 
customers who are not yet Ko- 
dakers but whom you consider good 
prospects. 



CORRECTIONS FOR CONDENSED PRICE LIST 

It will be necessary to make the following further corrections in your copy 
of the 1922 Dealers' Condensed Price List: — 
PAGE 81— The size of P. M. C. Bromide Paper, double weight, listed as 

7H X S'A should be 7^ x 9>4. 
PAGE 84 — Prices on gross packages of Velox Paper, quoted on this page, 

should be corrected to read: — 



IVs X 2^ $1.10 

2% X 3^ 1.10 

214 X 3^ 1.10 

2J^ X 4% 1.35 



3 X 4 L50 

S'A X 33^ 1.60 

3^ X 414 1.75 

27A X 47A L75 



It is 5 cents a copy and $ .60 a year. Half of that is profit for you. 
Some dealers sell hundreds of copies each month over the counters. 
Sell Kodakery — and don't neglect to send the coupon for those entitled 
to it free. 



KODAK TRADE CIRCULAR 



SPRING AND SUMMER 
ADVERTISING 

Spring is beckoning to Summer 
and the Great Outdoors is calling, 
''Kodak as you go." The new 
booklet illustrating a new series of 
Kodak advertisements is on the 
press and copies will be mailed in a 
few days. Select those which suit 
your requirements and be prepared 
for timely, consistent, effective 
advertising. 

Some of the engravings offered 
illustrate subjects we are using in 
magazine, farm paper and roto- 
gravure advertising. Use the same 
subject at the same time and 
you will cash in on the tremendous 
publicity we are giving to the 
whole Kodak line. 

Other engravings feature certain 
items, such as the new No. I Auto- 
graphic Kodak Special; the V. P. K. 
Special, f.7.7 ; the 2C Junior, f.7.7 ; 
Autographic Brownies ; Kodak film ; 
Box Brownies, and the Kodak 
Auto-Focus Hnlarger illustrated in 
the adjoining column. (This ad 
complete is No. 13B as shown. 
Double column, it is No. 13 A. The 
illustration only is No. 262B single 
column, and No. 262A double 
column.) 

Send early for your engravings. 



FACTS WANTED ABOUT 
RETURNED GOODS 

In returning merchandise for 
credit, exchange or replacement, 
please give us the order and invoice 
number and the date under which 
we shipped the goods to you. This 
will materially facilitate the hand- 
ling of such correspondence and 
expedite adjustment. 



Kodak 
Auto-Focus 
Enlarger 




Enlarging with this new 
apparatus is j us t as simple 
as contact printing. 
Raise the camera on its stand- 
ard and the image expands — 
lower it and the image shrinks 
— but always the focus stays 
sharp. 

The Enlarger takes negatives 
up to 4x6 inches and makes 
prints as large as 14 x 21 inches, 
is equipped with Kodak Anas- 
tigmat Lens, flexible metal 
masks, and — just come in and 
we'll tell you a// about it and 
show you how it works — it's 
the best yet. 



(Insert your name and address here) 




Kodak pictures everywhere- 
Kodak Service here 

This is the time of year when picture possibilities 
are plenty, and we are ready with the photographic 
goods you want. 

All the Eastman supplies always in stock. 



Kodaks — Film Accessories 

Richard Roe & Company 

1201 Tripod Avenue 



Free on request: Cut complete, illustration ami text, double cohiinii,8-A; single colunm,3-B. 
Cut of ilhistration only, double column, 196-A; siiigle column, 19r)-J{. 



FOR TRADE CrRCVLATTON ONLY. 



Canadian Kodak Co., Limited 

Trade Circular 



'FOR YOUR INTERESTS AND OUR OlVN' 



Vol XIX . No. 1 



TORONTO, CANADA 



June, 1922 



JULY ADVERTISING 



"My business on a certain item 
increased nearly loo per cent in 
1921, because I followed up nation- 
al advertising with window display 
and counter cards." 

This is what one Kodak dealer 
reports. 

Our advertising is tremendous, 
but it can't be expected to do what 
the dealer does. Neither can take 
the place of the other. And nothing 
can resist the sales energy of both 
ivorking together. 

To make the hitch more secure, 
We tell you month by month what 
will be advertised n?tionally. 

In July, six Kodak advertise- 
ments will be run in nineteen Cana- 
dian periodicals. Three of these ads 
are shown on the following page. 
The fourth is a Brownie advertise- 
ment recommending this simple 
and inexpensive camera for the 
children's holidays. It appears in 
one of the early July Issues of the 
Family Herald and Weekly Star 
and in French in the Farmer's 
Weekly La Presse and Le Samedi. 
Another July advertisement fea- 
tures the No. :2C Autographic Kodak 
Jr. with Kodak Anastigmat f.f.'^ 



lens. This is the second July inser- 
tion in the Family Herald and 
Weekly Star. 

Then there is the July Roto- 
gravure copy — a full page ad for 
practically the whole Kodak line. 
Eight contact prints, made with 
Nos. I, 3 and 3 A Special Kodaks, 
I A, 2C and 3 A Kodak Jrs. and the 
\^est Pocket Kodak are illustrated. 
The copy reads : "Your dealer will 
show you how easy it is to make 
pictures like these with a Kodak." 
This means you if everyone in your 
locality knows that you are a Kodak 
dealer. 

You have recently received a 
new assortment of card signs and 
pictures for display purposes and 
a new booklet "Spring and Summer 
Advertisements for the Kodak 
Dealer," which ofifers (free of 
charge) electros for your advertis- 
ing in the local paper. Each month 
We send in the mail a proof of the 
month's Rotogravure Ad for win- 
dow display purposes. 

The use of these helps will 
double the sales energy of our 
national advertising and appro- 
priate a share of that energy for 
\our store. 



KODAK TRADE CIRCULAR 



A — Appears in colors on the 
fourth cover of July Issues of 
AlacLean's Magazine, vSatui- 
day Evening Post and La 
Canadienne ; also in black 
and white en inside pages of 
Saturday Night and La 
Revue Moderne. 

B — Farmers throughout 
the Dominion will see this ad- 
vertisement, which appears in 
July Issues of six leading 
Canadian farm publications 

C--Evefywomarl's World, 
Canadian Home Journal, 
Western Home Monthly and 
Saturday Night will carry this 
advertisement into a quarter 
of a million homes. 




"She MUd them i 



I 30 d«yi"— • sellint photofra] 



Let KODAK 

sell your livestock 

You know how to pose your cattle, hones, iheep 
or faogf (o u to bring out their Mrong points and 
you can leave the rest to the lens. Ko<lak pictures 
tell the story. Each print is the strongest kind of a 
selling argument. 

Making pictures the Kodak way is inexpensive — 
and eaajr. 

AljnrJ—Ut'i 

('an-idian Koiak Co., Limited, Toronto. 



~'^P/JH 




i 






-^ • :^ -M^SnV 


l3^, %• ^^ 


Hr H 


MP-t ~^ 


Iff J 


m^yi^ . / -i 


W^ 


^HBr i!=^ 







Take a KODAK with you 

kodak film in thcyelltv: kox, »«/" 
Ilie couniif mil QVtr l/le marii, 

Canadian Kodak Co., Limitad, foLonto, Canada. 



A (Above), li (Bottom Left), C (Below). 




^ 



GRAFLEX 



Gn,ll.\ .„Kantai;cs, om-.u,., 

Mllu..hU' .,l>., to. Ic^s Kn.s.UM.M.ll 

Sl,:,rp lo, „. a>ul pleasing p.. 
it.Uiil l.y tin- iMgullivtolnna- 
h....,l. An.l ulu'tlurtln >pic.l ,■ 
total plane slnititr pav-iv .0 nun 
opcii.llly vviti, tin- .oopc,ali.> 
Koilal. An-istigniat /;4..5. 



Canadian Kodak Co., -Limited, Toronto 



Q 



KODAK TRADE CIRCULAR 



OWN YOUR WINDOWS 

''Your display windows bring in 
more new customers than any other 
feature of your store. Ozvn them. 
Do not sell to anybody the right to 
say what goes in them or how they 
shall be dressed." 

This" advice seems sensible 
enough to warrant publication. 
Wlien you contract with a window 
display concern to dress one of your 
windows in return for the privilege 
of filling the other with goods they 
select, you are inviting them to 
open the cash drawer and help 
themselves. 

Your rent is high, not so much 
because you have a door on a 
crowded street, as because you have 
windows there. Therefore, you 
must make the best possible use ci 
them — and no outsider knows what 
should go in those windows so well 
as the merchant himself. 

YOUR SUMMER 
ASSISTANT 

The Kodak Summer Booklet is 
on the way — in a])ridged catalogue 
of the Kodak line. It fits the pocket, 
it fits an ordinary envelope. And, 
while it is small, it is inclusive, de- 
scribing every Kodak and Brownie 
and the important accessories. 

Be sure thai every person wdio 
ought to have a Kodak gets one of 
these booklets. A stack of them on 
your counter and another stack of 
them at the cash register will give 
themselves away to interested 
people. By mail you can send one to 
each prospect on your mailing list. 

Figure up how many Kodak 
Summer Booklets you need, im- 
printed with your name and ad- 
dress. Ready early in July. Order 
now. 



EQUIPMENT OF THE NEW 
NO. 1 KOT>XY^ SPECIAL 

The new No. i Autographic 
Kodak Special (Model B) is equip- 
ped only with the Kodamatic 
shutter as announced in the May 
Trade Circular. 

If you have not already done so, 
please turn to page 22 of the Con- 
densed Price List and cross out 
the Ilex shutter listed there with 
each lens. That shutter was on last 
year's model ; it is not furnished 
with the new model. 

KODAK FILM PACK 

Kodak Film Pack replaces the 
old Premo Film Pack. The name 
is changed but the specifications of 
t!ie o'd and the new packs are the 
same — same high quality film, 
same sizes, same prices. But the 
J erii] numbers are slightly different 
— ^hey pre now recorded in the five 
hundreds instead of the three hun- 
dreds as formerly, beginning with 
500 and following with 520, 516 etc. 
— (see page 46 of your Condensed 
Price List — cross out "Premo;" 
write in ''Kodak," cross out the 
first column of 3's, write in 5), 

A \yORD OF WARNING 

Dealers in the products of this 
company are not in any sense of the 
word our agents, and they should 
not advertise as such. Dealers who 
do advertise as ''Eastman Agents" 
or "Authorized Eastman Agency" 
or "We are Agents for the Cana- 
dian Kodak Co., Limited," by so 
doing create a possibility of future 
legal complications which makes the 
use of these phrases emphatically 
unwise. 



4 KODAK TRADE CIRCULAR • 

VITAVA 

A NEW LINE OF DISTINCTIVE, QUALITY PAPERS FOR 
THE PROFESSIONAL PHOTOGRAPHER 

VITAVA— Etching Brown 
VITAVA— Athena 

Vltava Etching Brown, by direct development, produces prints with a 
distinctive richness and warmth of tone that is exceptionally pleasing. 
It is furnished only in double weight stock. B-White and K-Buff are 
fine grained, smooth finished stocks with a semi-matte surface. D-White 
and H-Bufif are rough surfaced stocks with a slight lustre. 

Vitava Athena in the double weight "Old Master" surface is a paper 
that is difficult to describe. In surface texture it makes one think of 
the old hand-made papers, but has all of the body of other double weight 
papers. It has just enough lustre to add brilliancy to the print and is 
furnished in M-Ivory White and O-Buff. 

Exhibits of prints on Vitava papers were shown to the photographer 
for the first time at the National Convention of the Photographers' Asso- 
ciation of America in Kansas City, and there will undoubtedly be an 
immediate demand for the new papers. 

The range of sizes and prices is as follows : 



Grade 
B-- 
D— 



VITAVA ETCHING BROWN -Double Weight 



Color Surface 

White Smooth 
White Rough 



Grade 
H— 
K— 



Color 
Buff 
Buff 



Surface 
Rough 
Smooth 



Sizes Dozen 

37/8 X 51/0 Cabinet .... 

4 x5 

4 X 6 .... 

4l^ X 6V2 

4 X 8 $ .45 



5x7. 

5 X 8 . , 
6x8., 
6^2 X 8i/» 

6 xlO . 
7x9. 
71/2 X 91/, 

7 xll . 

8 xlO . 



.45 

.50 
.65 
.75 
.80 
.80 
.90 
LOO 
LOO 



V2 Gross 


Gross 


$ 1.40 


$ 2.50 


L40 


2.50 


L50 


2.80 


2.05 


3.50 


2.45 


4.30 


2.50 


4.40 


2.80 


5.00 


3.45 


6.25 


4.05 


7.50 


4.60 


8.45 


4.70 


8.75 


o.2.y 


10.00 


5.95 


11.25 


5.95 


11.25 



10- foot rolls (20 in. wide), per roll 
10- foot rolls (40 in. wide), per roll 
10-yard rolls (20 in. wide), per roll 
10-yard rolls (40 in. wide), per roll 



Sizes 
xl2 
xll 
xl2 
xl4 
xl4 
xl5 
xl7 
x 17 
xl8 
x20 
x20 
x22 
x24 



Dozen 
1.25 
1.25 
1.50 
1.85 
2.00 
2.25 
2.80 
3.00 
3.35 
4.00 
4.25 
5.00 
6.00 



14 Gross 

7.20 

7.20 

8.75 

9.65 

11.55 

13.25 

15.20 

17.50 

18.45 

23.15 

24.85 

29.40 

35.00 



Gross 
13.55 
13.75 
16.90 
18.15 
21.90 
25.90 
29.15 
33.75 
35.65 
45.00 
48.75 
57.50 
68.75 

$2.25 
4.50 
5.85 

11.70 



KODAK TRADE CIRCULAR 
VITAVA ATHENA-Double Weight 



Grade 
M— 



Color 
White 



Surface 
Old Master 



Sizes 
3'/s X 
4 X 
4 X 
41/4X 

4 X 
3 X 

5 X 
6' X 
6U X 

6 X 

7 X 

7 X 

8 X 



Dozen i/^ Gross Gross 
5V_. Cabinet .... $ 1.55 $ 2.75 



6 


6V» . . . 




8 


... ^ .50 


7 


.50 


8 


.55 


8 


.70 


81/. ... 


.85 


10 


... .90 


9 


... .90 


9^2 • • . 


. . . 1.00 


11 


... 1.10 


10 


... 1.10 



1.55 


2.75 


1.65 


3.10 


2.25 


3.85 


2.70 


4.75 


2.75 


4.85 


3.10 


5.50 


3.83 


6.9 J 


4.45 


8.25 


5.05 


9 30 


5.15 


9.65 


5.80 


11.00 


C1.55 


12.40 


6.55 


12.40 



Grade 
O— 



Sizes 



8 


xl2 


9 


xll 


10 


xl2 


9 


x 14 


11 


x 14 


12 


x]5 


12 


xl7 


14 


xl7 


14 


xl8 


16 


x20 


17 


x20 


18 


x22 


20 


x24 



Color 
Buff 



Surface 
Old Master 



Dozen 
1.40 
1.40 
1.65 
2.05 
2.20 
2.50 
3.10 
3.30 
3.70 
4.40 
4.70 
5.50 
6.60 



Vz Gross 

7.90 

7.90 

9.65 

10.60 

12.70 

14.60 

16.70 

19.25 

20.30 

25.45 

27.35 

32.35 

38.50 



Gross 
14.90 
15.15 
18.60 
19.95 
24.10 
28.50 
32.05 
37.15 
39.20 
49.50 
53.65 
63.25 
75.65 



10- foot rolls (20 in. wide), per roll .' ^2.50 

10-foot rolls (40 in. wide), per rol 4.95 

10-yard rolls (20 in. wide), per roll 6.45 

10-yard rolls (40 in. wide), per roll 12.90 





THE CENTRE OF THE STAGE 

Give it personality. 

It is so small, so unobtrusive, that when you place the New 
No. 1 Special Kodak in the window with its sisters and its 
cousins and its aunts, the passer by simply overlooks it. 

The very feature which makes it desirable, keeps it from 
jumping at you in the show window. 

Give it personality. It needs no background of other cam 
eras to support it. The window is its stage, and it should oc 
cupy the centre of the stage. Perhaps there should be just 
a bit of something to lend atmosphere — say a velvet square 
beneath it and two, or at the most three, roses in a vase, a little 
to one side and to the rear. 

A well done price card, handmade, might say — 






The New No. 1 Special Kodak 

Lens — Kodak Anastigmat f.6.3 

Shutter — Kodamatic 

Autographic, of course. 

Price $50.00 






Give it personality. 





KODAK TRADE CIRCULAR 



PREMO CHANGES 

There are a few recent changes 
in Premo camera equipment which 
have not previously been announc- 
ed to the trade. Please make the 
necessary corrections in your Con- 
densed Price List, page 24. 
Premo No. 12 

New equipped with Kod^matic 
shutter and Kodak Anastigmat 
/.5.3 lens. List price $53.00. Deal- 
ers' discount 32%. 

The Kodamatic shutter replaces 
the Optimo, which will no longer 
be supplied fitted with this lens. We 
shall continue to furnish the 
Optimo shutter with all the B. & L. 
lenses, as previously listed, and in 
addition we shall also furnish the 
Ilex shutter with all B. Cz L. lenses 
at the same price as for the Optimo 
shutter and we sh'dl continue 
to supply the Kodak Ball Bearin^^ 
shutter as formerly listed. With six 
lenses and four shutters to choose 
from, and equipment for using 
Kodak Cut Film, Graflex Roll 
Film, Kodak Film Packs or Plates, 
this admirable camera will make 
new friends, particularly among 
experienced amateurs. 

Premo No. 9 

We now sutvply for this camera 
the Kodak An'istigmat /.6.3 lens 
and Ilex diutter. in;:tead of 
Optimo shutter as formerly listed. 
The prices are unchanged. 

V\V alao supply, in addition to 
the Optimo Shutter, the Ilex- 
shutter with B. & L. Kodak Anis- 
tigmat lens /.6.3, at the same prices. 
Premo No 10 

This camera may now be obtain- 
ed with either Ilex or Opiin.o 
shutter with B. & L. lenses. Prices 
pre the same with either shutter. 



WHEN ORDERING AZO 

In ordering Azo Papers, please 
mention both the Number (indicat- 
ing degree of contrast) and the 
Letter (indicating the grade.) 

The degree of contrast in Azo 
emulsions is now designated by 
Numbers, as follows: — No. i — 
(formerly labelled Soft, No. 2 — 
(formerly labelled Hard), No. 3 — 
(formerly labelled Hard Medium), 
No. 4 — (formerly^labelledHard X). 

The different grades of Azo are 
designated by Letter as — Grade 
A — Carbon, Grade B — Rough, etc. 

For a complete list of the various 
grades in single and double weight, 
refer to pages 75 and 76 of the 
Condensed Price IJst. 

PRICES IN M.\NUALS 

Prices of merchandise will not 
appear in manuals printed here- 
after. But for certain cameras, we 
printed an over-supply of manuals 
v.nd in these books prices do appear. 
Of course they are out of date now. 
Should customers question the 
prices, you can refer to the savin-^; 
clause printed in most of them. 
''Prices subject to chan<^e without 
notice." It is unlikely that anyone 
will complain about it because in 
most instances, present prices are 
lower. 

STOLEN CAMERAS 

The loss, by theft, of 3A Auto- 
graphic Kodak Special, No. 47320, 
fitted with B. & L. Tessar Series 
III) /.6.3 lens and Kodamatic shutter 
is reported by Mr. C. H. Grossman, 
Liptcn, Sask. 

Vest Pocket Autographic Kodak 
(R.R. lens) No. 1305017 was stolen 
from the .'tore of Mr. S. E. John- 
st-n, Arnprior, Ont. on May i8th. 



KODAK TRADE CIRCULAR 



OTHER PRICE CHANGES 

The following additional price 
changes have come into effect since 
the last number of the Kodak 
Trade Circular was published. 
Please make the necessary correc- 
tions in your Condensed Price List. 



Effective May 15, 1922. 



KODAK ACID FIXING POWDER 

( 1922 Condensed Price List, page 70) 

% Lb. Carton $o.Io 

}4 Lb. Carton 15 

I Lb. Carton :25 

Dealers' discount unchanged 

P. S. DEVELOPER POWDERS 

( i 922 Ccndensed Price List, page 69 ) 

Per package, $0.75 

Dealers' discount unchanged 



CARRYING CASES 

(1922 Condensed Price List, page 40) 
Carrying Case, with shoulder 
strap, for No. 2 Folding 
Cartridge Premo, each, ..$1.50 
Do. for No. 2A Folding Car- 
tridge Premo, each, 1.60 

Dealers' discount unchanged 



Effective May 16, 1922. 



HYDROCHINON 

( 1922 Condensed Price List, page 68 ) 

I Oz. Can $0.^0 

}i Lb. Can 60 

y2 Lb. Can i.io 

i Lb. Can 2.00 

5 Lb. Tin .^ 9.85 

Dealers' discount unchanged 



CAR CARD No. 828 

Here is a card that will work for let us know now how many you re- 



you 24 hours a day, and every day 
in the month. Ready soon. Please 



quire, so we may proceed with the 
imprinting. 



Kodak Finishing 



You can rely on us 
for work that's right 
and right on time 




RICHARD ROE & CO. 1201 Tripod Avenue 




The New Model Kodak is ready 
for your inspection here — 



No. 1 Autographic 

Kodak Special 

Price $50 

Slip it in the pocket — bring 
good pictures back 



Pictures 2y^ x 3 



"A T^E'RE convinced that for appearance and per- 
▼ ▼ formance the new No. I Specialh the best model 
in a compact size we have ever been able to show. 

The lens is Kodak Anastigmat /.6.3, Eastman- 
made, and famous for the sharp, brilliant negatives 
it gives. 

Splendidly supporting this high-grade optical 
equipment is the Eastman-made Kodamatic shutter 
with seven speeds from 1/2 to 1/200 second, as well 
as time and bulb actions — and ample range for 
all pictures in the hand camera field. 

See the 1 Special here. 

WeVe proud of it — and you will be. 

Other Autographic Kodaks $6.50 up. 
All Kodak supplies 

Richard Roe & Company 

1201 Tripod Ave, 



Free on request: We will 8«fpply irtrmplele etjgravirtgs (rf this adv^tisement foT use in your newspaper 
advertising, etc. Please order by niTmbel-. Complete} doiibW coitlmn, Ncr. IS'A; ainigle cfolumn/ No. 15-B/ 
lllnatratimi oflly: don^le coltfnin, Nv/ 202'G; ifiMgltf column, No^ 202'H. 



FOR TRADE CIRCULATION ONLY. 



Canadian Kodak Co., Limited 

Trade Circular 



'FOR YOUR INTERESTS AND OUR OWN' 



Vol XIX, No. 3 



TOROVTO, CANADA 



July 1922 



ESPECIALLY FOR 
EVERYBODY 

He may be an accomplished ex- 
pert — a man who knows it all. He 
may be a beginner, ambitious for 
perfection. He may be the man 
who wants the camera to do all 
the thinking. He may be one who 
places appearance or lightness or 
size first. He may be a close buyer 
— out to get loi cents for his dollar. 

Any of these customers will re- 
spond to your sales talk on the No. 
I Autographic Kodak Special, be- 
cause what they all want is in this 
masterpiece. 

Its Kodamatic Shutter offers the 
expert that split-second range and 
sure-fire accuracy he insists upon, 
with a choice of four efficient lenses 
— a combination giving a range and 
a capacity not excelled in the hand- 
camera field. 

The face plate on the shutter 
allows the mere novice to control 
the high speed lens with the regular 
certainty of an advanced amateur. 
This same feature does the thinking 
for the average man whose hobby 
is anything but photography, show- 
ing him, at a glance what speed to 
use, under any one of four different 
light conditions with any diaphragm 
opening. 

Appearance ? Weight ? Size ? 

It's a first in all these qualities. 



The combination of scientific 
precision, scope, ease of control, 
l)eauty, lightness and handy size 
with economy of operation, gives 
this camera a special appeal to the 
man who wants the most for his 
money. 

Your profit per sale amounts 

to . Take a moment to figure 

it for yourself. You'll be surprised. 

THE IMPORTANCE OF 
THE KODAK SALESMAN 

We present through the Kodak 
Salesman merchandising sug- 
gestions, window display ideas and 
advertising plans designed to in- 
crease your sales of photographic 
goods. It is therefore important 
that every Kodak dealer sees the 
Kodak Salesman each month. 

It is equally important that every 
person who sells at the Kodak coun- 
ter has his or her own copy. It is 
a liberal education in salesmanship. 

W^e are willing to mail as many 
as you require. 

You receive your copy regularly, 
but we cannot be sure that the 
clerks whom you wish to receive 
and read the Kodak Salesman all 
have their names on our mailing 
list. 

Send in these names, so that we 
may check up our list and know 
that you are not missing anything. 



KODAK TRADE CIRCULAR 



DISPLAY, DEMONSTRATE AND SELL GRAFLEX 



Here's the way Graflex sales are 
stirred up. 

Full page ads run several times a 
year in a carefully selected list of 
magazines, telling the general pub- 
lic why the Graflex is the camera 
supreme. 

Other ads appear each month in 
four amateur photographers' jour- 
nals, in addition to Kodakery, con- 
vincing camera users of the value 
of the Graflex advantages. 

Almost every ad carries the line, 
''Graflex catalogue by mail or at 
your dealer's." 

Thousands of people each month 
become interested in the Graflex, 
judging from the numbers that re- 
quest catalogues direct from us. 
For each person that takes the 
trouble to write us for a catalogue, 
there are scores that would drop 
in at their dealer's could they re- 
member seeing a Graflex on display 
there or recall a salesman's mention 
of it. 

The hundreds of inquiries that 
come directly to us each month are 
handled thus : 

To each inquirer we mail, in ad- 
dition to the catalogue, a sales letter 
summarizing the special Graflex 
features. 

A few days later we mail another 
letter, offering sample prints to the 
inquirer if he will check on a card, 
which we enclose, the kinds of sub- 
jects (children, sports, flowers, ani- 
mals, etc. ) he is especially in- 
terested in. 

Then when we send him the 
sample prints we concentrate the 
Graflex advantages, reviewed in the 
first letter, on his particular in- 
terests. We recommend the specific 
Graflex cameras best suited for his 
use, and refer to the catalogue 



pages on which they are described. 
We tell him who are his nearest 
dealers and explain that by pur- 
chasing from one of them he'll save 
transportation charges. 

Thus we stimulate the prospect's 
interest from the start and at the 
climax of his enthusiasm direct him 
to you. 

Obviously, direct requests for 
catalogues come principally from 
communities where no dealer has 
displayed the Graflex or talked 
Graflex, or the inquirer would go to 
a store instead of writing to us. 
And sometimes our records show 
that the dealer to whom we direct 
the prospective purchaser hasn't 
ordered a Graflex recently. 

These facts, based, on inquiries 
that come to us for catalogues, 
prove that in many cases customers 
don't know that Kodak dealers care 
about their interest in the Graflex. 
They have to come to us. 

The Graflex is an easy camera to 
demonstrate because its advan- 
tages are immediately apparent to 
anyone who holds the camera in his 
hands and looks at the big image in 
the focusing hood. And the prices 
listed in the 1922 catalogue are 
within the range of a vast number 
of folks. 

EASTMAN TESTED 
HYDROMETER 

We are again able to oflfer to the 
trade this handy little instrument 
for testing the specific gravity of 
solutions. 

Price 
Eastman Tested Hydro- 
meter, each $1 .50 

Dealers' Discount 25% 



KODAK TRADE CIRCULAR 



VELOX BRINGS BUSINESS 

The great army of amateur 
photographers who send their de- 
veloping and printing to dealers 
undoubtedly favor the man who 
supplies them with Velox prints. 

Here's what one flourishing deal- 
er says about it in a recent letter : 

"In Velox printing, we are get- 
ting fine results, and our Develop- 
ing and Printing returns have gone 
up lOO per cent." 

We always advise dealers to do 
their own developing and to make 
all their prints on Velox. Dealers 
who find it more convenient to send 
their work to houses which special- 
ize in this business, however, need 
not be deprived of the selling value 
of Velox. They should mark their 
orders ''Use Velox," and should 
insist on being supplied with Velox 
prints. Only by doing this can they 
be sure of getting those bright, 
clean, sparkling prints which are so 
highly appreciated by the public. 
PRICE LIST 
CORRECTIONS 



No. 300 Film Pack 



On page 46 of the 1922 Conden- 
sed Price List size of this Pack is 
given as i 5/8 x 2 7/16 inches. 
Please correct this to read : i 3/4 x 
2 3/8 inches. 

I Eastman Focusing Cap | 

The new name of this accessory 
is the Eastman Safety Cap. To 
avoid any confusion when ordering, 
please make the change on page 18 
of your Condensed Price List. 
NEW GOODS 
The Eastman Portrait Dififusing 
Disc is offered in a new and smaller 
size, with adjustable Metal Disc 
Holder to fit lens barrels from 2 ^ 
to 3 y2 inches in diameter. 



Eastman Portrait Diffusing 

Disc No. o, A or B, $5.75 

Eastman Adjustable Diffus- 
ing Disc Holder No. o, 

e-'ich 3.50 

Prices net 

STOLEN CAMERAS 

The loss by theft of No. 2C 
Autographic Kodak Jr., R. R. Lens, 
Serial No. 1 501 62 and No. 2C 
Autographic Kodak Jr., Serial No, 
172647, fitted with Kodak Anastig- 
mat j.'j.'] Lens No. 60244, is report- 
ed by the Street Photographic Sup- 
ply Co., 467 Bleury St., Montreal, 

WHAT KODAKERY 

MEANS TO YOU 

Every subscription to Kodakery 
increases your business for cameras 
and photographic supplies. 

It means to your customers bet- 
ter pictures. Good pictures build 
and maintain enthusiasm for photo- 
graphy, and the enthusiastic ama- 
teur is the one who buys the most 
film, who brings in more finishing 
to be done and who is the best 
customer for the Kodak accessories 
that you sell. 

We send Kodakery free for 
twelve months to those purchasers 
of our amateur cameras who fill out 
the coupon in the manual. 

But there are thousands of old 
camera users who pay us 60 cents 
a year for it. 

Your old customers will do it 
too and it will pay you well to solicit 
their subscriptions. The subscrip- 
tion rate, to those not entitled to it 
free, is 60 cents a year, dealers' dis- 
count 50%. 



KODAK TRADE CIRCULAR 




FOR WINDOW DISPLAY 



The large sign used as a centre- 
piece for the window display that 
is pictured above is available to 
Kodak dealers for display purposes. 

This new and striking piece of 
display advertising material is in 
the form of a Cut-out, 2 ft. 5 ins. 
wide, and 3ft. 3 ins. high; painted 
in ten colors by a new process 
which assures great durability. Slits 
in the sign provide for hanging a I 
or I A Kodak Jr. Carrying Case in 
a natural manner over the shoulder 
of the figure in the Cut-out. 

The figure is that of the Kodak 
girl in blue and white striped frock, 
which Kodak publicity has already 
made famous the world over. 

All Kodak advertising in maga- 
zines and farm publications, and 
the full page Kodak Ads in the 
Rotogravure sections of weekly 
supplements, carry the line *'At 
your dealer's." This new Cut-out 



in your display window will say to 
all in your community *'We are 
your dealer." 

Five or six Kodaks, attractively 
arranged with Carrying Cases 
around the sign, add the thought 
"Here is your Kodak." 

Such a display at once identifies 
your store as one handling Kodaks 
and Kodak supplies and appropri- 
ates for your benefit a share of our 
national advertising. 

The preparation of this Cut-out 
represents a considerable invest- 
ment on our part. The investment 
will prove a good one for us and 
for you too, // — you will use it in 
your display window from time to 
tMne and if — when it is not in the 
window, you will give it a promi- 
nent place in the store. 

May we send one, free of charge, 
for this purpose? 

Distribution by request only. 



FOR TRADE CIRCULATION ONLY. 



Canadian Kodak Co., Limited 

Trade Circular 



'FOR YOUR INTERESTS AND OUR OWN' 



Vol. XIX, No. 4 



TORONTO, CANADA 



August, 1922 



"CAMERA!" 



The cry of ''Camera!" in the 
motion picture studio, like the 
crack of the pistol to a sprinter, 
or full speed ahead on the sea — 
means action. 

There's a "camera" call now 
in the field of amateur cameras. 

On Sunday, August 13th, when 
nearly half a million people opened 
their favorite weekly paper they 
saw a full page advertisement of 
the No. I Special on the back of the 
picture section. 

Admiration and a desire for 
possession fills the minds of thou- 
sands of these readers. 

Many will buy as a direct result 
of this advertising, but for every 
one who buys there are dozens who 
will wait for some additional sug- 
gestion to buy. 

The number of $^0 bills this 
publicity puts into your hands 
depends on hozv you reach out to 
get them. 

In advertising that you can 
offer this masterpiece, quote from 
our advertisement if you wish. 
We say, ''Since the introduction 



of the Kodak thirty-four years 
ago, there has been no more signal 
achievement in hand camera 
construction." 

When you display the No. i 
Special, give it your best window 
and let it have the whole stage. 
(One dealer doubled his June Ko- 
dak business as the result of one 
window display.) 

Let the recognized head of th> 
Kodak Department, or ''the boss'' 
himself, take part in demonstrating: 
this instrument. 

In selling we suggest that you 
emphasize the range of automatic 
speeds, the helpfulness of the 
exposure plate, the Kodak Anas- 
tigmat /.6.3 lens, the diminutive 
size of the camera, and its smart 
appearance. 

As a reputation builder, the No. 
I Autographic Kodak, Special, 
justifies all the praise we can give 
it; as a profit producer it justifies 
all the enthusiasm and effort you 
can put behind it. 

"Camera!" 

(See page 4 of this circular.) 



2 KOT3AK TRADE CIRCULAR 

EASTMAN SAFELIGHT EASTMAN DUPLITrZED 

LAMP X-RAY FILM 

This new metal lamp is designed For the convenience of customers 

to replace the Velox Dark Room purchasing Eastman Duplitized X- 
Lamp which will no longer he sup- Ray Film in large quantities, we 
plied. It is designed primarily for have made arrangements to supply 
sink illumination and may he packages of six dozen films in sizes 
directly attached, by means of a 8 x lo and larger, 
swivel screw-plug, to an electric This is in addition to the single 

drop cord. Its lighting is direct, dozen packas^es in which all sizes of 
not indirect as in the Wratten Duplitized X-Ray Films are now 
Lamps, therefore a Mazda bulb supplied. 

of only lo or 15-watts will suffice, Everyone profits more when a 

giving practically the same illu- larger package is sold. The cus- 
mination as a 25-watt bulb in a tomer benefits in several ways — the 
Wratten Lamp. price per dozen is a little less than 

for six single dozen packages and 
there is less danger that he will be 
out of film at a critical moment. 

You benefit by increasing the size 
of the individual sale. The larger 
package reduces the cost of selling, 
wrapping, handling and checking. 

EASTMAN DUPLITIZED 

X-RAY FILM 

Package of Six Dozen 

Size Per pkg. 
8 X 10 $19.10 

10 X 12 30.00 

11 X 14 38.25 

14 X 17 58.05 

Any series of Wratten Safelight Dealers' Discount 25% and 10%. 
can be used, but the Series 00 is STAMP TAX 

supplied unless otherwise ordered. in Effect August 1st. 1922 

The price is the same whichever On all cheques under $5,000 is- 

series of light is specified. Price, sued on or after August ist, 1922 
including plug, socket, and one the tax is 2 cents for each $50 or 
Series 00 Wratten Safelight, 5x7, fraction thereof, 
but without bulb — Catalogue List On cheques of $5,000 and over 

$3.50, Dealers' Discount, 25%. the tax is $2.00. 

You sell the most goods to the enthusiastic amateur. Kodakery keeps 
them that wav. Get the name on the dotted line. 




I 



KODAK TRADE CIRCULAR 3 

1923 CALENDAR MOUNTS 

Though different in many re- 
spects, the 1923 Amateur Calendars 
are the same in principle as the pop- 
ular "Parkview" Calendar mounts 
of last year — a firm mount, to 
which a twelve sheet calendar pad 
is attached supporting a mask, 
which makes an attractive franie 
for the photographic print. 

The "Frontenac," as the new Cal- ^^^^^^W . i 
endar Mount for 1923 has heen ^^^^^^^ * 

styled, has a mask made of light 
olive drab cover stock, finished to 
resemble seal grain leather. The 
borders of the mask are printed in 
a darker shade and on the flap 
which conceals the calendar pad the 
word "Greetings" appears in raised 
letters. 

This mask and the mount or base 
board which is made of heavy, dark 
brown cover stock, are fastened to- 
gether at the top. A bit of silk 
braid tied in a bow knot at the 
front adds to the attractive appear- 
ance of the calendar and provides a 
means for hanging. 

Each calendar is enclosed in a we advise ordering early to avoid 
substantial envelope for mailing. disappointment. Furnished in two 

Frontenac Calendar Mounts will styles— for vertical and horizontal 
be ready for shipment Sept. ist. pictures and in sizes with prices 
and as the supply is not unlimited, as follows : 

FRONTENAC CALENDAR MOUNTS 

Price per 100 

V. P. K. for prints i^ x 2>^ V or H $13.00 

No. I "' " 2}i X s'A " '' " 14-00 

No. lA " " 2>^ X 4^4 " " " 15.00 

No. 3A " " 354 X 514 " " " 17.00 

Dealers' Discount 40% 

Lots of less than 100 at proportionate prices. 

Calendar Pads : Style A, size i x i^ Per 100 $1.00 

Style B, size ijA x 1% Per 100 i.oo 

Dealers' Discount 25% 





''Since the iritrodtiction of the Kodak 
thirty-four years ago there has been no 
more signal achievement in 
hand camera construction'" 
— that's what the Kodak 
Company says about this 
camera, and we're featuring 
it because we know they're 
right. 



No. 1 Autographic 
Kodak Special 

WITH Kodak Anastigmat Lens /.6.3, Eastman- 
made for sharp, brilHant negatives, and 
Kodamatic Shutter, Eastman-made for accuracy 
with seven adjustable speeds from 1/2 to 1/200 
second and time and bulb actions, this camera is 
ready for any picture in the hand camera field. 

It weighs but 18 ounces, it's about as small as 
your hand, it makes 2^x3^ inch pictures. 

We consider the No. 1 Special a prize for the 
price — 

$50 

Richard Roe & Company 

1201 Tripod Avenue 



Free on Request — Engraving of this advertisement complete, No. 17A. Illustration only 
Double Column, No. 202-O ; Single Column, No. 20J-H. 



FOR TRADE CIRCULATION ONLY. 



Canadian Kodak Co., Limited 

Trade Circular 



'FOR YOUR INTERESTS AND OUR OWN' 



Vol. XIX, No. 5 



TORONTO, CANADA 



September, 1922 



THE MONTH OF OPPORTUNITY 



Think of the wide variety of pic- 
tures that are taken in September 
and you will see how big your op- 
portunity is for making this a ban- 
ner month at your Kodak counter. 

According to the almanac there 
are several weeks of summer left. 
Many people claim they are the 
best weeks of all, so don't put away 
your flannel trousers or your warm 
weather selling arguments. 

Sales methods that worked earlier 
in the season will work equally well 
in September. Outdoor sports are 
at their height, vacation and camp- 
ing interest thousands of people 
]\Iotoring is more popular than in 
the hotter months. The echoes of 
all these good old sales arguments 
will be heard over the Kodak coun- 
ters of live-wire dealers during 
September. 

And September furnishes some 
fresh leads to work on. New classes 
are entering the schools and colleges. 
Every student ought to keep a Ko- 
dak Album of his experiences. 



Hunters are just getting ready. 
Each hunting outfit should include 
a Kodak. Farmers who wouldn't 
buy earlier will buy now because 
they know how their crops are turn- 
ing out. Never was the appeal of 
child pictures more opportune — 
parents realize how fast the chil- 
dren grow when they see the young- 
sters starting ofif to school. 

Obviously there should be no let- 
up in your selling efforts during 
September, either behind your Ko- 
dak counter, in your display win- 
dow or with your advertising in the 
local paper. 

All these should work continually 
toward camera sales by attracting 
every prospect in your community 
to your store. 

Just do your best to get more 
prospects and sell more prospects. 
Your best and the opportunities of 
the season will be plenty good 
enough to make September a ban- 
ner month for Kodaks sold. 



KODAK TRADE CIRCULAR 



ACTIVITY ALL ROUND 

During the coming fall months 
Kodak advertising in Canadian 
Farm publications will be more 
than double what it has been dur- 
ing the same period in any previous 
year. 

Why? 

Because we believe that the farm 
field is going to offer splendid op- 
portunities for new business. 

In practically all parts of the 
Dominion a bumper crop has been 
or is being harvested. Following 
the marketing of this crop, the 
farmer will enjoy a period of pros- 
perity. He will have the money to 
invest in what new equipment the 
farm needs and some over for a 
few of the so-called luxuries of life. 

Every farm home should possess 
a Kodak, for here it finds not only 
the pictures that are made for plea- 
sure but pictures that have a prac- 
tical value — that assist in the busi- 
ness of farming. 

The double appeal of the Kodak 
on the farm will be felt in farm 
homes throughout the Dominion 
during the next few months. 500,000 
Kodak ads in farm' publications 
each month will attend to that. But 
your advertising and your best sell- 
ing efforts must back up this ad- 
vertising if it is to accomplish its 
purpose and place Kodaks in farm 
homes. 

This unprecedented volume of 
Kodak farm publicity paves the 
road to many sales. How many 
depends upon your individual ef- 
forts. 



FOR THE HUNT 

Small size and compactness, ease 
and simplicity of operation — these 
are features in a camera that will 
interest sportsmen. 

What the sportsman wants is a 
camera that he can slip into the 
pocket of his hunting jacket, one 
that he can get into action quickly 
when the picture opportunity oc- 
curs and one that he can depend 
upon for results. Such a camera 
is the No. i Autographic Kodak 
Jr., and what sportsman is going 
to hesitate over the investment of 
$12.00 for a very necessary item of 
his hunting equipment. 

Keep the No. i Junior to the fore 
during the hunting season. 

NEW PRICE TICKETS 

We have a few illustrated price 
tickets for use in displaying the Ko- 
dak Auto Focus Enlarger, the Ko- 
dak Amateur Printer and the Kodak 
Film Tank. They are cards about 
3x5 inches, containing the name 
of the article, the list price and a 
small photographic reproduction 
showing the article in use. 

These tickets will be sent only 
on order. If interested please ad- 
dress the Advertising department. 

STOLEN CAMERAS 

The loss by theft of the followin.n; 
cameras is reported under date of 
August 5th by the Pharmacie La- 
rose, 65i Boulevard St. Laurent. 
Montreal, Que. : — 

2C Autographic Kodak Jr., 
No. 174494, with f.'j.'j lens, 

I A Autographic Kodak Jr., 
No. 531 181, with j.^.j lens. 



KODAK TRADE CIRCULAR. 



PRINTER 
COMMERCIAL KODAK 

This printer for the Amateur 
Finisher takes plate or film nega- 
tives up to 3^ X 5^ or 4 X 5 inches, 
is arranged for either strip or single 
negative printing, is fast, compact, 
simple (and therefore dependable), 
and the cost is low. The printer 
includes a complete set of flexible 
metal masks in six sizes, from Vest 
Pocket to 3 A, a 150-watt Mazda 
C lamp, a ruby lamp, and 5 feet 
of electric cord with plug. The 
price is: List price $55.00. Deal- 
ers' discount 25%. 

Rapid placing of the mask nega- 
tive and paper is provided for by 
clamps, which may be adjusted for 
white margins of 1/8 to 7/16 inch. 

In addition to the diffusing 
ground glass a second glass is 
provided to retard the light when 
working from thin negatives. 




On the platen are a self-inking 
numbering stamp (which automat- 
ically prints the number of the 
finishing order on the back of each 
print), and an automatic counting 
device (which records the number 
of exposures made.) . 

A wooden flange, built around 
the body of the printer, as shown 
in the illustration, is provided so 
the apparatus may be set in an 
opening cut in a printing table. 

The entire equipment weighs 
but 151^ lbs. Its dimensions are 
IOJ4 x 15 inches, and it stands 12 
inches high with the platen down. 

NEW GOODS 

We announce an addition to the 
line of De Luxe Enlargement 
Mounts, a new size for prints 7x11 
inches. 

De Luxe Enlargement 
Mounts 

No. For Prints Size Outside 
M 7 X II 11/2 X 1514 

Per Dozen Per Hundred 

$2.15 $15.75 

Dealers' Discount 25% 

DISCONTINUED 

The W ratten Improved Electric 
Dark Room Lamp has been discon- 
tinued, this having been replaced 
by the Eastman Safelight Lamp, 
announcement of which was con- 
tained in last month's Kodak Trade 
Circular. 

The Kodak Anastigmat f.6.g 
Lens has been discontinued as 
equipment for the Vest Pocket 
Autographic Kodak Special, fixed 
focus model. 




A good crop is a source of pride 
as well as profit. Modern farm- 
ers take a keen interest in keeping 
a Kodak record of each year's pro- 
duction. The autographic feature 
makes it a real record — date and title 
written on the film at the time. 

No. 3A 

Autographic Kodak 
Price $22.50 

Other Kodaks from $6.50 up. 

Richard Roe & Company 

1201 Tripod Ave. 



Free on request Cut Complete, Illustration and Text: Double Col. — No. 46- A.. Cut, Illustration only: 
Single Col.— No. 190-B; Double Col.— No. 190- A. 



FOR TRADE CIRCULATION ONLY. 



Canadian Kodak Co., Limited 

Trade Circular 



'FOR YOUR INTERESTS AND OUR OWN' 



Vol. XIX, No. 6 



TORONTO, CANADA 



October, 1922 



THE FILM THAT SAVES THE 
TRADE-KODAK FILM 



There's nothing- worse for the 
amateur photog-ra])hic trade than 
telling- the amateair he can do 
things that he cannot do. 

Every experienced dealer knows 
that the average camerist is prone 
to attempt snap-shot exposures 
under impossible Hght conditions. 
In spite of his manual and in spite 
of continued warnings from the 
dealer and from ])hotographic pub- 
lications, he wastes film and per- 
haps becomes discouraged be- 
cause he doesn't follow the rules. 

For this reason it has always 
been our policy to hold him down 
to a little less than he can really 
do. rather than get him into pho- 
tographic errors by encouraging 
him to attempt too much. We 
have always understated rather 
than overstated the qualities of 



our film in latitude and speed in 
order to protect the snap-shotter 
from his own mistakes. 

This policy we shall continue. 
We shall not permit the extravagant 
claims of other manufacturers to 
start us on a P. T. Barnum adver- 
tising campaign. The film has not 
yet been made that has the latitude 
of the human eye or the speed of a 
cat's eye on a dark night. We 
don't want our customers to expect 
the impossible from our products. 

But this we will say : We make 
constant drastic tests of our own 
film and of the film turned out by 
other makers. Up to the present 
time, we have never been able to 
find a film that equals ours — to 
say nothing of exceeding it — in 
speed, latitude or keeping quali- 
ties. 



THE MEAT COURSE 



You have noticed that the Trade 
Circular runs four or eight pages, 
seldom more. And it's all meat. 
The soups, the entrees, and the 



desserts are now coming to you 
each month through the Kodak 
Salesman. For your store's health, 
read both. 



KODAK TRADE CIRCULAR 



USING WINTER BOOKS TO 
MAKE SALES 

A new miniature Kodak Cata- 
losfiie, which we will call the Kodak 
Winter Booklet, will he ready about 
the ist of November. In size and 
weight this new booklet is designed 
for mailing with a letter in a regu- 
lar sized envelope to a list of your 
best prospective customers. 

To accompany these booklets one 
dealer may write two or three let- 
ters to different lists, each letter 
emphasizing a different camera. 

To a list of school boys and girls 
the letter would perhaps feature the 
No. I Autographic Kodak Jr., 
pointing out its low price, its small 
size and the ease and simplicity 
with which it makes good pictures. 
To such lists as business and pro- 
fessional men. Country Club mem- 
bers, etc., he would stress the 
quality of the new No. i xAuto- 
graphic Kodak Special, emphasiz- 
ing the speed of its shutter, the 
capacity of the lens, its distinguish- 
ed appearance and handy size. Of 
course in all letters he would refer 



to the completeness of his stock Lud 
offer to be of service in selecting 
the camera which suits the require- 
ments of the individual addressed. 

On request our Advertising de- 
partment will be glad to draft such 
letters for any dealers to mail with 
the Winter Books. Let us know 
what is the nature of your mailing 
lists and what cameras you wish 
featured. 

Whether you distribute your 
books over the counter or by mail, 
we should like to have the order 
soon. The booklets are free in rea- 
sonable quantities and there is no 
charge for the letter copy service. 

SUITABLE FOR FALL 

Following is a list of publicatior^s 
which are suitable for Fall distri- 
bution at your counter or by mail : 
''At Home with the Kodak," ''About 
Lenses," "By Flashlight," "Large 
Pictures from Small Cameras." 

The above named booklets are 
constantly being revised and re- 
printed so that your orders can be 
filled promptly. 



^m 












Let your Kodak 

keep the Christmas Story 

RICHARD ROE & CO. 

1201 Tripod Avenue 


fe*. 







It's only a few weeks to Christmas, none too soon to be thinking about 
your advertising plans for the holiday season. This street car card will direct 
Christmas shoppers to your store. On request we will supply them, imprinted 
lor street car use. Please order by number — Car Card 823. 



KODAK TRADE CIRCULAR 



NEW GOODS 

MASKS FOR COMMERCIAL 
KODAK PRINTER 

Masks for the Commercial Kodak 
Printer, when furnished separately, 
will be supplied in sets of six at 90 
cent*^ per set. 

Dealers' discount 25% 

EASTMAN X-RAY FIXING 
POWDERS 

Eastman X-Ray Fixing Powders 
are the linal step in the standardiza- 
tion of the development and fixing 
of X-Ray Films and Plates. They 
are ready for use by the simple ad- 
dition of water. The solution thus 
obtained is clear and colorless. It 
fixes cpiickly and has the maximum 
useful life. The powders combine 
fixing with thorough hardening and 
being acid in reaction any developer 
left in the negative after rinsing is 
quickly neutralized and stain is eli- 
minated. 

The No. 1 Powders are in cardboard 
containers and come 36 Packages to 
a case. The No. 5 size is packed in 
tin container with 6 Packages to the 
case. 

Prices 

No. 1, to make 1 Gallon of 

solution $0.75 

No. 5, to make 5 Gallons of 

solution 3.25 

Dealers' discount 33%% 
In five case lots 40% 

EASTMAN M. Q. DEVELOPER 
IN SEALED GLASS TUBES 

Heretofore the M. Q. Developer in 
sealed glass tubes has only been 
offered to the trade in boxes of 100 
tubes. There has, however, been a 
persistent demand for a package simi- 
lar to that provided for Hydrochinon, 
Eastman's Special and Eastman's Py- 
ro Developer, In order that you may 
satisfy this demand we now ofifer the 
Eastman M. Q. Tubes in cartons of 
five tubes. 

List price per package of 

five tubes $0.35 

Dealers' discount 33%% 



DISCONTINUED 

The manufacture of the Eastman 
Printing Frame in the 3^ x 3^ size 
has been discontinued. The light de- 
mand for a frame of these dimensions 
can be satisfied with the 4 x 5 East- 
man Printing Frame. 

The Velox Room and Dark Room 
Lamp, listed on page 53 of the 1922 
Condensed Price List has been with- 
drawn, having been replaced with the 
new Eastman Safelight Lamp which 
was announced on page 2 of the Au- 
gust Trade Circular. 

PRICE CHANGES 



I Effective Sept. 8, 1922 ^| 

Hydrochinon 

(1922 Condensed Price List, page 68) 

1 Oz. Can $0.22 

y4 Lb. Can 62 

y2 Lb. Can 1.15 

1 Lb. Can 2.15 

5 Lb. Tin 10.60 

Dealers' discount 33'%% 
In 25 Lb. lots assorted, 40% 



Effective Sept. 30, 1922 



Batteries No. 789 for F. & S. 
Finger Print Camera 

(1922 Condensed Price List, page 17) 

Price, each $1.35 

Dealers' discount 25% 

STOLEN CAMERA 

The loss bv theft on Sept. 6th, of 
Auto Graflex Jr., No. 103758, fitted 
with B. & L. Tessar Series Ic, /.4.5 
lens, is reported by the T. Eaton 
Drug Co., Limited, Toronto. 



// it isn't an Eastman- 
it isn't Autographic 




Kodak as you go 



Slip a Kodak into the side pocket of 
your car and get a story of your autumn 
trips. Keep a few *'spare'' rolls of Kodak 
film there, too — ^you'll need them. 

We have Autographic Kodaks from 
$6.50 up, and all sizes of Kodak film. 



Richard Roe & Company 



1201 Tripod Ave. 



Ffcc on Request— Knj?raVinR's ai this advertisement complete: Double column, No. 20 A 
Illustration only: Double column, No. 148-A; .Single Column, No. 148-B. 



FOR TRADE CIRCULATION ONLY. 



Canadian Kodak Co., Limited 



Trade Circular 



'FOR YOUR INTERESTS AND OUR OWN' 



Vol. XIX, No. 7 



TORONTO, CANADA 



November, 1922 



HOW CHRISTMAS GOMES TO KODAK DEALERS 



Christmas comes but once a year 
to most of us, but to Kodak dealers 
it comes every day after the 25th of 
November, when the first of the 
Kodak Christmas advertisements 
appear in the magazines. After that 
almost every day is a Red Letter 
day on the Kodak calendar. 

.The last three days of November, 
for instance, will see 250,000 Kodak 
advertisements, printed in colors on 
the back covers of five leading 
Canadian magazines, go into circu- 
lation. This will be followed during 
the first ten days of December by 
the circulation of more than half a 
miillion ads in farm magazines. 
That's the climax, but not the end. 
They keep coming right up to 
Christmas Day, and the grand total 
is a circulation of more than a mil- 
lion and a half. 

Altogether, 1,500,000 of them — 
1,500,000 Christmas Gift sugges- 
tions — 1 ,500,000 Kodak suggestions. 

A miniature reproduction of the 



Kodak Christmas advertisement ap- 
pears on the following page, accom- 
panied by a schedule which may be 
useful for timing your own adver- 
tising. 

In the month preceding Christ- 
mas Day, the suggestion to "Keep 
Christmas with a Kodak" will be 
felt in almost every home, whether 
urban or rural. From the 25th of 
November to the close of business 
on Christmas Eve, Kodak dealers' 
windows in city, town and village 
should constantly suggest "Kodaks 
for Christmas." Their local news- 
paper, street car and direct mail ad- 
vertising should do the same. Ko- 
dak Winter Booklets, Christmas 
Show Cards and a Christmas En- 
largement will be ready on Decem- 
ber 1st in time for the holiday drive. 

Our advertising, plus your best 
selling efforts — that'll make it a Ko- 
dak Christmas, a profitable Christ- 
mas at your Kodak counter and a 
]\Ierry Christmas for you, 



KODAK TRADE CIRCULAR 



TIMING YOUR CHRISTMAS ADVERTISING 



In the accompanying schedule are 
listed the publications in which the 
Kodak Christmas advertisement 
will appear. As distribution dates 
are given, this schedule may be use- 



ful for timing your advertising. 
Check the publications most widely 
distributed in your district. Note 
the distribution dates and time your 
own advertising accordingly. 




Keep Christmas with a Kodak 



drew, little Jane has popped into bed again to pose for i 



While hr too excited 
picture with mother's new Kodak. 

And that only staru the fiin. Even now father and Uncle Stan are renewing their 
youth in a snowball fight— and there's another picture. 

Kodak is a gift that slips out of the holiday box into the spirit of Christmas. 

Aultgraphie Ktdaii $6.^0 up 

Canadian Kodak Co., Limited, Toronto, Canada 



Miniature reproduction of the Kodak Christmas Ad. 



Publication 


Distril 


3UtiOU 




Date 


Canadian Home 






Journal 


Nov. 


28th 


Everywo man's 






World 


Nov. 


25th 


MacLean's 


Dec. 


15th 


Western Home 






Monthly 


Nov. 


30th 


Saturday Night 


Nov. 


30th 


La Canadienne 


Dec. 


1st. 


La Revue Mod- 






erne 


Nov. 


30th 


Le Samedi 


Dec. 


9th 


Canadian Coun- 






tryman 


Dec. 


2nd 


Family Herald 






and Weekly 






. Star 


Dec. 


5th 


Farm and Dairy 


Dec. 


14th 


Farm and Ranch 






Review 


Dec. 


5th 


Farmer's Advo- 






cate (Winni- 






peg) 


Dec. 


10th 


Grain Growers' 






Guide 


Dec. 


6th 


Nor' West 






Farmer 


Dec. 


5th 


Farmer's I. a 






Presse 


Dec. 


6th 


Star Weekly 






(Roto.) 


Dec. 


9th 



DO YOUR CHRISTMAS BUYING EARLY 



You have probably sent in your 
principal order for Christmas Ko- 
daks, Albums, sundries. Calendars 
and supplies, but it is not too late 
to remind you to allow as much 
time as possible to get rush orders 
in your hands. 

We are ready to do our part in- 
stantly with full stocks of merchan- 



dise and greased skids. 

Hut you can't say so much for 
the Railways. They are doing their 
best too, but business has taken an 
upward leap. There may be a jam 
later. 

vSend your orders by telegram or 
telephone in emergencies. 

put don't take too long a chance 



KODAK TRADE CIRCULAR 



DON'T SHIFT LENSES 

A man entered the Great North 
Woods. 

Strapped to his pack was a new 
Kochik l)oiight at a store miles from 
civilization. 

Weeks later he came hack with 
sixty rolls of film^ — 360 exposures. 

He sent the film to a Kodak 
dealer's to be developed. 

Not one negative was good. 

"The camera must be at fault", 
said the letter he sent us with his 
Kodak. 

It was. 

Some person ''wiser" than the 
manufacturers had juggled the lens. 
Originally an R. R. lens composed 
of a front and a back element, it 
had become a single element lens, 
one element having been removed 
before the camera was sold. 

So we repeat an old warning: 
Don't shift lenses. The lens of 
every Kodak and Brownie camera 
is properly tested, fitted, and focus- 
ed before it leaves the factory. 
Tampering with lenses is an invi- 
tation to trouble. 

Don't shift lenses. 



DO NOT CONGEAL THE 
EXPIRATION DATE 

The expiration date on Kodak 
film is put there to protect your 
good name and ours. If your film 
stock is properly kept — new film at 
the- back, older film in front — it 
will flow out so you vnll not have to 
return expired film fur allowance. 

Recently film has been returned 
to us bearing stickers placed by the 
dealer which completely conceal 
the expiration date. Hereafter, in 
the interest of our trade as a whole, 
we shall not allow any credit where 
the expiration date has been oblit- 
erated or concealed. 

The expiration date on film cor- 
responds to the "Stop!" warning 
at a dangerous curve on the high- 
way. To conceal the warning may 
cause a bad accident. You wouldn't 
conceal a "Stop!" sign, don't con- 
ceal the expiration date. 

Car Card 831 

The card H'.itstratcd here zvill he 
sent on request to dealers for use in 
street cars. In ordering, please state 
with zvhat company you have a con- 
tract for running cards, and how 
many cards you require. 




Keep Christmas 



with a 



KODAK 



Autographic Kodaks, S6.50 up 
Kodak Film in the Yellow Box 



RICHARD ROE & CO. 1201 Tripod Avenue 



KODAK TRADE CIRCULAR 



EASTMAN CLINICAL CAMERA OUTFIT 



The use of photography is one 
of the marked developments in 
medical practice. Originally con- 
fined to photomicrographic work, 
it has expanded to include roent- 
genology, clinical examination and 




CAMERA IN POSITION F^OR PHOTOGRAPHING 
OHJECTS ON FLOOR, STAND OR IN TANK 

kindred subjects. Its use as a 
means of clinical record has created 
a demand for a clinical photo- 
graphic unit which has led to the 
development of the Eastman Clin- 
ical Camera Outfit, designed for use 
in depicting surface lesions, ab- 
normalities, pathological specimens, 
operating techni(|ue and similar 
subjects. 

The outfit consists of the 
Eastman Clinical Camera, a collap- 
sible stand with tilting top, and 
two Eastman Floodlights. 

The 5x7 camera is equipped 
with Kodak Anastigmat Lens /. 'j .*] 
in No. 2 Kodamatic Shutter, a 
collapsible focusing hood, one 
double Cut Film or Plate Holder*, 

♦In ordering please specify which is wanted. 



one Lantern Slide Back and one 
Enlarging Back. The shutter has 
seven speeds from 1-150 to j^ 
second, and time and bulb actions. 
A scale on the camera bed permits 
setting the camera for images one- 
eighth, one-quarter, one-half, or the 
full size of the subject, enabling the 
operator to make exposures at 
intervals and secure images of 
exactly the same size each time — a 
requisite for proper comparison. 

The tilting top of the stand 
permits the operator to photograph 
objects placed on the floor or on a 
table, and objects placed in a tank 
of water to eliminate undesirable 
reflections and shadows. This 
feature also permits making views 
from many different angles and the 
adjustable stand gives a wide range 
of heights. 

The Eastman Floodlight is an 
essential unit in this outfit. Its 
even light permits standardized ex- 
posure. It requires a 500-Watt 
Mogul l)ase lamp, but this is not 
supplied by us. 




CAMKHA READY I'OR ENLARGING 



KODAK TRADE CIRCULAR 



EASTMAN CLINICAL CAMERA OUTFIT (Continued) 

Catalogue 

Eastman Clinical Camera Outfit Complete, including Camera, Lens and list 
Shutter, Lantern Slide Back, Camera Stand, Enlarging Back and 

2 Eastman Floodlights $175.00 

Dealers' discount 32% 
Parts supplied separately: 

Camera only, without lens " 70.00 

Kodak Anastigmat /. 1.1 Lens, fitted to No. 2 Kodamatic Shutter . . 40.00 

Lantern Slide Back 10.00 

Camera Stand 17.50 

Enlarging Back 10.00 

Eastman Floodlight, each 25.00 

Dealers' discount 33^/^% 

HOW TO CORRECT WHAT 
IS WRONG 

*'The Kodak clerk tells me what 
is wrong, but he doesn't tell me 
how to correct what is wrong, 
lie says tlie focus of my pictures 
is bad. What should I do about 
it ?" — From a customer's letter. 

Of course this customer should 
have asked her dealer then and 
there how to correct the fault, 
but she didn't. She wrote us. 
That is proper enough, but fre- 
quently she could be spared that 
trouble if your salespeople would 
voluntarily point out how to correct 
what is zvrong. It takes only a 
moment longer to do that and it 
makes a friend for your store. 

In case of doubt, the Service 
Department, here at Toronto, will 
solve the problem for you or for 
your customer. ''Better pictures 
mean better business." 




CLINICAL CAMERA READY FOR 
LANTERN .SLIDE MAKING 




E.\STMAN FLOODLIGHT FOR USE WITH 
EA.STMAN CLINICAL C.-VMEKA OUTFIT 



Two 


Kodak deal 


ers 


buy 2 


00 copies 


of 


Kodak 


ery per mon 


th. 


How 


many do y 


ou 


take? 







KODAK TRADE CIRCULAR 



COUPON WORTH 60c. 

The Kodakery coupon in manuals 
has a merchandise value of sixty 
cents. In exchange for it, properly 
filled out by the customer, we will 
send twelve copies of an entertain- 
ing, instructive magazine. There 
is a coupon in every manual, and 
a manual in every camera carton. 
Please do not ask us to send Kodak- 
ery free to any customer who does 
not present the coupon. There 
are three ways by which the public 
may get Kodakery. i — the cou- 
pon; 2 — 5c a copy over your 
counter ; 3 — 60c a year by mail. 

INSTRUCTIONS FOR TRAY 
DEVELOPING 

Instructions on developing ac- 
company all films and film pack 
tanks, but no instructions ac- 
company trays. For the benefit 
of tray users we issue direction 
sheets, pads of which for film and 
film pack are supplied with a 
dealer's first order. Duplicate pads 
may be obtained on request. These 
sheets also give information about 
tank developing — the all-daylight 
wav. 

CALENDARS 

The intrinsic value of a calendar 
is small, but the sentimental value 
of a Frontenac Amateur Calendar 
mounted with a picture made by the 
one who presents that calendar to 
a friend as a Christmas or New 
Year's Greeting is very great. 

It makes a Christmas remem- 
])rance that is personal and attrac- 
tive. 

Frontenac Calendars will solve 
many a Christmas problem if prom- 
inently displayed. 



EASTMAN X-RAY FILM 
VIEWING CLIPS 

Model 2 

These clips are made of spring 
wire which holds a small roller in 
contact with the illuminator glass. 
Films are easily slipped under this 
roller — the spring insuring constant 
pressure. Can be easily bent to 
conform to various depths of il- 
luminator moulding. 

Eastman X-Ray Film Viewing 

Clips, Model 2, per dozen... $1.25 
Dealers' discount 33%% 

Eastman X-Ray Film Viewing 
Clips, as listed on page 52 of the 
Condensed Price List, are still 
available as heretofore. Please note 
in the book that the clip listed there 
is Model No. i. 

EXTRA CLIPS FOR EAST- 
MAN FILM DEVELOPING 
HANGERS 

Extra Clips for the Eastman 
Film Developing Hangers Nos. 2 
and 3 are now available. The ad- 
dition should be made on page 52 
of the 1922 Dealers' Condensed 
Price List. 

Extra Clips for Eastman Film 
Developing Hangers Nos. 2 
and 3, price each $0.06 

Dealers' discount 33%% 

EASTMAN SPOTTING 
COLORS 

Eastman Spotting Colors will 
hereafter be supplied in sets con- 
sisting of Sepia, White and Black, 
which we believe will be more satis- 
factory than as supplied heretofore. 
There is no change in the selling 
price. 



KODAK TRADE CIRCULAR 



PRICE CHANGES 

Since the last Trade Circular was 
issued we have made the following 
changes which should be noted in 
the Condensed Price List : 



Effective Oct. i6, 1922 



GLACIAL ACETIC ACID 

(1922 Condensed Price List, page 67) 

1 Lb. Bottle $0.70 

5 Lb. Bottle . 2.50 

Dealers' discount SSVsYo 

CITRIC ACID, POWDERED 

(1922 Condensed Price List, page 67) 

1 Oz. Bottle $0.18 

14 Lb. Bottle 43 

^ Lb. Bottle 75 

1 Lb. Bottle 1.40 

Dealers' discount 25% 

POTASSIUM BROMIDE 

(1922 Condensed Price List, page 67) 

1 Oz. Can $0.11 

% Lb. Can 23 

V2 Lb. Can 37 

1 Lb. Can 65 

Dealers' discount 25% 

EASTMAN X-RAY FIXING 
POWDERS 

(October Trade Circular, page 3) 
Xo. 1, to make 128 ounces of 

solution $0.60 

No. 5, to make 640 ounces of 

solution 2.50 

Dealers' discount unchanged 

DISCONTINUED 

EASTMAN X-RAY TANK, as 
listed on page 62 of the Condensed 
Price List, is withdrawn from the 
market. 

ALBUMS— the manufacture of 
the Forum, Apollo and Tiber Al- 
bums has been discontinued. Com- 
paratively recent additions to our 
line of Albums make the further 



listing of these styles unnecessary. 
Satisfactory substitutes may readily 
be found to meet any demand for 
the discontinued lines. 

PRICE LIST CORRECTION 

Alum, Potassium, Powdered, 
which will be found listed on page 
67 of the Condensed Price List, 
should read "Alum, Powdered." 
Please correct your Price List ac- 
cordingly. 

STOLEN CAMERAS 

The loss by theft of 3A Auto- 
graphic Kodak Special, No. 5855. 
fitted with Kodak Anastigmat lens 
/. 6.3 and Kodamatic Shutter, is 
reported by Mr. A. M. Cunning- 
ham, 3 James St. N., Hamilton. 
Ont. 

Mr. Theodore P. John, 77A 
Quesnel St., Montreal, Que., also 
reports the loss of a 3A Autogra- 
phic Kodak Special. The serial 
number of this camera is 43200. 
It is equipped with Optimo Shutter 
and Kodak Anastigmat /. 6.3 Lens, 
the serial number of the lens being 
15288. 



Be sure that the pur- 
chaser of a gift camera 
buys some film also, 
in order that the lucky 
recipient may make 
some pictures on 
Christmas day. 



A Gift that slips out of the holiday 
box into the spirit of Christmas. 



No. 1 

Autographic 
Kodak Jr. 

For Pictures 
2% X 3 ^ inches 

Price $12.00 




Here is a Kodak stripped for action, 
everything you want for good pictures 
but no photographic flourishes to con- 
fuse. So simple that it will be easy 
to make good pictures of the Christmas 
Day fun. 

The attractive finish of the No. 1 
Junior makes it a camera we are proud 
to show and one that you will be proud 
to give. 

Other Kodaks from $6.50 up — 
Brownies $2.00 up. 



Richard Roe & Company 

1201 Tripod Ave. 



Free on Request — Engraviiij? of this advertisement complete, double column, 21A 
cut for illustration only 204H. 



FOR TRADE CIRCULATION ONLY 



Canadian Kodak Co., Limited 

Trade Circular 



''FOR YOUR INTERESTS AND OUR OWN' 



Vol. XIX, No. 8 



TORONTO, CANADA 



December. 1922 



PUSH KODAKS FOR CHRISTMAS -AND 
ENJOY A HAPPY NEW YEAR 

There is the merchandise that goes off your shelves with 
a loud hurrah — "Christmas stuff." When it is gone it's gone 
and that's the end. 

xAnd there is the quieter sale. Christmas sees only the 
beginning of your profits on the sale of a Kodak. There's 
a following profit on film, another profit on finishing, a 
profit on albums, a profit on tripods, portrait attachments, 
carrying cases. Certain profits, inevitable profits. 

A Kodak sale is "a sale that makes a sale." 



HOW TO MAKE MORE EFFICIENT CLERKS 



This is a problem. Solve it 
and you may double your profit 
on the same invested capital. 
Disinterestedness is the curse of the 
clerk. It handicaps him and it 
injures you. 

Our new book, ''Selling Kodaks 
and Supplies," will not solve the 
entire problem. But it will help 
make your Kodak salespeople 
more productive. 

It will increase their knowledge. 
It may give them a new sense of the 



dignity of their job and the possi- 
bilities it holds for personal growth. 

If a man or woman will learn 
one thing thoroughly he will, at 
the same time, acquire a habit and 
a capacity for learning which will 
make him invaluable as your 
assistant. 

This new book will start your 
salespeople on the road to a thor- 
ough understanding of the Kodak 
line. 

Copies are sent only on request. 



KODAK TRADE CIRCULAR 



EASTMAN PRINT WASHERS 

Operated Singly or in Gangs 



The Eastman Print Washer is 
now supplied either with or without 
motor, and with the substitution 
of a new type of shaft which per- 
mits two, three or four washers to 
be operated by the power furnished 
bv one motor. 



repeated until four washers are 
in line, the motor of the first 
washer operating the three addi- 
tional machines in a perfectly 
satisfactory manner. 

As will be seen by our illustra- 
tion, the short shaft on each washer 




A battery of two, three or four Eastman Print Washers may now be operated on one 
motor, reducing both cost of equipment and cost of operation. 



When a washer is ordered with- 
out motor an extra shaft is fur- 
nished which is easily substituted 
for the shaft on the washers which 
have previously been furnished 
with motors. 

When this new shaft has been 
]jlaced on the motor-driven washer 
it is only necessary to set a second 
washer, without motor, in line 
with the first, slip the long coupling, 
which is furnished, over the ends 
of the shafts on each machine, 
when the one motor will run the 
two machines. This may be 



has two projecting ends and 
through each of these is a steel pin. 
The tubular coupling which reaches 
from one machine to the other has 
two slots on each end and these 
slots fit over the pins on the shafts, 
making a very simple but efficient 
cou])ling. 

When the machines are lined up 
and coupled together they are 
attached to the floor, or the lower 
portion of the stands may be 
removed and the washers set on a 
low table or in a sink. 

The economy of such an arrange- 



KODAK TRADE CIRCULAR 



"mti'nt ca'fi feadil.y be seen. The 
washers without motors cost less 
and the cost of operation is less 
when one motor can be used to 
'operate several washers. 

When a large quantity of work 
IS to be handled, it can be done 
much more efficiently by keeping 
the prints in comparatively small 
batches and washing them in 
separate washers. By the time 
the third or fourth washer is filled 
the prints in the first washer are 
ready for drying. 

At a conservative estimate each 
of these washers will thoroughly 
wash a batch of 200 or less prints 
of assorted sizes up to and includ- 
ing 3V4 X SV2, ^^^^ in ^s short a 
time as any washer will do the 
work. 

The price of the Eastman Print 
Washer, complete, with iio-volt 
motor, is, $125.00, without motor, 
including extra shaft and coupling, 
$100.00. The dealers' discount is 
33 i/3%- In ordering washers with 
motor, specify whether direct or 
alternating current motor is desired. 
(Price of 220-volt motor on re- 
quest.) 

ONE WAY TO SPEED UP 
YOUR SALES 
From Printers' Ink 
Every day, everywhere, mer- 
chants are losing business because 
of the inadequacy of their stocks. 

To be sure, the retailer who 
overbuys is not able to show a 
profitable rate of turnover. But 
underbuying is just as bad as 
overbuying. In fact, to be con- 
stantly out of certain important 
items of merchandise is one sure 
way to slow up turnover. A 
retailer cannot sell what he is 
"just out of." His sales suffer 
because of his failure to keep an 
adequate stock. 



In still another respect does 
underbuying retard sales. Even 
though a merchant may have a 
certain article in stock, his cus- 
tomers will not buy it enthus- 
iastically ])ecause his assortment is 
not complete enough to be inviting. 
People like to buy from full lines. 

EASTMAN ABRASIVE 
REDUCER 

The addition of Eastman Abra- 
sive Reducer to the Hne of Kodak 
Chemicals provides a medium for 
local reduction on film or plate 
negatives. 

PRICE 

Per Can $0.50 

Dealers' discount 33 1/3% 
In lots of 12 cans, 40% 

NEW ADVERTISING 
MATTER 

Winter Show Cards — the Christ- 
mas Enlargement — the Kodak Win- 
ter Booklets — these are new things 
from the Advertising Department 
now in your hands. Use them for 
the holiday drive. 

The show cards — there were five 
of them in all — will help you with 
your window trims. The Christmas 
enlargement itself will suggest an 
effective display and there is an 
idea for a trim, with this enlarge- 
ment as a centre-piece, on page 9 
of the December Kodak Salesman. 

Distributed on your mailing list, 
the little Kodak Booklets will help 
many of your customers decide 
their Christmas problem right at 
home. 

The material is supplied to help 
you make this a Kodak Christmas, 
a busy Christmas at your Kodak 
counter and a Merry Christmas for 
you. 



KODAK TRADE CIRCULAR 




One of the uses of a Cirkut Camera — A miniature repr, 



GIRKUT CAMERAS 



Cirkut Cameras are not new. 
They have been in use for several 
years but up to now Canada, as a 
potential market for cameras of this 
type, has been undeveloped. True 
there are a few Cirkut Cameras 
being used in a commercial way in 
this country, but only the barest 
fringe of the possibilities of the 
home market has yet been touched. 

We believe that this market holds 
great possibilities and are pleased 
to announce arrangements with the 
manufacturers which will enable us 




to offer to the Canadian trade the 
line of Cirkut Cameras manufactur- 
ed by the Eastman Kodak Company. 
The Cirkut Camera has opened 
up an unlimited field for the pro- 
duction of unusual and highly pro- 
fitable pictures. It makes negatives 
ranging from five inches wide by 
fifteen inches long to sixteen inches 
wide by twenty feet long. Any 
length of negative that the subject 
calls for within this wide range can 
be made on Eastman Daylight 
Loading Roll Film. Any angle of 
view up to the complete 
circle of 360 degrees can 
be recorded on the film. 

Panoramic views of 
country estates ; farm, 
timber and mining lands ; 
real estate, resorts and 
manufacturing plants; 
groups and gatherings of 
all sizes, are increasingly 
in demand and offer the 
photographer, who owns a 
Cirkut Outfit, ample op- 
portunity for creating new 
iDUsiness — business that 



Cirkut Camera No. 5 



KODAK TRADE CIRCULAR 




K 1 of a 10 X 38 inch group picture made witii a No. 10 Cirkut. 



could not be successfully handled 
with an ordinary view camera. 

There are two Cirkut Outfits and 
three Cirkut Cameras. The Out- 
fits comprise a camera, the well- 
known Revolving Back Cycle Gra- 
phic, and a panoramic attachment 
which can be placed in operating 
position easily and quickly with- 
out the use of tools. 

The Cirkut Panoramic Outfit is 
supplied in two sizes — 5 x 7 and 
61/0 X 81/4, taking films 614 inches 
by 10 feet maximum length and 8 
inches by 12 feet maximum length 
respectively. 

The three Cirkut Cameras are 
exclusively for panoramic photo- 
graphy, being strictly re- 
volving cameras. Within 
the film capacity there is no 
fixed length of picture and 
in two models even the 
width may be varied to ac- 
commodate the subject. 

Cirkut Cameras and Cir- 
kut Outfits all use Eastman 
Daylight Loading Film, 
which is made in a variety 
of lengths ranging from 



15 inches to 20 feet. The cameras 
can be loaded and unloaded in day- 
light. More than one exposure can 
be made on the same film, a perfor- 
ating device marking the film so that 
it may be cut apart without 
mutilating the negatives. A scale 
encircling the top of the tripod, 
indicates the length of film re- 
quired for any angle of view 
with the various lens combinations, 
and an indicator at the top of 
the film magazine shows the 
length of film used, so there 
is no uncertainty as to the length 
of tmexposed film on the spool. 

Descriptive literature on request 
— ask the Advertising Department. 




Cirkut Camera No. 8 



KODAK TRADE CIRCULAR 




Cirkut Camera No. 10 

CIRKUT CAMERA PRICE LIST 

No. 5 Cirkut Camera complete, including Special Convertible Lens; 6^/4, 
11 and 14 inches, one set No. 2 Crown Tripod Legs, one Cirkut Tri- 
pod Top, Gears, Key and Carrying Case to hold complete outfit $105.00 

Cirkut Camera No. 5 imll only be sold complete ivith lens. 

No. 10 Cirkut Camera complete, including Turner Reich Lens Series II No. 
4; IOVl', 18 and 24 inches, Double Valve Shutter, one F. & S. Profes- 
sional Tripod, one Cirkut Tripod Top, one Bulb and Hose, Gears 
and two Carrying Cases to hold complete equipment 370.00 

No. 16 Cirkut Camera complete, including Turner Reich Lens Series II ; 15, 
24 and 36 inches in Double Valve Shutter. One F. & S. Professional 
Tripod, one Cirkut Tripod Top, one Bulb and Hose, Gears and three 
Carrying Cases to hold complete equipment 600.00 

Cirkut Panoramic Outfit, including R. B. Cycle Graphic Camera, . 
Graphic Rapid Rectilinear Lens, No. 1 Automatic Shutter 
with Bulb and Hose, Gears and Cirkut Attachment, remov- 
able, Revolving Back and Double Plate Holder, one Cirkut 
Tripod Top, one 6Vi inch Crown Tripod Top, one set No. 4 
Crown Tripod Legs and two Carrying Cases to hold com- No. 6 No. 8 

plete outfit $210.00 $270.00 

With Turner Reich Lens Series II in Shutter No. 2 (for 
No. 6) triple foci 7M», 12 and 18 inches, No. 4 (for No. 8) 
triple foci IOV2, 18 and 24 inches 250.00 330.00 

Cirkut Outfits sold complete only. 
Dealers' discount 32% 

PRICE CHANGES 



Effective November 15, 1922 



SODIUM CARBONATE (DES.) 

(1922 Condensed Price List, page 67) 
Barrel, (275 lbs.) per lb., net .... $0.10 

SODIUM SULPHITE (DES.) 

(1922 Condensed Price List, page 67) 
5 lb. Bottle : . . . $1.40 

Dealers' discount 2>Z%7o 



Effective November 24, 1922 



MOTION PICTURE 
FILM DEVELOPER NO. 16 

(1922 Cc;ndensed Price List, page 68) 
Can, for 1280 Ozs. ready-to-use 
Solution $4.00 

Dealers' discount 25% 



KODAK TRADE CIRCULAR 



INDEX, JANUARY— DECEMBER 1922 



Acetic Acid, Glacial, Nov. p. 7. 
Advertising Post Cards, Apr. p. 6. 
Aero Cameras, Feb. p. 6, 7. 
Albums, Apr. p. 4; Nov. p. 7. 
Azo, June p. 6. 



Batteries for F. & S. Finger Print Camera, 

Oct. p. 3. 
Bromide Paper, Eastman Standard A, Apr. 

p. 11. 



Calendar Mounts, Aug. p. 3. 

Carrying Cases for Graflex Plate Holders, Jan. 

p. 3. 
Carrying Cases for Premo Cameras, June p. 7. 
Carrying Cases for Vest Pocket Kodak, Apr. 

p. 10. 
Cirkut Cameras, Dec. p. 4-6. 
Citric Acid, Powdsred, Nov. p. 7. 
Clinical Camera Outfit, Eastman, Nov. p. 4, 5. 
Clips for Eastman Film Hangers, Nov. p. 6. 
Condensed Price List, Apr. p. 7. 
Cut Film Holder, Graflex, Jan. p. 3; Apr. 

p. iO, 11. 

Developing Box, No. 1 Kodak, May p. 2. 
Diffusion Disks, Feb. p. 6; Jvily p. 3. 



Enlarger, Kodak Auto Focus, Feb. p. 1, 2; 

Apr. p. 10. 
Envelopes, Amateur Delivery, Apr. p. 10. 

Film, Eastman, Oct. p. 1. 

Film, Eastman Commercial Panchromatic, Feb. 

p. 5. 
Film, No. 75, Aero Panchromatic, Mar. p. 3. 
Film Pack, Kodak, June p. 3. 
Filters, Wratten Light, Feb. p. 7. 
Fixing Powder, Kodak Acid, June p. 7. 
Flash Eamp, Crown, Jan. p. 3. 

Graflex Cut Film Magazine, May p. 2. 
Graphic Camera, Revolving Back Cycle, Apr, 
p. 11. 



Hangers, Film Developing No. 2, Mar. p. 3. 
Hanger, Film Developing No. 4, Feb. p. 5; 

Mar. p. 3; May p. 2. 
Hangers, Kodak Cut Film Developing, May p. 2. 
Hydrochinon, Jan. p. 3. Feb. p. 7; Apr. p. 10; 

June p. 7; Oct. p. 3. 
Hydrometer, Eastman Tested, July p. 2. 



Kodak Anastigmat, /. 4.5, new sizes, Apr. p. 8. 
Kodak Cut Film, May, p. 1, 2. 
Kodak, No. 1 Special, May p. 3, 4; June p. 3. 
Kodak, Vest Pocket Autographic, Feb. p. 7. 

Lamps, for Eastman Projection Printers, Mar. 

p. 2. 
Lamp, Eastman Safelight, Aug. p. 2. 



Lamp, Kodak Safelight, Apr. p. 10. 
Lamp, Velox Room and Dark Room, Oct. p. 3. 
Lamp, Wratten Electric Dark Room, Sept. p. 3. 
Lantern Slide Mats, Velox, Apr. p. 11. 
Lenses, Bausch & Lomb, Mar. p. 3. 
Lens, Eastman Projection Anastigmat, Feb. p. 6. 
Lens and Shutter Equipments, Jan. p. 3; Feb. 
p. 4; Mar. p. 3. 



Masking Blanks, Eastman, Jan. p. 3. 
Masks for Commercial Kodak Printer, Oct. p. 3. 
M. Q. Developer Powders, Oct. p. 3. 
Motion Picture Film Developer, Dec. p. 6. 
Mounts, DeLuxe Enlargement, Apr.' p. 5; 

Sept. p. 3. 
Mounts, Remington, May p. 4. 



Plates, Royal, Seed, Stanley, Feb. p. 7. 

Plates, "VVratten and Wainwright. Feb. p. /. 

Photo Mailers, Apr. p. 9. 

Post Cards, Brownie, Apr. p. 11. 

Potassium Bromide, Nov. p. 7. 

Potassium Iodide, Apr. p. 10. 

P. S. Developer Powders, June p. 7. 

Premo Cameras, June p. 6. 

Price Changes, Jan. p. 3; Feb. p. 6, 7; Mar. p. 

3; Apr. p. 5, 10; June p. 7; Oct. p. 3; 

Nov. p. 7; Dec. p. 6. 
Price List Corrections, Apr. p. 7; May p. 6; 

July p. 3; Nov. p. 7. 
Price Tickets, new, Apr. p. 9; Sept. p. 2. 
Printer, Commercial Kodak, Sept. p. 3. 
Printing Frames, Eastman, Oct. p. 3. 
Print Washer, Eastman, Dec. p. 2, 3. 



Reducer, Eastman Abrasive, Dec. p. 3. 
Repairs, Mar. p. 2. 

Scales, Eastman Studio, Feb. p. 5. 

Sheath, Kodak Cut Film, May p. 2. 

Shutter, Ilex Universal, May p. 5. 

Shutters, Kodamatic, Feb. p. 4. - 

Sodium Bisulphite, Apr. p. 10. 

Sodium Carbonate (Des.) Dec. p. 6. 

Sodium Sulphite (Des.) Dec. p. 6. 

Solio Hardener Powder, Jan. p. 2. 

Solio Paper, Jan. p. 2. 

Spotting Colors, Eastman, Nov. p. 6. 

Stolen Cameras, Mar. p. 2; May p. 4. June 

p. 6; July p. 3: Sept. p. 2; Oct. p. 3; Nov. 

p. 7. 



Vitava, June p. 4, 5. 



X-Ray Dental Film Mount, Feb. p. 4. 
X-Ray Developing Powder. Feb. p. 6; Mar. p. 3 
X-Ray Developing Powders, Eastman. Jan. p. 3 
X-Ray Film, Eastman Dental, Jan. p. 2. 
X-Ray Film, Eastman Dupli-tized, Feb. p. 4. 

Aug. p. 2. 
X-Ray Film Viewing Clips, Nov. p. 6. 
X-Ray Fixing Powders, Eastman, Oct. p. 3 

Nov. p. 7. 
X-Ray Tank, Eastman, Nov. p. 7. 




Keep Christmas 

with a Kodak 

Little Jane is no happier with her new 
doll than is mother with her new Kodak. 

Let us show you the Kodak that will 
happily solve your gift problem. It's here. 

Autographic Kodaks $6.50 up 
Brownies $2,00 up 

Richard Roe & Company 

1201 Tripod Ave. 



Free on Request —Electro complete illustration and text; .Single column 31B; Double column 
31A; Cut for illustration only; Single column, 242 B; Double column, 242 A. 



FOR TRADE CIRCULATION ONLY. 



Canadian Kodak Co., Limited 

Trade Circular 



'FOR YOUR INTERESTS AND OUR OfVN' 



Vol. XIX, No. 9 TORONTO, CANADA January, 1923 



NEW GRAFLEX PRICES 

A year ago there was a drastic cut in the price of 
Graflex Cameras. 

War costs had more materially affected the Graflex line 
than Kodaks and Brownies, on which there is a great quan- 
tity production, and Graflex prices had become almost pro- 
hibitive. In making the cut then, lower manufacturing costs 
were anticipated on future production, with a correspond- 
ingly increased output. The result of those price changes 
has been most gratifying. The consequent increase in sales 
has made possible a still further reduction in Graflex prices. 
The new prices are listed on pages 4 and 5 of this circular. 

In making the new prices, a horizontal reduction has 
not been even approximated. The new prices are based on 
present and prospective costs — the result being that on some 
models the cut is drastic, on some it is slight, on others 
there is no cut at all. 

There is many an enthusiast who has wanted a Graflex 
who will now be able to gratify that laudable desire. There 
is new business in the new Graflex prices for those who have 
Graflex Cameras in stock. 



2 KODAK TRADE CIRCULAR 

KODAK MEDICAL DIVISION'S LATEST ACHIEVEMENT 

The Medical Division of the Ko- most nearly the ideal — a fast, prac- 
dak Companies was organized a tically grainless screen giving ex- 
year ago to further the application cellent definition and contrast. It 
of photography to medicine and has the two-fold advantage of low 
surgery. The new Division was initial cost and long life. Being 
doubly fortunate in that it was flexible, with no tendency to grow 
able to draw upon the technical brittle with age, the screen will 
knowledge of the Kodak Research stand considerable rough handling 
Laboratory for experimental work ^^^^ [^ addition, can be more easily 
and upon the resources of Kodak pressed into contact with the film, 
manufacturing departments for g^- ^^^^ ^-^^^ waterproof sup- 
production under ideal conditions ^^^ ^.^^ ^ ^^^.^ waterproof 

This departments most recent ^ ^- i ^ • jm i 
achievement is the Eastman X-Ray Protective layer, ,t is readily clean- 
Intensifying Screen, ed by simply washing, without 

It has been known for years damage to the screen, 

that when x-rays strike certain sub- =*'T-^1^1^SSIn7"''' 

stances, it causes them to glow or Pair Single 

fluoresce. A certain chemical — cal- 5 x 7 $ 7.00 $ 4.00 

cium tungstate — possesses this prop- 6>4 x 8>4 11.00 6.00 

erty to a very marked degree. If 8 x 10 15.00 8.00 

a sensitized photographic film is 10 x 12 22.50 12.00 

placed between two screens com- 11 x 14 29.00 16.00 

posed of calcium tungstate, about 14 x 17 45.00 24.00 

one-fourth of the usual time is re- Dealers' discount 40% 

quired for an x-ray exposure. This pu^^uT PRINTING FRAMES 

is because the radiant energy emit- CIRKUT PRINIINU FKAMhS, 

ted is even more effective photo- These frames for the printing of 

graphically than the incident x-ray Cirkut Camera negatives are made 

beams would have been directly. in eight sizes, from 2^ ft. to 10 ft. 

If it were possible to press out in length and for all widths of Cir- 

calcium tungstate into a thin, tough kut Film. The frames are substan- 

sheet, a perfect intensifying screen ^ially made and easy to adjust, 

would result. Since this is impos- p . 

sible, a binding material which ab- (Without' glass) 

sorbs the least amount of fluores- ^.^^ ^^ ^^^^^^^.^^^ p^j^^ 

cent light and which holds the crys- ^^ .^^ ^ ^^ -^^ ^10 00 

talline powder in a smooth, thin 6"/^ in x 4 ft 12.00 

sheet must be employed. The prob- g j^^' ^ 4 f^' y 00 

lem in many ways is similar to the g j^ ^ 5 f^ 1775 

making of a photographic film. A jo in. x 4 ft 14.50 

knowledge of the many processes jo in. x 6 ft 20.75 

involved has enabled Kodak ex- 15 in. x 6 ft 37.50 

perts to work out a formula and 15 in. x 10 ft 50.00 

produce a screen which approaches Dealers' discount 25% 



KODAK TRADE CIRCULAR 



TWO NEW TRIMMERS 



Consistent accuracy is the chief 
merit of the Eastman Metal Trim- 
mer. It is an all-metal trimmer, the 
heavy self -sharpening knife is of 
high-grade, tempered steel, so shap- 
ed and mounted as to cut with the 
minimum of effort and with perfect 
registry. The metal table, mounted 
on substantial cushion feet, is 
marked off in half inch squares. 
These marks are engraved into the 
surface, not merely painted on, and 
the surface is then given a highly 
polished enamel finish. A brass rule 
is attached to the table and a mov- 
able transparent trimming gauge is 
supplied. 

There are three sizes. No. lo — lo 
in. wide, No. 15 — 15 in. wide and 
No. 20 — 20 in. 

Prices 
Eastman Metal Trimmer 

No. 10 $18.00 

No. 15 24.00 

No. 20 32.00 

Dealers' discount SSysZ 
*Dozen lots assorted 40% 




Eastman Metal Trimmer 



A Trimmer of unusual merit at 
a very low price is the R. O. C. 
Trimmer. The bed of this trimmer 
is of wood, marked in half inch 
squares. It has an accurate wood- 
en rule, substantial metal standards 
and a knife of fine quality. All 
metal parts neatly enamelled in 
black. 




R. O. C. Trimmer 



The R. O. C. Trimmer is sup- 
plied in four sizes : — No. i — 6 in. 
wide, No. 2 — 8 in., No. 3 — 10 in. 
and No. 4 — 12 in. 



Prices 
R. O. C. Trimmer 



No. 
No. 



No. 3 

No. 4 



$3.75 
4.50 
5.50 
6.00 



Dealers' discount SSysYo 
*Dozen lots assorted 40% 

*Eastman Metal and R. O. C. Trim- 
mers may be combined to make up 
orders of one dozen, on which the 
maximum quantity discount of 40% will 
prevail. 

SILHOUETTE SEASON 

Interest in amateur photography 
can be maintained at a high pitch 
during the winter months by re- 
viving the fad for silhouettes. 

Photographic silhouettes are 
easily made following the simple 
instructions in ''Silhouette Making 
the Kodak Way." This little pam- 
phlet, just printed, describes both 
the daylight and flashlight methods 
and reproduces examples to prove 
the charm of this delightful style 
of picture. 

The pamphlets will be supplied in 
quantities on request and with each 
order a card, suitable as a centre- 
piece for a silhouette window dis- 
play, will be included. Page 7 of 
the January Salesman offers a sug- 
gestion for an attractive display. 



KODAK TRADE CIRCULAR 

REDUCTION IN PRICE 



Effective Januar}^ 3, 1923 



GRAFLEX CAMERAS ^^^''"h^r 

lA Graflex, 2^^2 x 4%— 

Without lens $ 96.50 

With Kodak Anastigmat /. 4.5 lens, No. 31 120.00 

With B. & L. Tessar Series Ic /.4.5 lens, No. 14 125.00 

3 A Graflex, 3iy4x SVj— 

Without lens 115.00 

With Kodak Anastigmat /. 4.5 lens, No. 33 150.00 

With B. & L. Tessar Series Ic /. 4.5 lens, No. 15a 155.00 

Auto Graflex, including one Graflex Plate or Cut Film Holder — 
Without lens 

3^ X 41/4 56.50 

4 X 5 69.00 

5 X 7 103.50 

With Kodak Anastigmat /. 4.5 lens 

3V4. X 4%, No. 31 lens 75.00 

4 X 5, No. 32 lens 92.00 

5 X 7, No. 34 lens ■ 145.00 

With B. & L. Tessar Series Ic /. 4.5 lens 

31/4 X m, No. 14 lens 80.00 

4 X 5, No. 15 lens 96.50 

5 X 7, No. 16 lens 151.00 

Auto Graflex, Jr., 2^4 x 3^4, including one Plate or Cut Film Holder — 

Without lens 48.50 

With Kodak Anastigmat /. 4.5 lens, No. 30 62.50 

With B. & L. Tessar Series Ic /. 4.5 lens, No. 13 66.50 

Revolving Back Graflex Jr., 2^ x 3%, including one Graflex Plate or Cut 
Film Holder — 

Without lens 61.00 

With Kodak Anastigmat /. 4.5 lens. No. 32 84.00 

With B. & L. Tessar Series Ic /. 4.5 lens No. 15 89.00 

Compact Graflex, including one Graflex Plate or Cut Film Holder — 
Without lens 

3V4: x 51/2 -. 75.00 

5 X 7 109.00 

With Kodak Anastigmat /. 4.5 lens 

314 X 51/2, No. 33 lens 107.00 

5 X 7, No. 34 lens 150.00 

With B. & L. Tessar Series Ic /. 4.5 lens 

314 X 5I/I', No. 15a lens 112.50 

5 X 7, No. 16 lens 156.00 

Revolving Back Telescopic Graflex, including one Graflex Plate or Cut 
Film Holder — 
Without lens 

3^ X 4^ 79.50 

4 X 5 86.50 

With Kodak Anastigmat /. 4.5 lens 

31/4 X 4Vi, No. 32 lens 100.00 

4 X 5, No. 33 lens 116.00 

With B. & L. Tessar Series Ic /. 4.5 lens 

3V4 X 4y4, No. 15 lens 104.00 

4 X 5, No. 16 lens 135.00 

Press Graflex, 5x7, including one Graflex Plate or Cut Film Holder — 

Without lens 184.00 

With Kodak Anastigmat /. 4.5 lens. No. 34 226.50 

With B. & L. Tessar Series Ic /. 4.5 lens. No. 16 232.50 



KODAK TRADE CIRCULAR 5 

GRAPHIC CAMERAS 

Speed Graphic, including one Graphic Plate or Cut Film Holder — 
Without lens 

3^ X 41^ $53.00 

4 X 5 60.00 

3% X 5^ 60.00 

5 X 7 78.00 

With Kodak Anastigmat /. 4.5 lens 

3% X 4%, No. 31 lens 72.00 

4 X 5, No. 32 lens 84.00 

3% X SVo, No. 33 lens 93.00 

5 X 7, No. 34 lens 123.00 

With B. & L. Tessar Series Ic /. 4.5 lens 

3% X 41/4, No. 14 lens : 85.00 

4 X 5, No. 15 lens 97.50 

3% X 51/2, No. 15a lens 108.50 

5 X 7, No. 16 lens 142.00 

Dealers' discount unchanged 

Types of Graflex and Graphic cameras not included in the above list will be 
furnished at the same prices as heretofore. 



Effective January 4, 1923 



KODAK CARRYING CASES 

(Dealers' Condensed Price List, page 40) 

List 

Price 

Leather Hand Carrying Case for V. P. Kodak $0.90 

Belt Case (tan leather) for V. P. Kodak 1.25 

Leather Hand Carrying Case with shoulder strap, for No. 1 Autographic 

Kodak 3.00 

Do., for No. lA Autographic Kodak Jr., 3.00 

Do., for No. lA Autographic Kodak 3.00 

Do., for No. 2C Autographic Kodak Jr., 3.25 

Do., for No. 3 Autographic Kodak 3.50 

Do., for No. 3A Autographic Kodak Jr., 3.75 

Do., for No. 3A Autographic Kodak 4.00 

Do., for Stereo Kodak 4.50 

Grain Leather Case, velvet lined, with strap, for No. 1 Autographic Kodak 

Special (Model B) 3.75 

Do., for No. lA Autographic Kodak Special 4.50 

Do., for No. 3 Autographic Kodak Special 4.75 

Do., for No. 3A Autographic Kodak Special 5.25 

Dealers' discount 30% 
Note: The prices of Carrying Cases not mentioned in this list remain unchanged. 



KODAK TRADE CIRCULAR 



ADVANCE IN PRICE 

I Effective December 9, 1922. | 

POTASSIUM IODIDE 

Effective December 9, 1922. 

(Dealers' Condensed Price List, 

page 67) 

I Oz. Bottle $0.51 

14 Lb. Bottle 1.84 

1/2 Lb. Bottle 3-50 

I Lb. Bottle 6.90 

Dealers' discount 33^% 

DISCONTINUED 

The manufacture of the Kodak 
Dry Mounting Press in the 5x7 
size has been discontinued. The 
larger press, 11 x 14, has proven 
much more popular as equipment 
for finishing departments. We will 
continue to supply the Kodak Dry 
Mounting Press in this size and in 
two models for gas and electric 
heating. 

The following chemicals are also 
dropped from the list. Please cor- 
rect your Condensed Price List ac- 
cordingly. 

Citric Acid in 14 and 1/2 Lb. 

Bottles. 
Potassium Iodide in 14 and 1/2 

Lb. Bottles. 
Sodium Bisulphite in 14 and 1/2 

Lb. Bottles. 
Sodium Carbonate (des.) in i 

and 5 Lb. Bottles. 
Sodium Sulphite (des.) in i and 
5 Lb. Bottles. 

UNPRINTED POSTCARDS 

Any of the regularly listed grades 
of post cards will be supplied plain, 
by which is meant without any 
printing whatsoever, at the same 
prices as regularly printed cards, 
if ordered in quantities of i,ocx) or 
more of one grade and surface. 



COLD WEATHER SHIP- 
MENTS OF FREEZ- 
ABLE GOODS 

It is opportune at this time to 
remind our customers that articles 
like Paste, Developing Solutions, 
etc., which are ruined by freezing, 
cannot safely be shipped by freight 
during the winter months. When 
such goods are ordered for ship- 
ment by freight, it will be our 
policy to omit them and write for 
other shipping instructions. 

If ordered for shipment by mail 
or express, the shipping instructions 
will be followed, but we can hardly 
be expected to make any credit al- 
lowance for such goods when ruin- 
ed by frost in transit. 

In other words, freezable goods 
will not be shipped by freight dur- 
ing the winter, and are forwarded 
by express or mail at the customer's 
risk. 

STAMP TAX ON RECEIPTS 

An Act of Parliament, which 
became operative on January ist, 
places a two cent tax on all receipts 
for $10.00 or more. 

The great majority of the set- 
tlements made with us by our cus- 
tomers do not necessitate the ren- 
dering of receipts. We will, there- 
fore, in future follow the plan of 
issuing receipts only when these 
are specially requested. 



Every gift Kodak made a new 
customer for Kodak Sundries, 
To get your share of this new 
business y show the Sundries. 



KODAK TRADE CIRCULAR 




Name and Model o! Camera 



Serial: 12345 Uns: R.R. 

Date reed: 10 /l 5/22 Date sold: 



No. lA AUTOGRAPHIC KODAK JUNIOR 

Sold to: <g<^^,/t.s..^,.«^ (^Sixe,^...,^,^ 
/i . / Z . X- ^-Address: V/ 5^ £X^ O^t.^, (gU 



Serial: 
Date rec 



12346 Lens: 

d: 10/15/22 



^ 



R.R. 

Date sold: 



Sold to: 
Address: 



Serial: 
Date r< 



12367 Lens: 

■d: 10/15/22 



K.A. 

Date sold 



8670 



^'^^x-**,'*^?;;-^:^^^ 



Serial: 
Date r< 



12368 Lens: 

d: 10/15/22 



K.A. 

Date sold: 



2677 Sold to: 



Serial: 
Date r< 



Serial: 
Date r< 



12369 • Lens 
•d: 10/15/22 



K.A. 

Date sold: 



^ 



Sold to: 
Address: 



12370 Lens 

:'d: 10/15/22 



Serial: 
Date rec 



14563 Uns: 

d: 11/2/22 



Serial; 
Date r( 



Serial: 
Dme rec 



14765 Lens: 
•d: 11/2/22 

14766 Lens: 
d: 11/2/22 



K.A. 

Date sold: 

R.R. 

Date sold: 

K.A. 

Date sold: 

K.A. 

Date sold: 



2708 



Sold to: 
Address: 



Sold to: 
Address: 



3319 Sold to: 

Address: 



3352 



Sold to: 
Address: 



Serial: 
Date rec'i 



Sold to:^ 
Address: 



Serial: 


Lens: 






Date reed: 




Date sold: 




Serial: 


Lens: 






Da.trec'd: 




Date sold: 




Serial: 


Lens: 






Date rec'd: 




Date sold: 




Serial: 


Lens: 






Date rec'd: 




Date sold: 





Soldi 
Addr 



Serial: 
Date rec' I 

Serial: 
Date rec'i 



Sold to: 
Address: 

Sold to: 

Address: 

Sold to: 
Address: 



Sold to: 
Address: 



Serial: 
Date Tec'( 



Sold to: 
Address: 



A SYSTEM TO 

Loose-leaf camera record sheets, 
that are at once a perpetual inven- 
tory, an order and a sales system, 
are offered at a small fraction of 
what your printer would have to 
charge for a limited supply. By 



MAKE MONEY 

printing these sheets in large quan- 
tities we can sell them as follows : 

Per hundred, net, $1.50 

For further suggestions see pages 
14 and 15 of the January Kodak 
Salesman. 




All out-doors, invites 

your KODAK 

The ice, the snow, and the fun you have will 
never melt away in Kodak pictures. 

Your Kodak and Kodak film await you here. 

Richard Roe & Company 

1201 Tripod Ave. 



Free on Request — Engravings of this advertisement complete: Double column No. 24A, 
Illustration only: Double column No. 288A, Single column No. 288B. 



FOR TRADE CIRCULATION ONLY 



Canadian Kodak Co., Limited 

Trade Circular 



'FOR YOUR INTERESTS AND OTR OWN' 



Vol. XIX, No. 10 



TORONTO, CANADA 



February, 1923 



SILHOUETTE MAKING-THE KODAK WAY 

there'll be more money jingling 



This new 8-page pamphlet will 
reveal to your Kodak customers a 
pleasant pursuit for winter days or 
evenings. 




There are twelve illustrations 
and definite instructions are given 
for making similar silhouette nega- 
tives and prints. Many people do 
not know that these novel pictures 
may be made hy daylight or 
electric light as well as by flash- 
light Any way they're made, 



m your till if you distribute these 
new books judiciously. Let us 
have your orders promptly. 

IS IT A BROKEN LINE OR 
A DOTTED LINE ? 

Thousands of people in this 
coimtry consider Kodakery worth 
real money. We know they do 
because each one of them pays 
5o cents a year for it. 

Kodakery is filled with articles 
stimulating the use of film and 
finishing and the purchase of new 
equipment. And the advertise- 
ments in it feature what the articles 
describe. 

In every manual is a coupon 
entitling you to offer Kodakery free 
for one year to the purchaser of an 
Eastman-made camera. There 
aren't many articles on which 
you can give a sixty-cent bonus 
absolutely without cost to yourself. 

You don't pay a cent for 
Kodakery this way. All you need 
do is fill out the blank. 

If you don't do so, you don't 
get the credit for the courtesy and 
you break a line which pulls money 
into your pocket. 

Tear out the coupon on the 
dotted line and keep the sales line 
unbroken. 



KODAK TRADE CIRCULAR 
ANNOUNCING A NEW MODEL 




The No. 2C 

Autographic 

Kodak 

Special 

$65.00 



Here's a new Special in the 2-C 
size — impressive hecause of its 
conservative richness, simple but 
efficient, with no trick devices to 
complicate without serving. It 
means new business for you. 

New business because there is a 
great crowd of 2-C devotees — 
people who prefer the 2^ x 4^8 
picture to any other size — who have 
been waiting for a Special in this 
size. 

Those who have a No. 2-C Junior 
will like this new masterpiece. 
And those who like the size but 
prefer Specials to Juniors will be 
equally responsive. 

In spite of its large Kodak Ana- 
stigmat /.6.3 lens, more than fif- 
teen-sixteenths (^f an inch in di- 
ameter, its Kodamatic shutter with 
seven instantaneous speeds and its 



range finder, the Special is actually 
smaller in two dimensions than the 
Junior — and the same length. It 
measures only i%g x 3% x 8^)4 
inches. Mere size assures a de- 
mand from those who want pictures 
larger than the i-A size with a 
camera smaller than the 3-A size. 

Now we have another reason for 
announcing the 2C Special. Its 
immediate predecessor has demon- 
strated beyond all doubt the pop- 
ularity of the new Special design 
of which the little No. i is the first 
representative. The new 2-C has 
the same handsome body, the same 
accessibility of roll holders assur- 
ing quick and easy loading, the 
same accurate control of the sliding 
bed, the same bellows-draw mech- 
anism, the counter-sunk auto- 
graphic feature — all the qualities 



KODAK TRADE CIRCULAR 



which have combined to make the 
No. I the model of perfection 
among hand cameras. 

And it lias an individuality of 
its own. It looks the part it is 
prepared to take in the camera 
world. It's made on the Kodak 
plan: the best pictures with the 
least fuss. 

This 2-C Special has a rising 
and falling front and the accurate 
Kodak range finder, although the 
focusing scale may be used with 
the same facility as in any camera. 

The high speed lens is brought 
under expert control by even the 
newest novice because of the unob- 
trusive exposure table on the 



shutter — installed for service, not 
for show. 

You can get enthusiastic about 
this camera — and you can depend 
upon it to sustain your reputation 
for selling the best merchandise at 
a reasonable price. 

No. 2C Autographic Kodak 
Special fitted with Kodak 
Anastigmat /.6.3 lens, 
6-inch focus, and Koda- 
matic Shutter $65.00 

Dealers' discount 32% 

Long-grain Leather, Velvet- 
lined Case, with strap... 5.00 

Dealers' discount 30% 



EASTMAN NON-CURLING 
DENTAL X-RAY FILMS 

The support or base of this film 
will in future have a special coating 
on the back which prevents curling 
even when thoroughly dried out af- 
ter developing. This is a distinct 
improvement over any dental films 
previously made. The emulsion 
quality and characteristics of East- 
man Dental X-Ray Films remain 
unchanged. 

The non-curling films are sup- 
plied in both the clear and the 
translucent types and are avail- 
able in two speeds — Regular and 
Extra Fast, as before. 

The Price 

No. I package containing 
2 dozen pairs, Catalogue 
List, per package $1.40 

Dealers' discount 25% and 10% 



Types of pictures for which 
the Autographic feature 
is indispensable: 

Pictures of Children 
Motoring pictures 
Travel pictures 
Business pictures 



For the date, the person or 
the place; for identifying, 
verifying imformation ; for 
exposure data — the auto- 
graphic feature is not merely 
valuable but invaluable. 



// it isn't an Eastman, 
it isn't Autographic 



KODAK TRADE CIRCULAR 



KODAK FILM CLIP 
SEPARATOR 

This device is a three-pronged 
clamp of Monel metal, i^ inches 
wide and one inch high. When 
pressed over the horizontal rod of 




a Film Developing Hanger, it sep- 
arates the clips sufficiently to 
prevent adjoining films from com- 
ing into contact during develop- 
ment in deep tanks. 

The price per dozen is $0.90 and 
the dealers' discount 33^%. 



SODAS IN BULK 

For the convenience of amateur 
finishers and others who use Sodas 
in quantity, arrangements have been 
made to furnish Kodak Tested 
Carbonate and Sulphite in wooden 
drums containing 100 pounds. 

Prices 

Sodium Carbonate (des.) 
In wood drums (100 lbs.) 
per lb., net $0.10 

Sodium Sulphite (des.) 
In wood drums (100 lbs.) 
per lb., net 13 



USE THEIR GIVEN NAMES 

In ordering goods, please refer 
to your Condensed Price List. 
Otherwise mistakes are liable to oc- 
cur. There follow correspondence 
and delay — maybe a lost customer. 
Here are the two things that cause 
most of the trouble : 

Incorrect names 
Incomplete facts 

No matter how long you have 
known a product, look it up in the 
Price List when ordering. Names 
change. Yesterday a certain pro- 
duct was called the Graflex Maga- 
zine Plate Holder. Tomorrow it 
will be the Graflex Plate Magazine. 

Here are a few of the orders 
that cannot be filled : — 

'Tlease send me a 3^4 x 5^ 
Holder Slide." There are two 
kinds. Which does he want? 

''Ship me at once a dozen 5x7 
Royal Plates." But which one of 
three emulsions is wanted? 

''I would like to have a dozen 
assorted Carrying Cases right 
away." There are more than one 
hundred kinds. 

''Send me ^ Gross Package of 
Azo, size 2]4>, X 4%." Single or 
double weight? What surface and 
what degree of contrast ? Also the 
sizes smaller than 5x7 are not 
put up in 3^ Gross Packages. 

"Send 6 Packages of No. 2 Flash 
Sheets by mail.'' Postal regulations 
do not permit the shipping of Flash 
Sheets by mail. 

Refer to your Price List. All 
these and many other of the little 
things that sometimes confuse are 
explained there. 

It doesn't pay to take a chance. 



KODAK TRAD!', CIRCl 1. A 



A FINISHING SCHOOL FOR KODAK DEALERS 



Certainly you want a reputation 
for practical, helpful, photographic 
knowledge based on practical 
experience. 

And perhaps you want a knowl- 
edge of all the i)hotographic 
processes involved in conducting a 
finishing department. 

In either case you will be helped 
in attaining your desire by taking 
a course in finishing at Kodak 
headquarters in Rochester. I^lan 
to take the course this spring if 
possible, or send one of your 
assistants. 

The course lasts two weeks. 

Expert instruction and all the 
necessary materials — film, paper 
and chemicals — are furnished with- 
out charge. Your only expense is 
personal — transportation, board, 
etc. 

Among the subjects taught are 
these : 

Film Development (deep tank 



method) ; Film Pack Devcloi)ment 
(by Kodak Tank and Cage method 
if desired); Plate Development; 
Velox and Azo printing; liromide 
enlarging; Intensification and Re- 
duction of Negatives; Redevelop- 
ing A^elox and Bromide papers ; 
Dry Mounting; Post Card printing 
and mask cutting; Spotting; P)lock- 
ing out skies, etc. 

You will learn more than you are 
taught because a visit to the East- 
man Camera Works and to Kodak 
Park is an education in itself. 
When you come l)ack, you'll speak 
with authority. 

The course is conducted by the 
Eastman Kodak Co., at Rochester, 
N. Y. It is available to Canadian 
dealers and their accredited repre- 
sentatives. For application forms 
and further particulars write Can- 
adian Kodak Co., ivimited. Toronto. 



THE BRASS TACKS OF PHOTOGRAPHY 



Next time you discuss across the 
counter any of the zchys and hozi's 
of photography, offer the inter- 
ested customer '''The Fundamentals 
of Photography." The book sells 
for $1.25. Your profit is $.41. 
But you make more than that by 
the transaction. You make a 
friend for the store and you make 
the friend remark to his friends: 
'They certainly know^ their business 
at that store." 

It tells about the beginnings of 
photography. It comi)ares the 
functioning of the eye and the 
lens. It shows how^ certain chemi- 
cals unite to form a light-sensitive 
material. It traces the process of 
development step by step. It 



exposes the peculiarities of gelatine 
and the structure of the developed 
photographic image. It discusses 
means of measuring brightness and 
the theory of under, correct and 
over-exposure. It describes the 
chemical actions that take place 
in printing. It shows how to 
reduce and intensify a negative. 
It gives the cause and the remedy 
for halation. It establishes the 
theory of reproducing colors in 
terms of black and white. 

Of absorbing interest to every 
person with an inquiring mind— 
the business man, skilled mechanic, 
students and advanced amateur 
photographers. 



KODAK TRADE CIRCULAR 



PRICE CHANGES 



Since the last Trade Circular was 
issued we have made the following 
changes, which should be noted in 
vour Condensed Price List : — 



Effective January i6, 1923. 



KODAK TRIMMING BOARD 

(Condensed Price List, page 63) 

Xo. T, 5 inch, $0.75 

Xo. 2, 7 inch, 1. 00 

Dealers' discount 33^% 

COMBINATION TRIPOD 

(Condensed Price List, page 43) 

No. 2>4, $7.00 

No. 3, 8.00 

Dealers' discount unchanged 

X-RAY ENVELOPES 

(Condensed Price List, page 34) 
5 X 7, per dozen sets . . $0.75 
6^ X 8^, per dozen sets. . i.oo 
8 X 10, per dozen sets. . 1.25 
10 X 12, per dozen sets. . 1.75 
Dealers' discount 33 1/3^0 (All sizes) 

BROWNIE SAFELIGHT LAMP 

(Condensed Price List, page 53) 
Brownie Safelight Lamp, with 
Series I Safelight, each . . . $1.75 
Dealers' discount unchanged 

ORANGE AND RUBY FABRIC 

(Condensed Price List, page 56) 

40 inches wide, per yard, .... $1.00 

Dealers' discount 33^% 



EASTMAN 



LOOSE-LEAF 
REGISTER 



STUDIO 



(Condensed Price List, page 93) 
Studio Register, complete, net $6.00 
Extra sheets for Register, per 
package of 100 with Index, 

net 2.50 

Extra Index, net 1.25 



EASTMAN PORTRAIT FILM 
WASHING TANK 

(Condensed Price List, page 64) 
Size 163^ x io>)4 X io>^, each, 
net $7.00 

LANTERN SLIDE COVER 
GLASS 

(Condensed Price List, page 50) 
Size N^o. in Case 

3% X 3^ 30 doz., per dozen $0.35 
3% X 4 30 doz., per dozen ,35 

3y4x3yi 1363 lights, per case.. 23.00 

3>4x4 1108 lights, per case.. 23.00 
Dealers' discount unchanged 

I Effective January 23, 1923. | 

DEVELOPING AND PRINTING 
OUTFITS 

(Condensed Price List, page 58) 

Eastman A B C $2.25 

Eastman 3A 2.25 

No. o Brownie 1.25 

Dealers' discount 33^% 

I Effective January 25, 1923. ] 

SODIUM CARBONATE (DES.) 

(Condensed Price List, page 67) 
275 Lb. Barrel, per lb., net. . $.09^/^ 

SODIUM SULPHITE (DES.) 

(Condensed Price List, page 67) 
550 Lb. Barrel, per lb., net. . $.I2>4 

I Effective January 26, 1923. | 

FILM PACK ADAPTER 

(Condensed Price List, page 25) 
All-metal Adapter for Premo 

No. 12, 2J4 x3'4, $2.50 

Dealers' discount 30% 



KODAK TRADE CIRCULAR 



I Effective January 29, it)23. [ 

FILTER CASE 

(Condensed Price List, page 31) 
Leather Case for set of 3, 4 or 
5 Wratten and Wain w right 
Filters cemented in "B" 

Glass, each $500 

Dealers' discount 33^% 

DISCONTINUED 

ALBUMS:— The manufacture of 
Kingsway and Toledo Albums has 
been discontinued. 

PREMO JR. NO. lA:— The manu- 
facture of this model is discon- 
tinued. The No. I model is, how- 
ever, still available. 

PLANS of fixtures for amateur 
finishers, as listed on page 93 of 
the Condensed Price List, as fol- 
lows, have been withdrawn : — 

Tank Develo|)ing Stand Blue 
Print and Specifications. 

Plans and Specifications for Cy- 
press Tanks 8 x 8 x 38, ca- 
pacity 10 gallons. 

Transfer Cabinet Blue Print. 

Intensification and Reduction 
Stand Blue Print. 

Print Drying Oven Blue Print. 

Electric TJght Box Blue Print. 



GOLD WEATHER SHIP- 
MENTS OF FREEZ- 
ABLE GOODS 

Our attention has been directed 
to the fact that the ruling regarding 
freight shipments of freezable 
goods during the winter months, in 
last month's Issue of the Kodak 
Trade Circular, is likely to work 
a hardship in some cases. 

\A'e will, therefore, revert to our 
old policy and ship as orders direct. 

^^ e wish, however, to call the 
attention of our customers to the 
fact that such articles as Paste. 
Developing Solutions, etc., are of 
a freezal)le nature and although we 
will ship the goods by freight, ex- 
press or mail, as directed, we can 
hardly be expected to assume any 
responsibility for the goods in 
transit. 

In other words, such goods are 
forwarded at the customer's risk. 

STOLEN CAMERA 

The loss by theft of Xo. 2C Auto- 
gra])1iic Kodak Jr., R.R. lens, serial 
number 81714, has been reported 
by Miss Esther T. Levine, 217-iith 
St. N. W., Calgary, Alta. 

Should this Kodak be presented 
for sale or exchange, please com- 
municate with the rightful owner 
at above address. 



NEW GOODS 



POTASSIUM CHROME ALUM 
CRYSTALS 



I Lb. Carton 
5 Lb. Tin . . 



$0.30 
1.40 



Dealers' cHscount 33^% 



''Selling Kodaks and Supplies '' 
is a new booklet to help you in- 
crease your sales in 1923, Have 
you had it? 




i(!jjllilt»7«™jTi«j»,ilii^.ri ', 




*->*'•'■'■> 









Kodak Welcomes Winter 

Kodak draws you out-of-doors and 
lets you keep the fun you have — in 
pictures. 

Autographic Kodaks at $6.50 and up, and 
Brownies from $2.00 up, in a variety of models 
at our Kodak counter. 

Richard Roe & Company 

1201 Tripod Ave. 



Free on Request — Cut complete, illustration and text, Double Column, No. 25A. Illustration 
only, Double- Column. No, i'<iA: Single Column- No. j6iB 



FOR TRADE CIRCULATION ONLY. 



Canadian Kodak Co., Limited 

Trade Circular 



'FOR YOUR INTERESTS AND OUR OtVN' 



Vol. XIX, No. 11 



TORONTO, CANADA 



March. 1923 



SPRING! 



Two feet of snow on the ground. 

Not a sign of a crocus. 

No evidence but the calendar 
that Spring officially arrives with- 
in two weeks. 

No need to tell any Kodak deal- 
er that Spring ushers in a suc- 
cession of sales which makes even 
the good business of this winter 
look like nothing at all. 

If the view from your windows 
is like ours, there seems to be 
plenty of time to prepare for this 
burst of business that spring- 
weather loosens. 

But there is no time to lose. 

To get the full benefit of this 
revival of interest in the outdoors 
which comes in with the spring, 
and to keep the Kodak business 
coming your way right through 
the summer, you ought to be in at 
the start. 

Stock — window display — adver- 
tising should receive attention at 
once. 

Here is what we are prepared to 
do to help you prepare : 



Ship goods promptly. 

Write newspaper copy especial- 
ly for your store. 

Provide free engravings for 
illustrations. 

Suggest suitable window dis- 
plays. 

Write letters for you to send to 
selected groups of people. 

Supply enclosures featuring a 
variety of photographic products. 

Furnish booklets imprinted 
with your name and address. 

Augment your supply of tech- 
nical booklets on picture-making. 

Give special instruction to your 
Kodak salesman. 

Take care of these things and 
the sales will take care of them- 
selves. 

Don't wait until Spring says to 
your people, *'A11 Outdoors invites 
your Kodak." By the time the 
crocuses poke their heads through 
the snow, it will be too late to 
sign a business partnership with 
Spring. 



Read the March Kodak Salesman for 
advertising and seUing ideas and plans 



KODAK TRADE CIRCULAR 



KODAK DIFFUSION PORTRAIT ATTACHMENT 

To bring a subject into sharp That we think is an achieve- 

focns at close range, the Kodak ment. It is distinctly in line with 

Portrait Attachment was produced. Kodak policy — a simple device of 

A small thing. But it created a universal use. 
new use for millions of Kodaks. 

It established Kodak portraiture. Kodak Diffusion Portrait Attachment 

With the assistance of the Kodak j^jg^. 

Self - Timer, it created self- Price 

portraiture. No. $1.25 

That means it has sold more ^°' I, J-^^ 

film and finishing, tripods, albums, "^^ 3 \\\\\\\\\\" \\\\\\\" 1*25 

and — most important — an increas- No. 4 L25 

ed interest in picture making. And ^^- ^ 1-50 

that means there is more profit Sq 7 }f2 

in the sale of a Portrait Attach- No! 8 ....................... l!25 

ment than merely the ample profit No. 8a* 1.25 

on the item itself. N*^' n 1'?^ 

The announcement of the new * ni 1 ij- \ \\\/rif 

^^ \ \ T^'£c • Ti ^ -^ Ax^ u Dealers' discount 33%% 
Kodak Diffusion Portrait Attach- 
ment has therefore an importance „ *T^^.. attachment for the Vest 
far ahnvp it*; valiip ^^ 'A niVrp of Pocket Kodak Special, Focusing Model, 
tar abo\e Its value as a piece ot j^ designated Vest Pocket Kodak 
merchandise. Diffusion Disk. 

It is not an improvement in the 
Portrait Attachment, but a varia- 
tion of it. It's a variation that 
will make new users. You can sell 

it for optional use to people who DON'T GAMBLE ON OUR 
like the sharp effects the regular 

attachment gives, and to those GUESSES 
who want only the difftised 
images, this new attachment gives. • Obviously no one would order 

It does not produce an out-of- ^^"^^ ^".^- ^- Bromide'" and 

focus appearance. It softens the ^^'^ }^ ^'^^ quantity, size, or 

lines and lends a very artistic and "uniber. 

pleasing effect. In a sense it takes But many dealers fail to state 

the place of that retouching which i" ordering Nos. 2, 3, 8 or 9 

removes harshness. Without ad- whether they want the Regular or 

ditional effort, the average amateur Contrast emulsion, 

may now produce portrait results In that event we stand a good 

which advanced amateurs have chance of being right if we use our 

heretofore obtained only by bother- own judgment. But our chance 

some methods in printing. of being wrong is equally good. 

Kodak Diffusion Portrait At- We don't think you can afford to 

tachments may be easily sold to, gamble on our guesses, 

and successfully used by, every Tell us the whole story. Give 

amateur photographer. us complete information. 



KODAK TRADE CIRCULAR 



VELOX CHANGES 
A New Degree of Contrast 

Because of the increasing de- 
mand for Velox coated with a 
softer emulsion than has been 
supplied in the past, we have ad- 
ded a grade softer than "Special." 
This grade will be supplied in 
single weight in Glossy and 
Velvet only. 

Numerical Designation 

In the future the different degrees 
of contrast of Velox emulsions 
will be designated by number as 
follows : 

No. 1 (new degree of contrast) ; 

No. 2 ( formerly labeled "Special") ; 

No. 3 (formerly labeled "Regular") ; 

No. 4 ( formerly labeled "Contrast" ) . 

No. 1 is for extremely contrasty 
negatives. 

No. 2 is for use with contrasty, 
strong, thick or hard negatives. 

No. 3 is for normal or average 
negatives. 

No. 4 is for thin, weak negatives 
lacking in contrast. 

KODAK DRY MOUNTING 
TISSUE 

Kodak Dry Mounting Tissue is 
now supplied in ten-yard rolls as 
well as in five-yard rolls. Please 
note the price on page 58 of 
your Condensed Price List. 

10 yards, 20 inches wide, per 
roll, $2.70. Dealers' discount 25%. 



EASTMAN PORTRAIT 
BROMIDE 

Old Master Surface 

Here's a new grade of Eastman 
P)romide that is sure to meet in- 
stant favor with the professional 
photographic trade. 

Portrait Bromide is a paper of 
exceptional quality and, as the 
name implies, it is made especially 
for portrait work. With it the 
photographer can make projec- 
tion prints and duplicate the 
quality of his contact prints. 

The surface "Old Master" is 
that same distinctive paper sur- 
face which has gained such 
wonderful popularity as one of the 
surfaces of Vitava papers. 

Vitava Old Master fairly leaped 
into favor. Its wonderfully pleas- 
ing and artistic texture im- 
mediately appealed both to the 
photographer and the picture buy- 
ing public. It has stimulated the 
sale of contact prints and now 
that it may also be had in East- 
man Portrait Bromide it will 
stimulate the sale of projection 
prints. 

Old Master Portrait Bromide is 
easy to manipulate. Excellent 
Sepia tones are simply secured by 
the straight re-development pro- 
cess. The surface is ideal for oil 
coloring and the texture of the 
paper lends much to the effective- 
ness of the colored print. 

Furnished only in double weight 
and supplied in two stocks — 
M, White, and O, Buff. 

The list prices and trade dis- 
count are the same as for other 
grades of double weight Eastman 
Bromide Paper. 



KODAK TRADE CIRCULAR 



KEEPING THE LINE ALIVE 

Renewed interest in Kodak al- 
bums is sure to follow this an- 
nouncement of four new designs 
for 1923 and the influence of this 
quickening interest will not only 
be reflected in increased album 
sales but on the whole of the Ko- 
dak line, for the amateur photo- 
grapher who keeps a systematic 
picture record will take the deep- 
est and most consistent interest 
in picture making. 

Although novel, the new albums 
are of conservative design. Their 
richness of appearance and genuine 
quality, as much as the excellent 
values which they represent, merit 
for them a prominent place at 
your Kodak counter and the very 
best selling efforts of your staff. 

The Assembly Album 




Details: Loose leaf, open back style, 
with 50 black leaves held in place by 
means of hollow metal tubes. The 
cover is made of imitation leather and 
has the word "Photographs" stamped 
in gold in the upper left corner. Sup- 
plied in two colors, Olive and Brown. 
The Price 



Style 


Size 


Each 


A 


5x8 


$1.75 


B 


7x11 


2.25 



The Plaza Album 




Details: Loose leaf, open back style. 
The cover is made of extra heavy 
imitation leather finished in Shark 
pattern and has the word "Photo 



graphs" die sunk in gold letters in 
upper left corner. Furnished in two 
colors Black and two tone Brown. 
50 black leaves. 

The Price 

Size Each 

5x8 $2.00 

7x11 2.50 



Style 

A 
B 



The Cortez Album 




Details: Loose leaf, open back style. 
The cover is of genuine leather in 
brown tone and with slightly mottled 
finish. The word "Photographs" in 
attractive script lettering appears in 
gold leaf in the upper left corner of 
the cover. Furnished with 50 black 
leaves, leaves .and cover being held in 
place by means of a silk cord which 
passes through metal eyelets in the 
cover and through the leaves in 
hollow metal tubes. 

The Price 
Style Size Each 

B 7x11 $3.50 

The Florentine Album 




Details: Loose leaf, open back style. 
Fancy le,ather cover, engraved in a 
scroll pattern producing a two tone 
or shot silk effect. The word "Photo- 
graphs" in attractive script lettering 
is stamped in gold leaf on the upper 
left corner of the cover. Furnished 
with 50 black leaves. Leaves and 
cover are held together by means of a 
silk cord which passes through metal 
eyelets in the cover and the hollow 
metal tubes which hold the leaves. 

The Price 

Style Size Each 

A 5x8 $3.00 

B 7x11 4.00 

Dealers' discount 35% 

In assorted lots of $75.00 list value 

35% and 20% 



KODAK TRADE CIRCULAR 



REVISED PRICES ON 
KODAK ALBUMS 

I Effective February 23, 1923 | 

With the four new Albums an- 
nounced on the preceding page, 
the following make up the entire 
line of Kodak Photograph Al- 
bums for 1923. 

As this list includes some price 
revisions and in a few cases alter- 
ations in the numerical desig- 
nation, the listing here should be 
compared with that appearing on 
pages 87 to 89 in your Con- 
densed Price List. Please com- 
pare the two lists and make cor- 
rections where necessary in the 
Condensed Price List. 



Style 
No. 19 
No. 18 


The Snapshot Album 

Size 

5y2x7 
7 xlO 

Artist's Album 


Each 

$0.20 

.30 


Style 
No. 1 
No. 2 
No. 3 
No. 4 
No. 5 
No. 6 


Size 

51/2x7 
5y2x7 
5y2x7 
7 xlO 
7 xlO 
7 xlO 

The Week-end Album 


Each 
$0.35 
.35 
.35 
.50 
.50 
.50 


Style 
No. 1 
No. 2 


Size 

2y2x4y4 

31/4x5%' 
The Adanac Album 


Each 

$0.35 

.50 


Style 

A 

B 

C 

D 


Size 
5x8 
7x11 
10x12 
9x14 

The Glendale Album 


Each 

$1.00 

1.25 

2.00 

2.25 


Style 

A 

B 

C 

K 


Size 

5x8 

7x11 

10x12 

8x10 


Each 

$1.25 
1.75 
2.75 
2.25 





The Westminster Album 




Style 

A 

B 

C 

K 

E 


Size 

5x8 

7x11 
10x12 

8x10 
11 xl4 

The Strand Album 


Each 
$1.50 
2.00 
3.25 
2.50 
4.00 


Style 
B 
D 
E 


Size 
7x11 
9x14 
11x14 

The Balmoral Album 


Each 

$3.25 
5.50 
6.50 


Style 
A 
B 
C 

K 


Size 
5x8 
7x11 
10x12 
8x10 

The Oriental Album 


Each 

$2.50 

3.50 

5.00 

4.00 


Style 

A 

B 


Size 
5x8 
7x11 

The Damascus Album 


Each 

$2.90 

3.75 


Style 
B 


Size 
7x11 

The Kodak Album 


Each 
$4.00 


Style 

A 

B 


Size 

5x8 

7x11 

Dealers' discount 35% 


Each 

$3.75 
5.50 


Assorted lots of $75.00 list value 
35% and 20% 



Album Leaves 

For Artist's Album— 

Nos. 1, 2 and 3, 5y2 x 7, per 

package of 5 $0.12 

Nos. 4, 5 and 6, 7 x 10, per 

package of 5 -15 

For Week-end Album — 

No. 1, 2% X 41/4, per dozen $0.08 
No. 2, 3%x5y2, per dozen .12 

For all loose leaf Albums— 

A, 5x8, per dozen $0.18 

B, 7x11, per dozen 25 

C, 10x12, per dozen 35 

D, 9x14, per dozen 40 

E, 11x14, per dozen 50 

K, 8x10, per dozen -5 

Dealers' discount on Album leaves 35% 



KODAK TRADE CIRCULAR 



OTHER PRICE CHANGES 



Since the last Trade Circular 
was issued we have made the 
following changes, which should 
be noted in your Condensed 
Price List. 



Effective March 7, 1923 



Effective February 12, 1923 



EASTMAN POST OFFICE PAPER 

(Condensed Price List, page 57) 

19 X 24, per dozen sheets $0.25 

Do., per ream, (500 sheets) .. 8.50 
Dealers' discount 33%% 



Effective February 28, 1923 



FILM CLIPS 

(Condensed Price List, page 52) 

Eastman Film Developing 

Clips, 3V2 in., per pair .... $0.35 

Do., 5 in., per pair 50 

Dealers' discount 33%% 
50 pairs, 3% in. unboxed, 40% 

Kodak Film Clips, v^idth 2 in., 

each $0.40 

Dealers' discount 33%% 

Kodak Junior Film Clips, No. 1, 

each $0.15 

Dealers' discount 33Mj% 
In lots of 100 unboxed, 40% 

Eastman Dental Film Clips, 

Model 2, per dozen $1.35 

Dealers' discount 33Vfi% 



BULL'S EYE TRAYS 

(Condensed Price List, page 63) 

Size Price 

4 x6 $0.50 

3 x8%> 70 

5 x8 95 

41/2 X 14 1.55 

8 xlO 1.70 

Dealers' discount 33Vs% 

Tn lots of 100 assorted, 

33%% and 10% 

DISCONTINUED 

The manufacture of the Eastman 
Enlarging Outfit, as listed on page 
18 of the 1922 Condensed Price List, 
has been discontinued. 



The following Eastman N. C. Film 
Cartridges are no longer available:-- 
No. 119, 12 exposures 

No. 123, 12 exposures 

The 6 exposure rolls of both No. 119 
and 123 Film will be supplied the same 
as heretofore. 



The supply of Eastman X-Ray Film 
Viewing Clips No. 1 has been ex- 
hausted and no more clips of this 
model will be manufactured, as the 
improved Model 2 X-Ray Film View- 
ing Clips, which were announced in 
the November 1922 Kodak Trade Cir- 
cular, are available. 



Effective March 5, 1923 

LANTERN SLIDE COVER GLASS 

(Condensed Price List, page SO) 



3hi X 3V4, per dozen sheets . . . 
3^ x 4, per dozen sheets . . . 
3V4 X 3%, per case, 30 dozen . 
3^x4, per case, 30 dozen . 
3V4 x4V4, per Qase, 1363 sheets 
3V4r x4, per case, 1108 sheets 
Dealers' discount 40% 



$0.35 
.35 
10.00 
10,00 
20.00 
20.00 



The Universal Tripod Head is with 
drawn from the market. The optipod, 
which is a combined tripod he,ad and 
clamp should be offered in its stead. 



When in doubt — ask the 
Service Department 



KODAK TRADE CIRCULAR 



EASTMAN PROJECTION 
PRINTER LAMPS 

Eastman Projection Printers are 
now furnished with two pear- 
shaped lamps. To avoid embar- 
rassment an extra lamp should 
always be kept in reserve. Made 
especially for these printers, they 
are not sold by electrical goods 
stores, but can be obtained only 
from us. The items should be 
inserted on page 59 of your Con- 
densed Price List. 

250-watt, pear shaped Lamp, 
115 volts, for No. 1 Eastman 

Projection Printer $5.50 

Dealers' discount 33Vs%' 

400-w3tt, pear shaped Lamp, 
115 volts, for No. 2 Eastman 

Projection Printer 9.00 

Price Net 

Ruby Lamp for No. 1 or No. 2 

Eastman Projection Printer .55 
Dealers' discount 33Mi% 

A NEW TOP FOR COMMER- 
CIAL KODAK PRINTER 

The Commercial Kodak Printer, 
first brought out last summer, has 
been improved by the addition of 
a metal numbering stamp which 
adds greatly to its speed. It auto- 
matically stamps the order num- 
ber on the back of each print and 
also counts the number of ex- 
posures. This feature is well worth 
$5.00 and because of increased 
cost the price of the new model 
has been raised from $55.00 to 
$60.00. 

In addition, the new model has 
an ink pad, new negative clamps 
and two additional masks for 4x5 
roll film and film packs and for 
314 X 41/4 filni packs. 

If old tops are returned to 
Toronto, transportation prepaid, 



they will be remodeled and the 
additional items furnished at a net 
charge of $7.50. 

Please note the changed prices 
on the new model complete, with- 
out the 150-watt Mazda C lamp: 
List, $60.00; Dealers' discount 
25%. 



A STUFFER A MONTH 

People who bring their finishing- 
work to your store are logical 
customers for photographic sun- 
dries. An easy way to suggest 
such merchandise is to insert a 
stufifer into each amateur delivery 
envelope. The customer is think- 
ing about pictures when the leaflet 
comes to his attention and he is 
certain to be interested. 

Every month the Kodak Salesman 
offers a new stuffer which will bo 
supplied in quantities, imprinted 
with your name and address. 
Watch for it regularly in the Kodak 
Salesman and tell the advertising 
department how many you can 
use judiciously. 



If 


it isn't 




an Eastman 


It 


isn't 




Autographic 


If 


it isn't 




Autographic 


It 


isn't 




complete 



Careful Finishing that 
Protects Your Negatives 

We feel a real responsibility for 
film left with us for development. 
Negatives cannot be replaced, and 
there are often several exposures in 
each roll that are invaluable to the 
owner. Careful methods and scien- 
tific formulae bring results that 
justify your entrusting your films to 
our finishing department. 

Of course we are equipped for 
enlarging — let us show you some 
samples of our work. 

Kodak Film in all sizes 

Richard Roe & Company 

1201 Tripod Ave. 



Free on Request— Kngrnvings of this advcrtisstuent complete : Double Coluinu No. 28A, 
Illustration only, Double Column No. 2«3A, Single Column No. 270B. 



AiA- TRADE CIRtULATlON ONLY 



Canadian Kodak Co., Limited 

Trade Circular 



'FOR YOUR INTERESTS AND OUR OWN 



Vol. XIX, No. 12 



TORONTO. CANADA 



April, 1923 



1923 



You cau beat your Kodak sales 
for 1920! 

If you ouly start out to beat 
1922, it will be too easy — and prob- 
ably will be all you'll accomplish. 
If you set 1920 up as the mark you 
can go by it. 

People are spending again and, 
fortunately, a lot of them are think- 
ing photography when they spend. 
We are helping. The advertising 
campaign for '23 will be a vigorous 
one, with the usual forceful pre- 
sentation of Kodak through the 
magazines, the rotogravures, and 
the farm papers. Our dealer helps 
are getting better all the while, 
and all it needs is your co-operation 
and frequent calls from you upon 
us for our advertising service to 
put things over big. 

The new 2C Special, announced 
but recently, is going as no high- 
priced camera has gone in years. 
The revision of Graflex prices has 
already resulted in nearly doub- 
ling the business, and the high- 
priced cameras are moving with 



almost their war-time celerity. 

Kodak Anastigmats are getting 
more firmly in favor every year. 
When we first began to talk about 
how good they were, people didn't 
believe it because of the low price. 
They have demonstrated, and are 
daily demonstrating, what they 
can do. You needn't be afraid to 
recommend them up to the limit. 
Practice has proved theory to be 
correct, and the superior quality 
of negatives made with the Anas- 
tigmats is such that it will be well 
worth your while to push the 
Anastigmats, even though you 
don't make any more on them 
than you do on the cheaper equip- 
ment. They make happy Kodak- 
ers — and happiness is as infectious 
as anything else. 

Your advance copies of the 
Kodak Catalogue will be coming 
along in a very few days. Distribu- 
tion of the edition follows rapidly. 
The battle for '23 business is on, 
and there's no good reason why it 
can't beat '20. 



KODAK TRADE CIRCULAR 



ALL GOOD -FILM, PAPER, 
CHEMICALS AND RESULTS 

Kodak film is good film. 

Eastman-made photographic 
papers are good papers. 

Kodak Tested Chemicals are 
good chemicals. 

The combination is good. 

All are designed to work together. 

Sometimes in doing work for 
amateurs, the commercial finisher 
is tempted to substitute cheaper 
chemicals. 

"They'll never know the differ- 
ence," he anticipates. 

Then — in the words of the car- 
toonist — the fun begins. Rejected 
work. Damaged negatives. Lost 
customers. 

Two plus two equals four in 
finishing. Two plus one can't pos- 
sibly give the same result. 

If cheap chemicals would pro- 
duce good results in finishing, it 
would be to our interest to pro- 
duce them. But they won't. So 
we don't. 

Kodak Tested Chemicals are 
tested at our expense, not at the 
finisher's expense. 

DO THEY MEAN IT ? 

It's our observation that a lot of 
people go into a store and say 
''Brownie" — not from a dollars and 
cents standpoint, but from a sim- 
plicity standpoint. Some kind friend 
has told them of what wonderfully 
good pictures can be made with a 
Brownie because ''it's so easy to 
work." They go into a store and 
ask for a Brownie. The clerk 
reaches for one. Worse than that, 
he reaches for a Box Brownie. 

These people do not ask for 
Brownies because they have only 
the price of a Brownie in their 
pockets. They ask for Brownies 



because they fear that their photo- 
graphic mentality is not up to work- 
ing something better. Show them 
that a Kodak Junior is as simple 
to work as a Brownie. Put them 
alongside of each other, and you'll 
be astonished at how many times 
you will find that the Kodak will 
go in place of the Brownie. 

This isn't a guess. We know. 
We've seen it worked — have even 
seen a prospective Brownie custo- 
mer buy a No. 1 Special at $50. 
Half the time it isn't a matter of 
price. 

TWO 
DISPLAY SUGGESTIONS 

Two timely window displays, to 
advertise your photographic de- 
partment, are illustrated and de- 
scribed in the Kodak Salesman 
each month. 

In April, for example, there's 
one that connects up with our Ko- 
dak advertisement in Rotogravure 
for that month. Another display 
suggested is built around the Ko- 
dak Girl Cut-out Sign, which is 
available to all Kodak dealers on 
request. 

The designers of Kodak Sales- 
man displays keep these points 
constantly in mind: (1) Each 
must contain some ideal selling 
argument; (2) Each must be of 
the human interest, rather than 
the merely decorative kind ; (3) 
Each must be easy to install, with 
material that is available. 

If you can arrange to use every 
display that the Kodak Salesman 
suggests, supplemented by those 
that you design yourself, your 
store will soon be known for the 
distinctive human interest appeal 
of its show windows. You can 
measure the results at your cash 
register. 



KODAK TRADK CIRCULAR 



CONDENSED PRICE LIST 
FOR 1923 

The new Condensed Price List, 
your copy of which was mailed a 
few days ago, went to press early 
in March. It is corrected to 
March 1st. The price changes, 
withdrawals and additions an- 
nounced in this issue of the Kodak 
Trade Circular have all become 
effective since that date. Your 
new Price List should, therefore, 
be corrected accordingly. 

A great deal of time will be 
saved if every month the neces- 
sary corrections are made in your 
Condensed Price List as soon as 
the Trade Circular is received. 
This is the only safe and satis- 
factory way, and the Price Lists 
are interleaved to facilitate mak- 
ing revisions from time to time. 

In the preparation of the Con- 
densed Price List for 1923 the 
form and arrangement adopted 
last year, and with which you have 
since become familiar, has been 
followed. The alphabetical index 
in the front of the Price List con- 
tains many cross indexings so that 
any article may be quickly located 
and the price obtained. 

Throughout the Price List dis- 
counts are indicated by code letter. 
An explanation of the code and 
special quantity discounts are on 
a separate form, inserted in the 
back of the Price List. Thus, to 
make the Price List available for 
selling at the Kodak counter, it is 
only necessary for the dealer to 
remove the discount sheet. 



FILM HOLDERS NOW 
REGULAR EQUIPMENT 

On all View Cameras from this 
time on, film holders will be "stan- 
dard equipment" instead of plate 
holders, as formerly. This change 
is a reflection of the revolution 
which has taken place in the use 
of film and plates. For both ama- 
teur and professional use, film now 
has the call. It is a result of the 
growing recognition of the super- 
iority of the film over the glass 
base for sensitive emulsions. Non- 
halation, freedom from breakage, 
lightness, compactness — film pos- 
sesses these superior qualities with 
all the advantages of plates and 
none of their defects. 



HOW TO CHANGE TOPS 

To avoid loss of use, a finisher 
who desires a new top for his Com- 
mercial Kodak Printer as an- 
nounced in the March Trade 
Circular, may retain the old top 
until the new one is received. The 
net price of $7.50 is contingent 
upon the return of the old top to 
us, transportation prepaid. 



MOUNTS FOR SEPIA 
ENLARGEMENTS 

The Inslip and Drimount, two 
popular enlargement mountings, 
Avhich have hitherto been supplied 
in colors English Grey and Sepia 
Buff, are now furnished also in a 
rich Brown, particularly pleasing 
for sepia tone pictures. 

Please make the notation of this 
new color for both Inslip and Dri- 
mounts on page 92 of your new 
1923 Condensed Price List. 



KODAK TRADE CIRCULAR 



KODAK PHOTO PASTE 



I Kodak 



fi-ir ph< 



'..i-h-'I<!'; ;,"";;; '"•' ''i.r.,„ 




This is a new adhesive that your 
customers will like, not only for 
photographic purposes, but for 
general household and office use. 
It is an especially prepared paste 
that will not discolor white paper. 
The tubes are hermetically sealed, 



assuring the perfect condition of 
the contents for a very consider- 
able length of time. 

We know that goods well dis- 
played are half sold, so we decided 
to dress up the package and pro- 
A^de a display container for the 
counter. The tube itself is enamel- 
led in three colors. The counter 
display carton, which holds twelve 
of the 2 oz. tubes, is printed in the 
same three colors. 

Kodak Photo Paste is a quality 
product, presented for sale in an 
attractive way. One box on your 
Kodak counter, and another on the 
Stationery counter, will soon 
empty themselves. 

Price 

Per box, twelve 2 Oz. tubes. $1.80 

Dealers' discount 40% 



/.4.5 LENS REPLACES /.8 FOR PROJECTION PRINTING 



The Eastman Projection Printer 
No. 1 is now regularly equipped 
with an Eastman Projection Ana- 
stigmat lens /.4.5 with 7i/> inch 
focus, and the price, including 
three diffusing discs, paper holder, 
sliding table, 10 watt red lamp 
and 2-250 watt Mazda lamps, is 
$500.00 list, a reduction of $25.00. 
Dealers' discount is 25%. 

When sold separately, the East- 
man Projection Anastigmat lens 



/.4.5, 71/2 inch focus, is $53.50 list, 
which price is subject to dealers' 
discount of 25%. 

Diffusing discs for the new Pro- 
jection lens will be furnished in 
sets of three, as follows : — 

List price, per set $25.00 

Dealers' discount 25% 

These changes should be noted 
on page 59 of the 1923 Condensed 
Price List. 



KODAK TRADE CIRCULAR 5 

You cut the coupon 

— we do the rest 

Mrs. Arnold buys a Kodak. 

As she is about to leave the counter, you say, 
"If you will just give me your address, we will send 
a Kodak magazine to you for a year with our com- 
pliments." Of course she accepts. 

You tear the Kodakery coupon from the manual, 
fill it in and drop it in the Kodakery envelope on 
your cash register. 

Mrs. Arnold leaves with the thought — "I like this 
store. They seem interested in their customers." 

Later you mail her coupon with others to us. 

We send Kodakery to Mrs. Arnold free for one 
year. Twelve times she is reminded of your courtesy. 
Twelve times — through the articles and advertise- 
ments in Kodakery— ^\\t receives suggestions which 
take her back to your counter to buy. 

It costs us more than sixty cents a year to produce 
and mail Kodakery to Mrs. Arnold. 

We pay the bill — but it's your Kodakery. 

Remember the coupon. 



KODAK TRADE CIRCULAR 



PRICE CHANGES 



Since the last Trade Circular was 
issued, we have made the following- 
price changes, which should be noted 
in your new 1923 Condensed Price 
List:— 



Effective March 14, 1923 



(1923 Condensed Price List, page 23) 

NO. 1 EASTMAN VIEW CAMERA 

5x7 $42.00 

8x10 46.00 

NO. 2 EASTMAN VIEW CAMERA 

5 x7 $53.00 

61/2 X 81/2 • 55.00 

8 X 10 58.00 

7 X 11 63.00 

EMPIRE STATE VIEW CAMERA 

11 X 14 $86.00 

Prices net 

CARRYING CASES 

(1923 Condensed Price List, page 40) 

For No. 1 Eastman View Camera, 

5 X 7 $ 7.00 

Do., 8 X 10 7.75 

For No. 2 Eastman View Camera, 

5 X 7 7.75 

Do., 61/2 X 81/2 8.75 

Do., 8 X 10 10.00 

Do., 7 X 11 10.50 

Prices net 



Effective March 17, 1923 



LENS BOARDS 

(1923 Condensed Price List, page 37) 

For No. 1 Eastman View Camera, 

5 X 7 $0.65 

Do., 8 X 10 90 

For No. 2 Eastman View Camera, 

5x7 1.15 

Do., 61/2 X 81/2 1.40 

Do., 8 X 10 1.40 

Do., 7 X 11 3.75 

Prices net 



I Effective March 20, 1923 [ 

KODAK DRY MOUNTING TISSUE 

(1923 Condensed Price List, page 58) 

Roll 5 Yds., 20 in. wide $1.10 

Roll 10 Yds., 20 in. wide 2.20 

Dealers' discount 25% 



Effective March 26, 1923 



EASTMAN PROJECTION PRINTER 

(1923 Condensed Price List, page 59) 

Eastman Projection Printer 

No. 2, complete $725.00 

Price net 



CIRKUT CAMERAS AND OUTFITS 

(1923 Condensed Price List, 
pages 15 and 16) 

Cirkut Camera No. 10 $420.00 

Cirkut Panoramic Outfit No. 6, 

R. R. Lens 258.00 

Do., with Turner-Reich 
Lens, Series IL No. 2.... 318.00 
Cirkut Panoramic Outfit No. 8, 

R. R. Lens 318.00 

Do., with Turner-Reich 
Lens, Series II, No. 4 . . . 390.00 
Dealers' discount 32% 



Effective April 3, 1923 



EASTMAN FILM NEGATIVE ALBUM 

(1923 Condensed Price List, page 89) 

For 100, 21/2 X 41^ or smaller 
negatives $1.25 

For 100, 314 X 41/4, 4 X 5 or 

smaller negatives 1.50 

For 100, 314 X 51/2 or smaller 
negatives 1.50 

Dealers' discount 33%% 



KODAK TRADE CIRCULAR 



DISCONTINUED 

We shall not supply the follow- 
ing items in future : — 

Eastman Photo Paste in the 
3 Oz. Tube, as listed on page 70 
of the 1923 Condensed Price List. 
The new 2 Oz. Kodak Photo 
Paste, announced elsewhere in 
this circular, replaces this 3 Oz. 
tube, but the 5 Oz. tube of East- 
man Photo Paste is still available. 

Grain Leather, velvet lined. 
Carrying Case, as listed on page 
39 of the 1923 Condensed Price 
List, for Vest Pocket Autographic 
Kodak. 

Solio Hardener, 1923 Condensed 
Price List, page 70. 

Tank Developer Powders for 
style H Machine. In their place 
we recommend the use of No. 2 
Premo Tank Powders. 



CARRYING CASE FOR V.P.K. 

In place of the Grain Leather 
Case for Vest Pocket Kodak dis- 
continued, we will supply a Leather 
Hand Carrying Case fitted with 
carrying strap, as follows : — 

List Price $1.00 

Dealers' discount 30% 

The leather case without strap 
for V. P. Kodak, as listed on page 
39 of the 1923 Condensed Price 
List, will be supplied the same as 
heretofore. 



MASKS FOR COMMERCIAL 
KODAK PRINTER 

These masks, when furnished 
separately, will hereafter be sup- 
plied in sets of eight, instead of in 
sets of six as listed on page 55 of 
the 1923 Condensed Price List. 

Price, per set $1.20 

Dealers' discount 25% 




You'll keep the children 
children with a 

KODAK 

And you'll keep your prints 
in a Kodak album. Let 
us show you the new styles 
— they're unusually at- 
tractive. 



Autographic Kodaks $6.50 up. 
Kodak Albums 35c. up. 



Richard Roe & Co. 

1201 Tripod Ave. 



Free on request. —Electrotype of this 
advertisement complete: Double Column 
No. 29A, Single Column No. 29B. Illustra- 
tion only, Double Column No. X83A, 
Single Column No. 183B. 



BffiSaiiliil^^ 




All out'doors 

invites your KODAK 

— and here you'll find Kodaks, Kodak 
Film and Eastman Supplies — the com- 
plete line, always in stock. 

We're your dealer 

Richard Roe & Company 

1201 Tripod Ave. 



Fr^e on Request — Electrotype of this advertisement complete: No, 44A; Illustration only, 
Double Colmnn No. 134A, Siuffle Column No. 134B. Order by number. 



FOR TRADE CIRCULATION ONLY. 



Canadian Kodak Co., Limited 

Trade Circular 



'FOR YOUR INTERESTS AND OUR OWN' 



Vol. XX, No. 1 



TORONTO, CANADA 



May, 1923 



VELOX ENLARGING 
PRINTER FOR FINISHERS 

l?eople buy small cameras for 
convenieuce in carrying. They sel- 
dom want small pictures. 

The new Velox Enlarging Printer 
vvillenableyou and the commercial 
finisher to offer large prints on 
Velox from the smallest negatives 
at a cost close to contact print costs. 

The adjoining , table tells the 
story of size : 



Negative 


Enlargements 


Paper 


l>^x2>^ 


3>^ X 5>^8 


^Yz X 53/ 


2Xx3X 


3>^x5>^ 


4x6 


2Xx3X 


4^x6>^ 


5x7 



The story of cost is told in a few 
words. Through the agency of 
powerful illumination, condensing 
lenses, enlarging lens, fixed focus, 
and the greatest simplicity through - 
out, the speed of operation is almost 
as great as in contact printing. 

To satisfy yourself on this point, 
examine the lettered photograph. 

To shift the paper holders for 
enlargements of different size, you 
loosen two large thumbscrews on 
opposite corners of the paper 
holder, slip out two hooks, lift out 
one of the three holders supplied, 
and slip in another. There are 
three holders — one for 3A prints 
from V. P. K. negatives ; a second 
for 3% X 5% prints from 214 x 3i/4 
negatives; and a third holder for 




K— Lamp House 


R- 


-Switch for Dim Light 


I^ — Projection Lens 


s- 


-Switch for Printing Light 


M— Lens Holder 


T- 


-Cone 


N — Negative Holder 


U- 


-Handle of Paper Holder 


— Lens Collar 


\^- 


-Paper Holder 


P — Platform 


w- 


—Thumb Screw 



KODAK TRADE CIRCULAR 



4% X 6% prints from 2^/4 x 3»,4 
negatives with %6" margins on all 
four sides on standard sizes of 
paper. (Extra screw holes in the 
paper holders permit adjusting the 
paper guides to use over-size paper 
which is to be trimmed.) 

The lens is fitted to a movable 
collar or tube. When down it is in 
focus for the smaller magnification 
(3%x5% enlargements from 2y^ x 
314 negatives). Push it up a frac- 
tion of an inch to the limit of 
motion. It is now in focus for the 
larger magnification. (3A enlarge- 
ments from V. P. K. negatives and 
4% X 6% enlargements from 
214 X 314 negatives.) 

The lens is the Kodak Projection 
Anastigmat mounted in barrel with 
Iris diaphragm and operating nor- 
mally at f.6.3. For use with very 
thin negatives or for dodging, it 
may be stopped down slightly. 

1923 KODAK 




The new Kodak Catalogue is out. 
Advance copies have already been 
mailed and the distribution in 
quantities is proceeding as rapidly 
^s so large an g4iti9n Can be band- 



Either cut or strip negatives can 
be used in the negative holder. It 
is the simplest form of holder, 
without masks. Velvet strips pre- 
vent scratching in strip printing. 
Illumination, furnished by a 250- 
Avatt stereoptican Mazda lamp 
with monoplane filament supplied 
as regular equipment, is amplified 
by reflector and strong condensing 
lenses. Pressure on the handle of 
the paper holder frame operates 
the switch. 

Diffusing discs for softening the 
focus are obtainable. The regular 
set of two sold for use on the Ko- 
dak Projection Printer also fits the 
Velox Enlarging Printer. This is 
an advantage of the greatest 
importance. 

Velox Enlarging Printer, com- 
plete ..$150.00 

Kodak Projection Printer Dif- 
fusing Disc, set of two 11.50 

Dealers' discount 25% 

CATALOGUE 

led by our printers and shippers. 

There's no need to ask for a sup- 
ply. Every dealer will receive a 
quantity for his requirements. 
They're probably on the way to 
you now. 

The 1923 Catalogue contains 
several new items. Read it care- 
fully. Have your salesmen read 
it from cover to cover. It will be a 
good review of the selling points 
of each camera and accessory. 

Get copies into the hands of the 
right i)eoi)le — the i)eople in your 
community who are likely to be 
interested in the new goods. But 
remember that the large catalogues 
are expensive. The supply though 
generous is limited. There won't 
be one for evcrylxxly. l^se them 
judiciously. 

The Kodak Summer Booklet for 
direct mailing on a more generous 
scale will be ready soon. 



Kodak TkAbp: circular 



4x5 REVOLVING BACK GRAFLEX, SERIES B 



This new camera is the successor 
to the 4x5 Revolving Back Tele- 
scopic Graflex. It embodies two 
distinguishing- features. 

Its lens, Kodak Anastigmat /.4.5. 
is fitted in a permanent mount — 
not a lens board. The lens stand- 
ard is therefore smaller and it 
travels on a single, wide, metal 
track. Thus the section that moves 
when the focusing knob is turned 
is more compact than on previous 
models, in which the whole front 
racked back and forth, and is a 
distinct improvement in camera 
design. 

The Revolving Back Graflex, 
Series B, is an integral Eastman 
product so that its optical and 
mechanical elements match exact- 




ly, each enhancing the other's capa- 
bilities. The Kodak Anastigmat 
/.4.5 fitted to this camera, and the 
only lens ecpiipment ofifered. is the 
peer of any lens made anywhere at 
any price. Its focal leng-th, 71/2 
inches, is especially suited for all 
'round use on a 4 x 5 instrument as 
ample images are secured without 
sacrificing depth. The bellows 
draw permits of sharp focus as 
close as 28 inches, at which dis- 
tance the image is about one-third 
actual size. 

Basic Graflex features — reflect-- 
ing mirror and focal plane shutter 
— are unchanged, of course. The 
picture shows on the ground glass, 
right side up, negative size. The 
shutter has speeds of 1-10 to 1- 
1000 of a second, a slow 
snapshot of about 1-5, and 
time. Vertical images may 
be photographed length- 
wise of the film by giving 
the revolving back a quar- 
ter turn. 

Revolving Back Graflex, 
Series B, is a unified cam- 
era, designed and executed 
by one organization, with 
the logical result that all 
its components work har- 
moniously toward getting 
the best possible pictures 
over a wide variety of 
subjects. 

Dimensions, 8% x 6% 
X 7% inches ; weight, 7% 
pounds. 

Price 
4x5 Revolving Back 
Graflex, Series B, 
with Kodak Ana- 
stigmat Lens /.4.5, 

No. 33 $116.00 

Dealers' discount 32% 



KODAK TRADE CIRCULAR 



SUPER-SPEED X-RAY FILM 

With the increasing use of the 
Potter-Bucky diaphragm and fine 
focus tube there has been a grow- 
ing need of greater efficiency in 
X-Ray exposure. 

Obviously the solution was a 
faster radiographic film; but while 
it seemed feasible to increase 
screen speed somewhat, it meant, 
until now, the sacrifice of not only 
quality in the screen exposures, but 
almost the entire eflfectiveness of 
the material for direct exposures 
without screens. 

. Eastman Dupli-Tized X-Ray 
Film, Super Speed, meets all the 
requirements. Two and a half 
times the screen speed of regular 
Dupli-Tized film and 20% more 
direct speed with the same sharp 
degree of contrast which has made 
Dupli-Tized Film the standard 
radiographic medium. Prices and 
packages of Super Speed same as 
regular. In ordering, be sure to 
specify Super Speed if the faster 
film is wanted. 



A NEW CARD FOR STREET 
CAR ADVERTISING 

Street Car Advertising is good 
advertising and in our plans to 
help you make this a banner year 
at 3^our Kodak counter, we have 
not overlooked this valuable aid. 

The first of the new 1923 Car 
Cards is illustrated below. It is 
an attractive card printed in colors 
and designed to tie up to our 
national advertising. 

The cards are of the standard 
car size, 11 x 21 inches, and are to 
be supplied for street car use only. 
They are too expensive and too 
perishable for fence tacking or 
similar purposes. 

When ordering please state with 
whom your contract for space is 
made and how many cards will 
be required. 

They're gratis and will be fur- 
nished with your name and ad- 
dress printed on. 



GAR GARD No. 835 NOW READY. Please order by number 




(Bfih^CkUdmu 



Our developing and printing service 
means the most from every exposure 



RICHARD ROE & CO. 

1201 Tripod Avenue 



KODAK TRADE CIRCULAR 



MORE SATISFACTORY FILM 
DISTRIBUTION 

Excepting- only two sizes, your 
film orders are now filled in the 
proportion of Autographic and 
Non Autographic that the orders 
specify. 

When Autographic Film is 
ordered, you get only Autogra- 
phic : when Non Autographic is 
ordered, only Non Autographic 
Film is shipped. 

The exceptions to this rule are 
Nos. 120 and 116, respectively 2^4 
X 314 and 2^2 x 414 in size. In 
these sizes our manufacturing and 
distributing schedules require that 
we execute all orders on a fifty- 
fifty basis, that is 50% xAutogra- 
phic and 50% Non Autographic. 
This distribution is necessary to 
guard against a shortage. 

The eventuality of a shortage oc- 
curring is an important matter to 
you and to your customers as well 
as to us. We therefore ask you to 
please accept this basis of distri- 
bution for the present and to make 
your orders accordingly. 

The proportions of 50% Auto- 
graphic and 50% Non Autogra- 
phic will prove right for your re- 
quirements. Nos. 120 and 116 
film are used in the two most 
popular Box Brownie Cameras, 
Nos. 2 and 2A, which do not re- 
quire Autographic film. Your 
clerks should be instructed to ask 
every customer buying film car- 
tridges of this size, ''Do you use 
an Autographic camera?" Of 
course Autographic Film will be 
supplied if the camera is Auto- 
graphic and Non Autographic 
Film will be given to the customer 
whose camera has not the Auto- 
graphic feature. 

When ordering film please bear 



in mind that the letter "A" pre- 
ceding the number indicates Auto- 
graphic Film, for example — 

144 Rolls No. A-122 Film, 6 exposures. 

A number not preceded by the 
letter "A" indicates Non Auto- 
graphic Film, for example — 

144 Rolls No. 122 Film, 6 exposures. 

All film orders should be made 
out in this style. Orders which 
read — 

144 Rolls 3A — 6 exposure Film 
are indefinite. "3A" does indicate 
the size, but it does not tell us 
whether Autographic or Non 
Autographic Film is wanted. Our 
practice in such cases, excepting 
only the two sizes above mention- 
ed, is to send Autographic Film. 

Avoid misunderstandings by al- 
ways ordering film by number. 

WHEN ORDERING ALBUM 
LEAVES 

The revised price list of Kodak 
Albums, which appears on page 5 
of the March Trade Circular, in- 
corporates some changes which 
should be particularly noted. 

The Style A Balmoral, Glendale 
and Westminster Albums, former- 
ly 51/2 X 7 inches, have been in- 
creased in size to 5 x 8, and the 
Style B 7 X 10 are now 7 x 11 
inches. 

The Style A Kodak Album has 
also been changed from 4% x 7, 
to 5 X 8. 

These changes and others, which 
a comparison of the listing in the 
new 1923 Condensed Price List 
and Catalogue with that in the 
1922 Price List will reveal, are 
made for the sake of standard- 
ization. 

The changes and the fact that 
some albums are now supplied 
with leaves with rounded corners 



KODAK TRADE CIRCULAR 



will necessitate careful attention 
to the ordering- of album leaves. 

To be certain that you receive 
what you want, it would be ad- 
visable for the present when order- 
ing album leaves to specify the 
exact dimensions of the leaves that 
are required and to state whether 
leaves with rounded or square 
corners are wanted. 



PICTURE MESSAGE FOLDER 

This is an attractively designed 
folder for mailing individual pic- 
tures with additional space the 
size of a post card for the written 
message. Prints are inserted 
under cut corners. For mailing the 
folder is closely secured by a gum- 
med seal supplied. 

This new Mount Novelty will 
appeal to vacationists for sending 
reports back home and to fellow 
vacationists elsewhere. They are 
equally useful for stay-at-homes. 

Everyone sold sells extra prints. 




The Price 

A, for 214 X 314 or 2% x 4% 
prints, upright or horizon- 
tal, per dozen $0.60 

B, for 21/2 X 414 or 314 x Si/o 
prints, upright or horizon- 
tal, per dozen 60 

Dealers' discount 25% 



Showing the two insiili "pages" of the Picture 
Afessage Foltlci willi i)rint inserted 



**AN EXTRA MAN BEHIND 
YOUR COUNTER'' 

That title might be applied with 
truth to the June issue of the Ko- 
dak Salesman out June 1st. One 
idea you get by reading it may add 
tremendously to your profits with- 
out increasing your expense. 

We put sales ideas in the Sales- 
man because the man at the coun- 
ter can usually apply them directly 
in his work. But there are two 
reasons why the store owner him- 
self should look through every 
issue of the Kodak Salesman. There 
are articles in every issue that 
require initiative from the man 
higher up — and the store owner 
has the most at stake. 

For example, in the June issue, 
do not overlook : 

''For you to mail" — page 4. 

''Make our ads work for you" — 
page 5. 

"Put prices in the window" — 
page 6. 

"Make the appeal direct" — page 
7. 

"He's more than a pharmacist" 
— pages 8-9. 

"Sell them together" — page 12. 
(See also page 13.) 

"His wonderful catch" — page 12. 

Your new show cards on page 14. 

Sales ideas other dealers are 
using — page 15. 

The profit in being an expert — 
page 16. 



KODAK TRADK CIRCULAR 



K. A. /.4.5 LENSES IN COM- 
POUND SHUTTERS 

For use on View and Home 
l\^rtrait cameras we are supplying- 
Kodak Anastigmat lenses /.4.5 
fitted to Compound Shutters, as 
follows : 

Size of Equiv. 

Lens plate Shutter Focus List 
No, Covered No. (in.) Price 

35 6V2X8V2 4 10 $150.00 

36 8 X 10 5 12 200.00 

Dealers' discount 33^5% 

PRICE CHANGES 

Since the last Trade Circular 
was issued we have made the fol- 
lowing price changes, which 
should be noted in your 1923 Con- 
densed Price List. 



Effective April 11, 1923 



HYDROGHINON 

(Condensed Price List, page 68) 

1 Oz. Can $0.20 

1/4 Lb. Can 57 

i/> Lb. Can 1.05 

i Lb. Can 1.95 

5 Lb. Tin 9.60 

Dealers' discount 33^/3% 
25 Lb. lots, assorted, 40% 



Effective April 12, 1923 



SODIUM HYPOSULPHITE 

(Condensed Price List, page 67) 
Barrel, 350 Lbs., per Lb. net, $0.07 



Effective May 2. 1923 



EASTMAN PORTABLE BACK- 
GROUND CARRIER 

(Condensed Price List, page 41) 

Price, each $6.00 

Dealers' discount 25% 
DISCONTINUED 
Their manufacture having been 
discontinued, the following articles 
are dropped from the list. Cancel- 
lations should be made in vour 
1923 Condensed Price List :-^' 



KODAK DRY MOUNTING 
PRESS, 11 X 14, gas heated. ( Con- 
densed Price List, page 57.) The 
electrically heated Kodak Dry 
Mounting Press will be supplied 
as heretofore. 

PREMO CAMERA NO. 8, 31/4 
X 5i/>, as listed on page 22 of the 
1923 Condensed Price List, with 
Planatograph lens and with Ko- 
dak Anastigmat f7.7 lens. The 
Premo No. 8, in sizes 4x5 and 
5x7, fitted with Planatograph 
lens, is still available. 

REVOLVING BACK TELE- 
SCOPIC GRAFLEX, 314 X 41/4, 
fitted with Kodak Anastigmat /.4.5 
lens, No. 32, and 4x5 with Kodak 
Anastigmat /.4.5 lens, No. 33. 
These cameras are listed on page 
18 of the 1923 Condensed Price 
List. A new model of the 4x5 
Revolving Back Graflex, listed as 
series B, is announced on page 3 
of this circular. 

CORRECTIONS 

The case of 1363 sheets of Lan- 
tern Slide Cover Glass, listed on 
page 6 of the March Trade Circu- 
lar" as 314 X 41/4, should be 3^4 x 
314. The listing on page 50 of the 
1923 Condensed Price List is cor- 
rect. 

The gross package of 14 x 17 
Double Weight Eastman Bromide 
Paper should be $39.40, instead of 
$36.40, the price printed on page 
80 of the 1923 Condensed Price 
List. 

STOLEN CAMERA 

The loss by theft of No. 2 Fold- 
ing Autographic Brownie No. 
447281. with single lens, is report- 
ed by the N'antage Drug Store, 
J^. L. Gulhxan, Tro])., N'antage, 
Sask. 




Kodak Keeps the Story 

What a chance for a picture — and how 
easy it all is the Kodak way. ''Click" the 
shutter goes and the story stays — for all time. 

We'll welcome every chance you give us to 
help you make good pictures — that's our way. 
Kodaks, Kodak Film, Eastman supplies — a 
full stock, always on hand — that's our way, too. 

Get your copy of the new Kodak catalogue 
at our counter. 



Richard Roe & Company 

1201 Tripod Avenue 



Free on Request— Engravings of this advertisement complete : Double Columu No. 48A, 
.Sinsjle Column 4HB. Illustration only, Double Column No. 231 A, Single Column No. 231B. 



FOR TRADE CIRCULA TION ONL V 



Canadian Kodak Co., Limited 

Trade Circular 



'FOR YOUR INTERESTS AND OUR OIVN 



Vol. :XX. No. 2 



TORONTO, CANADA 



June, 1923 



NOW READY-A NEW KODAK 

No 1 
Pocket Kodak 

Series II 




Introduced just in time for vacation business. Read announcement 

on page 2 



KODAK TRADE CIRCULAR 



This new Kodak has features 
which immediately stamp it as a 
thoroughly capable and strikingly 
distinctive photographic instrument. 



No. 1 POCKET KODAK SERIES 11 
Fixed Focus and Focusing Models 

Series 11. Its outside dimensions 
are less three ways than those of 
any other Kodak or Brownie for 
pictures as large as 21/4 x 3V1: 
inches, and its weight is less — only 
15 Ozs. in the fixed focus model. 

Handsome appearance, with 
Seal Grain Leather Covering, and 
a surface without protruding de- 
vices — even the Autographic attach- 
ment is countersunk — are addition- 
al features that will help to make 
the new Kodak popular wherever 
it is displayed and demonstrated. 




Slips from the pocket in a jiffy. 

Foremost in importance comes 
the quick action feature. By means 
of the Self Erecting front, the lens 
springs into picture-making posi- 
tion as the camera bed is pulled 
down. Smoothly and with the 
speed of a piece of coast artillery 
ordnance going into action the camera 
is ready for the picture. With the 
fixed focus model focusing is auto- 
matic and on the focusing model a 
finger tip adjustment of the lens 
mount sets the focus at 5, 6, 8, 10, 
15, 25 or 100 feet. 

Compactness is another attractive 
quality of the No. i Pocket Kodak 





Springs into action with a snap. 



Focus at the finger tips. 
(Focusing Model.) 

Speed of lens is added to speed 
of operation in the focusing model. 
It has the popular Eastman-made 
Kodak Anastigmat Lens f.7.7, pro- 
ducing sharp, crisp negatives and 
correspondingly clean cut prints, 
whether contact or enlargement. 

The Shutter on both models is the 
Kodak Ball Bearing, with speeds 
of 1/25, 1/50 and i/ioo of a second, 
as well as Time and "Bulb" action. 
No Cable Release is supplied, be- 
cause it is not advisable to close the 
camera with a Release attached. 
Releases 2, 13 and 16 all fit the 
socket in the shutter and may be 
attached for use with a Kodak Self 
Timer. 



KODAK TRADE CIRCULAR 



Briefly summarized, here are the 
features that will make the new Ko- 
dak a favorite at your Kodak coun- 
ter: quick action in opening and 
focusing; exceptional lightness and 
hand-fitting size ; mechanical per- 
fection; handsome appearance. 

The introduction of the No. i 
Pocket Kodak Series II at this time 
— on the eve of the vacation season 
— hrings an opportunity for new 
business. The distinctive features 
of the new Kodak will appeal to all 
amateur photographers. The quick 
get-a-way, compact size and hand- 
some appearance are qualities that 
will especially interest vacationists. 

Moderate price is an additional 
attraction. 

Here is something new to talk 
about, so let's get busy. We will do 
our talking in the advertising pages 
of the magazines. You'll benefit 
from this if you will talk about the 
No. I Pocket Kodak Series II to 
the people in your community 
through the advertising columns of 
the local paper, through your dis- 
play window and at your Kodak 
counter. 

Electros to illustrate your ad- 
vertising copy and display cards 
to accompany the new Kodaks on 
display are gratis, but will be fur- 
nished only on request. Ask the 
Advertising Department. 

Details 

Size of pictures: 2^4 x 3^^ inches. 
Size of Kodak ; 15/i6 x SViq x e'Ae inches. 
Capacity without reloading: 6 exposures. 
Weight: Fixed focus model, 15 Ozs; 
Focusing model, 16% Ozs. Lens : Fixed 
focus model. Single Achromatic; Focus- 
ing model, Kodak Anastigmat f.7.7. 
Shutter : Kodak Ball Bearing, with finger 
release. Finder: Brilliant, reversible for 
vertical or horizontal pictures. Body: 
Aluminum, covered with Seal Grain 



Leather. Metal parts finished in nickel 
and black enamel. Black bellows. Auto- 
graphic feature. Two tripod sockets. 

Prices 
No. 1 Pocket Kodak Series II 
(Fixed focus) with Meniscus 
Achromatic Lens and Kodak 

Ball Bearing Shutter $13.50 

Do., Focusing model, with Kodak 

Anastigmat f.7.7 Lens 20.00 

Dealers' discount 32% 
Black Sole Leather Carrying Case, 

with strap $2.50 

Dealers' discount 30% 



A new model 



always in focus 



Far pictures you vitll vtant W mai* 

■iiness, here is a Kodak that hits the 



No. 1 Pocket Kodak Series II 

It is itrikingly simple to operate— just the date and title to complete their useful- 
open the camera, pull down the bed and ncsj— photographs of crops and livestock, 
the fixed focus lens springs into picture- for example. By m^ns of the autographic 
making position. It is strictly sized to fit attachment, found on all Kodaks, you can 
the pocket and neatly finished to please write the date and title on the film at the 

Many pictures that you will make need a complete, authentic record. 





1^^^ 



CANADIAN KODAK CO., Limited. Toronto 



The first gun of a new campaign. 

A WORD OF WARNING 

Dealers in the products of this 
Company are not in any sense of 
the word our agents and they should 
not advertise as such. Dealers who 
advertise as "Kodak Agents" or 
"Authorized Kodak Agency" or "We 
are agents for the Canadian Kodak 
Company," by so doing create a 
possibility of future legal compli- 
cations, which makes the use of 
these phrases emphatically unwise. 



KODAK TRADE CIRCULAR 



THE RIVIERA ALBUM 

This new Album, already an- 
nounced by its appearance in the 
1923 Condensed Price List and the 
new Kodak Catalogue, is now ready 
— in time to help you interest, your 
vacation customers in a systematic 
record of their holiday pictures. 

The Riviera Album is decidedly 
distinctive in its cover design. The 
dark olive cover is of imitation 
leather with leather grain embos- 
sing. The word ''Photographs" in 
raised letters is set in an embossed 
panel with pebbled background. The 
style is loose-leaf, with open back, 
the 50 black leaves being held in 
place by means of a silk finished 
cord which passes through the cover 
and hollow metal tubes. 

Although excellent in quality and 
rich in appearance, the price is 
moderate. Such a combination is 
sure to make the Riviera a popular 
album at your Kodak counter. 

Contrary to the listing of this 



album on page 90 of the 1923 Con- 
densed Price List, it is furnished in 
one color only. Please correct your 
Price List accordingly. 



RIVIERA ALBUM 




Style B, size 7x11, each $2.25 

Dealers' discount 35% 
With other albums to make up an as- 
sortment of $75.00 list value, 35% 
and 20%. 

ADDITIONAL LENS FOR 
PRESS GRAFLEX 

Your customers may now obtam 
the Press Graflex equipped with 
Kodak Anastigmat f.4.^ lens No. 
35, 10 inch focus, as well as the No. 

34 lens, previously listed with it. 
The price of the camera with No. 

35 lens is $275.00. Dealers' dis- 
count 32%. 



IT IS No. 836— AND YOURS ON REQUEST 

If you have a street car contract we wil! supply a quantity of these car cards for your use. 




Autographic Kodaks $6.50 up 
Finishing you41 like 



RICHARD ROE & CO. 

1201 Tripod Avenue 



KODAK TRADE CIRCULAR 



PRICE CHANGES 



Since the last Trade Circular was 
issued, we have made the following price 
changes. Please correct your 1923 Con- 
densed Price List accordingly. 



Effective June 4, 1923 



ELON 

(Condensed Price List, page 68) 

1 Oz. Bottle $0.50 

14 Lb. Bottle 1.65 

V'2 Lb. Bottle 3.15 

1 Lb. Bottle 6.00 

Dealers' discount 33Vs% 
In 25 Lb. lots, assorted 33M^% and 5% 

I Effective June 5, 1923 j 



POTASSIUM IODIDE 

(Condensed Price List, page 67) 

1 Oz. Bottle $0.56 

1 Lb. Bottle 7.50 

Dealers' discount 33Vs% 



Effective June 7, 1923 



ACETIC ACID, 28% PURE— (No. 8) 

(Condensed Price List, page 67) 

100 Lb. Carboy, per Ibi ' $0.09 

Price net 

CITRIC ACID, POWDERED 

(Condensed Price List, page 67) 

1 Oz. Bottle $0.18 

1 Lb. Bottle 1.40 

Dealers' discount 33V3% 

ALUM, POWDERED 

(Condensed Price List, page 67) 

1 Lb. Carton $0.25 

5 Lb. Tin 1.15 

Dealers' discount 33Mi% 

50 Lb. lots assorted, 33Vs% and 10% 

POTASSIUM BROMIDE, GRANULAR 

(Condensed Price List, page 67) 

1 Oz. Can $0.12 

% Lb. Can '...:.;I.... • .27 

% Lb. Can ";: .:::i .:.:" .42 

1 Lb. Can ^ . • . . :V. .75 

Dealers' discount 33V?i% 



PYRO, CRYSTALS, (PERMANENT) 

(Condensed Price List, page 68) 

1 Oz. Bottle $0.30 

1/4 Lb. Bottle 80 

V_' Lb.. Bottle 1.50 

1 Lb. Bottle 2.75 

Dealers' discount 33Vs% 
25 Lb. lots, assorted, 40% 

SODIUM BISULPHITE 

(Condensed Price List, page 67) 

1 Oz. Bottle $0.15 

1 Lb. Bottle 40 

Dealers' discount 33Mi% 

SODIUM HYPOSULPHITE 

(Condensed Price List, page 67) 

1 Lb. Carton $0.20 

Dealers' discount 33 Mi % 
2 case lots (72 lbs.) 40% 



Effective June 8, 1923 



HYDROCHINON 

(Condensed Price List, page 68) 

1 Oz. Can $0.21 

1^ Lb. Can 69 

V2 Lb. Can 1.27 

1 Lb. Can 2.40 

■ 5 Lb. Tin 11.85 

Dealers' discount 33^5% 

In 25 Lb. lots, assorted, 40% 

In 100 Lb. lots, assorted, 40% and 10% 



Effective June 11, 1923 



ARTURA DEVELOPER POWDERS 

(Condensed Price List, page 68) 

Cartridge No. 1 $0.07 

Cartridge No. 2 . . .14 

Box, 6 cartridges No. 1 40 

Box, 6 cartridges No. 2 '. . .80 

.". . . . Prices- net 
AZO DEVELOPER POWDERS 
(Condensed Price List, page 68) 

Carton of 6". powders $0.35 

Dealers' discount 33Vs% 
In lots of -48 cartons, 40% 

KODAK CHEMICAL OUTFIT 

(Condensed Price List, page 68) 

Each ;"..... $0.45 

Dealers' discount 33Vs% 



6 KODAK TRADE CIRCULAR 

Price Changes Continued— X-ray developer powders 

^,_ ^ . ^^ (Condensed Price List, page 69) 

HYDROCHINON, PYRO AND EAST- \ nacka^e ^0 60 

MAN SPECIAL DEVELOPER tl^- % P^c^cage ^)m 

POWDERS No. 3 package .85 

(Condensed Price List, page 68) ^ * Deakrs'discounV 331/3% " 

Per carton of 5 glass tubes $0.35 j^ ^^^^^ l^t^^ assorted 40% 

Dealers' discount 33Vs% 

In gross lots, assorted, 40% VELOX N.A. LIQUID DEVELOPER 

SOLIO TONING AND FIXING (Condensed Price List, page 69) 

PnWDFRS 4 Oz. Bottle $0.30 

.r^ ^ i^ r. T . ^o^ 16 Oz. Bottle 90 

(Condensed Price List, page 69) Dealers' discount 307o 

Per carton of 5 glass tubes $0.35 j^^ j ^^^ l^^^^l^^^ ^^^ ^i^^^ 35^^ 

Dealers' discount 33y3% In 96-4 Oz. or 36-16 Oz. bottles, 40% 

*In gross lots, assorted, 40% i/^ Gal. Bottle $2.40 

*May be included with Hydrochinon, Dealers' discount 25% 

Pyro and Eastman Special Developer mfpfra <5nT TTTfONT 

Powders in glass tubes to make up gross NEPLK A SOLU i ION 

lot assortment. (Condensed Price List, page 69) 

EASTMAN M.O. DEVELOPER .^ ^f ^^.^^^ ^^j!^ 

i>nwnF» Q 16 Oz. Bottle 90 

POWDERS Dealers' discount 30% 

(Condensed Price List, page 69) j^ j ^^^ ^^^^^^^^ ^^^ ^-^^^ 35^^ 

Per package of 6 powders $0.35 in 96-4 Oz. or 36-16 Oz. bottles, 40% 

Dealers' discount 331/3% V-' Gal. Bottle $2.40 

In lots of 48 cartons, 40% Dealers' discount 25% 

PREMO TANK POWDERS VELOX RE- DEVELOPER 

(Condensed Price List, page 69) (Condensed Price List, page 69) 

No. 1, per package 6 powders $0.30 4 Oz. package $0.60 

No. 2, per package 6 powders 40 2 Oz. package 30 

No. 3, per package 6 powders 60 Dealers' discount 33Mi% 

Dealers' discount 33y3% ^^^^ HARDENER 

SPECIAL DEVELOPER POWDERS (Condensed Price List, page 70) 

(Condensed Price List, page 69) p^^. package $0.30 

Per package of 6 powders $0.35 Dealers' discount 33Vh% 

,J'^'oi'T^J^'l% VELOX LIQUID HARDENER 

TANK DEVELOPER POWDERS , (Condensed Price List, page 70) 

.^ , in- T-* ^n^ 4 Oz. Bottle $0.30 

(Condensed Price List, page 69) g q^ gottle 45 

For 5x7 Plate Tank, per package Dealers' discount 33%% 

^ °^ot ■ ' ■ I'ii; '•• ■ u '^' 'a V 'xf-i' ' ^^'^^ Tn 1 doz. bottles of one size, 40% 
For 2¥j and 3V2 inch Kodak Film 

Tanks, Style A Machine and 4 x KODAK ACID FIXING POWDER 

5 Plate Tank, per package of 6 .30 //^ j i r» • t • . -taa 

For 5 and 7 inch Kodak Film (Condensed Price List, page 70) 

Tanks or Style E Machine, per ^/^' Lb. carton $0.15 

package of 6 35 1 Lb. carton 25 

For Brownie Film Tank, Brownie Dealers' discount 33M\% 

Developing Box or Developing In 2 case lots, 40% 

Machine, Vest Pocket Kodak In 6 case lots, 40% and 10% 

Film Tank, per package of 6 . . .25 Note: There are 72- V2 Lb. or 36-1 Lb. 

Dealers' discount 33V\\% cartons to the case. 



KODAK TRADE CIRCULAR 



Price Changes Continued— 

EASTMAN X-RAY FIXING 
POWDERS 

(Condensed Price List, page 70) 

No- 1 package $0.75 

No. 5 package 3.00 

Dealers' discount 33Vs% 
In gross lots, assorted, 40% 

INTENSIFIER 

(Condensed Price List, page 70) 

Per tube $0.20 

Dealers' discount 33Vs% 

EASTMAN LANTERN SLIDE 
VARNISH 

(Condensed Price List, page 70) 

4 Oz. Bottle $0.60 

Dealers' discount 33V^% 

KODAK LEATHER DRESSING 

(Condensed Price List, page 70) 

16 Oz. Can $L25 

Dealers' discount 33Vs% 

NEPERA AUXILIARY POWDERS 

(Condensed Price List, page 70) 

Per carton of 12 powders $0.45 

Dealers' discount 33%% 

REDUCER AND STAIN REMOVER 

(Condensed Price List, page 70) 

Per carton of 5 tubes $0.50 

Dealers' discount 33Vs% 

RETOUCHING FLUID 

(Condensed Price List, page 70) 

1 Oz. Bottle $0.30 

Dealers' discount 33Vs% 

EASTMAN SPOTTING COLORS 

(Condensed Price List, page 70) 

Per set (3 colors) $0.40 

Dealers' discount 33Vs% 

SOLID TONER 

(Condensed Price List, page 70) 

4 Oz. Bottle $0.30 

8 Oz. Bottle 50 

Dealers' discount 30% 
In lots of 12-8 Oz. or 24-4 

Oz. bottles, 33Vh% 

In case lots of 24-8 Oz. or 

48-4 Oz. bottles, 40% 

1/-' Gal. Bottle $2.00 

Dealers' discount 25% 



NEPERA WAXING SOLUTION 

(Condensed Price List, page 70) 

4 Oz. Bottle $0.40 

Dealers' discount 33'%% 

QUANTITY DISCOUNT 

An additional 10% discount is now 
extended on Sodium Sulphite (Des.) in 
1 Lb. tins when ordered in 2 case (48 
tins) lots. The normal discount is 
33%%. In 2 case lots the dealers' dis- 
count is now 33V3% and 10%. 

This change came into effect on 
May 15th. 

DISCONTINUED 

The manufacture having been discon- 
tinued, the following articles are drop- 
ped and should be deleted where listed 
in your 1923 Condensed Price List : — 
SPECIAL PORTRAIT VELOX in the 
double weight only. (Condensed Price 
List, page 85.) 
GRAFLEX COLOR PLATE HOLD- 
ERS in sizes 3% x 4, 3^/4 x 4^/4 and 4 x 
5. (Price List, page 32.) 
EASTMAN X-RAY REDUCIKGCAM- 

ERA- (Price List, page 16.) 
STEREO AUTO GRAFLEX. (Price 

List, page 18.) 
NATURALISTS' GRAFLEX. (Price 

List, page 18). 
STEREOSCOPIC GRAPHIC CAM- 
ERA. (Price List, page 19.) 
PREMO No. 9 with B. & L. Kodak Ana- 
stigmat /.6.3 lens and Ilex or Optimo 
Shutter in all three sizes, 3Vi x 5V2, 
4x5 and 5 x 7. (Price List, page 22.) 
PREMO No. 10 with B. & L. Kodak 
Anastigmat /.6.3 lens and Ilex or 
Optimo Shutter. (Price List, page 22.) 
KODAK ACID FIXING POWDER in 
V4 Lb. size only. (Not included in the 
1923 Price List.) 
BULL'S EYECOMPOSITION TRAYS 
in sizes 3 x 8V2 and 4V_' x 14 inches. 
(Price List, page 64.) 
KODELON. (Price List, page 68.) 
AZO DEVELOPER POWDERS. The 
carton of 12 powders only is with- 
drawn. (Price List, page 68.) 
EASTMAN M. Q. DEVELOPER 
POWDERS in package of 12. (Price 
List, page 69.) 
EASTMAN P. S. DEVELOPER POW- 
DERS. (Price List, page 69.) 




WRITING THE AUTOGRAPHIC RECORD 



Kodak Keeps the Story 

All the story — not only the picture but the date 
and Jtitle written on the film at the -time. And this 
feature is exclusively Eastman. 

At our Kodak counter all the Kodaks are always 
ready for you to see. Drop in and pick out the one 
you want. It's here. 

Autographic Kodaks $6.50 up 
We're your Kodak dealers 

Richard Roe & Company 

1201 Tripod Avenue 



Free on Request: Kngravin^s of this advertisement complete : Double Column N0.63A, 
Single Column 63B. niustration only : Double Column No. 228A, Single Column No. 228B. 



FOR TRADE CIRCULATION ONLV 



Canadian Kodak Co., Limited 

Trade Circular 



'FOR YOUR INTERESTS AND OUR OWN'' 



Vol. XX. No. 3 



TORONTO, CANADA 



July. 1923 



ANNOUNCING THE 
3^ X \% REVOLVING BACK GRAFLEX, SERIES B 



In the May Trade Circular was 
announced the first Series B Re- 
volving Back Graflex — 4 x 5. Now 
comes the z^A x 4%- This replaces 
the Revoking Back Telescopic Gra- 
flex 3% X 414 which will no longer 
be made. 

In the interest of opti- 
cal and mechanical unity, 
only one lens is offered. 
This lens is unexcelled 
by any anastigmat made 
anywhere regardless of 
price — Kodak Anastig- 
mat fA-S- Permanent 
mounting of this 
lens means consis- 
tently superior re- 
sults for the ama- 
teur. 

The lens of the 
314 X 414 has a . 
focal length of 
6% inches, com- 
bining a large 
Image, a practical 
depth of focus 



and correct drawing of lines. Focus- 
ed on objects at a minimum dis- 
tance of 24 inches, it gives an image 
%th actual size. The bellows is 
smaller and the lens standard slides 
on a single, wide metal track, where- 
as on previous models the whole 
front section racked back 
and forth. 

Outside dimensions are 
the same as R. B. Auto 
and the weight of the 
new series B is % 
lb. less. The Carrying 
Case is the same as 
that listed for the 
Revolving Back 
Telescopic on page 
40 of the Con- 
densed Price List. 

The Price 

Catalogue list 

$100.00 

Dealers' 
Discount 32% 




KODAK TRADE CIRCULAR 



ANNOUNCING THE 3}i x 4i< GRAFLEX, SERIES B 



In this camera, successor to the 
314 X 414 Auto Graflex, are found 
the same improvements that char- 
acterize the other Series B models, 
recently announced : ( i ) Kodak 
Anastigmat lens /.4.5 in a per- 
manent mount, (2) a smaller bel- 
lows section. 




The lens standard, instead of car- 
rying a removable board, is just 
large enough to support the bellows 
and to hold the big anastigmat rigid 
— a space saving departure. The 
focusing knob has to move only a 
compact section of the camera along 
a single, wide, metal track, where- 
as on previous models the whole 
front racked back and forth. 

The Graflex, Series B, is an East- 
man product throughout, designed 
as a unit and sold as a unit. It is a 
one-lens instrument, listed only with 
the No. 31 Kodak Anastigmat f.4-S- 



Lens and camera therefore match 
exactly. And the Kodak Anastigmat 
/.4.5 is the peer of any lens made 
anywhere at any price. 

Focal length of 51/2 inches as- 
sures good perspective on the 314 
x 414 fihn, yet gives a depth of 16 to 
62 feet when focused on 25 feet at 
/.8. Closest working distance is 
2614 inches, at which the image is 
one-fourth actual size. 

Outside dimensions unchanged. 

Weight (4 lbs. 6 ozs.) slightly 
less. 

Carrying Case — same as for Auto 
Graflex, 3 14 x 41^, page 40 Con- 
densed Price List. 

The Price 

Catalogue list $75 -OO 

Dealers' discount 32% 

ADDITIONAL SERIES B, 
GRAFLEX CAMERAS 

In addition to the Series B Gra- 
flex Cameras already announced, 
three others are in process of pro- 
duction. The 2i/4 X 3I/4 Revolving 
Back Graflex, Series B, (replacing 
the R. B. Junior) and the 4x5 and 
5x7 CTraflex, Series B, (replacing 
the ''Auto"). The 214 x 3V4 and 
4x5 sizes will be ready in July, the 
5 X 7 in August. 

Prices remain as now listed for 
the old models equipped with Kodak 
Anastigmat /.4.5 lenses, except in 
the case of the R. B. Junior. The 
new 214 X 3^/4 R. B., Series B, will 
carry the Kodak Anastigmat lens 
No. 31 instead of No. 32, and the 
price will be reduced to $78.00 list. 
Dealers' Discount 32%. 



KODAK TRADE CIRCULAR 3 

No. 3 EASTMAN FILM PRICE CHANGES 

SHEATHS Tu , u - 1 u 

^, 1 ., .1111 1 he followine price chans^es have 

.t, ^1 '^ new sheaths not only hold ^een made. Please note the correc- 

the film flat from side to side and ^-^^^ j^^ ^^^^ Condensed Price List. 

from end to end, but they adapt ^ 

film to any form of holder that is | Effective June i6, 1923 | 
made for glass plates. 

They are light in weight but are SETS OF COMMERCIAL FILTERS 
very rigid. They may be placed in (Condensed Price List, pages 30-31) 
holders and in the majority of hold- Commercial Set of three Fil- 
ers may remain there permanently ters, K3, G and A, cement- 
as the film may be slipped into the ed in B Glass 3 in. square, 

sheath while it is in the holder. One per set $21 00 

end and both sides of the sheath are dealers' Discount 33% % 
turned over, forming a groove, into 

which the film slips and which holds Technical Set of eight Fil- 

it in place. ters, Ki, K2, K3, G, A, B, 

An important feature of this ^ and F, cemented in B 

sheath is the fact that the turned Glass 3 in. square, per set $4375 

edges are slightly tipped so that the Dealers' Discount S3Vs% 

film as it slides into the groove is ^ p-j^^^^ -^ g^^^ ^f ^-^^ ^^^^^^^_ 

made to hug the back and he flat m ed in C Glass, with case, 

me sheatn. ^ in. square, per set $20.00 

Made in four sizes, as follows- -^ ^ ^^ ^^^ 

4% X 61/2 $0.30 ^ rx 1 , T^- i / ^ 

5x7 .30 Dealers' Discount 331/3% 

6I/2 X 81/2 35 TANK DEVELOPER POWDERS 

^ X 10 . . . 40 (Condensed Price List, page 69) 

P^^^^^ "^^ For 2I/. inch and 31/, inch 

EASTMAN X-RAY Kodak Film Tanks, pack- 

EXPOSURE HOLDERS age of six powders $0.30 

In future Eastman X-Ray Ex- For 5 inch and 7 inch Kodak 

posure Holders will be supplied Film Tanks, package of six 

with lead-foil backing.. The Ex- powders 35 

posure Holders without backing, as Dealers' Discount 33V3% 
listed on page 32 of the Condensed 

Price List, are discontinued. Please DISCONTINUED 
substitute : 

Eastman X-Ray Exposure Holders SPEED GRAPHIC CAMERA in 

With Lead-foil Backing size for pictures 4x5 inches. 

5 x7 $0.25 (Condensed Price List, page 19.) 

6i/> X 81/2 30 NO. 2 EASTMAN FILM 

8 X 10 30 SHEATHS. (Condensed Price 

10 X 12 35 List, page 26.) Replaced by the 

11 X 14 40 improved No. 3 Eastman Film 

14 X 17 .50 Sheaths announced elsewhere in 

Prices net this Trade Circular. 




Here is 



anew 
Kodak 



No. 1 Pocket Kodak, Series II 

Introduced just in time for the holidays. 

It is compact, quick and easy to operate, 

and has the self erecting front which 
Picture size : springs the lens into position as the 
^T/ ^t/ . camera bed is lowered. 

Ia X 3/i ins. T ,• , . 

It slides mto the pocket with space to 

spare and gives you pictures — good 
pictures — with a convenience heretofore 
unknown. 

Price $13,50 Fixed Focus Model (as illustrated), 
fitted with single Achromatic Lens and 
Kodak Ball Bearing Shutter. 

Price $20.00 Focusing Model with Kodak Anastig- 
mat/.7.7 Lens. 

Come in and see this new model at our 
Kodak counter. 



Other Kodaks $6.50 up 



Richard Roe & Company, 
1201 Tripod Avenue 



Free on request: KiiKravinj^s of this advertisement complete : Double Cohiniii N0.59A, 
SingleColumnsgB. Illustration only, Double Column No. 203G, Sin^leColunin No. 203H. 



FOR TRADE CIRCULATION ONLY 



Canadian Kodak Co., Limited 

Trade Circular 



''FOR YOUR INTERESTS AND OUR OWN' 



Vol. XX. No. 4 



TORONTO. CANADA 



August, 1923 



Announcing 
THE NO. lA POCKET KODAK, SERIES II 



In every style of camera, from 
box Brownies to Special Kodaks, 
the 2.\U X 41/4 picture is in favor. 
In June we announced the No. i 
Pocket Kodak, Series II, in the 
2^,4 X 3^/4 size. Without extensive 
advertising it jumped quickly into 
favor. 

Now we have this attractive 
model in the 2V0 X4I/4 size. The new 
No. I A Pock- 
et Kodak, 
Series II, is 
sure to mean 
new business. 




Like the No. i, it goes out into 
position with a business-like snap ; 
a sturdy mechanism throws the lens 
into picture-taking position as the 
front board is dropped. 

There are two models — Fixed 
Focus, with Meniscus Achromatic 
Lens and Focusing, with Kodak 
Anastigmat Lens f.y.y. Both have 
the Kodak Ball Bearing Shutter 
with speeds of 1/25, 1/50 and i/ioo 
second. 

To focus the Focusing model a 
turn of the lens flange suffices to 
cover a range from six feet to 
infinity. 

The aluminum bodies are 
covered with fine seal-grain 
leather. The Autographic fea- 
ture is countersunk, an un- 
obtrusive servant. 

The prices are attractive. 



Xo. lA Pocket Kodak, 
Series II, Fixed 
Focus model with 
Meniscus Achro- 
matic Lens $15.00 

Do., Focusing model 
with Kodak Ana- 
stigmat f.7.7 lens.. $22.00 

Dealers' Discount 32% 



KODAK TRADE CIRCULAR 



X-RAY ILLUMINATOR 
IN 8 X 10 SIZE 

Supplementing the Eastman X- 
Ray Illuminator listed on page 53 
of the 1923 Condensed Price List, 
we are adding an 8 x 10 size for use 
in examining Dental Radiographs, 
as well as larger X-Ray films and 
plates. 

Please add this item to your Con- 
densed Price List — ^Complete with 
socket and plug and three feet of 
cord, but without bulb — the price is 
$7.00 — Dealers' Discount 331/3%- 

The X-Ray Illuminator already 
listed at $19.00 is 14 x 17 in size. 
Please also mark this size in your 
Condensed Price List. 

A, B AND G IN EASTMAN 
DENTAL X-RAY FILM 

New designations have been 
adopted for Eastman Dental X-Ray 
Film to distinguish the three types 
regularly manufactured. 

Please turn to page 46 of the 
Condensed Price List and note 
that No. I Non-Curling with trans- 
lucent base will be known as ''A," 
with clear base as ''B," and the 
No. I (Improved) as "C." 

All types are lead-backed and 
in two speeds, Regular and Extra 
Fast. In ordering it is necessary 
to give the letter and the speed. 

To repeat: 
**A" — Translucent base, non-curl- 
ing film in thin, flexible easy- 
to-fit i)ackets. 
"B" — Clear-base, non-curling films 
in packets as described above. 
''C" — Clear-l)ase without non-curl- 
ing backing in improved 
cushion edged packets. 



KODAK LIQUID GLUE 

To compete with staples already 
established in the market, a new 
product must possess obvious super- 
iority. With this in mind, we an- 
nounce Kodak Liquid Glue. The 
formula is new. The tube package 
with pencil cap, is designed to keep 
the fingers glueless. And the pro- 
duct has the distinct advantage of 
being made under Kodak standards. 
That means the severest manufac- 
turing supervision, assuring a con- 
sistent product, uniform with the 
laboratory formula. 

Kodak Liquid Glue is sold to the 
trade only in dozen lots. Each tube 
is in an individual box, and a dozen 
boxed tubes are packed in an at- 
tractive counter-carton with a dis- 
play top. 



Kodak 

v»Iue 




Showing counter carton with one tube 
removed from its box. Note the cap 
and the cone-like outlet of the tube 



Have you read the August number 
of the Kodak Salesman? 



The Price 
Kodak Liquid Glue, per tube . . 
Dealers' Discount 33%% 



$0.20 



KODAK TRADE CIRCULAR 



SINGLE POCKET DELIVERY ENVELOPES 



Kodak dealers and commercial 
finishers have long heen familiar 
with the double pocket style of en- 
velope used for the delivery of 
amateur finishing. As this style 
of envelope provides one pocket for 
negatives and a separate pocket for 
prints, it is ideal for the delivery 
of the large majority of finishing 
work. 

There are, however, orders for 
which a single pocket envelope 
would suffice — orders for develop- 
ing only for example, and small re- 
print orders from one or two nega- 
tives. 

To meet the demand for an en- 
velope of this style, we announce a 
single pocket amateur delivery en- 
velope made from the same tough 
brown Kraft stock used for our 
double pocket envelope with which 
you are familiar. 

These will be furnished only in 
one size suitable for prints up to 
4x6 inches, and may be had either 
plain, that is without printing, or 
printed. 

There are two scales of prices 
for the printed envelopesy — one 
based on printing following your 
copy and specifications, the other 
on the basis of printing from 
electros prepared by us for this pur- 
pose. 

The latter is listed as standard 
printing. Although the plates used 
provide for the dealer's name and 
address on individual orders, the 
printing costs are lower, a saving 
which is passed along to you in 
establishing our prices. 

The illustration shows the front 
of an envelope with standard print- 
ing. On the back there is an ad- 



vertisement for the dependable Ko- 
dak film. Obviously envelopes so 
printed are intended solely for the 
use of Kodak dealers. 



09^^^ 



m 




IH 


[ODAIK 


.^^FINISHING^Isw 


For 




From 


•— - 


RICHARD ROE & COMPANY 

1201 T«ipoa Avenue 
Phone 2% - Dayten, Omnrio 

L 







Illustrating Single Pocket Delivery 
Envelope with Standard Printing 

The Price 

Amateur Delivery Envelopes, Single 
Pocket Type, for prints up to 4 x 6 
inches. 

Per 100 $0.75 

Per 1000 6.50 

Do., with Standard Printing, including 
dealer's name and address. 



In 


lots 


of 


1,000, 


per 


1,000 . 


.. $8.25 


In 


lots 


of 


2,000, 


per 


1,000 . 


. . 7.75 


In 


lots 


of 


3,000, 


per 


1,000 . 


. . 7.25 


In 


lots 


of 


5,000, 


per 


1,000 . 


. . 7.00 


In 


lots 


of 


10,000, 


per 


1,000 . 


. . 6.75 


Do., 


speci 


ally printed. 






In 


lots 


of 


1,000, 


per 


1,000 . 


.. $9.00 


In 


lots 


of 


2,000, 


per 


1,000 . 


. . 8.50 


In 


lots 


of 


3,000, 


per 


1,000 . 


. . 8.00 


In 


lots 


of 


5,000, 


per 


1,000 . 


. . 7.75 


In 


lots 


of 


10,000, 


per 


1,000 . 


. . 7.50 








Prices Net 





KODAK TRADE CIRCULAR 



1924 AMATEUR CALENDARS 
(Now Ready) 



Two styles, in two sizes, and for 
two prints each — that in a nut- 
shell is the story of the 1924 Kodak 
Amateur Calendars. The rest of 
the story about the beauty of design 
and coloring, and the novel and at- 
tractive finish of the mounts is best 
told by the calendars themselves. 

There is a nice profit for you in 
the handling of these calendar 
mounts — 40% on the selling price. 

But there is more to it than 
profit on the calendars themselves. 
There is profit on the cameras to 
take the film to use the chemicals 
and paper and the finishing service 
to make the prints to go in the 
calendars. It is like the house that 
Jack built. Jack will build a lot 



of goodwill and some extra photo 
sales and possibly some new Kodak 
customers by selling Amateur 
Calendars. 

Style AV. — for Vertical prints 
from Vest Pocket or No. i nega- 
tives — is brown in color and has a 
linen finished surface. The design 
is printed and embossed in darker 
brown and gold, tied with a silk 
finished lace and fitted with easel 
back. Outside dimensions, 6% x 
514. inches. 

Style BV. — For No. lA or No. 
3A vertical prints — is similar to 
AV. in design and finish. Outside 
dimensions — 8% x 7 inches. 

Style CH.— For Vest Pocket or 
No. 1 horizontal prints — is similar to 



KODAK TRADE CIRCULAR 



AV. and RV. in color and finish, 
but differs in design, tied with a 
silk finished lace and furnished with 
easel back. Outside dimensions — 
6% X 514 inches. 

Style DH.— For No. lA or 
No. 3A horizontal prints — is like 
style CH. in color, finish and de- 
sign. Outside dimensions — 8% x 
7% inches. 

Each calendar is supplied with a 
brown Kraft envelope for mailing 
and each includes (under the cut- 
out flap, on which "Days of the 
year" is printed in gold ) one 1924 
calendar pad of 12 leaves. 

The Price 
Xo. AV. for 1% X 21/2 or 2Vi x 31/4 

vertical prints, each.... $0.20 
Xo. BV. for 21/2 X 414 or 3^/4 x SMj 

vertical prints, each 25 

Xo. CH. for 1% X 2V2 or 2^^ x 3l^ 

horizontal prints, each.. .20 
Xo. DH. for 21/2 X 4y4 or 31/4 x SV2 

horizontal prints, each.. .25 
Dealers' discount 40% 



Separate Calendar Pads for year 1924 
Style A, 1 inch in depth and U/i 

inches wide, per 100 $1.00 

Style B, 1% inches in depth and 1% 

inches wide, per 100 .... 1.00 

Dealers' discount 25% 




VELOX PAPERS NOW NON-ABRASION 



One of the problems of coating 
developing papers has been to pro- 
vide them with emulsions that have 
all of the characteristics desirable 
in producing prints of the finest 
technical quality and at the same 
time to give the emulsions physical 
qualities that will safeguard them 
from the time they leave the hands 
of the manufacturer until they pass 
through the processes necessary to 
the production of a finished print. 

The surface of photographic 
printing papers is usually quite 
sensitive to abrasion and the 
abrasion may occur at any time. 

Some time ago we made a decid- 
ed improvement in the method of 
coating Velox Paper. The im- 
provement is purely a physical one 
which does away with abrasion or 



friction marks without in any way 
altering the photographic quality of 
the paper. 

While glossy papers are the most 
susceptible to abrasion, we have 
made the improvement on all sur- 
faces of Velox. 

Because the new feature was so 
inclusive we did not consider it 
necessary to add "non-abrasion" to 
the Velox labels, but the improved 
papers have now been shipped for 
a sufficient length of time to make 
it quite certain that the stock on 
dealers' shelves is all of the im- 
proved coatings. 

Although it is not on the pack- 
age, it is in the goods. Velox is 
now non-abrasion, and much better 
in consequence. 



KODAK TRADE CIRCULAR 



WINDOW STRIPS TO 
SELL FILM 

The envelope which con'tained 
this Trade Circular, also held two 
window strips advertising Kodak 
Film. 

The film cartons are reproduced 
in actual colors and large type says 
''Kodak Film, the Genuine in the 
Yellow Box. We have your size." 
To the point, is it not ? 

Pasted directly on the glass of 
your display window, these strips 
will beckon people into your store 
to buy film. A complete trim can 
easily be built around them by dis- 
playing piles of film in cartons on 
the floor and carrying out the color 
scheme of red and yellow in the 
window decorations. 

DISCONTINUED 

Owing to the limited demand for 
Amateur Delivery Envelopes in 
sizes No. I for prints up to 3I/4 x 
4I/4 inches, and No. 3 for prints 
up to 5 X 7 inches, we have dis- 
continued these sizes. 

The No. 2 size for prints up to 
4x6 inches, is available in both 
double pocket and single pocket 
styles as announced elsewhere in 
this Trade Circular. 



Artura Developer Powder car- 
tridges in No. I size have been with- 
drawn, but this developer will still 
be furnished in No. 2 cartridges. 
Please make the necessary correc- 
tion on page 68 of your 1923 Con- 
densed Price List. 



Velox Re-developer, 4 oz. bottle. 
(Price List, page 69.) This prep- 
aration will hereafter be supplied 
only in the 2 oz. size. 



PRICE CHANGES 

The following price changes have been 
made since the last issue of the Kodak 
Trade Circular. Please note the cor- 
rections in your Condensed Price List. 



Effective July 5, 1923 



EASTMAN PHOTO BLOTTER BOOK 

(Condensed Price List, page 51) 

Eastman Photo Blotter Books, each $0.35 

Dealers' discount 33V3% 

AMATEUR DELIVERY ENVELOPES 
DOUBLE POCKET TYPE 

(Condensed Price List, page 56) 

4x6, per 100 $1.00 

per 1000 9.00 

Do., w^ith standard printing includ- 
ing dealer's name and address, 

1,000 10.75 

Lots of 2,000, per 1,000 10.25 

Lots of 3.000, per 1,000 9.75 

Lots of 5,000, per 1,000 9.50 

Lots of 10,000, per 1,000 9.25 

Do., specially printed, 1,000 12..S0 

Lots of 2,000, per 1,000 11.75 

Lots of 3,000, per 1,000 11.25 

Lots of 5,000, per 1,000 10.75 

Lots of 10,000, per 1,000 10.50 



Effective July 23, 1923 



EASTMAN STIRRING ROD 
THERMOMETER 

(Condensed Price List, page 57) 
Eastman Stirring Rod Thermome- 
ters, each $1.50 

Dealers' discount 25% 



Effective August 2, 1923 



PHOTO MAILERS 

(Condensed Price List, page 57) 
No. Size outside Price per 100 

1 41/2 X 7 $3.75 

2 51/2 X 7% 4.25 

3 61/2 X 91/8 4.50 

4 71/8 X lOVs 6.00 

5 71/2 X 91/2 6.00 

6 8V2 X 101/2 6.25 

7 81/2x111/2 7.00 

8 91/2x111/2 7.50 

9 101/2 X 121/2 8.50 

10 121^x15^ 12.00 

11 7^x11^ 6.50 

12 5y2X 8y2 4.50 
Dealers' discount 33%% 



KODAK TRADE CIRCULAR 




A new Eastman camera 
— in stock at our store 



KODAK 

And afterwards it's all in the album. 

Whether it's swimming scene or 
picnic party, motor trip or fishing 
excursion, you'll want a Kodak to 
keep the story. 

From our complete stock of Kodaks 
you can readily choose a model that 
will fill your purpose but not empty 
your purse. 

Autographic Kodaks $6.50 up 

Finishing you'll like 

Richard Roe & Co. 

1201 Tripod Avenue 




lA Pocket KODAK 

SERIES II— Kodak Anastigmat lens f.7.7 

■pOUR features that you'll like: the 
-*- front snaps forward into picture- 
making position as the camera opens; 
the lens is a Kodak Anastigmat ; focus 
is adjusted by merely turning the 
lens mount; picture size is 2% x 4X 
inches — a popular proportion. 

Let us show you this Kodak — it's the 
last word in camera equipment as you'll 
see for yourself. Price $22. 

RICHARD ROE & CO. 

1201 TRIPOD AVENUE 



Free on Request: Engravings of this advertise- 
ment complete: Double Column 4x7 inches No. 
62A, Single Column 2x5 inches No. 62B. Illus- 
tration only: Double Column No. 229A, Single 
Column No. 229B. 



Free on Request: Engravings of this advertise- 
ment complete: Double Column 4x7 inches No. 
49A, Single Column 2x5 inches No. 49B. Illus- 
tration only: Double Column No. 212C, Single 
Column No. 212H. 



FREE FOR YOUR USE 

These advertisements and the one on the back page 
are supplied both in the small size and in the larger size. 
Use them in your newspapers. The same subjects are being 
advertised in the magazines. 



Our constant aim- 

whether it's cameras, 
accessories or the famous 
film in the Yellow Box 
— is to keep on hand a 
complete supply of gen- 
uine Eastman photo- 
graphic goods. 




All out-doors 

invites your KODAK 

Sunny September days bring chances for 
pictures you'll be proud to put in your Kodak 
album. The Labor Day outing, the children 
off to school again with mournful mien, the 
last picnic of the season, and many more. 

When you want to look at Kodaks; when you want up-to- 
date picture-making information; when you want helpful criti- 
cism of your films-come to us. We're ready with the answer 
to your photographic questions. 

Autographic Kodaks, $6.50 up 
Brownies^ $2.00 up 

Richard Roe & Company 

1201 Tripod Avenue 



Free on Request: ICnj^ravin^s of tliis advertisement complete : Double Column No.')7A, 
Single Columu 67IJ. Illustration only : Double Column No. 226A, Single CQlumn No. 226IJ. 



FOR TRADE CIRCULATION ONLY 



Canadian Kodak Co., Limited 

Trade Circular 



'FOR YOUR INTERESTS AND OUR OWN' 



Vol. XX, No. 5 



TORONTO, CANADA 



September, 1923 



ANNOUNCING THE NEW MODEL No. lA 
AUTOGRAPHIC KODAK SPECIAL 



The new models of the Auto- 
graphic Kodaks Special place ex- 
pert results within range of the 
novice, and give the expert an in- 
strument of precision with which to 
produce technically perfect work. 

The No. I A size is available this 
month. It shares the distinctive 
qualities of 
the models 
previously 
announced 
— the No. 
and the 




No. 2C — small dimensions, rigidity 
of front, super-excellent workman- 
ship, operating simplicity, materials 
of highest quality, handsome design 
combining lightness with strength. 
This new size of the new model 
will appeal to those who want a 
larger picture than the No. i size, 
and a smaller camera than the 2C. 
Its outside dimensions are only ij4 
X 3 5/16 x 8 inches, smaller in two 
ways than the model it succeeds. 
And it weighs 27 ounces, 7 ounces 
less than its predecessor. 

In addition to the regular 
focusing scale, it has the 
Kodak Range Finder, in- 
conspicuous and efficient, 
and a rising front of ample 
range. 

The shutter is the Koda- 

matic — and the Kodomatic 

only. Speeds: 1/2, 1/5, 

i/io, 1/25, 1/50, i/iooand 

1/200 with Time and Bulb 

actions. The exposure plate 

tells the time to use 

under four different 

light conditions at each 

stop opening — and 

tells it at a glance. 

The lens is the Kodak 
Anastigmat /.6.3, 5-inch 
focus — and this lens only. 



KODAK TRADE CIRCULAR 



Made for use on this camera, 
this lens exactly meets the require- 
ments of the instrument and 
is the equal in depth, flatness of 
field and sharpness of any anastig- 
mat made, regardless of price. 

You can sell this camera to two 
sorts of well-to-do people. 

The man who knows photography 
wants it, because of its wider range. 
Used intelligently, it will give him 
snapshots in shade, on dark days, 
in places where the light is dull — 
and properly exposed ''snaps" be- 
cause the shutter is uniformly ac- 
curate in any weather and in any 
position. It will stop rapidly mov- 
ing objects, recording without a 
blur those sensational pictures 
which arouse so much pride. 

The man who doesn't know pho- 
tography is an equally good pros- 
pect — but you'll have to demon- 
strate its photographic superiority. 
Show him that its range gives him 
not only the average picture, but 
the rare and correspondingly 
precious picture. It lengthens the 
photographic day, improving the 
general quality of his pictures, be- 
cause the early and late hours of 
the day ofifer the most artistic light- 
ings. And it is more simple to 
operate than a camera not specially 
equipped, because the Range Finder 
finds the focus with certainty, and 
the exposure plate brings the high 
speed lens under absolute control 
and makes the selection of the right 
time as easy as telling time by a 
watch. 

You will find that women will 
welcome this camera for these 
same reasons. 

It takes demonstration — and 
that's all. 

Advertise the fact that you have 



it. Every sale puts $19.20 net into 
your side of the till. 

Catalogue List $60.00. Dealers' 
discount 32%. 

Genuine leather, velvet lined 
Carrying Case $4.50. Dealers' dis- 
count 30%. When ordering Carry- 
ing Case separately please speci- 
fy ''for model B." 

The No. 6 Kodak Portrait At- 
tachment, Diffusion Portrait At- 
tachment, Sky and Color Filters fit 
the new model No. lA Special. 

Catalogued Model Continued 

While this new model of the No. lA 
Special will be furnished with Kodak 
Anastigmat lens f.6.3 and Kodamatic 
shutter only, the catalogued model (see 
pages 22 and 23 of 1923 catalogue) of 
the No. lA Special *vill be supplied as 
heretofore with special lens and shut- 
ter equipments as follows : 

Catalogue 
List 
With B. & L. Kodak Anastigmat 

f.6.3 lens, and 

Kodamatic Shutter $73.00 

Ilex or Optimo shutter 63.00 

With B. & L. Tessar Series lib, 
f.6.3 lens, and 
Ilex shutter 71.00 

Dealers' discount 32% 

NEW GOODS 

CINE KODAK FILM 

100 Foot rolls $8.00 

50 Foot rolls 5.25 

Dealers' discount 25% 

Prices include developing, reversing 
and return transportation. 

Re-sale prices restricted to net list. 

On request prices of TITLES to be- 
set up by us from hand written copy 
supplied by the user and printed photo- 
graphically on fdm by us to be spliced 
in bv the user. 



KODAK TRADE CIRCULAR 



ADDITIONAL SERIES B 
GRAFLEX CAMERAS 

In the July issue of the Kodak 
Trade Circular mention was made 
of additional Series B Graflex Cam- 
eras that were in the process of pro- 
duction. The Graflex Series B was 
then available only in the 3^ x 4^ 
size and the Revolving Back Graflex 
Series B in sizes 3^ x 4% and 
4x5. The following additional 
sizes are now ready: 
4x5 Graflex Series B, with 
Kodak Anastigmat Lens, /.4.5. 
No. 32, and one cut film or 

plate holder .$92.00 

Do., 5x7, with Kodak Anastig- 
mat Lens, /.4.5, No. 34, . . 145.00 
Dealers' discount 32% 
Leather Case for 4x5 Graflex 
Series B and Roll Holder or 
Cut Film Magazine . . . 10.25 

Do., for 5 X 7, 17.00 

Leather Case for 4x5 Graflex 

Series B and Plate Magazine 12.25 

Do., for 5 x* 7, 17.75 

Dealers' discount 25% 
Revolving Back Graflex Series B, 
2^/4 X 3V-t, with Kodak Anas- 
tigmat /.4.5 Lens, No. 31, includ- 
ing one Graflex Plate or Cut 

Film Holder, $78.00 

Dealers' discount 32% 
Leather Case for Camera and 
Roll Holder or Cut Film Maga- 
zine ,. . 8.75 

Leather Case for Camera and 

Plate Magazine ..... 9.75 
Dealers' discount 25% 

ATTACHMENTS FOR 
POCKET KODAKS, SERIES II 

Recent announcements of the 
Nos. I and lA Pocket Kodaks, 
Series II, failed to mention the 
size of Portrait Attachment, Sky 
and Color Filter adaptable to the 
various models. 

While this information is given 
on page 41 of the 1923 Catalogue, 
it is repeated here to suggest the 
necessary notation in your Con- 
densed Price List. 



For the No. i Pocket Kodak, 
Series II, both Fixed Focus and 
Focusing Model, use Attachments 
No. 3; for the No. lA Pocket 
Kodak, Series II, Fixed Focus 
Model, Attachments No. 6, and for 
the Focusing Model, Attachments 
No. 13. 

A 4-PAGE CIRCULAR TO 
SELL ALBUMS FOR YOU 

This new circular — letter-en- 
velope size — folded ready for use — 
signed with your name and address 
— will bring the fall album business 
to your store. Please let us know 
promptly how many you will use. 

The album user is your best cus- 
tomer. Encourage systematic keep- 
ing of prints and you stimulate 
systematic picture taking. This 
circular will help you do both. 

The first page shows a photo- 
graph of two girls recalling pleasant 
occasions with a Kodak album. The 
two inside pages recount the 
pleasures of this memory book, and 
the concluding paragraphs invite 
the reader to inspect the albums at 
your Kodak counter, directing 
special attention to the Westminster 
Album — its moderate price and un- 
usual value. 

Address your order for circulars 
to the Advertising Department, and 
state whether you will mail the 
circulars separately or accompanied 
by a special letter, or will distribute 
them through finishing envelopes. 

NEW STYLE LAMP HOUSE 

FOR KODAK AUTO-FOCUS 

ENLARGER 

A new style Lamp House to ac- 
commodate a 200 watt Mazda Lamp 
is now being furnished for the 
Kodak Auto-Focus Enlarger. 
Sold separately, without Lamp, $6.00 
Dealers' discount 25^0 



KODAK TRADE CIRCULAR 



ODD SIZE POST CARDS 

The minimum dimensions of 
post cards that are acceptable to the 
postal authorities for mailing with- 
in Canada are 4x3 inches. The 
ruling to this effect, which appear- 
ed in the Canadian Postal Guide, 
July, 1923, page 5, section i, be- 
came effective September ist. 

To avoid the possibility of order- 
ing photographic post cards that do 
not conform to the above regula- 
tion, please make a note of the rul- 
ing on page 84 of your Condensed 
Price List, under the heading ''Odd 
Size Post Cards." 

VELOX WITH DEVELOPING 
AND PRINTING OUTFITS 

Up to this time we have been sup- 
plying 2 dozen sheets of Velvet 
Velox No. 3 (Regular) with each 
No. 3A and Eastman ABC Devel- 
oping and Printing Outfit. From 
now on I dozen No. 3 (Regular) 
and I dozen No. 2 (Special) will 
go with each outfit. This will pro- 
vide the amateur with paper for 
both average and flat negatives. 



JUST A REMINDER 

Eastman and Kodak Photo Paste, 
Developing Solutions, etc., are sus- 
ceptible to damage by freezing. 
Winter shipments of such goods 
are inadvisable and, while we will 
continue throughout the winter 
months to make shipments as dir- 
ected, we can hardly be expected 
to assume any responsibilty for the 
goods in transit. 

To avoid the risk that cold weath- 
er shipments of such goods incur, 
anticipate your requirements for 
the winter months and order nozv. 

ENVELOPE STUFFERS 

Every month the Kodak Sales- 
man offers a new stuffer which 
will be supplied in quantities im- 
printed with your name and ad- 
dress. Watch for it regularly in 
the Kodak Salesman and let the 
Advertising Department know how 
many you can use judiciously. 

GAR CARD NO. 836 

Car Cards are supplied free to 
Kodak dealers who. have street car 
or bus contracts. Please order by 
number the quantity required. 




/^ /@ ^ 



alH the ^t@rjr 




'^ 



Autographic Kodaks $6.50 up 
Finishing you'll like 



RICHARD ROE & CO 

1201 Tripod Avenue 




KODAK TRADE CIRCULAR 



PRICE CHANGES 

The following price changes have 
become efifective since the last issue 
of the Kodak Trade Circular. 
Please note them in your Condensed 
Price List. 



Effective August 9, 1923 



EASTMAN PRINT WASHER 

(Price List page 64) 
Eastman Print Washer, including 
removable cast iron frame 
with 110 volt motor, . . . .$115.00 
Do., with 220 volt motor, Price on 

request 
Do., without motor, but including 
shaft and washers for connect- 
ing to another Eastman Print 

Washer, 90.00 

Dealers' discount 25% 

ALCOHOL LAMP 

(Price List page 41) 
Alcohol Lamp for use with Kodak 
Magnesium Holder, each . . . $0.45 
Dealers' discount 33Mi% 

DISCONTINUED 

Auto Graflex Cameras 3^/4 x 4^4 and 
4x5; Revolving Back Graflex Junior. 
(Condensed Price List page 17.) The 
former models are replaced by the new 
Graflex Series B and the Revolving 
Back (jraflex Junior by the 2^/4 x 3M 
Revolving Back Graflex Series B. 

Royal Velox Paper, Regular Contrast 
only. (Condensed Price List page 84.) 
Special Royal Velox Paper will still be 
furnished. 

The following models of Premo 
Cameras are withdrawn. (Condensed 
Price List pages 21-22.) 

Premoette Jr., No. 1, R. R. Lens, 

Do., with Kodak Anastigmat Lens, 

f.7.7, 

Premoette Sr., No. lA, R.R. Lens, 

Do., with Kodak Anastigmat Lens, 

f.7.7, 

Premoette Sr., No. 3A, R. R. Lens, 

Do., with Kodak Anastigmat Lens, 

fy-7, 

Pocket Premo, 

Cartridge Premo No. 2C, 

Premo No. 8, 4 x 5, Planatograph 

Lens, 



Do., 3V4 x 4V4., 
Do., 5x7, 

Do., 3% X 5V2, with Kodak Anastig- 
mat Lens, f.7.7, 

Premo No. 9, 3% x 5Vj, with Plana- 
tograph Lens, 
Do., 4x5. 
Do., 5x7, 

Do., 3Vl X 5%, with Kodak Anastig- 
mat Lens, f.7.7, 
Do., 4x5, 

Do., 3% X 5^2, with Kodak Anastig- 
mat Lens, f.6.3, and Ilex Shutter, 
Do., 4x5, 

Do, 31/4 X 5M>, with B. & L. Kodak 
Anastigmat Lens, f.6.3, and Ilex or 
Optimo Shutter, 
Do., 4 X 5, 
Do., 5x7, 

Eastman Printing Masks in the fol- 
lowing sizes: A, B, C, D, E, F, G, H, 
K, L, M, N, O. (Condensed Price List 
page 54.) 

Rounds Print Washer. (Condensed 
Price List page 64.) Regular size only 
for 100 5 X 7 or 150 4 X 5 or smaller 
prints. The Rounds Print Washer in 
large size for 200 3^/4 x 5M> prints re- 
mains available as listed. 

The following grades of Velox Pos- 
tals are withdrawn : — Portrait No. 2 
(formerly Special) ; Royal No. 3 (form- 
erly Regular). The No. 2 Special 
Royal Velox Postals and other surfaces 
as listed will be supplied as heretofore. 
The following Eastman N. C. Film 
Cartridges are withdrawn : No. 104-12 
exposures; No 125-10 exposures. The 
6 exposure cartridges will be continued. 
Additional withdrawals are : 
Cirkut Camera No. 16. ( Price List p. 15. ) 
Special Fihii Sheath, 10 x 13, for Uni- 
versal Curtain Slide Holder. (Price 
List page 26.) 
Brownie Printing Frame No. 1. (Price 

List page 61.) 
Eastman Plate Tank, 5x7. (Price 
List page 62.) 

QUANTITY DISCOUNT 

Hereafter dealers' discount on East 
man Stirring Rod Thermometers, when 
ordered in lots of one dozen, will be 
33V3'^/<'. The discount for quantities 
of less than one dozen remains un- 
changed. 



KODAK TRADE CIRCULAR 



THE SIGN OF FILM HEADQUARTERS 



You are an authorized dealer in 
Kodak Film in the yellow box. 

Hang the yellow box from a sub- 
stantial fixture outside the store at 
right angles to your front wall. 

Its bright red and yellow 
colors will flash the infor- 
mation to passers-by going 
both ways on both sides of 
the street that here is Film 
Headquarters. 

It will do more than iden- 
tify you. 

It will remind the public 
to purchase. 

The sign exactly repro- 
duces the familiar yellow 
carton — in large size, but 
not too large— 6^ x 17 
inches. 

When you hang this sign 
you show yourself a dealer 
in dependable film. The 
public recognizes in Kodak 
Film a standard product 
tested by years of use by countless 
people in every country on earth. 
They know it must satisfy fixed 
standards. They have come to 
recognize the yellow box as a sign 
of the quaHty inside. 

You have read the article in the 
Kodak Salesman/'Customers Know 
the Difference." There's nothing 
unique about the Fox Company's 
experience. They merely know 
from a specific investigation what 
all Kodak dealers know from gen- 
eral experience, that Kodak Film 
is now and always has been 
superior. Its speed and its lati- 
tude, never approached by any other 
film, increase your business because 
it protects the amateur from 
under and over exposure and 



produces uniformly satisfactory 
negatives. 

Remember this outside hanging 
sign is only for use by authorized 
Kodak dealers — it is sent only on 




request — and sent free, express 
prepaid. Address the Advertising 
Department. 

FREE FOR YOUR USE 

The advertisement on the next 
page and the one on the back page 
are supplied both in single and 
double column size. Use both in 
your newspapers. 

The Ad opposite should appear 
simultaneously with the placing of 
one of the new Hanging Film Signs 
on your store front. 

The Album advertisement, plus 
the use of Album Circulars, (see 
page 3), plus an attractive display 
of Kodak Albums in your window, 
will stimulate fall business at the 
Kodak counter. 



At the sign of 
the Tellow Box 




Get the film that gets the picture 

Kodak Film 



We have your size. 

Just as you count on Kodak Film, 
you can count on our developing 
and printing service. Films care- 
fully developed; prints painstakingly 
made; work that's right and right 
on time — that's our reputation. 



Richard Roe & Company 

1201 Tripod Avenue 



Free on request— Engravings of this advertisement complete: Double Column No. 64A; Single 
Column No. 64B. Illustration only: Double Column No. 21 7A; Single Column No. 21 7B. 




To keep your prints, a 

Kodak Album 

You'll enjoy all over again the week-end trip, 
the summer vacation — and the fun you have just 
around the house, as well — ^when your prints are 
stored, safe, clean, and in order, in a Kodak 
album. Precious now, your Kodak album will 
be priceless later. 

At our Kodak counter you're sure to find an album 
you will like. We have open and closed back styles — 
most of them loose-leaf so additional pages can be in- 
serted — in a variety of attractive cover designs. A 
complete stock. 

Kodak Albums^ 20c. up 



Richard Roe & Company 

1201 Tripod Avenue 



Free on Request —Engravings of this advertisement complete: Double Column No. 66 A; Single 
Column 66B. Illustration only: Double Column No 289A. Single Column No. 289B, 



FOR TRADE CIRCULA TION ONL V. 



Canadian Kodak Co., Limited 

Trade Circular 



'FOR YOUR INTERESTS AND OUR OIVN' 



Vol. XX. No. 6 



TORONTO, CANADA 



October, 1923 



THE HARVEST SEASON 

The season of harvest is at hand. 

The farmer has nursed his fields and orchards past attacks 
of hail, drouth and flood, worms, gophers and grasshoppers. 
Now his vigil is over. And as his worries lessen, his purse 
strings loosen. 

At this season the farmer draws his pay, gets square with 
the bank and enjoys money of his own. He selects some of 
the things he wouldn't buy during the months when ever}^ 
dollar was costing him interest. 

The bumper crops now being harvested assure the farmer's 
prosperity. And his prosperity makes your opportunity. 

This is the time to get your farmers Kodak equipped. 



KODAK DAYS ARE COMING 

Our offer to draft your sales let- 
ters to Kodak prospects still stands. 

We draft a letter to suit your 
mailing list — farmers, merchants, 
professional men, boy scouts, 
parents of children, or whatever it 
may be, and in addition supply 
booklets for you to mail wiith the 
letter. You duplicate the letters on 
your own stationery and do the 
mailing. 

That is the whole story. 



Increased Kodak sales for you 
and for us is the sequel. 

In many parts of the country fall 
days are the most delightful days 
of all the year to be out of doors. 
It is hiking time in city and in coun- 
try. When it's brought to their at- 
tention most people will realize that 
a Kodak is just as essential for 
hiking as a pair of shoes. 

A letter from you will remind 
them of this fact, and the new Ko- 
dak Winter Booklet, just off the 
press, will help them decide which 
camera to buy. 



KODAK TRADE CIRCULAR 



This small booklet or miniature 
catalogue fits into a No. 6 envelope, 
and, unless overweight letterheads 
are used, goes with a duplicated 
letter for 3 cents, sealed. 

When ordering your Winter 
Booklets, tell us if you want them 
in time to send out with a letter 
on a definite date. And if you wish 
us to draft a letter for you, give 
details of your mailing list. 

THE RIGHT LENS IN THE 
RIGHT PLAGE 

Sometimes we are asked to sell a 
Kodak without a lens for use with 
a lens owned by an amateur. Re- 
quests also come in for Kodaks 
equipped by us with lenses different 
from the regular equipment. 

W^e do not sell and do not recom- 
mend the selling of Kodaks without 
lenses nor with lenses different from 
those regularly supplied. 

The lens in each Kodak is design- 
ed for that particular camera. Each 
lens is right and fitted right, and if 
it's a Kodak Anastigmat you can be 
certain it is the best lens for that 
camera at any price. 

"Never shift lenses on Kodaks." 
This Safety First rule should be 
consistently followed by dealer and 
amateur alike. What we can do is 
to exchange old lenses, Singles or 
R.R.'s for Kodak Anastigmats, 
under certain conditions. It is 
necessary in every case to send the 
camera in for adjustment, but write 
first to see if it can be done, unless 
you've had it done before. 

NEW 
GRAFLEX CATALOGUES 

The simplification of Graflex 
models effected this summer has 
received such generous approval 



from the public, it seems advisable 
to issue a revised Graflex Catalogue. 
The new book will be off the press 
early in November. By requesting 
a supply at once, you can be fore- 
armed for Christmas trade. 

The new catalogues contain full 
descriptions, with illustrations, of 
the new Series B Cameras announc- 
ed in the May and July issues of the 
Trade Circular. 

HOW TO 
SELL ENLARGEMENTS 

While every dealer realizes that 
the sale of enlargements is profit- 
able and that it helps keep up finish- 
ing deliveries on "between days," 
he's likely to think of it as supple- 
mentary instead of elementary. 

Enlarging business is really so 
important that it's well worth organ- 
izing for. And organizing for it is 
much easier than you think — 
whether or not you conduct your 
own finishing plant. 

A plan that has been followed 
with success is described in the 
November issue of the Kodak Sales- 
man, which will be out soon. 

Look for this issue of the Sales- 
man, read it carefully, especially the 
article "How to Sell Enlargements." 
It will only take five minutes to read 
and these five minutes may turn out 
to be the most profitable you ever 
spent. 

**OLD MASTER'* 

"Old Master" is not the name of 
a paper but the name of a surface 
available in two papers — VITAVA 
ATHENA and EASTMAN POR- 
TRAIT BROMIDE. Each paper 
is furnished in two grades, M 
(White) and O (Buff). 



KODAK TRADE CIRCULAR 



PRICE CHANGES 

The following price changes have 
become effective since the last issue 
of the Kodak Trade Circular. 



Effective September 24, 1923 



HYDROCHINON 

(Price List, page 68) 
Oz. Can 



^/4 Lb. Can 



K\7 
.58 



1/2 Lb. Can 1.05 

1 Lb. Can 2.00 

5 Lb. Tin 9.85 

Dealers' Discount ?)2>'Vz% 

In 25 Lb. lots assorted, 40% 

In 100 Lb. lots assorted, 40% and 10% 

ELON 

(Price List, page 68) 

1 Oz. Bottle $0.46 

1/4 Lb. Bottle 1.55 

1/2 Lb. Bottle 2.90 

1 Lb. Bottle 5.50 

Dealers' Discount 33Vs% 
In 25 Lb. lots assorted, 



DISCONTINUED 

Kodak Maskit Printing Frame 
in the 5x7 size only. 3l^ x 4% and 
3^/4 X 51/2 Kodak Maskit Printing 
Frames are still listed and supplied. 

Royal Bromide Rough. Eastman 
Royal Bromide Paper is now avail- 
able only with smooth surface. 

Eastman Safety Cap No. 3. Nos. 
I and 2 sizes are still available. 

Premo No. 10, fitted with B. & L. 
Protar Series Villa No. 8 Lens and 
Ilex or Optimo Shutter. This 
camera is now only available fitted 
with Kodak Ball Bearing Shutter 
and Planatograph Lens. 



Read the Kodak Salesman for 
advertising and selling ideas and 
plans. 



A NEW CAR CARD FOR YOUR USE 

For November and December use, this card in street cars and busses 
will point Christmas shoppers to your door. Copies imprinted with your 
name and address will be sent on request to those who have space contracts. 
In writing, please specify quantity and order by number : Car Card No. 845. 



Jtist what I wanted 

-A KODAK 

Autographic Kodaks, $6.50 up. 
Other pertinent gift sugges- 
tions at our Kodak counter 

RICHARD ROE & CO. 

1201 Tripod Avenue 




KODAK TRADE CIRCULAR 



Kodak 

Portrait 

Attachment 

Price y^c 




Close-ups 

with your Kodak 

Slip a Kodak Portrait Attachment 
over the regular lens and without 
interfering with the camera's opera- 
tion in any way, your Kodak is 
brought into sharp focus at close 
range, ready for head-and-shoulder 
portraits. 

Ask us for a free copy of 
"At Home with the Kodak. ' ' 
It describes Kodak Portrai- 
ture in detail. 

JVe do the kind of finishing you want 

Richard Roe & Go. 

1027 Tripod Ave. 




Your youngster wants a 

BROWNIE 

How much would you give for 
pictures of the things you used to 
do — your pets, your play, your 
playmates? 

Brownies put picture-making with- 
in easy reach because they're simple 
to work, yet thoroughly capable. 
And the prices of these Eastman- 
made cameras begin at ^2.00. 
Autographic Brownies, ^9.00 up. 

Bring your youngster in 
to see the Brownies 



Richard Roe & Go. 

1027 Tripod Ave. 



Free on Request— Cut complete, illustration 
and text: Double Column— No. 73A; Single Col- 
umn — No. 73B. Cut, illustration only; E)ouble 
Column— No. 364A; Single Column— No. 364B. 



Free on Request— Cut complete, illustration 
and text: Double Column — No. 74A; Single Col- 
umn—No. 74B. Cut, illustration only; Double 
Column — No. 365A; Single Column — ^No. 36SB. 



THE BEST TIME TO ADVERTISE 



There's no one best time ex- 
cept all the time. But there are 
some high peaks during the year. 
The approach to the gift-buying 
season is one. Timely advertise- 
ments are offered through the Trade 



Circular and the new book of 
Christmas ads now on the press. 
From time to time we shall send 
you window strips. New show cards 
will reach you in November. There's 
a flood tide flowing. Go with it. 



POR TRADE CIRCULATION ONLY. 



Canadian Kodak Co., Limited 

Trade Circular 



'FOR YOUR INTERESTS AND OUR OWN" 



Vol. XX. No. 7 



TORONTO, CANADA 



November, 1923 



HOW TO DOUBLE YOUR CHRISTMAS KODAK SALES 



The Christmas season l)riiigs to 
you the one best opportunity in 
twelve months to increase the 
camera census in your community. 

People line up two deep at your 
shop window seeking suggestions 
on what to get for Tom, for Mary, 
for Mother, for Uncle John and a 
host of others. Shoppers flock into 
your store, each with a long list 
and the same question occupying 
their minds. What to get for Father, 
Mother, Brother, Sister, for the 
more distant relative and for the 
friend. 

Sell them all Kodaks. 

Your suggestion of a Kodak to 
solve the Christmas problem will 
many times be welcomed with an 
opened purse. 

A little extra effort on your part 
at this time to increase camera sales 
will be highly profitable, not only 
in this month and December but 
next year and the year after. For 
each camera sold creates a new 
customer for film and photographic 
supplies. 

The Christmas shopping season 
is here now. It lasts until Christ- 
mas Eve. We suggest the line that 
your eff'ort should take : 
1. Striking window displays contain- 
ing- one idea and plenty of Kodak 
merchandise — a price tag on every 
item. (Ask our Advertising Depart- 



ment for suggestions.) 

2. Have a liberal supply of Kodak 
Winter Books (miniature catalogues) 
on hand for distributing to interested 
persons. 

3. Mail Winter Books to a selected 
list with a letter recommending a 
particular Kodak as the ideal gift — - 
say the lA Series II f.7.7. 

4. Distribute circulars featuring Al- 
bums, Portrait Attachments, Koda- 
pod and Self Timer, Amateur Calen- 
dars, "Give a Kodak," Film Tanks, 
Enlargements. All these are supplied 
free on request. 

5. Get your clerks together and give 
them some of your own enthusiasm. 
Let no customer leave the store with- 
out receiving a "Kodak for Christ- 
mas" suggestion from a clerk. 

6. Get some of our advertisement en- 
gravings — free on request. Print them 
on your cut sheets of wrapping paper, 
envelopes, etc., as well as in your 
newspapers. 

7. Locate your merchandise at the 
best selling point in the store. In 
many stores that's about one-third 
the way down the store on the right- 
hand side. 

8. Classify your stock and display it 
according to price. 

9. Explain the use of unfamiliar pro- 
ducts, and the features of others on 
your price cards. Let the cards create 
interest in the goods while the clerk 
is occupied with another customer. ■ 

Our Christmas advertising this 
year appears in the leading maga-^ 
zines and farm papers circulating 
in every Province of the Dominion; 
It becomes your advertising to the 
extent that vou use it. 



KODAK TRADE CIRCULAR 



MORE BUSINESS FROM KODAK CLOSE-UPS 



"Every customer at our Kodak 
counter is invited to buy a Kodak 
Portrait Attachment. I point to 
an illustrated sign on the counter — 
they quickly get the point and the 
sale is closed." 

He might have added, "And they 
take a host of pictures indoors this 
time of year on which I make a film 
and finishing profit." 

Close-ups can be made best if 
the Kodak stands on a tripod. 
That's another profit for you. 

We think this small item — the 
Kodak Portrait Attachment — is big 
enough to justify extensive adver- 
tising in the larger general maga- 
zines and farm papers. 

Kodak close-ups will, too, have a 
leading place in an early issue of 
Kodakery — 'a five page article, at- 
tractively illustrated. 

We have prepared circulars, as 
illustrated, for you. And copy sug- 
gestions for your advertising in the 
local paper are in the October Ko- 



dak Salesman. 

The rest is in vour hands. 




KODAK WINTER BOOKS 



Large Kodak Catalogues are ex- 
pensive and only one edition is 
printed each year. Because of this, 
sui)plies available for dealer dis- 
tribution are somewhat limited. 
They ought, therefore, to be used 
with discretion. Generally they 
should be reserved for those that 
are actively interested in purchasing 
photographic equipment. 

There is another smaller cata- 
logue printed every six months that 
can profitably be distributed more 
generously. This is the Kodak 
Booklet, of which there are sum- 
mer and winter editions sufficiently 



large to allow for distribution over 
the counter to prospective pur- 
chasers of photographic equipment 
and for mailing to a selected list 
of Kodak prospects. 

In size, the Kodak Booklet is 
ideal for mailing in the regular 
business envelope, and it contains 
within 32 pages a description of all 
Kodaks and Brownies as well as the 
more important of the photographic 
accessories. 

A new edition of the Kodak 
Booklet is now ready for delivery. 
This is the Kodak Winter Booklet, 
for the season of 1923 and 1924. 



KODAK TRADE CIRCULAR 



They are supplied only on request, 
with dealer's name and address 
printed on the back cover of course. 

NEW LINEN FINISH IN 
VITAVA ATHENA 

To Old Master we are adding a 
second surface in the Vitava 
Athena emulsion. This surface — 
linen finish — has the distinctive tex- 
ture of fine linen. In Vitava Athena 
Paper it is lustrous with a pleasing 
sheen, but above all dependably 
uniform and distinctive in tone. 

The paper stock is double weis^ht 
only: R (White) and S (Buff). 

Prices and sizes are the same as 
for Old Master surface, as listed 
on pages 87 and 88 of the 1923 
Condensed Price List. 

PRICE CHANGES 

The following price changes have 
become effective since the last issue 
of the Kodak Trade Circular. 



Effective November 8, 1923 | 



THERMOMETER STIRRING ROD 

(Price List, page 57) 
Thermometer Stirring Rod, 

9 inch, each $1-25 

Dealers' discount 25% 
In I Doz. lots, 331/3% 

DISCONTINUED 

Since the last issue of the Kodak 
Trade Circular, the following 
articles have been withdrawn from 
the market. Please correct your 
Condensed Price List accordingly: 

Eastman Steel Enamelled De- 
veloping Box, No. 3 size only. 
(Condensed Price List, page 51). 

Cover for Eastman Steel Enam- 
elled Developing Box No. 3A. 
(Price List, page 51.) 



Cover for Eastman Steel Enam- 
elled Developing Box No. 4. 
(Price List, page 51.) 

Floating Lid for Eastman Steel 
Enamelled Developing Box No. 2A. 
(Price List, page 51.) 

Floating Lid for Eastman Steel 
Enamelled Developing Box No. 3. 
(Price List, page 51.) 

Floating Lid for Eastman Steel 
Enamelled Developing Box No. 3A. 
(Price List, page 51.) 

Eastman N. C. Film Cartridge 
No. 121, 12 exposures only. (Price 
List, page 44.) 

Graphic Cut Film Holder 5x7. 
(Price List, page 31.) When called 
for, the Eastman Film Holder 
No. I, 5 x 7, may be substituted. 

Press Graflex Camera. (Price 
List, page 18.) 

Eastman Plate Tank 4x5. 
(Price List, page 62.) 

Gold Chloride and Sodium, 15 gr. 
bottle. (Price List, page 67.) 

Cirkut Camera No. 5. (Price 
List, page 15.) Other Cirkut 
Cameras and Outfits will be fur- 
nished as heretofore. 



Give a 60 Cent Bonus 
at our Expense 

Every Kodakery Coupon you 
fill out and mail to us is worth 
sixty cents to your store. It 
costs us that sum to print and 
mail a copy of Kodakery for 
a year, not including editorial 
costs at all. 

It is worth 60 cents to your 
customer, and far more to 
you, because of the increased 
sales it makes for you. 



KODAK TRADE CIRCULAR 




"See what I got-^ 

a BROWNIE" 

And just what he wanted. 
Now he will snap-shot the 
holiday fun, beginning with 
Christmas Day. 

We have the Brownie your 
youngster wants — he'll get good 
pictures from thefirst"click.** When 
he is the proud possessor tell him 
we*re here to help if there are any 
questions about picture -making he 
wants answered. 

Autographic Brownies $9.00 up 
Brownies {box-type) $2.00 up 

Richard Roe & Co. 

1027 Tripod Ave. 




HER CHRISTMAS KODAK 

Kodaks for Christmas 

MAKE this store "Stop 1" on 
your shopping list. 
Then, with a complete stock of 
Kodak and Brownie cameras, Kodak 
albums and Eastman accessories 
ready for your selection, you c«n 
surely solve some of the problems 
your gift list presents. And at the 
price you have in mind. 

Autographic Kodaks $6.jo up 
Brownies $2.00 up 



Richard Roe & Go. 

1027 Tripod Ave. 



and text — double column. No. 98A; single column. 
No. 98B. Cut, illustration only — double column. 
No. 238A; single column, No. 238B. 



Free on Request — Cut complete, illustration 
and text — double column. No. 77A; single column, 
No. 77B. Cut, illustration only — double column. 
No. 16SA; single column. No. 165B. 



WATCH OUT FOR SHOW CARDS AND WINTER AD BOOK 

Seven show cards are being mail- Box. 



ed to you the end of this month. 
Subjects: Kodak Portrait Attach- 
ments; Nos. I and lA Kodaks, 
Series II, f.7.7 ; Enlargements ; 
Flashlight Photography ; Winter 
Photography ; Brownies for Christ- 
mas : and Kodak Film in the Yellow 



"Chri.stmas Advertisements for 
the Kodak Dealer" has already been 
mailed. In view of the overbur- 
dened condition of the Post Office, 
during the Holiday Season, we rec- 
ommend ordering your engravings 
immediately. 



FOR TRADE CIRCULATION ONLY, 



Canadian Kodak Co., Limited 

Trade Circular 



'FOR YOUR INTERESTS AND OUR OWN" 



Vol. XX, No. 8 



TORONTO, CANADA 



December. 1923 



ANNOUNCING THE CINE-KODAK 



A new field has been opened 
in photography — a field that is 
going to give great satisfaction to a 
great many people and worth-while 
profits to Kodak dealers. 

For a long time it has been our 
aim to make motion pictures pos- 
sible in the home. There have been 
great obstacles to overcome and we 
were determined not to attempt the 
popularizing of home motion pic- 
ture taking until these obstacles had 
been overcome. They now have 
been. 

In entering this field it seemed 
best in our judgment to not under- 
take to put out too cheap an outfit, 
but rather to produce an outfit 
which would be a replica in smaller 
form of the very best professional 
apparatus, designed as well and 
made with a perfection that would 
assure good results. 

The Cine-Kodak, which is day- 
light loading, and the Kodascope, 
with which the pictures are pro- 
jected, are both instruments of 
precision, yet so simple that any 
amateur who can successfully oper- 
ate a Kodak can, with only a few 
minutes of study, get highly satis- 
factory results in motion pictures. 
We have spent several years in ex- 
perimenting and have had both 
cameras and projectors tried out by 
people who are absolute novices in 



photography, and in every instance 



pnotograpny, and m every msta 
they have made pictures that \^ 



ere 




the: cink-kodak 
Showing Lens, Finder and Crank 

a delight to them and that were 
technically good enough to receive 
the approval of our very critical 
stafif. The Cine-Kodak is going to 



KODAK TRADE CIRCULAR 



make it possible for one to have in 
motion those personal pictures 
which everybody wants and which 
have kept photography popular the 
world over when so many fads have 
come and gone. 

The outfit itself will sell at 
$350.00, retail. The great saving, 
as against the purchase of a pro- 




THE CINIC-KODAK IN ACTION 

Fourteen to twenty turns of the crank 
— ^ to 10 seconds — are sufficient for most 
pictures in which the action is contin- 
uous but not changing in character. 

fessional outfit, is not so much, 
however, in the apparatus itself as 
in the matter of film. Many 
wealthy people are already indulg- 
ing themselves in motion pictures, 
even though they have to buy an 
expensive camera, an expensive 
projector and expensive film. With 
the simplified outfit they can bring 
really good pictures into the home. 
One has only to think of how many 
automobiles are purchased every 
year to imagine the field that there 
is for the sale of this new develop- 



ment in photography. 

It is through the film that we 
have been able to bring about the 
big economy. An amateur with a 
large m.achine, or even with a small 
machine taking standard width film, 
has a certain film expense per 
second of projection. With the 
Cine- Kodak, film expense is 
about one-fifth as much per 
second of projection. With 
the standard 35-millimeter 
film, one must first expose on 
the negative, have the nega- 
tive developed, then print on 
35-millimeter positive and 
have the positive developed. 
While the laboratories, with 
orders perhaps for 100 prints 
from one negative and some- 
times for 200 prints from' one 
negative, do this processing at 
a small cost, the conditions are 
quite different where they 
simply make one print from 
a negative. For this work they 
must charge a high price if 
the work is to be done with 
any degree of care. The Cine- 
Kodak film is only 16 millimeters in 
width, as against 35 millimeters for 
the other film, making Economy 
No. I. Being less in width, the 
negatives are proportionately less 
in height, so that 400 feet of Cine- 
Kodak film give the same length 
of time-projection as 1,000 feet 
of standard film. That's Economy 
No. 2. With the Cine-Kodak film 
we do not develop the negative and 
then print it on another film, but 
we develop the negative, and then 
reverse''' it, niaking Economy No. 

'"Reverse" is used here in a technical sense. 
It means that the negative by the process of 
finishing becomes a positive. The film is so 
projected that the images are not reversed on 
the picture. Right is right and left is left — 
just as the eye saw it. 



KODAK TRADE CIRCULAR 



3. And it's because of these three 
economies, and not because of 
any inferiority in quality, that we 
liave made it possible to so reduce 
the film costs in motion pictures for 
the home. 

It is because we are camera 
makers, lens makers and film 
makers that we have in the organi- 
zation the various kinds of scientific 
talent to produce this satisfactorily 
working unit. Ordinary film will 
not accomplish what we accomplish 
with the Cine-Kodak film. Negative 
film, cut to the Cine-Kodak width, 
developed in the usual way and 
printed in the usual way, shows an 




THii Is.0DA;3C01*Ii 
Shoiving film in position ready for projecti 



annoying graininess that is un- 
pleasant on the screen. In com- 
bination with the special emulsion 
used in the Cine-Kodak film we 
have a patented reversal process 
wdiich completes the system and 
makes it all so simple that we can 
paraphrase our old slogan and now 
sav, "You Turn the Crank— We Do 
the Rest." 

For the present, the finishing in 
Canada will be done only by us at 
Toronto. As the quantity of Cine- 
Kodaks in use increases, the Kodak 
organization will, for ■ the conven- 
ience of customers, establish 
finishing plants in^ various other 
parts of the world for 
processing Cine-Kodak .film. 
While the great, appeal 
of the Cine-Kodak will be 
through the personal . side 
that it brings into, motion 
pictures, we have neverthe- 
less realized for some time 
that people who have this 
outfit will frequently want to 
show with their Kodascope. 
travel pictures, educational 
films, dramas, animated car- 
toons — in fact, the whole 
gamut of films that they now 
see in the theatres. This wc 
have planned for, and have 
established as a rental agency 
The Kodascope Libraries, 
Inc., which concern has al- 
ready many hundred thous- 
and feet of film suitable for 
Kodascope projection in the 
home. It isn't ready to be- 
gin operation. In fact, until 
a number of Kodascopes have 
been sold it cannot become 
active, but by the time there 
is any reasonable demand a 
catalogue of subjects will be 
issued which will be a help to 



KODAK TRADE CIRCULAR 



all dealers in making sales of the 
Cine-Kodak outfits. Inasmuch as 
every rented film must be returned 
to headquarters for inspection 
before going out again, it would not 
be practical for us to handle this 
library business through our dealers. 
This statement about the libraries 
is therefore made simply to give 
you one of the selling arguments, 
which argument you can certainly 
use to great advantage because it's 
goingto be possible for 
Kodascope owners to 
get as good films as 
can be had through 
any film renting 
library at a lower 
price than they can 
possibly get the large 
film, and because we 
have worked out the 
problem of success- 
fully making small 
prints from the large 
negatives, the results 
obtained in the little 
parlor pictures are as 
good as can be ob- 
tained when projected 
from standard size, 
35 nim prints. 

Cine-Kodak film is 
on- safety stock. With 
the standard 35 milli- 
meter film there is always the 
chance of getting inflammable 
film instead of safety film, and 
the inflammable film should never 
be used except in a fire-proof booth 
with a licensed operator. Under 
such conditions it is safe, but in the 
case of amateurs, without a fire- 
proof booth, the use of inflammable 
film is under the ban with insurance 
companies and in most provinces 



under legal bans as well. 

For the present we shall only sell 
the Cine-Kodak outfit complete. 
This outfit includes the Cine- 
Kodak, Kodascope and splicer, 
tripod and screen. The price of 
the complete outfit is $350, and the 
discount to the trade will be 15%."^ 
The price of the film, $8.cx> in 
loo-ft. rolls and $5.25 in 50-ft. rolls, 
includes the developing and revers- 
ing, and return transportation 
from us to the cus- 
tomer. It is to be 
sent in prepaid, and 
it will be returned 
prepaid. The dis- 
count to all Kodak 
dealers is 25%.''' 







Tim CINK-KODAK WITH DOOR REMOVED 

Shoiving daylight-loading. Note simplicity of mechanism 
and small spools. 



It is a certainty that many 
dealers will desire to put in an outfit 
for demonstrating purposes, equip 
a projection room, employ a man 
to take charge of the demonstra- 
tions, and in fact, make a separate 
department for the exploiting and 
sale of Cine-Kodak outfits. Such 



*Ciiie-Kodak Outfits and Cine-Kodak Film are 
sold to dealers only with the express under- 
standing that ^they are to be resold by the 
dealer at net list. 



KODAK TRADE CIRCULAR 



dealers will of course order in 
quantities and by placing with us a 
non-cancellable order for three out- 
fits, will be granted a discount of 
20%. 

A complete price list is given on 
page 7. 

In our several years of work in 
developing this outfit the public 
has, perhaps unfortunately, heard 
more or less about it and many 
scientific journals have published 
articles concerning this important 
development in photography. The 
result is that there is a tremendous 
advance demand — a demand which 



is really going to be embarrassing. 
We can't turn these out the way 
we do Brownies and so all we can 
say is that we are ready to book 
your orders and that we shall take 
care of them as best we can w^ith 
fairness to everybody, and shall in 
all fairness give preference to those 
dealers who order in lots of 3. 
Frankly, we are not going to do any 
magazine advertising at present. 
It would only mean trouble for you 
and for us. The moment, however, 
that production begins to approach 
demand w^e shall turn our publicity 
loose— and how they will go! 



IN DETAIL 



^ "^^^^ Cine-Kodak weighs 
KODAK 7/4 pounds ; measures 6 
X 4^ X 8^ in. It is 
fitted with a Kodak Anastigmat 
Lens /.3.5 of 25 mm focus, which 
lens includes an angle of view of 28 
degrees. On the back of the Cine- 
Kodak are located dials and 
pointers for indicating the lens 
diaphragm, the distance scale and 
the film footage. The finder open- 
ing is also located at the back of the 
camera showing an image of the 
subject photographed and this 
image is brilliantly visible while the 
camera is being operated. An ad- 
justment on the finder lens, con- 
nected with the focusing mechan- 
ism, brings the image in the finder 
field into the same relative position 
as the image on the film when 
making close-ups or photographing 
nearby objects. The Cine-Kodak 
will take either 50 or 100 foot 
lengths of daylight loading Cine- 
Kodak Film. 




the: cine-kodak— back view 

Showing {from top to bottom), dia- 
phragm scale and pointer, the finder 
opening, the footage dial and the dis- 
tance scale. 



KODAK TRADE CIRCULAR 



The Cine-Kodak Tripod 
KODAK ^"^ Revolving Tripod 
TRIPOD "^^P weigh y]/^ pounds. 

When folded the Tripod 
is 26 inches long and when fully 
extended measures 57 inches. The 
top can be rotated in a horizontal 
plane and a tilting adjustment is 
provided which enables the 
operator to train the camera 
quickly on any desired sub j ect. 

THE "^^^ ^''" 

KODASCOPE d a s c o p e 

weighs 20 
pounds ; measures i8j/^ x 
14% X 10^ in. The pro- 
jection lens has a focus of 50 
mm and illumination is fur- 
nished by a 14 volt, 56 watt 
Mazda Lamp. The Koda- 
scope reels will accommodate 
400 feet of 16 mm film which 
is equivalent, in time of 
projection, to 1,000 feet of 
standard 35 mm motion pic- 
ture film. It is unnecessary 
to crank the Kodascope. A 
small motor furnishes the 
power for operating the me- 
chanism and after the oper- 
ator has threaded his film 
and turned on the light and 
motor he need give the Kodascope 
no further attention until the entire 
reel of film has been shown. The 
Kodascope will work on any house 
circuit, either alternating or direct 
current, as long as it is not over 
125 volts, or under 105 volts. 

A rewinding mechanism is at- 
tached to the upper reel housing 
and when a film has been projected 
it can easily be attached to the 
core of the upper reel and re- 
wound by hand for the next show- 
ing. In order that the 14 volt 
Mazda lamp may receive the 



proper amount of current, an 
adjustable rheostat is attached to 
the left side of the Kodascope and 
an ammeter located in the base of 
the Kodascope indicates when the 
lamp is receiving the correct voltage. 
At a distance of 18 feet from the 
screen the Kodascope will project a 




Shozuing carrying box containing a shade roller 
to ivhiclt screen is atiaclied. 

brilliant picture 30 x 40 in., and at 
a distance of 21 feet the size of the 
picture is increased to 40 x 54 in.* 
With the Kodascope is supplied a 
film splicing outfit by means of 
which the film may be spliced should 
it become damaged or should the 
operator desire to have the scenes 
appear in succession different from 
that in which they were taken. 

SCREEN "^^^^ Kodascope Screen 

is mounted on a spring 

roller in a wooden case, the screen 



^Prices on 40 x 54 screen to be announced later. 



KODAK TRADE CIRCULAR 



and case weighing 14 pounds, rolled for projection, measures 30 x 

When closed the case containing the 40 in. The screen is of a specially 

screen measures 3 ft. loin. x 4^4 iri- coated material which gives an ex- 

X 5 in. and the screen itself, when un- ceptionally clear and hrilliant image. 

CINE- KODAK PRICE LIST 



Catalogue 
CINfe-KODAK OUTFIT: List 

Cine-Kodak $130.00 

Kodascope and Splicer 165 .00 

Tripod 27.50 

Screen • 27. oO 



Catalogue 
EXTRAS: Ust 

I^eather Case for Cine-Kodak, maga- 
zines and tripod head $22.00 



Carrying Case for Kodascope . 
Canvas Case 



30.00 



Leather Bound 

tripod legs 

Safety Chains for Tripod 

Handle for Tripod Top 

Dealers' discount 25% 



for 



8.00 
1.50 
1.50 



Dealers' discount 15% $350.00 
In lots of three outfits 20% 
(The above items are not sold separately.) 
CINfe-KODAK FILM 

100-ft. Rolls $8 .00 

50-ft. Rolls 5.25 

Dealers' discount 25% 
(Price includes developing, reversing and 
return transportation.) 

Prices of TITLES to be set up in type by us from hand written copy supplied by 
the user and printed photographically on film by us to be spliced in by the user : 

If not more than ten feet in length, each. $1.25 net. 
If more than ten feet in length the charge will be proportionate, prices on request. 



OUT-DATED FILM, FILM 
PACKS AND PAPER 

The importance of keeping the 
oldest stock of sensitized photo- 
graphic goods to the front, where it 
will be used first, has been empha- 
sized from time to time in the 
Trade Circular and Kodak 
Salesman. If this plan is followed 
there will be no outdated film and 
paper on your shelves. 

For the benefit of those dealers 
who are not familiar with the ar- 
rangements we make for credit on 
old film, film packs and paper, we 
quote the following from our 
''Terms of Sale." 

"Old Film, Film Packs and 
Paper. — Film, Film Packs and 
Paper, which have grown too old on 
dealers' shelves to deliver safely to 
customers, may be returned to us, 
to West Toronto, freight or ex- 
pressage paid, and a credit in ex- 
change of 40% of the list price will 
be given, provided Film and Film 



Packs are returned within three 
months from expiration of time 
limit. Printing-out and Developing- 
out Papers within thirty days from 
expiration of time limit, and quan- 
tity, in our judgment, is not exces- 
sive." 

PRICE CHANGES 

Since the last issue of the Kodak 
Trade Circular, the following price 
changes have become effective. 
Please correct your Price List ac- 
cordingly. 



Effective November 20, 1923 



VELOX LIQUID HARDENER 

(Condensed Price List, page 70) 

V2 Gal. Bottle $ 1.75 

5 Gal Jug 14.00 

Dealers' Discount 33Vs% 

VELOX ENLARGING PRINTER 

(Kodak Trade Circular, May 1923, p. 2) 
Velox Enlarging Printer, com- 
plete $165.00 

Dealers' Discount 25% 



KODAK TRADE CIRCULAR 




Gift Suggestions for the 

Kodak Owner 

Kodak Self Timer $1.50 

Kodak Carrying Cases $ .90 up 

Kodak Portrait Attachment $ .75 

Kodak Auto-Mask Printing Frame $1.50 

Kodak Auto- Focus Enlarger $40.00 

Kodak Amateur Printer $10.00 

Kodak Metal Tripods $3.75 up 

Kodak Albums $ .20 up 

Kodakery $ .60 a year 

Kodapod $2.25 

Other pertinent suggestions 
at our Kodak counter 

Richard Roe & Go. 
1027 Tripod Ave. 







- A^ 




^ 


^ 
r" 


% 


1 ^""^^^-^^^ 






P^^l 


H 


in 


i 




♦'' 


n 


i^ 


1 <^^^ J 




^ 


i 


mi 









A. Brownie 
for Betty 

Or perhaps it's Bob, or Mary, or 
Junior — wherever there are children, 
a Brownie belongs. 

Brownies are so simple to work 
that any youngster of school age can 
get good pictures. Brownies are East- 
man-made, durable, dependable. And 
Brownies are priced as low as ^2.00 so 
both Bob and Mary can have one. 

Come in and you* II take a Brownie out 

Richard Roe & Co. 

1027 Tripod Ave. 



Free on Request Cut complete, illustration 
and text — double column. No. 96A; single column, 
No. 96B. Cut, illustration only — double column. 
No. 106A; single column, No. 106B. 



Free on Request — Cut complete, illustration 
and text — double column, No. 95A; single column. 
No. 9SB. Cut, illustration only — double column. 
No. 107A; single column, No. 1073. 



SOMETHING TO REMEMBER 



livery time you vsell a Kodak for 
Christma.s you make an immediate 
profit, com])aring favorably with 
that on any other merchandise you 
might suggest. I>ut that's only a 
start. Each Christmas Kodak adds 
to the picture making population 
with a consequent increase in film 



demand and finishing orders. 
Whenever you write up the sale of 
a Christmas Kodak you can make 
a mental note that the film and 
finishing business from that camera 
will match the original price before 
many months have rolled past. 



EXTRA 



FOR TRADE CIRCULATION ONLY. 



Canadian Kodak Co., Limited 

Trade Circular 



•FOR YOUR INTERESTS AND OUR OWN" 



Vol. XX. No. 8A 



TORONTO, CANADA 



December 26, 1923 



6% SALES TAX EFFECTIVE JANUARY 1st, 1924 



COMMENCING JANUARY 2nd, 1924, ALL CATALOGUE 
LIST PRICES WILL INCLUDE SALES TAX 



COMMENCING JANUARY 2nd, 1924, ALL GOODS 
INVOICED TO THE TRADE WILL BE BILLED AT NET 
WHOLESALE PRICES (ELIMINATING DISCOUNTS) 



The Department of Customs and Ex- 
cise has announced an amendment to the 
Special War Revenue Act, 1915, increas- 
ing the tax on sales by manufacturers 
from 4% to 6%. This amendment be- 
comes effective January 1st, 1924. There 
is no change in the method of comput- 
ing the tax or in the manner of its col- 
lection. The tax is computed on the 
net wholesale price and collected from 
the manufacturer. 

We are, thereiorc, adjusting our cat- 
alogue list prices on all goods to in- 
clude the sales tax and the full amount 
of the tax will be charged on your in- 
voices as a separate item. The new prices 
become effective January 2nd, 1924. 

As the tax is computed on the net 
wholesale and not on the retail selling 
price, catalogue list prices are not 
materially increased. As an example 
of the working of the new plan, take 
the 2C Brownie Camera, on which the 
present catalogue list price is $5.00. The 
net wholesale price, after deducting 32%, 
dealer's discount, is $3.40. It is on this 
amount that the sales tax is levied. At 
6% the amount of the tax payable to the 
Government is 20%o cents. The new 
list price of the 2C Brownie Camera will 
therefore be $5.00 plus the amount of 
the tax, 20 cents, or $5.20. All list prices 
of $1.00 and upwards end in or 5. The 
odd cents where less than 2Mi are de- 



ducted. If 2V2 or more they are added. 
Prices that are less than $1.00 are figur- 
ed to the cent and the fraction if less 
than V2 is dropped. If V2 cent or more 
it is added, 

NEW METHOD ^^ desirable change in 

OF BILLING ^'^.^, "'^t^^o^ «f b'l]i"g 
will be maugurated on 

January 2nd, 1924. The present plan, 
using catalogue list prices and deducting 
discounts, will be discontinued. Instead 
net wholesale prices will be the basis 
for billing. This change will be an ad- 
vantage to you and to us. 

You will no longer need to wear out 
your pencils and your brains and your 
tempers figuring 33Vs% of $49.37, and 
so on, ad infinitum. And the change 
will lessen the likelihood of billing errors 
on our part. 

The invoices will be figured on the 
net cost per item or per unit, and the 
net billing prices are established by de- 
ducting the dealer's discount from the 
present list or resale prices. Where the 
net does not figure in even cents, the 
same plan is followed with the fraction 
as in establishing the new catalogue list 
prices, that is, if the fraction is ^ cent 
or more, it will be added to the bill, if 
less than Yz cent, it will be deducted. 

For example, the present catalogue list 
price of 1% x 2% Velox Paper per dozen 
is 12 cents. Our present rate of dis- 



KODAK TRADE CIRCULAR 



count being 30%, the net wholesale price 
of a dozen would figure $.084. Apply 
the rule and you see that the net whole- 
sale price per dozen of this size would 
be $.08. In the case of 4 x 5 Velox, the 
catalogue list price is 25 cents per dozen, 
the net wholesale figure $.175 and the 
net billing price per dozen 18 cents. 
These examples will suffice to show that 
the new method of billing will result in 
lower prices to the dealer in some in- 
stances, while in other similar instances 
we shall be the beneficiary. On the whole 
it will be a fifty-fifty proposition, as fair 
for one as it is for the other. 



TWO NEW 

PRICE 

LISTS 



The adjustment of the 
catalogue list prices of all 
goods and the change in 
our method of billing has 
necessitated publishing a 
new dealer's confidential Condensed 
Price List. In this new Price List 
(copy enclosed) discounts and the 
discount sheet have been eliminated. 



Instead the Price List contains 
in adjoining columns two sets of figures 
— net wholesale prices exclusive of sales 
tax in red, and catalogue list or re-sale 
prices including sales tax, in black fig- 
ures. As net wholesale prices will be 
used for billing, the new Price List will 
greatly simplify the checking of invoices. 
It will, too, make the taking of inventory 
a much less painful operation. 

Obviously this Price List would not 
be suitable for counter use. It is intend- 
ed for the dealer and for his confidential 
clerks. A second Price List, containing 
only the black figures (catalogue list 
prices) and marked "Counter Edition" 
is furnished for counter use and will be 
mailed in a few days. 



A 



TERMS OF SALE 

copy of the 19th Edition of our 



Terms of Sale, superseding all previous 
issues, is mailed with this Number of the 
Kodak Trade Circular. 



Sizes 

1% X 2y2 



21^ X 
2% X 

21/2 X 

3 X 
3% X 

3V4. X 

2y8 X 
2y4 X 

3% 
3V4. 
4 



3y4 
3y2 
4y4 

4 

3Vz 

4Vs 

7 
X 5Vti 
X 6 
X 5 



3% 

3% 

3y8 

4 

4y4 

4% 

5 

5 

3y2 
5y2 

6 

7 

7y2 



5y2 
6y2 

5y8 

6 

X 6y2 
6y2 

7 
X 8 
X 12 

X 7% 
X 8 

X 8y2 

X 9 

X 9y2 



PRICES EFFECTIVE JANUARY 2, 1924 




Single 


Weight 








2 


Doz. 


% 


Gross 


Gross 


Net 


Catalogue 


Net 


Catalogue 


Net 


Catalogue 


holesale 


List 


Wholesale 


List 


Wholesale 


List 


$0.12 


$0.17 






$0.50 


$0.75 


.12 


.17 






.50 


.75 


.12 


.17 






.50 


.75 


.15 


.23 






.62 


.92 


.15 


.23 






.69 


1.05 


.15 


.23 






.73 


1.10 


.15 


.23 






.81 


1.20 


.15 


.23 






.81 


1.20 


.19 


.29 






.92 


1.40 


.19 


.29 






.96 


1.45 


.23 


.34 






1.04 


1.55 


.23 


.34 


.... 




1.04 


1.55 


1 


Doz. 

.17 








1.55 


' * .12 


.17 






i.ii 


1.65 


.12 


.17 
.17 






1.16 


1.70 
1.70 


".15 


.23 
.29 






'i.39 


2.05 
2.40 


".19 


.29 


$6.92 


$1.40 


'i.77 


2.65 




.34 




1.55 




3.00 


" .23 


.34 


"i.i6 


1.70 


'2.i6 


3.20 




.34 




1.70 




3.20 




.40 




1.90 


.... 


3.60 


".3\ 


.46 




2.30 


.... 


4.30 




.52 




2.50 


.... 


4.75 


. . . . 


.57 




2.80 


.... 


5.40 



(Continued on next page) 



KODAK TRADE CIRCULAR 



Sizes 



/ 


X 11 


8 


X 11 


9 


X 11 


10 


X 12 


11 


X 14 


14 


X 17 


16 


X 20 


18 


X 22 


20 


X 24 



1 

Net 
Wholesale 



$0.42 



Doz. 
Catalogue 
List 
$0.63 

.63 
.75 
.92 
1.15 
1.70 
2.30 
2.85 
3.45 



Net 
Wholesale 



Vz Gross 

Catalogue 
List 
$3.20 

3.20 

3.95 

4.85 

6.00 

9.05 

12.05 

15.00 

18.05 



Net 
Wholesale 



Gross 

Catalogue 
List 

$6.05 

6.05 

7.55 

9.35 

11.45 

17.20 

22.90 

28.65 

34.40 



AZO PAPER IN ROLLS (Single Weight) 



20 inches wide 
40 inches wide 



Net 
Wholesale 



10 Ft. 
Rolls 



Catalogue 
List 
$L1S 
2.30 



Net 
Wholesale 



10 Yd. 
Rolls 



Catalogue 
List 
$3.45 
6.90 



25 Ft. 

50 Ft. 

100 Ft. 



s 


izes 


1% 


X 21/2 


2V4 


X 31/4 


2% 


X 31/2 


21/2 


X 41/4 


3 


X 4 


31/2 


X 31/2 


3% 


X 414 


2% 


X 478 


2% 


X 7 


31/4 


X 51/2 


31/4 


X 6 


4 


X 5 


3Vs 


X 51/2 


3% 


X 61/2 


3Vs 


X SVs 


4 


X 6 


41/4 


X 6I/2 


4% 


X 61/2 


5 


X 7 


5 


X 8 


31/2 


X 12 


51/2 


X 7% 


6 


X 8 


61/2 


X 81/2 


7 


X 9 


71/2 


X 91/2 


7 


X 11 


8 


X 10 



AZO FOR CIRKUT CAMERA PRINTS (Single Weight) 



5-in. 



6-in. 



6y2-in. 



10-in. 



Net Cata- Net Cata- Net Cata- Net Cata- Net Cata- 

Whole- logue Whole- logue Whole- logue Whole- logue Whole- logue 

sale List sale lyist sale List sale List sale List 

.. .. $0.75 .... $0.85 .... $0.98 .... $1.15 .... $1.45 

.... 1.50 .... 1.70 .... 1.95 .... 2.30 .... 2.85 

.. .. 3.00 .... 3.40 .... 3.90 .... 4.60 .... 5.70 



16-in. 
Net Cata- 
Whole- logue 
sale List 
.... $2.30 
.... 4.60 
.... 9.15 



DOUBLE WEIGHT AZO 



Net 
Wholesale 

. $0.15 
.15 
.15 
.19 
.19 
.19 
.19 
.19 
.23 
.23 
.31 
.31 



Doz. 
Catalogue 
List 

$0.23 
.23 
.23 
.29 
.29 
.29 
.29 
.29 
.34 
.34 
.46 
.46 



Vz Gross 
Net Catalogue 

Wholesale List 



1 Doz. 



.15 
.15 

.i9 

.23 

.27 



.39 



.54 



.23 
.23 
.23 
.23 
.29 
.34 
.34 
.40 
.40 
.40 
.46 
.57 
.63 
.75 



Net 
Wholesale 

$0.62 

.62 

.62 

.77 

.89 

.92 

1.00 

1.00 

1.16 

1.19 

1.31 

1.31 



1.39 
1.46 



Gross 

Catalogue 
List 

$0.92 
.92 



$1.16 
'i.46 



$1.70 
1.95 
2.20 
2.20 
2.40 
2.85 
3.15 
3.55 
4.00 
4.00 



1.73 
'2.23 
'2.76 



.92 
1.15 
1.30 
1.40 
1.50 
1.50 
1.70 
1.80 
1.95 
1.95 

1.95 
2.05 
2.20 
2.20 
2.60 
3.00 
3.30 
3.75 
4.00 
4.00 
4.55 
5.40 
5.95 
6.75 
7.60 
7.60 



(Continued 
Net Wholesale Prices exclusive of Sales Tax. 



on next page ) 

Catalogue List Prices include Sales Tax, 



KODAK TRADE CIRCULAR 



1 Doz. 



V2 Gross 



Gross 





Net 


Catalogue 


Net 


Catalogue 


Net 


Catalogue 


Sizes 


Wholesale List Wholesale List Wholesale 


List 


9 X 11 


$0.97 


$4.95 




$9.45 


10 X 12 




1.15 


. 


6.15 




11.70 


11 X 14 




1.45 




7.50 


. 


14.35 


14 X 17 




2.20 




11.35 


. . . 


21.50 


16 X 20 




2.85 




15.05 




28.65 


18 X 22 




3.60 




18.80 




35.80 


20 X 24 




4.30 




22.60 




43.00 




AZO PAPER IN ROLLS (Double Weight) 








10 Ft. 




10 Yd. 






Rolls 




Rolls 






Net Catalogue Net 




Catalogue 




Wholesale List 


Wholesale 




List 


20 inches wide . . . 


$1.45 






$4.30 


40 inches wide . . . 


2.90 


.... 




8.60 


AZO FOR CIRKUT CAMERA PRINTS (Double Weight) 




5- 


in. 6-in. 6%-in. 


8-in. 10-in. 


16-in. 


Net 


Cata- Net Cata- Net Cata- 


Net Cata- Net 


Cata- 


Net Cata- 


Whole 


- logue Whole- logue Whole- logue Whole- logue Whole- 


logue Whole- logue 


sale 


List sale List sale List 


sale List sale 


List 


sale List 


25 Ft 


$0.93 .... $1.10 .... $1.20 


.. .. $1.45 .... 


$1.80 


.. .. $2.90 


50 Ft 


1.85 .... 2.20 .... 2.40 


.. .. 2.90 .... 


3.55 


. . .. 5.75 


100 Ft 


3.70 .... 4.35 .... 4.80 


.... 5.75 .... 


7.10 


. . .. 11.45 




AZO IN 500 SHEET PACKAGES 








Single Weight 


Double Wei 


ght 




Net Catalogue 


Net 




Catalogue 


Sizes 


Wholesale List 


Wholesale 




List 


1% X 2V2 


. . $1.66 $2.45 


$2.04 




$3.05 


F/s X 2% 


. . . 1.66 2.45 


2.04 




3.05 


2l^ X 3% 


. . . 1.66 2.45 


2.04 




3.05 


2y2 X 3% 


. . 1.66 2.45 


2.04 




3.05 


2y2 X 4% 


. . 2.04 3.05 


2.58 




3.85 


2% X 4^ 


2.04 3.05 


2.58 




3.85 


3y4 X 4% 


2.70 4.00 


3.31 




4.95 


3V2 X 41^ 


2.70 4.00 


3.31 . 




4.95 


2y8 X 4y8 


. . 2.70 4.00 


3.31 




4.95 


3y8 X 5% 


. . 2.70 4.00 


3.31 




4.95 


4y4 X 4y4 


. . 3.20 4.75 


3.97 




5.90 


3y4 X 5% .. .. 


. . 3.20 4.75 


3.97 




5.90 


3y2 X 5% ..... 


. . . 3.20 4.75 


3.97 




5.90 


3y2 X 5% ..... 


... 3.47 5.15 


4.35 




6.50 


4 X 5 


... 3.47 5.15 


4.35 




6.50 


4y4 X sy* 


. . 3.85 5.75 


4.85 




7.20 


4y4 X 5% 


. . . 3.85 5.75 


4.85 




7.20 


4y2 X 5% 


. . . 3.85 5.75 


4.85 




7.20 


4y4 X 6% 


. . . 4.62 6.90 


5.78 




8.60 


5 X 7 


5.89 8.75 


7.43 




11.05 




AZO POSTALS 






Doz. 


2 Doz. Ms Gross 


Gross 




500 


Net Cata- 


Net Cata- Net Cata- 


Net Cata- 


Net Cata- 


Whole- logue 


Whole- logue Whole- logue 


Whole- logue 


Whole- loffue 


sale List 


sale List sale List 


sale List 


sal 


List 


$0.15 $0.23 


$0.23 $0.34 $0.69 $1.05 


$1.31 $1.95 


$4.43 $6.60 


Cases of 5,000 


cards of one grade and one degree 


of contrast, Catalogu 


e List $46.25. 




AZO DOUBLE POST CARDS 






Doz. 


Ml Gross 


Gross 


500 




Net Catalogt 


e Net Catalogue Net 


Catalogue Net 


Catalogue 


Wholesale List 


Wholesale List Wholesale List Wholesale 


List 


$0.31 $0.46 


$1.39 $2.05 $2.62 


$3.90 $8.86 


$13.20 



Net Wholesale Prices exclusive ot Sales Tax. 



Catalogue List Prices include Sales Tax